In this guide, you’ll find the best social listening tools for different needs, from real-time alerts and hashtag tracking to enterprise-grade insights and PR monitoring.
Each pick includes key features, pros and cons, pricing, and who it fits best, so you can choose faster.
Social Listening Tools: Key Findings
- Brand24 and Brandi AI show how brand monitoring is expanding to include visibility in AI-generated answers.
- Brandwatch supports enterprise consumer research; Sprinklr combines listening with social management and customer care.
- YouScan's Visual Insights requires a custom Unlimited plan; Agorapulse sells Advanced Listening separately. Check feature access before comparing starting prices.
Why Businesses Use Social Listening
Social listening helps teams catch the conversations that impact revenue, trust, and customer experience before they turn into bigger problems.
Customers don't wait for support forms anymore. Now they raise complaints, ask for help and compare brands in public posts and comments.
Customers do not wait for support forms anymore. They ask for help in comments. They complain in public threads. They compare you to competitors where everyone can see it.
And the expectation is blunt: 73% of consumers expect brands to respond on social media. Even more intense: 32% expect a DM reply within one hour.
As Michał Sadowski and Karol Kłaczyński — key figures behind Brand24 — have emphasized:
"Monitoring will be a fuel for AI Visibility & LLM SEO.In 2025, social monitoring will be integrated into AI visibility strategies, helping marketers identify and activate high-impact conversations that shape algorithmic brand understanding."
The right tool helps you stay ahead of it. You spot issues early, identify patterns in what customers want, track competitors with less guesswork, and build reporting that makes sense to stakeholders.
Social Listening and Related Tools Explained
Social listening tools often overlap with other platforms, but they’re meant for different purposes. Start with the job you need done:
| Category | What it does |
| Social monitoring | Tracks individual mentions, keywords, and comments so you can spot issues and respond to relevant conversations. |
| Social listening | Analyzes conversation patterns, sentiment, and recurring themes to inform brand, product, and campaign decisions. |
| Social media management | Handles publishing, scheduling, inbox replies, approvals, and performance reporting for the accounts your team manages. |
| Media intelligence | Tracks and analyzes news, broadcast, and other media coverage to assess reputation and PR impact, often alongside social data. |
| AI visibility monitoring | Tracks how brands appear in AI-generated answers, including mentions, citations, and competitive positioning. |
Some platforms combine several functions; others sell them separately. An inbox doesn’t replace broader listening, and tracking AI answers isn’t the same as monitoring social conversations.
How We Evaluated These Tools
To compare the best social listening tools, we compared published capabilities and pricing, focusing on source coverage, update frequency, analytics, reporting, and plan restrictions.
Each “Best for” label refers to a business use case rather than an overall ranking.
| Tool | Best For | Social Management | PR/Media | Insights & Intelligence | Pricing (Starting At) |
| Brand24 | SMB monitoring & easy reporting | ✅ | ✅ | ✅ | Starts $199/month (billed annually) |
| Brandwatch | Enterprise-grade consumer insights & dashboards | ✅ | ✅ | ✅ | Custom quote |
| Meltwater | Teams that want listening inside a social suite | ❌ | ✅ | ✅ | Custom quote |
| Brandi AI | AI-driven brand intelligence & discovery | ❌ | ❌ | ✅ | Starting at $349.99/month |
| Talkwalker | Teams that want listening inside a social suite | ✅ | ❌ | ✅ | Custom quote |
| Sprinklr | Enterprise social & CX ops at scale | ✅ | ✅ | ✅ | Custom quote |
| YouScan | Visual-first listening | ❌ | ❌ | ✅ | Starting at $499/month (billed annually) |
| Agorapulse | Social inbox, publishing & team workflows | ✅ | ❌ | ❌ | Starting at $79/month (billed annually) |
| Keyhole | Hashtag & campaign tracking | ✅ | ❌ | ✅ | Custom quote |
| BuzzSumo | Content research & trend spotting | ❌ | ❌ | ✅ | Starting at $299/month |
Note: PR/Media includes news and web monitoring; a checkmark doesn’t necessarily mean journalist outreach or broadcast coverage. Features may require separate products or paid add-ons.
1. Brand24: Best for SMB Brand Monitoring
For SMB marketers or owners looking to track brand mentions, reputation, and online visibility

Brand24 is an AI-powered social listening and media monitoring tool that helps you track brand mentions across social media and the wider web (news, blogs, forums, videos, reviews, and more).
As Michał Sadowski explains:
"The essential characteristic is data completeness. You don’t want to miss any public mentions. The primary reason why users switch social listening tools is missing key mentions."
Beyond coverage, speed matters just as much:
“Apart from completeness, it is vital to collect mentions close to real time. Naturally, the more time has passed since a potentially negative mention, the more likely it is to damage the overall reputation.”
Pricing:
- Free trial
- Prices starting from $199/month (billed annually)
It’s built for teams that need real-time visibility, fast alerts, and clean reporting without buying an enterprise platform that takes weeks to set up.

Pros:
- Easy to use day-one
- Strong for monitoring mentions and keywords in real time
- Helpful reporting for marketing and reputation updates
- Good for competitor and keyword monitoring when you want context
Cons:
- Can feel pricey depending on team size and how often you use it
- Some advanced features take time to learn
Notable Features
- Real-time mention tracking across social and web sources on Pro, Business, and Enterprise plans
- Sentiment and reach analysis to gauge visibility and brand perception
- Custom alerts so you can jump on spikes, issues, or PR moments quickly
- Reports for performance and competitive analysis
- AI Brand Assistant to help summarize insights faster
What Users Say
A common theme is that Brand24 gives users a “quick pulse” on what’s being said online, and they like being able to track not only brand mentions, but also related keywords and competitors for a fuller picture.
On the other side, some users point out that mention quality can occasionally be noisy (irrelevant items getting through), especially if you don’t fine-tune filtering and keywords.
Who’s It For?
Brand24 is best for marketing teams, comms/PR, and brand managers who want to stay on top of conversations, spot issues early, and pull simple reporting without a huge analytics setup.
It’s also a strong fit for small-to-mid teams that want “serious monitoring” without paying for a heavyweight enterprise suite.
"Listening tools are not exclusive to Fortune500 companies anymore. The past few years saw a dynamic rise in interest from small and medium business owners," Sadowski notes.
2. Brandwatch: Best for Enterprise Social Intelligence
For enterprise marketing teams seeking deep social data analysis and trend detection across platforms

Brandwatch is an enterprise-grade social media listening platform built for teams that need serious depth in what people are saying, why it’s trending, and what it means for your brand and category.
Pricing:
- Free demo
- Custom pricing
Its custom dashboards and audience analysis support recurring consumer and competitor research

Pros:
- Strong for research-grade insights when you’re tracking trends and market narratives
- Dashboards and reporting are built for decision-makers
- Great support and training materials
- Audience intelligence is a real differentiator if you need segment-based analysis
Cons:
- Steep learning curve
- Big-data workflows can be heavy
- Not as transparent on pricing as simpler tools
Notable Features
- Track conversations across a huge volume of online sources
- Powerful query and filtering setup for precise monitoring
- Custom dashboards and visualizations to build stakeholder-ready reporting
- Audience analysis for deeper segment-level insights
- Optional Social Media Management solution for publishing, engagement, and team workflows
What Users Say
Users tend to describe Brandwatch as highly capable for analysis, the kind of tool that helps you uncover patterns and conversations you’d miss with lighter monitoring platforms.
At the same time, reviews also point out the tradeoff: when teams push into bigger datasets and deeper workflows, it can get harder to work with (especially when exporting or handling very large volumes of data).
Who’s It For?
Brandwatch is best for mid-market and enterprise teams doing ongoing brand monitoring, reputation tracking, competitive intelligence, or consumer research, especially when insights need to be defensible and repeatable across markets, products, or regions.
It’s a strong fit for PR/comms, brand strategy, consumer insights, and social teams that need one vendor ecosystem to support real reporting cadence.


3. Brandi AI: Best for AI Search and Brand Visibility Monitoring
For teams seeking AI-driven brand visibility beyond traditional listening tools for social media

Brandi AI is an AI visibility and Generative Engine Optimization platform that measures how brands appear in answers from ChatGPT, Gemini, Perplexity, Claude, and other AI platforms.
Instead of tracking conversations on social media, it monitors how brands appear inside AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity.
Pricing:
- Free demo
- Beginning at $349.99/month
Brandi AI combines AI visibility tracking, competitive benchmarking, and content optimization guidance into a single system.
It identifies which prompts drive brand mentions, where competitors are outperforming you, and how to refine your content to improve citation rates in AI-generated answers.

Pros
- Unique visibility into how brands appear in AI-generated answers
- Strong for uncovering competitor presence in AI-driven discovery
- Helps connect real buyer questions to content and messaging gaps
- Useful for aligning SEO, PR, and content teams around AI visibility
Cons
- Not a traditional social listening tool (no direct social media monitoring)
- Requires a mindset shift from keyword tracking to prompt-based discovery
Notable Features
- Prompt-level analysis that reveals which questions and queries influence brand visibility in AI answers
- Competitive share-of-voice tracking across AI-generated responses to benchmark positioning
- Content gap detection to highlight missing topics, weak messaging, or under-optimized pages
- Generative Engine Optimization (GEO) recommendations to improve content for AI citation
- Multi-language and regional analysis to understand how AI responses vary globally
Who’s It For?
Brandi AI is best for CMOs, SEO leaders, and content teams who are adapting to AI-driven discovery, where buyers rely on tools like ChatGPT and Perplexity instead of traditional search or social platforms.
It’s particularly valuable for teams facing declining visibility from traditional channels and looking to reclaim share of voice in AI-driven discovery environments.
4. Meltwater: Best for PR and Media Monitoring
For PR professionals and communications teams looking to track media coverage, press mentions, and brand sentiment

Meltwater is a media intelligence platform that helps teams monitor brand mentions across online news, social media, broadcast, and podcasts, then turn that coverage into reporting, PR insights, and reputation tracking.
Pricing:
- Custom pricing
- Indicative Starter configurations from $10,000/year
It’s a popular pick for comms teams that want more than basic listening, especially when they need both monitoring AND media relations workflows in one place.

Pros:
- All coverage in one place
- Can combine monitoring with media lists, journalist discovery, and outreach when the relevant media-relations capabilities are included
- Client/stakeholder-friendly reporting
Cons:
- Not always “clean data” out of the box
- Contract/renewal frustration gets mentioned online
Notable Features
- Cross-channel monitoring across social networks, forums, blogs, review sites, and more
- Social listening and analytics with historical context
- Media intelligence coverage that includes editorial media and broadcast formats
- Reporter/media database workflows for PR outreach and tracking
- Dashboards and reporting designed for comms, brand, and stakeholder updates
What Users Say
Reviewers often describe Meltwater as a tool that gives them a bigger picture of brand presence.
Some users also mention that it helps them find journalists and track pitching outcomes, which makes it feel closer to a PR workflow tool than a pure listening dashboard.
At the same time, feedback shows it isn’t a lightweight product. People note that it can take time to fully settle into how searches and monitoring are set up, and that not every team needs the full depth of what it offers.
Who’s It For?
Meltwater is best for PR, comms, and brand teams that need monitoring across earned media and social and want one system for tracking coverage, building reports, and managing press workflows.
It also works well for mid-market and enterprise organizations that run constant reputation monitoring or multi-market campaigns.
5. Lumen by Talkwalker: Best for Listening and Social Management
For marketers seeking actionable insights from social conversations while managing campaigns and community engagement

Lumen by Talkwalker, formerly Talkwalker, is Hootsuite’s enterprise social listening platform for consumer and media intelligence.
It tracks conversations across social networks, news sites, blogs, and forums, including brand mentions in images, video, and audio.
Pricing:
- Custom pricing
If you already use Hootsuite for social management, it’s basically the upgrade that turns your dashboard into a proper intelligence hub.

Pros:
- Great if you need faster insights, not just raw mentions
- Flexible filtering for sentiment, location, and media-type slicing
Cons:
- Monthly/annual data caps and platform limits come up
- Some workflow friction, like not editing queries in the same view as charts
Notable Features
- Non-sampled social and media monitoring across 30+ social platforms and 150 million online sources
- Real-time alerts, sentiment analysis, and multimedia listening
- Wisdom for peak detection, forecasting, and AI summaries
- AI Agent for querying listening data in natural language
- LLM Insights for monitoring how AI assistants discuss a brand or industry
- Integrations with Hootsuite and other workflow platforms
What Users Say
Users tend to describe Talkwalker as a powerful insights tool, the kind that surfaces conversation trends and signals you wouldn’t catch through manual monitoring or lighter platforms.
The tradeoff is that the platform can take time to learn, so allow for onboarding before expecting your team to use it confidently.
It’s more of a platform you grow into where you get a lot of capability, but you’ll likely need some time (or onboarding) to fully use it the way you want.
Who’s It For?
This is best for mid-market and enterprise marketing/PR teams that want deeper listening, plus the convenience of staying inside the Hootsuite ecosystem.
It also fits agencies or social teams that need repeatable dashboards and reporting for stakeholders, without building everything from scratch every month.
6. Sprinklr: Best for Enterprise Social and CX Ops
For global marketing and customer experience teams looking to unify social monitoring, engagement, and customer insights

Sprinklr is an enterprise customer experience platform that helps large teams manage social listening, publishing, engagement, analytics, and customer care in one place.
Pricing:
- Custom pricing
It’s built for brands that operate across multiple regions, channels, and teams, and need a single system for both insight and execution, not a stack of separate tools.

Pros:
- All-in-one enterprise platform for listening, scheduling, and engagement
- Strong centralized management for multi-brand / multi-region social operations
- Flexible enough to support complex workflows once your team sets it up properly
Cons:
- Can feel complex and heavy for smaller teams or simpler use cases
- Steep onboarding curve
- Performance/UX friction when teams are working at high volume
Notable Features
- Unified social media management
- Enterprise-grade social listening and insights for brand, market, and competitor monitoring
- Centralized dashboard for multi-account management
- Reporting and analytics at scale
What Users Say
Users often frame Sprinklr as a platform that’s built for scale. Scheduling and day-to-day execution tend to get positive mentions, especially for teams managing lots of accounts.
Where feedback gets more mixed is around how “enterprise” it feels in practice: people basically say it’s the kind of tool that can do a lot, but you need time, training, and the right setup to get the best results out of it.
Who’s It For?
Sprinklr is best for large organizations with multiple brands, markets, channels, or departments that need enterprise governance across social listening, publishing, engagement, and customer care.
7. YouScan: Best for Visual Social Listening
For brands aiming to monitor visual content, logos, and images across social media to measure visual brand exposure

YouScan is an AI-powered social listening platform built for teams that want to understand what people say, feel, and show online.
It’s not just for text mentions, but also visual listening (logos/products appearing in images).
Pricing:
- Starter 3: $499/month billed annually; includes three text-based topics and up to 15,000 monthly mentions
- Unlimited plans: Custom pricing
- Visual Insights and Audience Insights are available with customized Unlimited configurations
- Audio Monitoring is a separately priced add-on
It’s especially useful when your brand lives on Instagram, TikTok, and other highly visual channels.

Pros:
- Excellent for visual-first brand monitoring
- Strong coverage across major social platforms
- AI assistance helps speed up insight work
Cons:
- Topic setup can require solid Boolean skills
- Filtering and historical collection can feel manual
- Not ideal as a “set it once and forget it” tool
Notable Features
- AI-powered social listening for mentions, sentiment, and trends
- Visual monitoring
- Audio monitoring
- Audience analysis to spot shifts in interests and discussion themes
- Smart alerts and customizable reporting for ongoing monitoring and stakeholder updates
What Users Say
Reviewers frequently describe YouScan as a tool that helps them get richer, more actionable insights, especially when they’re trying to understand the “why” behind conversations, not just count mentions.
Another theme is the customer support experience: users often mention the team being responsive and helpful when onboarding or troubleshooting, which is a big deal for listening platforms where setup quality drives results.
Who’s It For?
YouScan is best for consumer brands, marketers, and insights teams that need deeper visibility into online sentiment and trends, especially in industries where people post more photos than text.
It’s also a strong fit for teams that want social listening that feels closer to consumer intelligence, not just basic monitoring.
8. Agorapulse: Best for Social Inbox and Publishing
For social media managers looking to streamline posting, monitor engagement, and respond efficiently to audience messages

Agorapulse is a social media management platform that helps teams handle publishing, engagement, inbox management, reporting, and team workflows in one clean dashboard.
Pricing:
- Free trial
- Standard: $79/user/month billed annually or $99 monthly
- Advanced Listening: $100 per search per month as an add-on
It’s especially popular with marketing teams and agencies that want something organized and reliable without the enterprise complexity (or chaos) that comes with heavier tools.

Pros:
- The inbox experience is the standout, built for real daily engagement
- Agency-friendly workflows for managing multiple accounts and clients
- Reporting is clean and easy to share
Cons:
- Not a full-scale social listening powerhouse
- Can get expensive as you scale users/profiles
- Some integrations/features vary by channel
Notable Features
- Unified Social Inbox to manage comments, DMs, and mentions in one place
- Publishing and scheduling across major social channels
- Built-in reporting for performance tracking and client/stakeholder updates
- Team collaboration tools
- Social media ROI features
What Users Say
Users usually describe Agorapulse as one of those tools that feels organized and calm even when your social channels aren’t.
Reviewers often mention that it helps them stay responsive and consistent without juggling tabs.
Who’s It For?
Agorapulse is best for marketing teams, social media managers, and agencies that want one tool to run the day-to-day:
- Scheduling content
- Managing engagement
- Keeping an eye on performance
- Staying on top of inbox volume without dropping messages
9. Keyhole by Muck Rack: Best for Social and Earned Media Tracking
For marketers running campaigns or events looking to measure hashtag performance, engagement, and reach across platforms

Keyhole’s social listening technology is now part of Muck Rack, combining social conversation, hashtag, influencer, and keyword tracking with Muck Rack’s earned-media monitoring.
Pricing:
- Custom pricing
It’s most useful when you need quick, real-time visibility into what’s gaining traction, and you want reporting that’s easy to share with a team or client.

Pros:
- Really strong for hashtags and campaign tracking
- Easy to use and fast to onboard
- Good if you need performance reporting without overcomplication
Cons:
- Customer support complaints show up in reviews
- Not always positioned as a full enterprise consumer intelligence suite
Notable Features
- Hashtag and keyword tracking for campaign monitoring
- Social listening to track conversations beyond your owned channels
- Influencer identification and tracking to spot who’s driving the discussion
- Sentiment analysis and demographic insights for quick readouts on perception
- Competitive and share of voice views
What Users Say
Users often highlight how Keyhole makes it easy to see what’s working fast, especially when they’re tracking hashtag performance and engagement patterns.
The general vibe is: it helps teams stop guessing and start reporting with actual numbers.
Who’s It For?
Keyhole suits social media managers, marketing teams, and agencies tracking hashtag and influencer campaigns, including those aimed at growing an Instagram audience.
It’s also a fit for teams that want real-time reporting without going full enterprise.
10. BuzzSumo: Best for Content and Trend Research
For content marketers and strategists looking to discover trending topics, analyze content performance, and inform creation strategies

BuzzSumo is a content intelligence and research tool that helps you figure out what’s trending, what’s performing, and who’s driving conversations in your niche.
Pricing:
- Free trial
- PR & Comms plan starting at $299/month (billed yearly)
Use it to research content ideas and track coverage of your brand or competitors.

Pros:
- One of the fastest tools for content ideation and validation
- Great for competitive content research
- Monitoring and alerts make it useful beyond brainstorming
Cons:
- Can get expensive if you only use it occasionally instead of regularly
- Best results depend on how well you search
Notable Features
- Content Analyzer to find top-performing content by topic, keyword, domain, or competitor
- Trending feeds to spot what’s blowing up right now (not 3 weeks later)
- Influencer discovery to identify authors/creators driving engagement in your space
- Monitoring and alerts for brand mentions, competitor news, and keyword spikes
- Share/engagement insights across multiple platforms for content performance research
What Users Say
Users often describe BuzzSumo as a tool they rely on when they need answers fast, like which headlines are working, which publishers are driving visibility, and what formats actually get shared.
Reviews also highlight how it helps with unlinked mentions and brand monitoring, which makes it useful for both content planning and PR-style visibility tracking.
Who’s It For?
BuzzSumo is best for content marketers, SEO teams, PR/comms teams, and agencies who need a reliable way to find winning topics, track competitor content, and build content plans backed by real engagement data.
It’s especially useful for teams producing a lot of articles, thought leadership, or campaign content on a monthly cadence.
How To Choose the Right Social Listening Tool
Start with the decisions you need your social listening tool to support.
Spotting a developing PR crisis calls for different coverage and response times than researching customer opinions for your next campaign.
For smaller businesses, competitor monitoring can inform content choices and reveal product ideas.
Mentionlytics' co-founder and head of product, Manos Perakakis, says watching established competitors helps teams "get ideas quickly and adjust their digital presence accordingly." He adds that tracking mentions can help businesses "find leads, or ideas for their products."
Use the social media listening tools comparison above to narrow your shortlist, then check the following before committing:
- Coverage that matches your audience: Ask vendors to demonstrate results from your priority networks, forums, review sites, and languages.
Confirm whether coverage includes comments, untagged mentions and historical posts, and whether you need to connect an owned account. A long list of supported platforms isn’t enough. - Update speed that fits the job: For crisis monitoring, ask how quickly new mentions appear and trigger alerts on the plan you’re considering.
For periodic audience or competitor research, historical depth and filtering are more useful than immediate notifications. - A workflow your team can manage: When comparing listening tools for social media, consider who will review mentions and handle escalations.
Also account for the time needed to maintain searches and remove irrelevant results. - The full cost of your setup: When pricing social listening software, ask for a quote covering.
Also question what happens when you exceed an allowance, which capabilities cost extra, and how annual commitments, renewal terms, and cancellation deadlines work.
Platform and Source Coverage
Check whether your shortlist covers the places your audience uses. These are some of the sources each tool covers.
What you can access depends on your plan and which accounts you’ve connected.
| Tool | Platforms and sources covered |
| Brand24 | X, Facebook, Instagram, TikTok, YouTube, Reddit and LinkedIn; news, blogs, reviews and podcasts. |
| Brandwatch | X, Facebook, Instagram, TikTok, YouTube, Reddit, LinkedIn and Bluesky; news, blogs, forums and reviews. |
| Brandi AI | AI answers across ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Overviews. |
| Meltwater | X, Facebook, Instagram, TikTok, YouTube, LinkedIn and Reddit; news, forums, reviews, podcasts, print and broadcast. |
| Lumen by Talkwalker | X, Facebook, Instagram, TikTok, YouTube, LinkedIn, Reddit and Pinterest; news, websites and review sites. |
| Sprinklr | X, Facebook, Instagram, TikTok, YouTube, Reddit, Bluesky and Threads; news, forums, reviews, print and broadcast. |
| YouScan | X, Facebook, Instagram, TikTok, YouTube, Reddit and Telegram; news, blogs, forums and reviews. |
| Agorapulse Advanced Listening | X, Facebook, Instagram, YouTube and Reddit; LinkedIn profile mentions in posts; news, blogs and forums. |
| Keyhole by Muck Rack | X, Facebook, Instagram, TikTok and YouTube; blogs and forums, alongside Muck Rack’s news and broadcast coverage. |
| BuzzSumo | Web articles, blogs and backlinks, with social-engagement metrics for assessing content performance. |
Note: A listed platform doesn’t guarantee access to every post or comment. Coverage may be limited to connected accounts, selected public pages, hashtags, or brand mentions.
Ask vendors to demonstrate the exact searches you need.
What To Test Before You Commit
Brand24's Michał Sadowski says, "Many users don’t want to spend hours learning new, complex tools." He also notes that users expect "ready-to-use insights."
During a trial or demo, check how easily your team can learn the software and interpret its findings.
It’s best to use equivalent brand and competitor searches over the same period across your shortlisted social listening platforms.
Try including common misspellings and a few known mentions to check what it catches.
Review a sample of collected mentions manually, then test how easily your team can use the results:
- Relevance: Do the mentions actually concern your brand or topic? Check for unrelated businesses, spam and duplicate results, and see how easily you can filter them out.
- Sentiment accuracy: Read the original posts and compare their meaning with the tool’s positive, negative or neutral labels. Pay particular attention to sarcasm and posts that mix praise with complaints.
- Alert speed: Compare when a post was published with when it appeared in the dashboard and triggered a notification. Is the delay acceptable for the issues your team needs to catch?
- Reporting usability: Ask the person who'll use the social listening tool to build and export a short report. Can they find relevant examples, explain the findings, and share them without vendor assistance?
Compare the effort required as well as the output. For social media listening tools without a free trial, request a live demo showing how searches using your own brand terms are configured and filtered.

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