Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

639 Companies - Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • California Media

    Design Develop Deliver Digital Excellence

    Design Develop Deliver Digital Excellence

    California Media LLC is a web service company, offering a wide range of services into web design and development that covers almost all fields in the best possible way. Over years we have built a strong reputation in providing web site design and web development services. California Media LLC provide you with...

    Top Services:

    • Web Design
    • SEO
    • PPC
    • Social Media Marketing
    • Web Development
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    View Profile
    4.6 4.6 (3)
    4.8 4.8 (101)

  • Forge Apollo

    Verified Verified by the DesignRush team for authenticity and credibility. Award Winner Recipient of a Best Design Award for outstanding work.
    Your brand's unfair advantage.

    Your brand's unfair advantage.

    Forge Apollo's award-winning digital marketing, website design, and video production team sets your brand up for success. We drive unrivaled results through our unique blend of video and digital marketing expertise, turning great ideas into effective websites, content, and ad campaigns...

    Top Services:

    • WordPress Website Design
    • Web Design
    • Video Production
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    Newtown Square, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    26 Projects Listed
    View Profile
    4.6 4.6 (3)
    4.9 4.9 (37)

  • Codeautomation

    Transforming businesses through AI Automation Services.

    Transforming businesses through AI Automation Services.

    CodeAutomation is an Award-Wining AI Development Company based Naperville, IL...

    Top Services:

    • AI Development
    • Web Development
    • Digital Services
    • eCommerce Development
    • Software Testing
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile
    4.6 4.6 (3)
    5.0 5.0 (14)

  • Ferfar Design

    Bringing your vision to life with creative design solutions

    Bringing your vision to life with creative design solutions

    Ferfar means flourishing digital success...

    Top Services:

    • Branding
    • Web Design
    • Package Design
    • Product Design
    • Design Services
    • Show more
    Location
    Blackpool, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    4.6 4.6 (3)

  • Norzer

    One System. One Provider. Real Leads For Small Businesses.

    One System. One Provider. Real Leads For Small Businesses.

    Norzer is a Louisiana-based digital growth partner for small businesses. We build and manage WordPress websites, hosting, security, local SEO, and PPC, all under one roof. No vendor finger-pointing, no disconnected tools. One accountable system built to generate real leads...

    Top Services:

    • WordPress Website Design
    • SEO
    • Web Development
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Baton Rouge, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
    View Profile
    4.6 4.6 (3)

  • Vareweb

    Web Design, Digital Marketing & Automation Agency

    Web Design, Digital Marketing & Automation Agency

    Vareweb is a Dallas-based web design, digital marketing and GoHighLevel automation agency helping businesses build stronger digital experiences, improve visibility and convert more leads...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Logo Design
    • eCommerce Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    15 Projects Listed
    View Profile
    4.6 4.6 (3)
    5.0 5.0 (10)

  • The LaunchPad Agency

    Launching New Products And Companies Into The Market With Explosive Growth!

    Launching New Products And Companies Into The Market With Explosive Growth!

    The LaunchPad Agency helps innovative brands launch, validate and scale through go-to-market strategy, brand positioning, PR, paid media and growth marketing. We specialize in product launches, soft launches and building sales growth engines that turn market potential into measurable revenue...

    Top Services:

    • Public Relations
    • PPC
    • Digital Marketing
    • Content Marketing
    • CRO
    • Show more
    Location
    El Segundo, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.6 4.6 (3)
    5.0 5.0 (8)

  • ClickSlice

    Next-generation SEO for ambitious brands

    Next-generation SEO for ambitious brands

    ClickSlice is #1 ranked eCommerce SEO agency in London and the UK...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
    View Profile
    4.6 4.6 (3)
    4.9 4.9 (98)

  • 42connect

    Grow Your business With Digital Marketing.

    Grow Your business With Digital Marketing.

    42connect is a full-service digital marketing company with offices in Cleveland and Denver. Backed by over two decades of experience, we deliver customized strategies across SEO, AI SEO, PPC, and Website Design & Development to drive real, measurable growth for your business...

    Top Services:

    • Digital Marketing
    • SEO
    • AEO
    • PPC
    • Web Design
    • Show more
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    4.6 4.6 (3)
    4.4 4.4 (19)

  • Our Own Brand

    The social media agency youve been looking for

    The social media agency youve been looking for

    Were OOB. A culture-first social media agency delivering for the worlds boldest brands. Big strategy. Killer creative. Creator campaigns with teeth. Built in London, fluent everywhere...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • Branding
    • Video Production
    • Show more
    Location
    Richmond, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
    View Profile
    4.6 4.6 (3)
    4.8 4.8 (20)

  • HB IT Solutions

    Professional Web Designing at Affordable rates.

    Professional Web Designing at Affordable rates.

    HB IT Solutions is a small IT and Web Designing Company that consists of professionals who aim to deliver the highest quality services to you at the most affordable rates. We assist clients nationwide with web designing, as well as remote IT support and services locally. We can also design a better, modern...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • SEO
    • Managed Services
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile
    4.6 4.6 (3)

  • HK Digital LLC

    Top Paid Media & Performance Marketing Agency. We Develop Measurable Success.

    Top Paid Media & Performance Marketing Agency. We Develop Measurable Success.

    HK Digital helps eCommerce brands grow with expert Paid Media, Search, and Social strategyplus advanced reporting, analytics, and Slack KPI alerts...

    Top Services:

    • Digital Marketing
    • Media Buying
    • eCommerce
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
    View Profile
    4.6 4.6 (3)

  • JMarketing Agency

    Influence Your Customers Online Behaviour

    Influence Your Customers Online Behaviour

    JMarketing is a global digital agency with clients and team members spread across five continents. Specializing in online consumer behavior, they help businesses grow by refining how they communicate their story building a strong foundation that supports effective marketing and long-term success...

    Top Services:

    • Web Design
    • Web Development
    • CRO
    • Digital Marketing
    • PPC
    • Show more
    Location
    Prahran, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile
    4.5 4.5 (4)

  • SaphirSolution

    Work with the agency backed by 10+ Years, 100+ 5-Star Reviews & 50+ Marketing Experts

    Work with the agency backed by 10+ Years, 100+ 5-Star Reviews & 50+ Marketing Experts

    Over 10 years of experience. 50+ experts, 100+ 5-star Google reviews. Brands like Volvo and KPMG trust us to grow across borders with multilingual marketing that works. We can help your business do the same. Ready to scale? Let's talk...

    Top Services:

    • Digital Services
    • PPC
    • SEO
    • Branding
    • Digital Marketing
    • Show more
    Location
    Cologne, Germany
    Number of Employees
    50 - 99
    Average Hourly Rate
    $130/hr
    Portfolios Count
    8 Projects Listed
    View Profile
    4.5 4.5 (3)
    4.7 4.7 (208)

  • Tenet

    UI/UX Design and Growth Marketing Company

    UI/UX Design and Growth Marketing Company

    Tenet is a top UI/UX design, web development, and growth marketing company helping brands achieve digital transformation. With over 450 projects completed across 15+ industries, including healthcare, retail, and tech, Tenet delivers innovative solutions that drive measurable results...

    Top Services:

    • UI/UX Design
    • Web Design
    • Web Development
    • Branding
    • SEO
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
    View Profile
    4.5 4.5 (3)
    5.0 5.0 (9)

  • Agency Partner Interactive

    Grow Your Business With Our Digital Growth Engine

    Grow Your Business With Our Digital Growth Engine

    Trust your web or marketing project with a 5-star Google rated, Texas-based Inc. 5000 award winner. Our expertise earned us a spot on the SMU-Cox School of Business 'Dallas 100' list for 2020. With industry awards for marketing, web design, and digital strategy, work with an expert...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Design Services
    • eCommerce Development
    • Show more
    Location
    Plano, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    30 Projects Listed
    View Profile
    4.5 4.5 (3)

  • Top Notch Dezigns®

    Web Design + Digital Marketing Agency | 20+ Years Experience

    Web Design + Digital Marketing Agency | 20+ Years Experience

    Top Notch Dezigns® is a full-service web design and digital marketing agency that specializes in custom websites tailored to meet diverse business requirements. With a focus on boosting brands, increasing conversions, and generating leads...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Portfolios Count
    12 Projects Listed
    View Profile
    4.5 4.5 (2)
    5.0 5.0 (7)

  • The Creative Exchange

    Creative Agency for Challenger Brands

    Creative Agency for Challenger Brands

    Exactly what you hoped your creative agency would be. We create meaningful content for challenger brands that keeps people coming back for more. Our team consists of creatives who understand that a strategy is ever evolving, content creation never ends, and analytics tell us all we need to know...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Graphic Design
    • Advertising
    • Creative Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
    View Profile
    4.5 4.5 (2)
    5.0 5.0 (1)

  • Vision Media

    Your Trusted Partner In Creating And Executing Media Buying Strategies

    Your Trusted Partner In Creating And Executing Media Buying Strategies

    Vision Media is the largest independent media buying agency in the Pacific Northwest, with over 20 years of experience working with national clients like Coca-Cola, Camping World, Banner Health, and other financial services, healthcare, senior services, CPG, sports, and hospitality brands...

    Top Services:

    • Media Buying
    • Advertising
    • Digital Marketing
    • PPC
    • Digital Strategy
    • Show more
    Location
    Mercer Island, Washington
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
    View Profile
    4.5 4.5 (2)
    5.0 5.0 (1)

  • Visibility SEO

    Move Out Of The Digital Shadows Into The Spotlight

    Move Out Of The Digital Shadows Into The Spotlight

    At Visibility SEO, we specialize in top-tier SEO services designed to boost your online visibility and help you reach your target audience. Our comprehensive strategies include keyword research, on-page optimization, link building, local SEO, content marketing, and social media. Whether you're a small...

    Top Services:

    • SEO
    • PPC
    • Content Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Chelmsford, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.5 4.5 (2)
    5.0 5.0 (18)

  • Web V8

    Fast Web Design

    Fast Web Design

    I can build your website from scratch, perform maintenance, and offer a variety of other services as an all-inclusive website solutions provider...

    Top Services:

    • Web Design
    • UI/UX Design
    • Web Development
    • SEO
    • Graphic Design
    • Show more
    Location
    Parramatta, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
    View Profile
    4.5 4.5 (2)
    4.9 4.9 (118)

  • Imagine Marketing

    Own consumer consideration.

    Own consumer consideration.

    Imagine Marketing is a pioneer in affiliate/consideration marketing, offering a service that helps brands own all in-market customers in their industry. Imagine uses levers in affiliate marketing, SEM media buying, and social whitelisting to empower customer acquisition for long term growth...

    Top Services:

    • Affiliate Marketing
    • Media Buying
    • eCommerce
    • PPC
    • CRO
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
    View Profile
    4.5 4.5 (2)

  • Zoewebs

    Web Design Malaysia Company in Penang and KL

    Web Design Malaysia Company in Penang and KL

    Zoewebs has more than 14 years of experience in providing one-stop web design and digital marketing solutions. Located in Penang and Kuala Lumpur, but we serve nationwide and INTERNATIONALLY. Our top-notch services include: - Website design and development - Mobile Apps - Digital marketing services...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Advertising
    • Graphic Design
    • Show more
    Location
    Perai, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
    View Profile
    4.5 4.5 (2)
    5.0 5.0 (50)

  • JS Interactive

    We Provide Human-First Digital Marketing to Awesome Brands

    We Provide Human-First Digital Marketing to Awesome Brands

    Business Entrepreneurs — providing businesses with results-driven SEO, Custom Web Design, Digital Marketing & Content Development...

    Top Services:

    • Web Development
    • Digital Marketing
    • PPC
    • Web Design
    • SEO
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.5 4.5 (2)
    5.0 5.0 (64)

  • Better Brands

    We help you tell your story!

    We help you tell your story!

    At Better Brands, we envision a world where digital marketing thrives on integrity, transparency, and accountability. We see a future where businesses succeed through ethical strategies, fostering authentic relationships with their customers. We are committed to being a positive force in the design...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • WordPress Website Design
    • eCommerce Development
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    19 Projects Listed
    View Profile
    4.5 4.5 (2)

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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