Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

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  • Marketing That Elevates

    Marketing That Elevates

    Oversee Agency delivers full-spectrum digital marketingSEO, SEM, websites, CRM and creative contentwith flexible, contract-free plans so businesses can grow without being locked in...

    Top Services:

    • Digital Marketing
    • Web Development
    • Graphic Design
    • Branding
    • Video Production
    • Show more
    Location
    Lubbock, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Precious

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Your Ultimate Design Partner

    Your Ultimate Design Partner

    We are your Full-Service Interactive Design & Creative Team. Our company values every individual as an integral part of our team, not just employees...

    Top Services:

    • WordPress Website Design
    • UI/UX Design
    • Branding
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Express Your Existence

    Express Your Existence

    EYE Thread is a creative agency based in Los Angeles. We specialize in working with small business administration, entrepreneurs, and start-ups...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Branding
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000
  • We make creative campaigns that make clients money.

    We make creative campaigns that make clients money.

    Persuasive Branding that will differentiate you from your competition, position you as the go-to in your industry, and indelibly etch your business in customers minds. Digital Marketing that will attract leads and convert them into customers, all with less sales effort on your part. Digital Content that will...

    Top Services:

    • Digital Marketing
    • Advertising
    • Branding
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Hate To See a Good Website Go Bad

    We Hate To See a Good Website Go Bad

    Do you have a website? Is it making you money? Can your clients book appointments with you? Does the content speak to your audience? If not, maybe it's time for website redo. At KG Website Designs we build sites that are not just a pretty online brochure. We build websites that help you and your business...

    Top Services:

    • Web Design
    • Audio Production
    • Branding
    Location
    Thousand Oaks, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Story, Beautifully Built Online.

    Your Story, Beautifully Built Online.

    Gold Fox Design is a web development, branding, and support company, based out of Olympia, Washington. With a focus on making your web presence profitable and impactful...

    Top Services:

    • Social Media Marketing
    • SEO
    • Branding
    Location
    Olympia, Washington
    Number of Employees
    Under 49
  • Website Design & Development Company

    Website Design & Development Company

    HTML Experts is a top-notch web design and development company that help clients get dynamic and responsive websites. A team of professional web designers & developers who are passionate about creating user-friendly, interactive, search engine friendly, and eye catching websites...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    Location
    Tarpon Springs, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $18/hr
    Minimal Budget
    Under $1,000
  • Boutique agency creativity with big ideas, fresh perspectives, and tailored marketing solutions.

    Boutique agency creativity with big ideas, fresh perspectives, and tailored marketing solutions.

    Creating Brands That BARK We're a remote Wyoming-based marketing agency offering an array of marketing solutions...

    Top Services:

    • Web Design
    • Digital Marketing
    • Branding
    Location
    Casper, Wyoming
    Number of Employees
    Under 49
  • DuBose Web is a website design and digital marketing agency with the expertise to help you.

    DuBose Web is a website design and digital marketing agency with the expertise to help you.

    DuBose Web is a website design and digital marketing agency with the expertise to help you build an active, rewarding online presence. From strategy to implementation, we work side-by-side with organizations to help them develop effective digital solutions ranging from website functionality and development to...

    Top Services:

    • UI/UX Design
    • Social Media Marketing
    • Branding
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
  • Studio Jade offers services such as Digital marketing, SEO, Social media Marketing.

    Studio Jade offers services such as Digital marketing, SEO, Social media Marketing.

    Studio Jade offers services such as Digital marketing, SEO, Social media Marketing, Video Production, Branding, etc...

    Top Services:

    • SEO
    • Social Media Marketing
    • Branding
    Location
    Worcester, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Content That Drives Results

    Content That Drives Results

    VERDINO is a trailblazing content marketing agency with an unparalleled commitment to creating thought-provoking strategies and delivering high-impact results. Our expertise in generating demand for businesses as well as nonprofits makes us the go-to source for stand-out campaigns that drive conversion and...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative Agency Driven By Passion, Purpose, and Precision

    Creative Agency Driven By Passion, Purpose, and Precision

    Devxtech is a dynamic digital agency that empowers businesses to elevate their online presence through cutting-edge technologies and innovative digital solutions. We are a creative digital marketing business that offers a broad range of services and works with clients from all over the globe. In order to make...

    Top Services:

    • Mobile App Development
    • Design Services
    • Branding
    Location
    Sheridan, Wyoming
    Number of Employees
    100 - 249
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $10,000 - $25,000
  • Building momentum for your ideas.

    Building momentum for your ideas.

    At Doejo, we discover, build, launch, and grow ideas. Our projects are grounded in best practices, collaboration, and momentum, and we invest ourselves fully in the success of our clients. Inspired by the dōjō of Western Japan, we're a special gathering place where creative people learn and grow, producing...

    Top Services:

    • Web Development
    • Web Design
    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Our Passion is Storytelling.

    Our Passion is Storytelling.

    The Garden is a boutique video production and creative agency passionate about the tradition of storytelling. Our staff of award-winning industry experts partners with companies and other agencies to help craft brand stories that get noticed...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    Location
    Asheville, North Carolina
    Number of Employees
    50 - 99
  • Masterly is a US-based Product Design agency. We offer a full spectrum of Design services, from Brand strategy and design to impactful product design...

    Top Services:

    • Logo Design
    • Product Design
    • Package Design
    • Branding
    • UI/UX Design
    • Show more
    Location
    Cheyenne, Wyoming
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Inspiring designs. Lasting impressions.

    Inspiring designs. Lasting impressions.

    HppyHour Digital is a creative agency that not only tells your brand's story with inspiring words and compelling designs, but also gives you the tools to manage it with ease. Their innovative approach to branding and online presence makes a difference, and as a Webflow Enterprise Partner, they offer...

    Top Services:

    • Web Design
    • UI/UX Design
    • Branding
    Location
    Menlo Park, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Unleash Your Vision.

    Unleash Your Vision.

    Implicted Media is a New Orleans-based video production service and creative agency. We offer a wide range of services, including video production, creative consulting and access to top-notch equipment. Our team of experts combines their skills, knowledge and passion to create exceptional videos that align...

    Top Services:

    • Video Production
    • Creative Services
    • Branding
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
  • Your ultimate design and marketing firm

    Your ultimate design and marketing firm

    Whether the transformation is driven by expansion, shifting circumstances, increased competition, emerging customer bases, product/service innovations or the pursuit of a more impactful and contemporary brand, our team has your back...

    Top Services:

    • Digital Services
    • Creative Services
    • Branding
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand Experiences That You Will Love!

    Brand Experiences That You Will Love!

    The Savage Bureau is a design agency founded by a team of three experienced professionals who have been working together for over 15 years. Our agency offers a unique combination of branding, UX design, and development services, making us the perfect partner for any project...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • Capturing Imaginations, Crafting Experiences.

    Capturing Imaginations, Crafting Experiences.

    Treat and Company is a dynamic team dedicated to crafting irresistible products and experiences. Our multi-skilled and multi-curious professionals excel at eliminating the ordinary, simplifying complexity, and creating captivating solutions. Through collaboration and a commitment to exceptional design, we...

    Top Services:

    • Product Design
    • Package Design
    • Branding
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Strong Visual Presence Online to Connect With the Right Customers.

    Strong Visual Presence Online to Connect With the Right Customers.

    The Process is a creative space for services as: web, motion, and graphic design. As a multi-disciplinary designer, I am passionate about these disciplines...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    Location
    Miami, Florida
    Number of Employees
    Under 49
  • Where Creative Work Meets Success

    Where Creative Work Meets Success

    At Articulate Solutions, we have been delivering award-winning creative services for over 25 years. As a trusted partner, we offer a one-stop shop for complete turn-key graphic design, marketing and communications solutions. From brand development and website design to advertising campaigns and social media...

    Top Services:

    • Web Design
    • Web Development
    • Branding
    Location
    Gilroy, California
    Number of Employees
    Under 49
  • Building tomorrow's brands

    Building tomorrow's brands

    As a creativity-driven partner, we possess the expertise to unlock and harness the full potential of your brand. Our approach is rooted in unearthing the essence of who you are, what you do, and how you do it...

    Top Services:

    • UI/UX Design
    • Advertising
    • Branding
    Location
    Minnetrista, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Visual communications experts

    Visual communications experts

    DesignPoint is a dynamic creative firm dedicated to assisting clients in uncovering and executing exceptional visual communications for both print and web platforms...

    Top Services:

    • UI/UX Design
    • Web Design
    • Branding
    Location
    Salem, Oregon
    Number of Employees
    Under 49
  • Data-Driven Design Thinking.

    Data-Driven Design Thinking.

    BKO is a digital agency that combines data analysis with design thinking to transform businesses. We offer marketing, design, and technology services tailored to meet our clients' unique challenges and objectives. Our team of experts works together to harness the power of the brand for growth by transforming...

    Top Services:

    • UI/UX Design
    • Web Development
    • Branding
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
  • We Create Citizens for Your Brand

    We Create Citizens for Your Brand

    Citizen Best is an exclusive global brand marketing agency dedicated to the principles of creation, expansion and elevation...

    Top Services:

    • UI/UX Design
    • Web Design
    • Branding
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Experience a unique creative process

    Experience a unique creative process

    We are a hybrid of brand, design and ad agency. Through a unique creative process, we translate imagination and ideas into memorable user experiences...

    Top Services:

    • Web Design
    • UI/UX Design
    • Branding
    Location
    Oakland, California
    Number of Employees
    Under 49
  • Were the Leading Public Relations & Marketing Agency

    Were the Leading Public Relations & Marketing Agency

    MyStory Public Relations is a versatile agency offering various services, including media relations, crisis management, online reputation management, public relations, marketing, and branding...

    Top Services:

    • Advertising
    • Public Relations
    • Branding
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
  • Design Thinking On Steroids

    Design Thinking On Steroids

    My approach to design has always been human-centered and only deepened with my study of human behavior, my professional career in teaching students with Special Needs and my passion for advocating in the community. My natural ability to think of every angle, down to the tiniest of details, for every user...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Branding
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Let Us Be the Wind That Takes You Places.

    Let Us Be the Wind That Takes You Places.

    Whether you're looking to increase website traffic, generate leads, or boost sales, we have the knowledge and expertise to help you succeed...

    Top Services:

    • Web Design
    • Digital Marketing
    • Branding
    Location
    Port St. Lucie, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Bring your vision to life with motion graphics.

    Bring your vision to life with motion graphics.

    Hey there! My name is Burt Miller, I'm a professional in motion design, 2D/3D animation, editing, typography, and high-end retouching...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Craft Your Brand's Product.

    Craft Your Brand's Product.

    Informal is a freelance collective specializing in turning inventions into impactful brands through engineering, product, and industrial design solutions. Informal offers the talent and support needed to navigate every stage of business development, from conception to scaling. Assembling a diverse community...

    Top Services:

    • Product Design
    • Design Services
    • Branding
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing Your Vision to Life with Creative Excellence

    Bringing Your Vision to Life with Creative Excellence

    Libby Newcomer is a designer residing in Oregon. I hold a BFA in Graphic Design, with minors in Photography and Business & Entrepreneurship, from Oregon State University...

    Top Services:

    • Creative Services
    • Print Design
    • Graphic Design
    • Branding
    • Logo Design
    • Show more
    Location
    Oregon City, Oregon
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Help Brands Grow.

    We Help Brands Grow.

    Conflux Creative isn't your typical marketing agency. We are agile, adaptable, creative, and committed to tailoring our work to help you and your brand grow...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Branding
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
  • Structural Packaging Engineering & Premium Unboxing Experiences

    Structural Packaging Engineering & Premium Unboxing Experiences

    Structural packaging design and engineering for consumer electronics, hardware, and physical products. Premium unboxing experiences engineered by Daniel Gamez Bose, Cricut, Magic Leap, Fitbit, Jabra, Candid. 12+ years. Full lifecycle: design to manufacturing...

    Top Services:

    • Package Design
    • Product Design
    • Branding
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $10,000 - $25,000
  • Brand Strategy & Customer Experience Consultancy

    Brand Strategy & Customer Experience Consultancy

    Meridian Thinking is a brand consultancy specializing in customer experience strategy, guest journey design, and brand transformation for hospitality and experience brands...

    Top Services:

    • Business Consulting
    • Market Research
    • Branding
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Agency specialized in lead generation and brand positioning.

    Agency specialized in lead generation and brand positioning.

    We help service-based businesses attract qualified leads and increase their sales through smart Google Ads strategies, high-converting websites and branded content. Our mission is to make digital growth simpler, more human, and sustainable for purpose-driven entrepreneurs...

    Top Services:

    • Logo Design
    • Web Design
    • Branding
    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Results-Driven Digital Marketing

    Results-Driven Digital Marketing

    Two Phase Digital is your all-in-one digital marketing partner, helping brands grow through SEO, social media, paid ads, and stunning websites. We combine strategy, creativity, and data to deliver real results whether you're starting fresh or scaling up. Let's build your digital success story together...

    Top Services:

    • Digital Strategy
    • Digital Marketing
    • Branding
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We're Roasting Bad Websites

    We're Roasting Bad Websites

    If you're looking to build out a powerful marketing system that can transform how you find new customers, The Smore Growth System is for you! We don't just build websites, we create strategic marketing systems that attract, engage, and convert visitors into customers or clients...

    Top Services:

    • Web Design
    • Logo Design
    • Branding
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We Inspire People To Travel Better

    We Inspire People To Travel Better

    Your DNA is our starting point. ​We have no border. With offices spanning across continents from Montreal to Toronto, Paris and Chicago, Anorak agency is fully dedicated to the travel and tourism industry. We develop and execute influence marketing campaigns to promote destinations, airlines, hotels...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Branding
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Listing, Your Legacy

    Your Listing, Your Legacy

    EHP Consulting Group is an all-in-one E-Commerce consulting services agency dedicated to growing, protecting, and managing brands of the world's largest marketplaces, such as Amazon, eBay, Etsy, and Walmart...

    Top Services:

    • SEO
    • PPC
    • Branding
    Location
    Tampa, Florida
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • Always up to so good.

    Always up to so good.

    Hijinx is a strategic and creative agency. We drive full-funnel campaigns–transforming insights into bold concepts, producing standout content, and delivering seamlessly across every channel. We believe that having a great idea is not the same as creating great work. Taste is essential in creating work that...

    Top Services:

    • Advertising
    • Creative Services
    • Branding
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Connect. Advertise. Grow Globally.

    Connect. Advertise. Grow Globally.

    Global Search Council is a Facebook advertising agency and full-service digital marketing firm helping businesses increase reach, generate leads, and grow through smart ad campaigns and comprehensive online marketing...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Branding
    Location
    Fremont, California
    Number of Employees
    Under 49
  • Powerful Marketing Solutions

    Powerful Marketing Solutions

    KickCharge Creative builds standout corporate identity designs that help home service companies and small businesses establish memorable, strategic brand visuals from the ground up. Their team crafts custom logos and full identity systems that communicate a brands values, personality and competitive edge...

    Top Services:

    • Graphic Design
    • Logo Design
    • Branding
    Location
    Washington, New Jersey
    Number of Employees
    100 - 249
  • Radically Collaborative

    Radically Collaborative

    Alice is a design and technology consultancy that partners with ambitious brands to create strategic digital experiences, powerful products, and cohesive brand systems. With expertise in UX, creative technology, and modern content platforms including Contentful CMS implementation and content modeling we help...

    Top Services:

    • Web Development
    • UI/UX Design
    • Branding
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Crafting Ideas, Shaping Visuals

    Crafting Ideas, Shaping Visuals

    Lorenzo Fanton is an Italian graphic designer and design director based in New York City, specializing in brand identity, editorial, type, and digital design...

    Top Services:

    • Print Design
    • Graphic Design
    • Product Design
    • Branding
    • Package Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Professional Logo Design For Businesses

    Professional Logo Design For Businesses

    Logo Outlets is a digital-first creative agency specializing in logo design, branding, and web development, helping businesses build strong and memorable brand identities. The agency focuses on combining creativity with strategic thinking to deliver visually compelling assets that not only look professional...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    Location
    Montclair, New Jersey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
  • Simply Impactful, Measurable Design

    Simply Impactful, Measurable Design

    Hi! I'm Jerrell Dante Francisco, most know me as Franciscoa graphic designer from Cincinnati, Ohio. I create e-commerce platforms that drive results, brand identities that connect, and campaigns that evoke emotion...

    Top Services:

    • Print Design
    • Graphic Design
    • Web Design
    • Branding
    • Video Production
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Ata Berkol

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Designing Ideas Into Impact

    Designing Ideas Into Impact

    Ata Berkol is a Chicago-based Product and Visual Designer specializing in visual communication and user-centered digital experiences. He creates thoughtful, intuitive design solutions that blend strategy, aesthetics, and usability to help brands communicate clearly and connect meaningfully with their...

    Top Services:

    • Package Design
    • Product Design
    • Web Design
    • Branding
    • Logo Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Kendra Peterson

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Design With Purpose

    Design With Purpose

    Kendra Peterson is a senior product designer with roots in print design, which continues to shape her belief that great design should produce meaningful results and be crafted with refinement and precision...

    Top Services:

    • Package Design
    • Product Design
    • Print Design
    • Branding
    • Web Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

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Frequently Asked Questions About Branding Companies

What services does a branding company typically provide in the US?

A branding company typically provides the following services:

  • Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
  • Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
  • Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to. 
  • Visual identity. Using a signature color can raise brand recognition by 80%.
  • Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
  • Activation & rollout
  • Governance & training

How much do these agencies charge in the USA?

Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour. 

Average branding costs by service type:

  • Logo design: $2,000-$10,000 with $50-$150/h on average in the USA
  • Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
  • Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
  • Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
  • Market research: $8,000-$30,000 with $100-$150/h on average in the USA
  • Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
  • Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
  • Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA

What are the average project timelines?

Project timelines vary between agencies, but branding is typically a multi-week effort.

Industry examples:

  • Quick brand refresh: 8-12 weeks
  • Full brand (re)launch: 12-24 weeks (3-6 months)
  • Complex / enterprise rebrand: 6-12 months
  • Discovery & onboarding: 1-2 weeks
  • Strategy development: 2-3 weeks
  • Visual identity design: 4-6 weeks
  • Guidelines & collateral: 2-6 weeks

What deliverables should businesses expect from a branding company?

A comprehensive branding campaign will hand over all materials needed to apply the new brand:

  • Research and strategy artifacts
  • Messaging assets
  • Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
  • Brand guidelines
  • Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
  • Source files and assets
  • Training and rollout plan

What’s the difference between a brand refresh and a full rebrand?

Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning. 

A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.

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2

Our experts curate a list of up to 5 most qualified candidate agencies

3

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