Top Branding Agencies In Georgia

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Arby’s is the second-largest sandwich restaurant brand in the world with more than 3,400 restaurants in seven countries.

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There is no way around it. There are some things in life that absolutely have to be handled. Managing plumbers, housekeeping, pest control, a yard service, grocery shopping, coordinating travel and countless other unavoidable tasks are of the utmost importance if you want to be happy and keep your home running smoothly.

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Challenges

• Quick competitive response shortened and reduced the impact of premium pricing on new product innovations and introductions


• Majority of the sales team had fallen into the order taker mode and were busy fending off competitive pressure to reduce pricing

• Completed a sales diagnostic including process, competency assessment, customer interviews, and competitor analysis


• Developed sales and marketing strategies to move behaviors from commodity based mind set and positioning to consultative high value sale with customers


• Created and delivered sales training to communicate new process and positioning in a two day workshop event for the entire sales force


• Provided follow-up consulting to help support reinforcement and performance management

• New sales process and positioning changed the dialogue with customers and focuses on value added


• Sales force focuses on improving customer’s business and becoming a trusted adviser


• Premium pricing on new products had greater staying power and customer insights provided fuel for RFP’s innovation pipeline

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Royal Food Service is a family-owned, $200 million fresh food distributor in the Southeast. Founded in 1994, Royal prides itself on its ability to not only deliver organic, locally sourced produce to its customers, but also to extend its familial relationships to its clients, farmers, and the community.
But the company had difficulty articulating its brand narrative. As the company grew and the market became more competitive, the brand had become to be perceived as just another “big box” provider, and found it difficult to articulate their brand narrative.
Fortunately, Royal has a wonderful story to tell, from its local partnerships, to the quality of the products and service, and they chose Phase 3 to conduct a rebrand of the organization and help reposition them in the marketplace.
We worked to gain strategic insights of the market situation and the needs of the customers, allowing the agency to position Royal for long-term success.
Our project team accompanied Royal’s truck drivers throughout their daily shifts, allowing us to connect with Royal employees while observing their direct interaction with customers. We then conducted 25 qualitative in-depth interviews, not just with Royal organizational leadership, but also with the customer segments as well including local chefs, schools, and corporate customers.
The research insights showed that customers looked to Royal to provide specialized expertise, and that the company’s community focus was important to customers as well. These audience insights showcased a wide range of desires among Royal’s target customers that would yield strong direction for communications, and for telling the Royal brand story in a new and compelling way.Building on those critical insights, we developed a new brand position centered around the theme With Produce, It’s Personal, a narrative that reflects how Royal has grown to rival national suppliers while remaining true to its values and relationships.

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Absolute Roofing Services understands the level of commitment and quality that their clients expect. Their continuing goal is to keep meeting that expectation by providing quality materials, precise craftsmanship, and responsive customer service.

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BIAS is well recognized in Atlanta for their adventurous personas and impressive customer outreach activities.
BIAS has since identified themselves as a 'guide' brand, sharing their expertise and working beside you to ensure your success. To revitalize their brand, we developed new messaging, imagery style, and some cool swag that will continue to move them forward as a renowned technology company.

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Starting a brewery is no small feat. Raising the funds to build a brewery is even more difficult. Haint Blue Brewing Company approached us to help them crowdfund investments for their brewery and taproom. We knew it would require a compelling story to convince people to invest in a startup that is in a highly regulated industry.At the very core of the crowdfunding campaign was the brand story. With nothing more than a business plan and some homebrews, we had to make people fall in love with the idea of Haint Blue Brewing Company. True to the brand, we made the rounds throughout midtown Mobile, meeting residents on the front porch and getting their take on the idea of having a brewery and taproom nearby. This allowed us to introduce the founder throughout the community, create brand ambassadors and generate authentic content for the crowdfunding campaign video.After roughly two and half months, we closed out the crowdfunding campaign to move forward with the build out of the brewery. Not knowing what to expect in the beginning, Haint Blue Brewing was extremely pleased with the result. We raised over $268,000 from 276 investors from all over the country, a 2,133% return on investment.

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We understood client requirement and started first phase with UI/UX
We finalized design with client after testing 4 different designs and 20+ revisions
We developed a custom theme which we integrated on the WordPress platform
We are continuously working on SEO, and site has achieved high Google ranking in many keywords that help our client one-up competitors and leads to more organic website traffic and business transactions online

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DYNAMIC BRAND DISRUPTS CAR BUYING INDUSTRYStarting a new company in the car buying industry is not an easy feat, especially if it is a new concept without a name, a position in the marketplace, a brand platform, or any marketing.From the ground up, id8 built a brand strategy that positioned Carvenience as a company that helps provide an innovative and easy way to sell your car online. After developing the brand identity, messaging, and other collateral pieces, we created and helped implement a one-year print, digital, and outdoor marketing and content strategy.With the new brand established, Carvenience provided an alternative solution to selling your car to the big box dealerships. They offered a safer, easier, and genuine experience for their sellers, fulfilling their brand promises.RESULTSBrand awareness strategies resulted in a significant online presence within the first months of the campaign launch. Facebook & Instagram saw a 300% increase in followers and the website saw a 6% conversion rate increase on returning customers. These efforts helped contribute to the sale of Carvenience to a large investor.

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Sol was tasked with revitalizing Andrus Family Fund’s logo and website at a critical time. The organization had recently changed their focus and wanted a fresh look and voice that could communicate that focus. Working closely with AFF’s team in New York, we developed a new mark, responsive design, helped them hone their new message and implement a communications strategy for the launch of the new site.
Since the launch of the new brand, Sol has acted as the voice of the organization on social media and their blog. Additionally, we launched an online social justice curriculum for facilitators and did live coverage of Education Anew 2016 and 2018, a conference AFF sponsored that brought together hundreds of organizers, advocates, funders and youth. Sol has co-planned and will cover the event again in October 2018.

• Brand Design


• Website Design


• Custom WordPress Development


• Video


• Messaging


• Social Media Strategy


• Blog Series


• Podcast


• Live Conference Coverage: Education Anew

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Various printed materials for a health insurance agency.

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OBJECTIVE
Peachtree Hills Place, an Isakson Living Community, tasked infinitee with the goal of accelerating the pace of home sales by executing a brand refresh to reintroduce the community into the market and appeal to a younger, affluent Boomer and Adult Child interested in a carefree, active lifestyle.  An additional goal was to generate leads through a redesigned website and a robust digital advertising campaign to improve functionality, data capture, insights and prospecting in order to generate leads.
SOLUTION
With the goal to sell more homes, infinitee knew we needed a multi-pronged approach. We audited what was already in place and based on insightful data made recommendations we thought would move the needle. We developed a strategic marketing plan inclusive of the brand refresh, updated website, print advertising in local publications, social and digital media advertising, new photography, video (drone and testimonials to be utilized on the website and in social and digital media), onsite signage, direct mail, collateral (corporate identity, prospective member’s package, move-in packages, marketing boards, invitations, etc.), and more.
RESULTS
December 31, 2018 marked the first half of the digital advertising campaign including display and remarketing, PPC, video and social media advertising, as well as organic social media and email marketing efforts. During this time, website traffic increased by 231% and new users to the website increased by 280%. The digital advertising campaign (inclusive of PPC, Display, Video, and Facebook and Instagram ads) garnered a combined total of 5,633,567 Impressions, 32,601 clicks and an average 3.42% click-through rate (CTR). These efforts ultimately led to 165 leads to date with the number increasing weekly and a level of data insight with endless application to understanding Peachtree Hills Place’s potential buyer that is being applied and refined to traditional marketing efforts and the sales team as well.

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When Red Bull Music launched its Culture Clash concert series in North America, the Austrian energy drink brand challenged Chemistry to turn up the volume around the event. So, we did by creating gritty, authentic content generated by local street artists. The look and feel of the ATL came to life and connected with fans around the globe. The result: Tickets sold out in under 2 hours and the online broadcast was viewed by millions. Additionally, Chemistry was asked to design a commemorative can, making us the only North American agency on Red Bull’s roster to do so. Big ups to our crew.

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Demonstrate how REA JET’s new DOD 2.0 print heads can greatly improve the quality of industrial coding and marking.




SituationA leader in the industrial coding and marking industry, REA JET has developed a new line of large character print heads that allow for clearer marking and coding across different metal and wood substrates. In addition to stronger marking clarity, the new print heads are more efficient and cost effective.
ChallengeGrab potential customers’ attention with a unique and creative direct mailer.
ObstaclesCreate attention and impact on a relatively limited budget. Simply telling someone your industrial print head is better isn’t enough.
IdeaLeverage REA JET’s capabilities to lower production costs and show, versus tell, the audience just how much better the new print heads perform.
TacticDimensional Direct Mailer
Results

• The mailer was met with great success, immediately generating product inquiries and significant sales leads.


• Helped maintain REA JET’s innovative and leadership position in the industry.

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Working with the management of the Architectural Digest Home Design Show to augment brand awareness for the mammoth event, its schedule and activities, all with a core focus upon hundreds of participating building, lighting, furniture, and kitchen / bath product manufacturers, Eberly & Collard Public Relations produced strategies and content that led to brand new forms of publicity and advanced consumer enthusiasm for the event and its exhibitors, speakers and sponsors.
We developed an innovative, primary concept to concentrate promotional and publicity campaign efforts upon consumer product marketing for key lighting companies, product designers, and all manner of furniture, tile, architectural hardware, kitchen cabinetry, decorative accessories, art, and kitchen and bath product manufacturers. The collaboration involved carefully aligned objectives via participating publications such as The New York Times and Architectural Digest Magazine.



















Eberly & Collard Public Relations’ team conducted market research and strategic planning with the show’s director. We determined the fact former marketing efforts had focused upon the “big picture,” leaving numerous stones unturned whereas individual brand’s specific product marketing had been concerned.
Our creative publicists conceptualized and executed a creative “Sneak Peek” public / media relations campaign and feature article series to announce and generate interest for the event and many of its key exhibitors and sponsors, inducing advanced exposure for manufactures’ premiere products.
 

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For nearly 20 years Totally Chocolate had processed orders through email and phone, but wanted to move to a more modern and fully touchless ordering experience without ever having to speak with an agent.To herald this new ordering experience the company launched a full rebrand, complete with automated website ordering system, new packaging, and flavor options. In order to drive buyer confidence they needed to communicate both the new improved look as well as the ease of the company’s new ordering system in real time. Video was key part of this strategy and 1205 was there to help with multimedia content development.1205 project and production managers began working hand-in-hand with the company’s consulting and product design agency partners to scope and plan a hundred and twenty second video that would shadow the brand’s new updated catalog. Our production team developed the shot list, schedule, prop sheet, and advised on other planning documentation such as the script. In addition, 1205 worked to source studio time, lighting equipment, and other personnel resources like models and food stylists.Our team – including production manager, videographers, and camera assistants – captured twelve plus hours of high definition and 4k footage. Shots included closeups and flybys of the company’s new packaging as well as various scenes that featured seasonal table scapes and previously built custom chocolates created for industry leading companies like Google, FedEx, Morgan Stanley and others.1205’s post production team cut and compiled raw footage to match the video’s planned storyboard – using elegant text overlays to communicate the updated value propositions. In addition to classic video editing, our team built custom motion graphic overlays that shaped the story by featuring mocked footage of the new online ordering process. To accomplish this, we used video editing footage like Premier and Adobe After Effects.

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The ChallengeQuotePro, a financial services technology company, was looking to modernize their visual identity and consolidate multiple sub-brands under one umbrella. Their previous logos lacked consistency and didn’t make an effective and memorable branding mark.The SolutionIn order to successfully drive the brand forward, we created a new logo family and added modern typography and dynamic elements that could be carried through the various sub-brands and products. A digital branding guide tied together iconography and photography styles that gave QuotePro flexibility within a defined structure.