Your website is your brand’s window to the world. It's a platform to introduce your brand and offerings to prospective clients and consumers. As such, you need to ensure that your website is always up to date—in terms of functionality, design, and trend—and determine if it's time to seek website redesign services.
A 2021 survey conducted by GoodFirms (a research organization focusing on technology, software, and e-commerce development companies) revealed that 73.1% of web designers today agree that a non-responsive website design is one of the top reasons why visitors leave a website. Other reasons include slow response rate, poor navigation, and lousy layout or content structure.
According to the survey, "The lack of responsiveness of website design with multiple devices is an issue that was indicated by 73.1% of the survey takers (full-time and freelance web designers)."
This is where a website redesign enters the picture. Website redesigning involves a detailed process of revamping or a high-level overhaul to improve user experience—all intended to increase sales and conversion.
If you think your website needs a redesign, here's everything you need to know.
Table of Contents
What is Website Redesign?
Website redesign is a process of revamping, updating, or enhancing most or all of the website elements to improve user experience.
But it's more than cosmetic changes.
Redesigning goes beyond revising the visual elements and design. It also enhances the website's functionalities such as navigation, content, messaging, media and mobile-friendly features.
Website Redesigning Services Checklist
Web redesign services come with various processes targeting the main website elements that need to be improved or changed.
To get started, here’s a checklist of the most important things to do before you hand over the website design process to your developers, designers and creatives.
Assess Your Current Performance Metrics
You need to know where your current or outdated website stands regarding functionality, design, and overall performance (traffic, leads, conversion, revenue).
This way, you’ll know the correct elements to target and the right website redesign service.
List Down Your Brand and Website Redesign Goals
Your brand and redesign goals should go hand in hand. List the key elements that require revamping or improvements based on your website performance evaluation findings. This will help you and your team to stay on track.
Clearly Define Your Branding
Your website should echo your branding, so your messaging should be clear.
This will ensure consistency across your website and external platforms. These include your brick-and-mortar store and social media pages such as Facebook, Instagram, Twitter and YouTube.
Determine Your Target Audience
Speaking the language of your target market fluently and understanding their pain points is one of the crucial steps in building your website.
You have to know them by heart: their personality, demographics, how they think and even their hobbies. This information will help you build the right website design, functionality and content for them as end-users.
Conduct a Competitor Analysis
Analyze the competition to know the areas you need to improve. This includes products or services they offer, pricing, promotions and more.
Study how they communicate with their audience and assess how you can enhance such practices.
Choose the Right Web Redesign Service, Team, or Agency
Ensure you’re employing the right team, people and organization for your website redesign. Choose the people with the right mindset and personality for your brand.
Confirm they have the capabilities to implement your vision by checking their skills, background and portfolio. Communication should also be a factor since website redesigning could be a long process.
When and Why You Should Redesign Your Website
Your business goals should determine your need for website redesign services. Reasons for redesigning a website vary, depending on one's business goals and target audience.
With user experience, traffic, leads and conversion in mind, here are the top reasons for website redesigning to help you know why and when you should consider getting one:
One of the main reasons for companies seeking website redesign services is rebranding. Rebranding your business may be necessary to keep your brand current and set it apart from the competition.
Many businesses see rebranding as simply changing a logo. They start with logo redesigning to completely change the face of their brands and, unfortunately, stop there.
However, rebranding is more than just a logo change. It comes with website redesigning and ensuring all collaterals and channels (website, social media, emails) reflect your brand identity, image and personality.
Suppose the brand has grown considerably throughout the years and many of its elements become irrelevant. In that case, it may be time to review and implement brand guidelines and styles to develop a new cohesive design across all internal and external platforms.
Your website redesign should coincide with your overall rebranding. For reference, here are some of the best rebranding examples you can apply to your website redesigning process.
Most of today's website visitors use mobile because of its portability. The distribution of internet usage between mobile and desktop viewers across the globe remains the same—web traffic on mobile is superior.
According to Statista, a popular statistics portal specializing in market and consumer data, mobile use accounts for approximately half of the web traffic worldwide. It retained its position from 2015 to 2022.
"In the second quarter of 2022, mobile devices (excluding tablets) generated 58.99 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before permanently surpassing it in 2020," confirmed the portal.
Additionally, mobile searches make up more than half of searches on Google.com, and mobile-friendly sites show up higher in search results—Google confirmed this in one of their resources.
Visitors are five times more likely to leave if your site isn't mobile-friendly.
Given these findings, websites should equally consider their mobile and desktop users. Your website and all its elements should be as seamless and user-friendly as it is on a desktop.
When we say mobile-friendly, it's not enough to simply shrink your desktop design for a smaller screen and say that you cater to users using different mediums.
Improvements in Design and Functionality
A website redesign service can also include minor changes or improvements to an old website's design and functionality if an overall revamp isn't needed.
You can add more features or change your website design to make it more user-friendly. You can also enhance the website's usability and navigation, making things easier for your visitors and back-end users (marketing team, creatives and in-house developers).
How Often You Should Redesign Your Website
Websites should always be trendy and modern to keep up with the ever-evolving world of digital marketing and the unpredictable SEO requirements of Google and other search engines.
As such, website redesigning shouldn't be a one-time business. Nor should you do it too frequently.
Quick research will give you various answers and suggestions on how long you should wait before redesigning your website.
The average frequency agreed by most web developers and website redesign service providers is once every 2.5 to 3 years. However, there are various factors at play, such as the overall performance of your website and today's website design trends.
Considering these, you should always keep an eye on the elements that negatively impact your website performance. By religiously keeping track of what works and what doesn't, you'll know when it's time for a website redesign.
Here are some of the most important factors to consider before you seek another website redesign service:
- Brand goals - Decide if your current website, particularly its design, suits your current or future brand goals.
- Website speed and functionality - Assess your website's page load times and navigation on all mediums (desktop, mobile, tablet) and see if it's performing well and has excellent speed.
- Traffic and conversion performance - Assess all your organic and paid traffic performance, especially the bounce rate, to know if your current website is doing what it's intended to do: convert visitors to customers.
- Changes and trends in website design - You should consider the demands of today's digital marketing industry and search engines concerning website design. Research the latest trends, and see if your website lacks something.
- Budget for design and development - Consider your current budget for a website redesign, and see if a website redesign service won't hurt your finances.
Key Roles You Need for Your Website Redesign Process
You need internal and external people if you plan to have a website redesign. From website development to content improvement, you need the right people on your team to turn your vision into reality.
Here are the key people you should look for in a full-blown website redesign service:
The developers are in charge of the entire development phase. They combine all the established strategy, content, functionality, design and other elements to bring your vision to life in line with your brand goals.
You can have one or more developers, depending on the size of your website and the changes and improvements needed.
Choose the best web developers with knowledge of the current web design trends and skilled with modern coding techniques.
Web Designers (UX/UI)
Web designers create the visual representation of your website for the front-end and back-end, so you may need a UX and/or UI web designer.
To create an engaging visual experience for all visitors, these web designers enhance your page layout, themes and colors, media content and other design elements during the website redesign process.
The marketing team is responsible for connecting you to your target audiences during the entire web redesign process and promoting your new website post-development.
They are the key people needed to get the correct data from your target audience, partners and competitors to improve your website’s visibility across all online and offline platforms.
Below are the key people who should be included in your marketing team. Note that this list may expand based on the size of your company or the demands of your website redesign project.
- Project Manager
- Account Executive
- Data Analyst
- Marketing Consultant
- Social Media Manager
Copywriter and/or Content Strategist
To aid your visual elements, you need content strategists and/or copywriters to improve your content. Connect with talented wordsmiths and creatives if your content is outdated or needs improvement.
Copywriters and content strategists can be part of your marketing team, but they can also work individually and focus on content and content alone.
The copywriter is responsible for the copy appearing throughout your website and subpages.
Meanwhile, the content strategist spearheads the creation of compelling content strategies that will reflect your brand personality inside and outside your website.
Management or Leadership Team
You may also need a management or administrative team to ensure that the complete website redesign service or process goes smoothly. These people are in charge of the approval of the time, budget, implementation and other elements involved in the process.
Below are the key people to include in your management of leadership team.
- Owner / CEO
- Chief Marketing Officer
- Chief Financial Officer
- Team Leader (preferably per department)
- Account Manager
What is a Successful Website Redesign?
There’s no one-size-fits-all approach to website redesigning, not to mention various services available in the market for businesses of different natures and sizes. No single method or system can ensure the success of the process.
Nobody can provide a general definition of a successful website redesign. It depends on your brand goals and website redesign team.
One thing’s for sure, though:
You need a solid plan. Your initial pre-development plans will determine the overall success of your web redesign. Think about why you’re redesigning your site or building a completely new website.
From there, lay down your goals and ensure every process aligns with your mission and vision.
Keep in mind all the information we provided here to prepare for a website redesign. In a nutshell, if you tap the right website redesign service provider and target the correct audience with their help, you can dominate your industry in no time.
The Best Agencies to Hire For Your Website Redesign Project
- Location: Barnes Cottage, Cock Lane, High Wycombe, HP10 8DP, United Kingdom
- Average Hourly Rate: $60
- Expertise: 360° Digital Services, Web Design, B2B Website Design, Law Firm Website Design, SEO...
Rife Interactive is a results-driven digital marketing agency. They work with clients from various industries to create a customized digital marketing strategy that meets clients' specific goals and needs. The team is trained to think outside the box to get the results clients want.
Clients include Leighton Fine Art, CourtTogether and Dr Charles Clarke.
- Location: 241 Hoa Binh, Hiep Tan, Tan Phu, Ho Chi Minh, 700000, Vietnam
- Average Hourly Rate: $25/hr
- Expertise: Website development, Web Design, SEO, WordPress Development, WooCommerce Development...
One Pixel Media offers a well-rounded set of services to see your web design projects through from start to finish. Whether you’re looking for a website overhaul, fresh branding, logo design or B2B web design, One Pixel Media has got you covered.
By applying creative solutions to complex issues, Pixel Media is constantly at the forefront of the latest technologies to ensure that your business is always one step ahead of its competition. Take advantage of One Pixel Media’s expertise in SEO optimization, marketing, small business branding and eCommerce site design to propel your product or service to new heights.
- Location: 280 Woolwich St S, Breslau, ON N0B 1M0, DrakeTech, N0B 1M0, Canada
- Average Hourly Rate: $40/hr
- Expertise: Web Design, Mobile App Development, Website Development, WordPress Web Design, UI/UX Design, SEO...
First founded in 2015, DrakeTech encompasses a team of developers that focus on creating holistic digital solutions and personalized customer care.
With their expertise lying solidly in custom web development, SEO and online optimization, and eCommerce solutions, DrakeTech tackles projects big and small while priding themselves in their ability to translate what their clients are asking for into tangible features and products.
Some of DrakeTech’s most notable clients include Cart 2 Curb, MossRealstate and Partner in Publishing.
- Location: 312 W 2nd St, #1828, Casper, Wyoming 82601, United States
- Average Hourly Rate: $25/hr
- Expertise: Web Design, Responsive Web Design, Website Development, SEO, Social Media Marketing, Content Marketing.
Itersi provides clients with a one-stop shop for all their web development and marketing needs, allowing you to focus on other essential areas of your business.
Offering services such as web development, web design, SEO optimization and social media management, Itersi works to cement your brand right at the center of your industry. Their competence lies in helping start-ups create a robust, modern online presence while unifying them with their ideal audience.
Itersi has experience working in the fintech, retail and hospitality industries.
- Location: The Highlands, Louisville, Kentucky 40205, United States
- Average Hourly Rate: $80/hr
- Expertise: Web Design, B2B Website Design, Responsive Web Design, Small Business Web Design, eCommerce Web Design...
Based out of Louisville, Kentucky, Root of Pi LLC is as passionate about your business as it is its own.
Placing its focus on helping small businesses achieve their online goals, Root of Pi offers a host of expert services in web design, SEO optimization, reputation management, B2B web design and custom development.
When opting for Root of Pi as your go-to web design agency, you can be assured that your projects will have all the attention it deserves—and then some. As this agency states: your success is its success, period.
6. Sailet LLC.
- Location: Town Commons CT, Germantown, Maryland 20874, United States
- Average Hourly Rate: $70/hr
- Expertise: Web Design, Financial Services Web Design, Real Estate Web Design, B2B Website Design, Small Business Website Design...
Priding itself on being experts in corporate solutions, management ecosystems and business automation, Sailet is ready to take on all your web design needs.
Their specialties include creating excellent corporate & government portals, web systems & integrations, mobile apps on iOS & Android, and SaaS solutions. Since opening its doors in 2017, Sailet has built up a robust knowledge base in various industries, while its primary experience lies in the construction industry, social services and education.
Sailet has globally recognized clients, some of which include The World Bank, BI Group and World Wildlife Fund.
7. Huptech Web
- Location: D - 812, 813, Swati Clover, Shilaj Circle, Sardar Patel Ring Rd, Thaltej, Ahmedabad, Gujarat 380059
- Average Hourly Rate: Inquire.
- Expertise: Enterprise eCommerce, Digital Marketing, WordPress Development, Custom Web Development...
Huptech is a powerhouse of highly skilled creative experts with extensive experience working on international projects.
First and foremost, a digital marketing agency, Huptech’s skills reach far beyond the typical services many of its kind offers. Whether you require designing, coding, SEO optimizers or content writing services (among other things), Huptech has you covered.
Huptech’s founding pillars are built upon time management, quality, integrity and security, meaning that whatever projects you need to complete will receive the care and attention it deserves.
- Location: 71 Dawes Road, Brampton, On L6X 5N9, Toronto, Brampton, L6X 5N9, Canada
- Average Hourly Rate: $25/hr
- Expertise: Web Design, eCommerce Development, Salesforce, Mobile App Development, Website Development, Ruby on Rails...
Showcasing itself as a leader in agile and lean development, Bacancy uses innovative solutions to a multitude of sectors in the ever-changing digital economy.
Bacancy continuously has a finger on the pulse of the latest digital marketing trends, thereby ensuring that whatever project you throw at them will place you two steps ahead of your competition.
Some of Bacancy’s top talents include web design, mobile app development, VR/AR, eCommerce development and software development.
- Location: 221 West Lancaster Avenue – Unit 11005, Fort Worth, Texas 76102
- Average Hourly Rate: Inquire.
- Expertise: Custom eLearning Courses, eLearning Games, Dynamic Websites and Design, Creative Video Production.
Left Brain Media is a creative media group based out of Fort Worth, Texas, housing a team of experienced individuals all throughout the US.
With a list of services including writing, instructional design, illustration, programming, animation, photography, video production, and much more; Left Brain Media provides custom packages to a host of industries. Including, but not limited to, large corporations, small-businesses and non-profits.
- Location: Studio 1, 5a Priory Grove, Stockwell, London, SW8 2PD, United Kingdom
- Average Hourly Rate: $99/hr
- Expertise: Branding, Naming, Small Business Branding, Logo Design, Digital Design, Graphic Design, Web Design, B2B Website Design.
First founded in early 2017, FireBelly Creative’s ambitions have always been grounded in providing their clients with world-class, creative digital services.
FireBelly houses a team of experts in branding, web design, logo design, and B2B website design (to name a few), and ensures a smooth process throughout your project. What’s more, FireBelly understands that each brand, service, and product is unique; so, it only makes sense that they build custom teams around your needs. They consider everything, from your budget to the current trends in your industry.
Some of the industries FireBelly Creative has experience in include security in government, animal health, creative writing, recruitment, FinTech, and B2B platforms.
11. onPoint Studio
- Location: Haharina Ave, 181/3, Kharkiv, 61105, Ukraine
- Average Hourly Rate: $35/hr
- Expertise: Web Design, Responsive Website Design, WooCommerce Development, WordPress Development...
onPoint Studio is a web development studio that helps businesses with their digital assets by creating quick-loading, mobile-first, and eye-catching websites, API integrations and IT support. They also offer Figma conversion services including Figma to HTML, WordPress, Figma to Email templates and many more.
They worked on more than 80+ projects and delivered desirable results to clients worldwide. Their team of experienced developers and designers can handle complex web projects in corporate website, e-commerce, and web portal development services. As a professional web development service provider, they develop secure, 100% hand-coded, pixel-perfect, and cross-browser-compatible websites.
Clients include eAssist Dental Solutions,Inc., Emmet Dental and CriticalAsset.
- Location: 75 Brokesley Street, Lincoln House, London, E3 4QJ, United Kingdom
- Average Hourly Rate: $150/hr
- Expertise: Web Design, B2B Website Design, eCommerce Web Design, Website Development, Digital Design…
A "small, agile and independently owned" agency based in London, on-IDLE has been providing various design and web development services since 1999.
on-IDLE has a wide range of print and digital design services, but when it comes to web design — their in-house developers ensure what you get is not only eye-catching but also fully functional and optimized.
The agency has delivered web design solutions for a wide range of industries, including retail, finance, education and health. Clients include Aldersgate Group, Swiss Embassy London and Philosophy Foundation.
- Location: Nidderdale plus, Station Road, Pateley Bridge, North Yorkshire, Harrogate, HG3 5AT, United Kingdom
- Average Hourly Rate: $100/hr
- Expertise: B2B Website Design, eCommerce Web Design, Digital Marketing, Digital Strategy, Graphic Design...
For all things creative, Black House Creative has been the go-to agency in Scotland's Highlands and Islands since 2009. They have been internationally recognized for their brand development and packaging design.
But the agency does more than just design — they help businesses attract more customers, increase revenue and boost brand awareness through branding and marketing strategies tailored to every business's needs.
Their clients include Core Additive Technologies, Deerness Distillery, Cocoa Mountain and Stump Cross Caverns.
- Location: Remote, Hyderabad, 500081, India
- Average Hourly Rate: $20
- Expertise: eCommerce Development, Web Design, Website Development, WordPress Website Design...
A young, innovative, tech-friendly, web design agency, SlashMonk is in the business of moving small businesses forward - online. For them, it isn't all about the trade; they like to look beyond conventions and bring to life eccentric yet effective ideas that elevate brands online. SlashMonk believes in proportionate results for the effort put in and delivering value for the faith you put in their agency.
Clients include Peachtree Amusement, Tryton Capital, Jungelcatleads and Shiva Physical Therapy.
- Location: 3285 Richmond Ave, PO BOX 150, Staten Island, New York City, New York 10312, United States
- Average Hourly Rate: $47
- Expertise: Web Design, eCommerce Development, Mobile App Development, Website Development...
Rosalind IT Services makes it possible for companies to work with technical experts to help ease the transition. They stand at the forefront of the industry, providing their clients with the best solutions for web and mobile application user interface design, development, and support in several domains such as e-commerce, healthcare, education, logistics, insurance, hospitality, sports, finance, food, and many more.
Rosalind IT Services also offers services that span the latest Web 3.0 technologies such as Blockchain Wallets, Financial Services, Decentralized Autonomous Organizations (DAOs), and NFT marketplaces.
Clients include Super Connector, BeonTV, NOVADerm Institute, River Artworks...