- Agency: Bilberrry
- Client: Washington Apple Commission
- Category: Website Design — Food & Beverage
- Location: Seattle, Washington, United States
- Project Brief: Redesign the Washington Apple Commission’s website to modernize its heritage brand through bold apple photography, interactive storytelling, multilingual-friendly layouts, and an interconnected WordPress content system that makes apple varieties, recipes, and grower stories easier to explore.
Food and beverage brands with long histories can modernize without losing the trust they’ve built. Bilberrry gave the Washington Apple Commission a brand refresh and a new site worthy of the state’s most famous export.
The display typeface echoes the WAC logo in use since the 1980s, paired with a serif and a deep green palette that feel homegrown. Longtime growers and retailers still recognize the brand, while giant close-up fruit photos add fresh appetite appeal.
Variety pages answer the question shoppers actually ask: which apple for what? Honeycrisp’s page shows its September-to-May season and a sweetness slider, so you can choose an apple for pie or snacking in seconds.
One content database now links varieties, recipes, and grower stories. WAC staff tag an apple as best for pie with a single checkbox, so new content connects across the site without building one-off pages.
Grower profiles sit inside a growing-regions carousel, like Lake Chelan paired with an Okanogan-area orchardist. Real faces next to the landscape give every apple a place and a person behind it.
Curved type and quiz cards keep the homepage playful. Each element was built to work across languages, including right-to-left scripts, so export markets get the same experience as English readers.
