Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
JPLoft is a leading AI, mobile app, SaaS, and custom software development company in Denver, Colorado, USA. With 16+ years of experience and 1,250+ successful projects, we help startups and enterprises build scalable digital products, AI solutions, and enterprise software...
Top Services:
Mobile App Development
Web Development
Software Development
Web Design
AI Development
Show more
Location
Denver, Colorado
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
15 Projects Listed
JPLoft Services
Mobile App Development
Web Development
Software Development
Web Design
AI Development
eCommerce Development
Digital Marketing
Blockchain
Staff Augmentation
IoT
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Nike
Red Bull
Whirlpool
The WFFA
Juiced Fuel
TruuBlue
Eight Ten Twelve
Elite Equine Marketplace
Trusted Tradie Network
PressBox Stats
Data sourced from the agency's DesignRush profile
JPLoft Reviews & Testimonials
Pulkit Yadav Manager at Pulkit
5.0★
Web Development Review from Pulkit Yadav
I had a great experience working with JPLoft on the development of my platform. From the initial planning stages to the final delivery, the team demonstrated strong technical expertise, professionalism, and a genuine commitment to bringing my vision to life. They were responsive, solution-oriented, and consistently willing to go the extra mile whenever challenges arose. A special mention goes to my Project Manager, Unnat, who played a crucial role in the success of the project. Unnat was highly organized, proactive, and always available to address questions and concerns. His communication skills and ability to coordinate between technical and business requirements made the entire development process smooth and efficient. He ensured that milestones were met on time and kept me informed throughout the project.
Dr. Renjith Krishnan K. Founder & CEO at YMetaconnect Pvt Ltd
5.0★
Web Development Review from Dr. Renjith Krishnan K.
It has been an absolute pleasure working with the JPLoft team on the development of YMetaconnect. From the very beginning, they demonstrated exceptional technical expertise, deep understanding of our vision, and a genuine commitment to bringing our AI-powered student-centered learning platform to life. Their ability to translate complex pedagogical frameworkslike our proprietary SIMD and RAR modelsinto a seamless, scalable, and user-friendly web application was truly impressive. The team maintained clear and responsive communication throughout the project, consistently delivering milestones on time and often exceeding our expectations. They were flexible, accommodating last-minute changes, and provided valuable technical insights that enhanced the overall quality of the platform. Their attention to detail, clean code architecture, and focus on performance optimization have resulted in a robust product that now serves 27,000+ monthly users across 7 countries. What stood out most was their client-centric approach they didn't just build what we asked for; they actively contributed ideas to improve functionality, user experience, and scalability. The cost was competitive and transparent, offering excellent value for the quality of work delivered. I would highly recommend JPLoft to any startup or enterprise looking for a reliable, innovative, and dedicated technology partner. They have earned our trust and our highest recommendation.
Krishna Chandran CS Head of Product Development at Fascile Discere Education Solutions Pvt Ltd
5.0★
Web Development Review from Krishna Chandran CS
JPLoft was extremely professional and easy to work with. They were always will to go out of their way to ensure quality and timely delivery. We will be more than happy to work with them again and recommend them.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
PR Agency of the Year. Earned media, digital marketing, and GEO that move business.
5WPR, an integrated marketing and public relations firm, offers services to drive value and growth for its clients. The firm focuses on crafting customized PR and marketing campaigns to attract and engage target audiences while aligning with clients' brand ambitions...
Top Services:
Public Relations
Digital Marketing
Social Media Marketing
SEO
PPC
Show more
Location
New York City, New York
Number of Employees
250 - 499
Average Hourly Rate
$175/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
7 Projects Listed
5W Public Relations Services
Public Relations
Digital Marketing
Social Media Marketing
SEO
PPC
Content Marketing
Event Marketing
Affiliate Marketing
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Trade Desk
All-Clad
Santa Margarita
Bowlmor AMF
Sparkling ICE
Avant
Jane Iredale
Zeta Global
KRUPS
SAP NS2
Data sourced from the agency's DesignRush profile
5W Public Relations Reviews & Testimonials
Anonymous Founder at Camp Bow Wow
4.7★
Public Relations Review from Anonymous
5W has been such an asset to the growth of our brand over the years. They are responsive, sharp, and always on the mark when dealing with our franchises and the media around Camp Bow Wow. Franchise sales, unit revenue, brand recognition and franchise relations have all been influenced by our team there. They have been a huge part of our tremendous growth and we consider them part of the Camp Wow Wow family.
Anonymous Sr. Director of Communications at Newport Healthcare
5.0★
Public Relations Review from Anonymous
5WPR has been an incredible partner for Newport Healthcare for many years and continues to exceed our expectations. Their media expertise is outstanding, and the team does an exemplary job understanding the intricacies and sensitivities of our field while helping us succeed in our mission to raise awareness and decrease the stigma of mental health issues.
Anonymous Owner at Environ Skin Care
5.0★
Public Relations Review from Anonymous
As a national wholesale distributor for a pharmaceutical skin care line, we focus largely on B2B lead nurturing and must rely primarily on the 5WPR team to support our consumer outreach. We have been clients of 5WPR for just over a year and the team has secured nearly 3 billion impressions. The publications include national books such as Vogue, NewBeauty, Elle, StyleCaster, Well + Good, Who What Wear, Harper's Bazaar, InStyle, and many more. One of our main goals was also to secure coverage in regional publications and media to help support our medspa clients. 5WPR aligned with our strategy and has secured a multitude of smaller market publications and broadcast segments which has helped increase exposure for our amazing medspa practices and lifted product and treatment sales. 5WPR is extremely proactive in seeking out influencers that are a fit for our skin care brand and technology. When Hailey Bieber touted one of our products in a social post, 5WPR was swift at media hijacking, leveraging on the publicity and securing millions more impressions. The 5WPR team also keeps our brand in the hands of many editors with industry-relevant and thought-provoking story coverage. Our award submissions are carefully considered and submitted on our behalf. We very much appreciate the training and education that the 5WPR team has committed to as our brand has a lot of science and technology. The team has adopted our philosophy on education and continues to learn and harness ingredient and skin science to present our brand to the media. We feel that the 5WPR team is an extension of our staff family. We feel supported and very comfortable reaching out with our needs anytime. 5WPR listens to our ideas and collaborates to institute strategies that hit measurable goals.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A11 Manage Today's Complexities of Managing Integrated Marketing Investments and Campaign Orchestration...
Top Services:
Advertising
Social Media Marketing
PPC
eCommerce
CRO
Show more
Location
Port Washington, New York
Number of Employees
Under 49
Average Hourly Rate
$120/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
3 Projects Listed
Audience11 Services
Advertising
Social Media Marketing
PPC
eCommerce
CRO
Software Development
Mobile App Development
AI Development
Big Data Analytics
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PishPoshBaby.com
PansophyLearning
RobotLab
Moshiqa
Metooshoes.com
Agfus.com
Lovesnap.com
electrolyteboost.com
Groov.me
Data sourced from the agency's DesignRush profile
Audience11 Reviews & Testimonials
Stephen Haffer Chief Customer Officer at Big Lots
5.0★
Growth Marketing Review from Stephen Haffer
Working with Yoram and the Audience11 team has been transformative for our performance marketing. Their operating system doesn't just provide datait delivers actionable intelligence that drives real results.The team's professionalism stands out from day one. They took time to understand our unique challenges and tailored their approach accordingly. What impressed us most was their ability to combine strategic insights with practical, implementable solutions that we could execute immediately.The impact has been measurable: we've streamlined our marketing operations significantly, eliminating redundant processes and improving campaign efficiency by reducing wasted ad spend. This operational improvement directly translated to enhanced sales growth through better audience targeting and conversion optimization.Yoram's leadership ensures the entire team maintains exceptional responsiveness and accountability. They don't just hand over recommendationsthey partner with you through implementation and optimization.For any company looking to elevate their performance marketing beyond basic analytics to a true operating system that drives growth, A11 delivers exceptional value. The ROI has far exceeded our expectations.
Elton Tucker Vice President at Me Too Shoes
4.8★
Digital Marketing Review from Elton Tucker
Working with Audience11 has been one of the best decisions we've made for our business. From day one, they got our brand's not just the look and feel, but who were trying to reach and how to actually convert clicks into real customers.They helped us scale our paid ads (especially on Meta and Google) while keeping our ROAS super healthy. We saw more traffic to our product pages, stronger engagement, and most importantly more sales. They were constantly testing creatives, tweaking audiences, and pushing ideas that actually worked.Its rare to find a marketing team that feels like a true extension of your business but thats exactly what they are. If youre in retail or footwear and looking to grow, these are your people.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Retail is no longer just business; it's the rhythm of connection and trust. Knoativ helps brands shed the weight of complexity, turn vision into action, create experiences that don't just sell but resonate and inspire...
Top Services:
AI Development
Business Consulting
Branding
Digital Marketing
ERP Consulting
Show more
Location
Plano, Texas
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Knoativ Services
AI Development
Business Consulting
Branding
Digital Marketing
ERP Consulting
CRM Consulting
eCommerce Development
Digital Services
Software Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We Are a Web Agency. We Use Digital Solutions To Make Your Business Successful.
Complicity is at the heart of the relationships we build with our business partners and collaborators. By taking care of our clients, we take their reality into account and help them achieve their business goals. We foster long-term relationships by sharing successes together, having open and genuine...
Top Services:
Web Development
Digital Marketing
Digital Strategy
Web Design
Show more
Location
Brossard, Canada
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Reptile Services
Web Development
Digital Marketing
Digital Strategy
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Allora Media empowers small businesses by capturing authentic, real-time content of their teams and services in action. We handle everythingfrom on-site filming and professional editing to curating and scheduling posts across multiple platforms. Our streamlined approach allows businesses to focus on what they...
Top Services:
Social Media Marketing
Digital Marketing
Creative Services
Graphic Design
Video Production
Show more
Location
Southington, Connecticut
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Allora Media LLC Services
Social Media Marketing
Digital Marketing
Creative Services
Graphic Design
Video Production
Direct Marketing
Advertising
Media Buying
Public Relations
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Artisan Building and Remodeling LLC
Casey Electrical Services
A1 Home Improvement LLC
Anthony's Abatement
J.C. Tonnotti Window Company
California Dreamin' Tanning Salon
The Sunset Grille
Upstream Agency
Fresh Greens & Proteins Hamden
Data sourced from the agency's DesignRush profile
Allora Media LLC Reviews & Testimonials
Luke Adams Review from Google
5.0★
Luke Adams's Review Sourced from Google
I started working with Jared from Allora back in December and his social media marketing is incredible. His ability to help understand the value that my business provides and communicate that through incredible content is unmatched. He’s made social media and video content easier then ever to get old and our customers love the content too.
Anthony’s Abatement Review from Google
5.0★
Anthony’s Abatement's Review Sourced from Google
Jared‘s attention to detail and genuine care for his clients is unmatched. I consider myself lucky to be part of the Allora media network.
leann tonnotti Review from Google
5.0★
leann tonnotti's Review Sourced from Google
Our family business has been working with Allora for almost a year now & they have truly elevated our social media presence! They follow thru, their work is impeccable, and truly are such a great group of people to work with. An eye for design and professionalism all the way!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pump Up
Mozart Supplies
Zoofest
Trylon
Halo Headband
Sports Virtuoso
Claude Théberge
Kaysor
Data sourced from the agency's DesignRush profile
Casa Media Reviews & Testimonials
Sebastien Arrese Review from Google
5.0★
Sebastien Arrese's Review Sourced from Google
Working with Casa Media on our new website was an amazing experience. From start to finish, their team was professional, creative, and easy to collaborate with. They truly understood our vision and brought it to life in a way that reflects our brand perfectly.Communication was smooth, every detail was handled with care, and they went above and beyond to make sure everything was set up and running properly — even helping with all the Google-related action items.We’re super happy with the final result and really grateful for their dedication. Highly recommend Casa Media to anyone looking for a team that delivers both quality and creativity!
Ana-Maria Arrese Review from Google
5.0★
Ana-Maria Arrese's Review Sourced from Google
Our experience with Casa Media was not only super professional but so much fun! We redesigned our website with them and they 100% delivered. The team really takes the time to listen to your creative needs and are very dedicated to their craft. Super happy with our experience with them - highly recommend!Thanks again Casa :)
Amelia Hirst Review from Google
5.0★
Amelia Hirst's Review Sourced from Google
Casa Media has been a fantastic partner in shaping the branding of my products. They were incredibly flexible, accommodating my needs every step of the way, and an absolute pleasure to work with. Their team took the time to understand my vision and brought it to life in a way that felt both strategic and creative. I’m really happy with the final result and I highly recommend Casa Media to anyone looking for branding services!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Merkategia is a premier marketing and advertising agency dedicated to delivering innovative and impactful solutions. We specialize in crafting unique strategies that elevate your brand and resonate with your audience. With a blend of creativity and expertise, we transform your vision into compelling marketing...
Top Services:
Digital Services
Video Production
Graphic Design
Digital Strategy
Web Development
Show more
Location
Zapopan, Mexico
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Merkategia Services
Digital Services
Video Production
Graphic Design
Digital Strategy
Web Development
eCommerce Development
UI/UX Design
CRO
Digital Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Volkswagen Group
Grupo Vanguardia
Renault Group
Applebees International, Inc.
Best Ground International SA de CV
Chedraui
Nissan
Ford Motor Company
Tequilera Casa Loy
Grupo Merza
Data sourced from the agency's DesignRush profile
Merkategia Reviews & Testimonials
javier bonfil garcia Review from Google
5.0★
javier bonfil garcia's Review Sourced from Google
When we began the digitalization of our distribution company in Zamora, we needed more than just a consulting service. At Merkategia, we found a group of professionals who provided us with personalized attention, insightful ideas, and efficient execution. The sales funnel they developed was seamlessly integrated into a structured plan, which significantly strengthened our internal operations.
Jorge carlos Tun Quen Review from Google
5.0★
Jorge carlos Tun Quen's Review Sourced from Google
We had several challenges at our clinic in Mexico City. We approached Merkategia because we needed help with a customized digital strategy. From the beginning, they understood what we were looking for and offered us concrete ideas. We've noticed clear improvements and are now better at managing more areas of the business that we previously didn't communicate about. Working with them has been practical and helpful.
Juan Carlos Mateo Soto Review from Google
5.0★
Juan Carlos Mateo Soto's Review Sourced from Google
When we started as a startup in Chihuahua, we needed to move forward without disrupting our sales and marketing operations. We found in Merkategia precise advice, focused on what was feasible to implement. They offered no false expectations, only effective solutions and lasting success.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Most agencies sell "management" they run your ads and hope for the best. We sell systems ad campaign
Marketing Services 24 is a Dev Digitals company, built by Muhammad Ahmad Abbas Zaidi a Meta Ads and Google Ads specialist who moved away from generalist marketing to focus on one thing: building lead-generation systems for law firms, real estate agencies, and travel Agency...
Top Services:
Branding
Media Buying
Social Media Marketing
Email Marketing
CRO
Show more
Location
Bradford, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Marketing Services 24 Services
Branding
Media Buying
Social Media Marketing
Email Marketing
CRO
PPC
AEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Estro Digital Communications is an award-winning agency reshaping business growth in the digital age. Led by Chris and Steve Estrellado, we specialize in 360° marketing solutions, combining AI-powered CRM tools and advanced automation techniques. With a proven track record across industries, we craft...
Top Services:
CRM Consulting
Web Design
Web Development
WordPress Website Design
eCommerce Development
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Location
Westwood, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Estro Digital Communications Services
CRM Consulting
Web Design
Web Development
WordPress Website Design
eCommerce Development
Digital Marketing
Social Media Marketing
PPC
SEO
DevOps Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Our dream team video production crew are award-winning seasoned pros. Once weve produced your commercial we zip code target using research demographics, contextual signals, and streaming preferences to triangulate and build our clients audiences...
Top Services:
Video Production
Branding
Digital Services
Web Design
Video Marketing
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Location
Derry, New Hampshire
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Rock Advertising Services
Video Production
Branding
Digital Services
Web Design
Video Marketing
Advertising
Media Buying
Digital Marketing
Audio Production
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Universal Windows Direct
DeFrancesco Roofing and Siding
Dynamic Strength and Conditioning
Data sourced from the agency's DesignRush profile
Rock Advertising Reviews & Testimonials
Jason Jenness Review from Google
5.0★
Jason Jenness's Review Sourced from Google
This was my first time ever doing an advertisement with my newly formed retail store. I will say that It was one of the best experiences of my life and Murph and the team were such amazing people to work with. They don’t just treat you like a customer, they treat you like family. They are extremely professional and listened to everything i had to say with the utmost respect for my feelings and ideas for what i wanted to project for my message. I would highly recommend them to anyone and I can’t wait to continue working with them in the future!
Elizabeth Gillis Review from Google
5.0★
Elizabeth Gillis's Review Sourced from Google
This was my first experience in having a commercial done. I was as green as they come. I couldn't be happier with my experience and the end result of the filming.Murph was amazing, so patient with me and really LISTENED to my concerns and vision of what I really wanted out of the experience. The whole production crew were professional, down to earth and incredibly nice to everyone involved. I enjoyed their company so much that I consider them friends now.I highly recommend working with Rock Advertising and would definitely call on them again if I have a need in the future!
John Saunders Review from Google
5.0★
John Saunders's Review Sourced from Google
A+ Professionalism from beginning to end! Murph of Rock Advertising worked wonders with my limited budget. From our first phone conversation, planning and delivery of the final video product, great communication, great suggestions and guidance. Will work with Rock Advertising again and would suggest them to anyone wanting a great video ad produced!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A Full-Service Digital Marketing & Development Agency
Chainlink Relationship Marketing is a full-service digital marketing & development agency based in NYC that drives digital evolution. We tailor our services to the unique needs and desires of your audience. We give you invaluable insights that drive engagement and foster brand loyalty...
Top Services:
WordPress Website Design
Web Development
Web Design
eCommerce Development
PPC
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Chainlink Relationship Marketing Services
WordPress Website Design
Web Development
Web Design
eCommerce Development
PPC
Content Marketing
Digital Marketing
SEO
Social Media Marketing
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Chainlink’s SEO services saved us. Our website wasn’t ranking well at all, and we rely on our online sales. The Chainlink team was up for the challenge, and within 3.5 months we saw our Google ranking, site traffic, and conversions improve. Working with them has been so rewarding. We highly recommend them.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals