- Agency: Leo UK
- Client: McDonald’s
- Category: Video Design — Food Commercial
- Location: London, United Kingdom
- Project Brief: Create a food commercial for McDonald’s World Menu Heist that turns limited-time international menu items into coveted discoveries through fast-paced editing, thriller-inspired storytelling, and immersive sound design.
A food commercial can make a limited-time menu feel like a must-have when it frames every item as loot worth stealing. "McDonald’s World Menu Heist" gathers favorites from countries like Canada and Australia, and Leo UK pitches the lineup as a 30-second heist thriller.
Teal surveillance graphics run over almost every shot, with tracking brackets, coordinates, and a mission status panel. When the crew grabs maple items at a snowy Canadian drive-thru, a red CANADA stamp and a yellow progress bar mark the job as secured.
Each mission gets its own setting, from a black McDonald’s semitruck crossing the desert under motorcycle escort to a red-lit vault lined with carved drawers and Chinese characters. Sharp cuts and a tense score push the crew from one job to the next without a pause.
The closing shot stacks the haul on gold safes stamped with origins like Product of India and Produkt aus Deutschland. A guava drink mixed with Sprite Zero Sugar, McShaker Fries with paprika seasoning, and a Szechuan sauce cup sit on top like stolen jewels.
