Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
BrilliantDoc's mission is to enable small, local businesses to beat big corporations online. We grow local businesses using the most efficient, effective SEO strategy on the market - while remaining affordable. Don't wait 6+ months to see SEO results. Partner with BrilliantDoc and watch your marketing work...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Web Development
- Branding
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Addison Clark is a full-service marketing agency designed to operate alongside your business. We take a holistic, functional approach to marketing, bringing a massive number of services together under one roof to drive real business outcomes...
Top Services:
- Digital Marketing
- Digital Strategy
- Web Development
- Branding
- Video Production
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
What is your company's objectives and who are the clients it needs to serve? The correct brand story bring two answers together. That's where Absolute Designers comes in. We've been telling brand stories for almost two decades. Whether professionals trying to improve their position in their local market to...
Top Services:
- Design Services
- Digital Marketing
- Web Design
- Branding
- Print Design
- Show more
- Location
- Haddon Township, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
We design thoughtful, performance-focused websites that build trust, improve visibility, and support long-term growth so your business can move forward with confidence...
Top Services:
- Web Design
- Web Development
- Logo Design
- Branding
- SEO
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Aesthetic Brand Marketing (ABM) is an award winning, full service interactive web design and marketing agency focusing solely on the elective healthcare market. We are a privately held firm headquartered in San Diego, CA...
Top Services:
- PPC
- Digital Marketing
- Social Media Marketing
- SEO
- Branding
- Show more
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Choose a partner that understands dental marketing inside out. With our adeptness in dental PPC, we pledge to boost your reputation, rankings, and patient volume. Schedule your free consultation and embrace a strategy built just for you...
Top Services:
- SEO
- Digital Marketing
- Content Marketing
- PPC
- Branding
- Show more
- Location
- Englewood, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Transforming busy professionals' marketing with automated systems that save 15+ hours weekly while driving measurable growth...
Top Services:
- Social Media Marketing
- Design Services
- Email Marketing
- Web Design
- Branding
- Show more
- Location
- Southfield, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
CaptivContent helps behavioral health organizations grow without compromising their values. Based in Centennial, Colorado, our seven-person team handles the full content engine for treatment centers, clinical practices, and mission-driven brands: weekly video production, SEO, social media, and marketing...
Top Services:
- Video Production
- Digital Services
- Creative Services
- Digital Strategy
- Branding
- Show more
- Location
- Centennial, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
San Diego Marketing & SEO is a full-service digital marketing agency specializing in search engine optimization, web design and development, PPC management, social media marketing, content marketing, email marketing, reputation management, and online presence analysis...
Top Services:
- Digital Marketing
- AEO
- SEO
- Advertising
- Branding
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
TechTeam360 delivers innovative and customized technology solutions, including website and mobile app development, CMS, AI, and project management. Our expert team combines cutting-edge tools with a client-first approach to transform challenges into growth opportunities. We empower businesses to thrive in the...
Top Services:
- Web Development
- Digital Marketing
- Software Development
- AI Development
- SEO
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Brandefenders is an SEO marketing and branding business that offers a complete range of services and is dedicated to the prosperity of each individual customer. Identify, protect, and develop your brand from its infancy into a thriving business worth several millions of dollars...
Top Services:
- Reputation Management
- AI Development
- Content Marketing
- Digital Marketing
- SEO
- Show more
- Location
- Lindon, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
Wellmarkit serves as a dedicated marketing and web design team exclusively tailored for Health & Wellness business owners aspiring to establish a compelling online presence and become the foremost practice in their respective areas. Our focus lies in providing strategic solutions to elevate the visibility and...
Top Services:
- WordPress Website Design
- Digital Marketing
- SEO
- Business Consulting
- Market Research
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
MediVerticals is a healthcare-focused marketing agency that helps medical practices grow by blending modern digital strategies, data-driven tools, and industry insight to boost patient acquisition, enhance online visibility, and optimize operations. Services range from SEO and website development to paid ads...
Top Services:
- Web Design
- Web Development
- PPC
- Email Marketing
- Social Media Marketing
- Show more
- Location
- Frisco, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
MetafiedLab is a global digital transformation partner that helps businesses turn complex ideas into scalable, high-performance digital products...
Top Services:
- Mobile App Development
- Web Development
- AI Development
- UI/UX Design
- Graphic Design
- Show more
- Location
- Overland Park, Kansas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Digital Engage offers businesses of all sizes the marketing help they need. We offer very competitive rates, provide great results, and communicate with our clients. Contact us today to schedule a free consultation on what we can do to help you reach your goal...
Top Services:
- Web Design
- SEO
- WordPress Website Design
- eCommerce Development
- Graphic Design
- Show more
- Location
- Johnson City, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Digital Hub is a Cincinnati-based digital agency specializing in web development, graphic design, and branding. The agency focuses on delivering modern, user-friendly digital experiences that help businesses in Ohio stand out in a competitive landscape...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- Graphic Design
- Mobile App Development
- Show more
- Location
- Dayton, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
829 Studios is a fully integrated marketing agency that combines deep strategic expertise with creative execution. Our team specializes in performance marketing, branding, web development, and full-funnel digital campaigns that drive measurable results. From SEO and paid media to email, content, and design...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Web Design
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Designed by John is an Ohio-based web design studio that creates custom websites, branding, and local SEO solutions for small businesses, nonprofits, municipalities, and service-based organizations. Founded and operated by John, a former agency professional with more than 13 years of experience, the studio...
Top Services:
- Web Design
- Web Development
- SEO
- WordPress Website Design
- UI/UX Design
- Show more
- Location
- Dayton, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Bryckroad Creative is a full-service marketing and creative agency specializing in website design, branding, SEO, paid advertising, and analytics-driven digital growth. Based in Wichita and working with both local and national clients, the agency combines strategic marketing, award-winning creative work, and...
Top Services:
- Digital Marketing
- SEO
- PPC
- Advertising
- CRO
- Show more
- Location
- Wichita, Kansas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
MyLeadsFactory is a boutique performance marketing agency led by ex-Google strategists. We manage Google Ads, Meta and YouTube, SEO & AEO, landing-page CRO, and conversion tracking for B2B and local service brands. Senior-led, month-to-month, and you always own your accounts. Free audit on request...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Affiliate Marketing
- Show more
- Location
- Chantilly, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Design that has a job to do. Phoenix Growth Collective builds websites, apps and brand systems for South Florida local businesses, then makes sure they are actually found: local SEO, AI search optimization (GEO) so ChatGPT and Google AI recommend you, content and paid media wrapped around the build. Web...
Top Services:
- SEO
- AEO
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Tamarac, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Think back to the last time you went on a hike in the mountains. When you were surrounded by crisp, clean magnificence, it just did something to refresh and revitalize you. You just felt safer, relaxed, and invigorated by the experience of being out in flawless beauty. At Mountain Air Marketing, our goal is...
Top Services:
- SEO
- Content Marketing
- Digital Marketing
- PPC
- Email Marketing
- Show more
- Location
- Colorado Springs, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We are a boutique Web Design/Development and marketing agency, dedicated to empowering small businesses by enhancing their digital presence and driving growth in sales and revenue...
Top Services:
- Web Design
- eCommerce Development
- Web Development
- CRO
- Digital Marketing
- Show more
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Ranqeo is an SEO agency focused on getting businesses seen where it matters moston Google. We work with local and growing brands to improve their rankings, bring in consistent traffic, and turn that visibility into actual leads and sales. From optimizing websites and Google Business Profiles to building...
Top Services:
- SEO
- Digital Marketing
- PPC
- Web Design
- eCommerce Development
- Show more
- Location
- Mesa, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
We help small and mid-sized businesses across NJ and NY build an online presence that actually brings in customers not just looks good. What makes us different is that we don't just build websites. We build systems that generate leads...
Top Services:
- Digital Marketing
- Web Design
- Web Development
- WordPress Website Design
- eCommerce Development
- Show more
- Location
- Woodbridge Township, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
Buzzbox Media is a Nashville agency built for one kind of client: medtech, medical device, and healthcare technology companies. Since 2008 we have handled SEO, content, web, paid search, video, and conference marketing for device makers, medical associations, and surgical technology brands. Because we work in...
Top Services:
- SEO
- Content Marketing
- Digital Marketing
- PPC
- Web Design
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Wahha Design is a full digital marketing agency. Our main focus is to help companies grow through SEO, PPC, and an authentic branding experience...
Top Services:
- Content Marketing
- Advertising
- SEO
- PPC
- Digital Marketing
- Show more
- Location
- Wilmington, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $1,000 - $10,000
We work with brands that want to be discovered and expand to strategically market to their ideal consumers...
Top Services:
- Digital Marketing
- Content Marketing
- Advertising
- Email Marketing
- PPC
- Show more
- Location
- Royal Oak, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Dablion is a 360° growth agency combining strategy, content production and paid performance into one integrated system. With 10+ years of experience and 2,000+ campaigns delivered, our in-house team of strategists, creatives, video producers and media buyers helps brands generate demand, build authority and...
Top Services:
- Market Research
- CRM Consulting
- Mobile App Development
- Software Development
- Social Media Marketing
- Show more
- Location
- Saugus, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $68/hr
- Minimal Budget
- $1,000 - $10,000
We built the agency we would have wanted to hire. Our Mission: OSLA exists to close the gap between the marketing small and mid-sized businesses receive and the marketing they deserve. We deliver the strategy, creativity, and accountability that transform marketing from a cost center into a growth engine...
Top Services:
- Digital Marketing
- Digital Strategy
- SEO
- AEO
- Web Development
- Show more
- Location
- Summerville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Rochester, NY product development firm with a dedicated San Diego usability team, taking hardware from sketch to production: design research and human factors, industrial design, brand and graphic design, mechanical engineering, DFM and in-house prototyping. 1,000+ products launched and 30+ design awards...
Top Services:
- Product Design
- Design Services
- Package Design
- Engineering
- IoT
- Show more
- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Next Level Digitals is a design agency that crafts compelling brands, user-friendly websites and engaging UI/UX. We help startups and enterprises elevate their digital presence with fast, stress-free design, unlimited revisions, and a strong focus on emotional brand connection...
Top Services:
- Digital Services
- Graphic Design
- Logo Design
- Web Design
- Web Development
- Show more
- Location
- Cheyenne, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Biondo Creative is a digital marketing agency serving Philadelphia, PA, Delaware County, Chester County, Montgomery County, Bucks County and the surrounding area. We offer Website Design, Logo Design, Google Ads, SEO, and Social Media Marketing...
Top Services:
- Digital Marketing
- Web Design
- PPC
- Social Media Marketing
- Video Production
- Show more
- Location
- Yardley, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Digi Rank Prime is a global remote digital marketing agency helping businesses in the US and Canada grow through AI-driven SEO, GEO optimization, and high-performance Google Ads strategies focused on measurable traffic, leads, and revenue growth...
Top Services:
- SEO
- PPC
- CRO
- Digital Marketing
- eCommerce
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
Web Design Mechanic creates clean, custom websites and digital experiences build to match your business goals. "No templates", just thoughtful design and smart development. We also offer digital marketing services like, Search Engine Optimization, Social Media Marketing, Online Reputation Management, and...
Top Services:
- Web Design
- Web Development
- Branding
- eCommerce Development
- Video Production
- Show more
- Location
- Fremont, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At CoreCreative Team, we offer authentic and innovative branding, marketing, and design solutions tailored for both web and print. Our dedicated team comprises cutting-edge marketing and social media specialists, illustrators, photographers, writers, developers, and web hosts. We take pride in providing the...
- Location
- Edmonds, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Creative Moves is a full-service creative, branding, and digital marketing agency helping ambitious businesses turn ideas into powerful brands, meaningful connections, and measurable growth...
Top Services:
- Advertising
- Graphic Design
- Design Services
- Branding
- Package Design
- Show more
- Location
- Tysons, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
KITSS helps businesses grow with smarter digital marketing and AI-powered automation. From SEO, social media, paid marketing, and content to email marketing and lead automation, KITSS delivers practical solutions designed to improve online visibility, generate leads, and drive sustainable business growth...
Top Services:
- Graphic Design
- Branding
- Digital Strategy
- Web Development
- Digital Marketing
- Show more
- Location
- Trumbull, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We specialize in responsive website design, web development, mobile app development, and digital marketing services. Established in 2012, we've been serving clients around the world for over a decade now. Our team of experts takes a holistic view of your brand with a vision to transform and create a...
Top Services:
- Mobile App Development
- PPC
- Digital Marketing
- SEO
- Software Development
- Show more
- Location
- Aurora, Colorado
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
PROCEED is a full-service digital marketing agency focused on helping businesses push boundaries and achieve exceptional results. Specializing in 360-degree digital solutions, they offer services in website design, SEO optimization, social media management, and content creation...
Top Services:
- Creative Services
- SEO
- Content Marketing
- Web Development
- PPC
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Branding Agencies by City
Branding Agencies by State
Branding Specializations in the US
Hiring Guide: How to Choose the Best Branding Agency in the US
How much do US businesses invest in branding?
Branding budgets in the US typically range from $2,500 for small projects to over $75,000 for large initiatives. Most mid-market companies invest between $20,000 and $50,000 for comprehensive branding work.
92% of marketers plan to maintain or increase spending on brand awareness in 2025, with 13% investing in brand awareness for the first time.
How can I find the right agency on DesignRush that fits my budget?
Our directory features top branding firms across different budget ranges, so you can identify partners that align with your spending expectations.
| High budget: $50,000+ |
|
| Low budget: $25,000-$50,000 |
|
What kind of portfolio should one of these agencies have?
Key elements to look for in a branding agency:
- Project context: Each case study should explain the client’s industry, business challenges, and goals.
- Approach & process: Look for a clear narrative of what was done and why, such as research findings or design rationale.
- Deliverables shown in action: Real examples of the identity applied to websites, packaging, UI, signage, etc.
- Metrics & results: The best cases highlight measurable impact – e.g. “Unified a fragmented architecture; win-rate up 6 points and sales cycle down 12%.”
- Before/after comparisons: Side-by-side visuals or messaging evolution with explanations help assess the upgrade’s value.
- Operational readiness: Check that they deliver usable assets such as real templates with fonts, not just flat mockups, and document styles clearly.
How do agencies measure success in branding?
A branding company in the US measures success by both how the brand is perceived and how it performs in the market:
- Brand awareness & favorability: Metrics like website traffic, social media followers, mentions, and branded search volume. Consistency drives 10-30% growth in branded search demand.
- Business impact: Higher win rates, larger deals, better lead conversion, and lower acquisition costs, proven with before-and-after results. For instance, 96% of marketers report that personalized brand experiences increase sales.
- Adoption & compliance: Internally, they track brand usage, such as the percentage of marketing materials using new guidelines and template usage rates. For example, 85% of organizations have brand guidelines, but only 30% use them.
How do I choose the best branding agencies in the US?
Below are essential steps to guide your decision-making process:
- Define your goals for the branding agency
Clarify what you want to achieve, whether it’s a full brand overhaul or a new product launch. A clear goal makes it easier to evaluate agencies. - Assess your current brand situation
Review existing assets, messaging, and audience perceptions to identify gaps and determine your needed strategy. - Evaluate industry experience
Look for agencies with experience in your market to speed up onboarding and ensure familiarity with your target audience. - Examine team structure and seniority
Ask which team members will work on your account. - Check evidence of results
Request case studies or examples showing measurable business impact, such as increased awareness, engagement, or revenue. - Consider speed and process
Assess whether the agency has a mature workflow, clear milestones, and the ability to iterate quickly based on feedback. - Compare pricing and transparency
Make sure their fees are clear, justified by scope, and fit your budget. - Send a formal RFP
A good RFP makes it easier to compare agencies objectively, understand their approach, and select the best-fit partner.
Need help getting started? Visit our Marketplace and leave your project brief. We’ll match you with a professional branding agency, completely free of charge.
What questions should I ask before hiring a branding company?
Some of the questions you should ask before hiring one of these companies are:
Its Relevant Background
- Which industries do you specialize in?
- Have you worked with companies at our stage (startup, scale-up, enterprise)?
- Can you show examples of brands you’ve successfully transformed?
Its Services and Processes
- What specific branding services do you offer?
- What deliverables should we expect at each stage?
- How do you communicate and share progress?
Related to Your Project
- What is your typical timeline for a project like ours?
- How would you approach branding for our specific industry and audience?
- How do you ensure we get a measurable return on investment?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Branding Companies
What services does a branding company typically provide in the US?
A branding company typically provides the following services:
- Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
- Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
- Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to.
- Visual identity. Using a signature color can raise brand recognition by 80%.
- Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
- Activation & rollout
- Governance & training
How much do these agencies charge in the USA?
Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour.
Average branding costs by service type:
- Logo design: $2,000-$10,000 with $50-$150/h on average in the USA
- Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
- Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
- Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
- Market research: $8,000-$30,000 with $100-$150/h on average in the USA
- Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
- Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
- Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA
What are the average project timelines?
Project timelines vary between agencies, but branding is typically a multi-week effort.
Industry examples:
- Quick brand refresh: 8-12 weeks
- Full brand (re)launch: 12-24 weeks (3-6 months)
- Complex / enterprise rebrand: 6-12 months
- Discovery & onboarding: 1-2 weeks
- Strategy development: 2-3 weeks
- Visual identity design: 4-6 weeks
- Guidelines & collateral: 2-6 weeks
What deliverables should businesses expect from a branding company?
A comprehensive branding campaign will hand over all materials needed to apply the new brand:
- Research and strategy artifacts
- Messaging assets
- Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
- Brand guidelines
- Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
- Source files and assets
- Training and rollout plan
What’s the difference between a brand refresh and a full rebrand?
Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning.
A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.
Latest Trends Related to Branding
