Standout Features:
- Umbraco 16 CMS design for flexible content updates
- Vibrant red color that drives user attention
- Directional iconography and layout cues
Redesigning a public sector website is rarely glamorous, but Exemplifi proves it can still be bold.
The Jacksonville Transportation Authority (JTA) needed a digital presence that could keep pace with the city’s growing transit needs while reflecting its ambition to modernize.
What they got was a confident, scalable platform that balances utility with undeniable design swagger.
The site’s most immediate visual cue is its typography.
Bold, all-caps headers bring instant authority to every message, whether it’s a transit alert or a promotional banner.
These are not shy design choices. They’re purpose-built to cut through the noise and direct attention where it matters most, especially in a context where clarity and urgency are non-negotiable.
Color is used just as strategically. Rather than drowning the entire interface in brand red, the design team used it strategically; just enough to inject energy and guide the eye.
CTAs, labels, and content blocks adopt the hue for functional emphasis, while plenty of white space keeps the experience open and breathable. It feels both active and controlled.
Additionally, subtle directional motifs (like arrows and forward-leaning layouts) reinforce the idea of movement without relying on clichés.
These small touches show the nature of public transit itself. Always progressing, always in motion.
Behind the scenes, the platform runs on a CMS powered by Umbraco 16, which gives the JTA team full autonomy over content updates. This is especially important for a transit authority, where routes, schedules, and announcements change frequently.
And while the desktop version is strong, it’s the mobile execution that deserves special mention.
Transit users are often on the move, and the mobile layout keeps the hierarchy clear and buttons thumb-friendly. No visual detail is lost in translation, too.
This level of responsiveness is important, considering 62.54% of global website traffic comes from mobile (excluding tablets).
In a space where many public pages feel dated or overly functional, JTA’s site is a breath of fresh air. Exemplifi proves that with the right design choices, even government websites can feel exciting.
In public services, clarity and trust are everything. A transit website must deliver information quickly while reflecting the energy of a city in motion.
That’s why agencies like Exemplifi lead the way, blending bold design, strategic color, and mobile-first execution to prove that government websites can be both functional and inspiring.
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