- Agency: Leo UK
- Client: Morrisons
- Category: Print Design — Retail and Whimsical
- Location: London, United Kingdom
- Project Brief: Create print design for Morrisons’ “Market Street Monsters” campaign that promotes fresh produce and competitive prices through playful monster-themed visuals and seasonal Halloween creativity.
Retail print can make a grocery deal stick when the produce itself dresses up for Halloween. Morrisons, the British supermarket chain, teamed up with Leo UK on Market Street Monsters to give its fresh food counters a spooky turn.
The photography takes a whimsical approach, with halved avocados leaning toward each other like heavy-lidded eyes and five carrots poking out of scattered soil like a hand rising from a grave. A sliced red pepper completes the cast, its seeds lined up as teeth around a gaping mouth.
Each item wears the brand's yellow price tag, renamed for the season as Monster eyes, Zombie fingers, or Screams. Bold figures like 95p each stay as easy to read as any shelf label in the store.
Flat Morrisons green fills every poster, so the orange and red produce stands out on bus shelters and roadside billboards at night. A tiny bat perches on top of the yellow leaf logo, right above the line More reasons to shop at Morrisons.
