- Agency: Leo UK
- Client: Twinings
- Category: Video Design — Beverage
- Location: London, United Kingdom
- Project Brief: Create a beverage video for Twinings that promotes the tea break through minimalist visuals, deliberate pacing, and concise brand-focused messaging.
Beverage video ad that champions the pause works best when it slows all the way down. Leo UK gives Twinings "But First, Tea" a calm, muted look that treats a single cup as a reason to stop everything else.
The whole thing stays soft and quiet on purpose. Grey light, a rainy window, and a close hold on a woman sipping her brew set a tone that feels like the first unhurried minute of the day.
The staging lets small moments do the work. A patient dog waiting with its leash and a sun-faded Yorkie looking up at the camera stretch the "but first, tea" beat into something warm and a little funny.
The brand cues stay gentle instead of loud. A quiet shelf of Twinings boxes by the plant and the on-screen line about niacin keep the product present without breaking the mood the spot is built around.
