A poorly managed ad account can burn through your budget fast, with little to show for it. Explore vetted PPC agencies in the US on DesignRush and compare providers by platform expertise, campaign results, and pricing to find the right fit for your business.
List of the Best PPC Agencies in the US
13 Companies-Rankings updated: September 06, 2026
DesignRush vets every pay per click agency based on professional qualifications and verified client feedback to help you choose confidently. Some listings may include paid placements.
BellaVix is a Marketplace Management Company for direct to consumer retail brands that want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. but struggle with having the resources and knowledge which leads to missing sales targets and poor account performance metrics...
Top Services:
PPC
eCommerce
SEO
Digital Marketing
Show more
Location
Cary, North Carolina
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
10 Projects Listed
BellaVix Services
PPC
eCommerce
SEO
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Derma E
ThinkBaby and ThinkSport
Sterling Forever
Instant Pot
Pyrex
Kara MD
H2O Capsule
Three Ships
Aromafume
Dukhni
Data sourced from the agency's DesignRush profile
BellaVix Reviews & Testimonials
Katie McKay
VP of Marketing at WagWell
5.0★
Amazon Review from Katie McKay
Bellavix was a great agency to help us launch our brand on Amazon. They were experts in initial setup, SEO, and best practices for A+ content. They also helped us with ongoing support and had creative ideas for advertising and performance improvement. I'd highly recommend.
Kim Grustas
Founder and Owner at Good for Your Girls
5.0★
Amazon Review from Kim Grustas
I’ve worked with the BellaVix team to improve my sales on Amazon through advertising. They are a pleasure to work with, communicative and most importantly, always available. I am very pleased with the results so far. The experience and end result exceeded all expectations, and I recommend BellaVix without hesitation.
Crystal Combs
CEO at 1Herbs
5.0★
Amazon Review from Crystal Combs
BellaVix managed to lead a solid Amazon strategy, increasing sales each month since the engagement started. The team was able to communicate effectively using email and slack. They also conducted routine meetings to ensure that everyone is still on the same page.
Reviews verified by DesignRush and sourced from the agency's profile
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Award WinnerRecipient of a Best Design Award for outstanding work.
Strategy, design and marketing
97 Switch is an award-winning Chicago and Portland digital marketing agency that specializes in marketing, web design and strategy...
Top Services:
Digital Marketing
Web Design
Social Media Marketing
Email Marketing
Advertising
Show more
Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
10 Projects Listed
97 Switch Services
Digital Marketing
Web Design
Social Media Marketing
Email Marketing
Advertising
SEO
PPC
WordPress Website Design
Web Development
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Northern Lakes Mortgage
theWit - A Hilton Hotel
Lift Partners
Cardinal Investment Advisors
444 Social
MassVR
Mobile Doorman
Hotel EMC2, Autograph Collection
SideGigster
Smash Virtual
Data sourced from the agency's DesignRush profile
97 Switch Reviews & Testimonials
Christopher Calarco, D.C.
Executive Clinic Director at Accident Treatment Centers
5.0★
Web Design Review from Christopher Calarco, D.C.
Our company had an excellent experience partnering with Jeremy and the 97 Switch team on our website and SEO. The initial build was on a tight timeline that was kept, and after the sites completion we saw a significant increase in new business coming our way. More medical professionals learned about us and wanted to join our network, which was an amazing bonus of working with 97 Switch. We've committed to work with 97 Switch for the next several years given they have been crucial in guiding our plan for growth.
Justyna Chrupek
Office Manager at ECD Company
5.0★
Web Design Review from Justyna Chrupek
We hired them to build a new website. The website was quickly completed in just a couple months, and weve seen markedly positive results from 97 Switchs efforts. It's a new marketing feature that we use on a daily basis. The improved quality has facilitated our communication and made things much easier. Weve received great feedback from our vendors, investors, and customers who want to view our properties. Internally, our staff is excited to see what's going on in our company. We are definitely proud of our new platform. Our executive team is excited to be featured on the new website; previously, they didn't even want their picture shown. Before this redesign, we were almost embarrassed to send out the link. Now, we can comfortably share it with our investors, potential investors, and landlords so they keep track of our updates on a monthly basis. We love how this site presents the face of our company.
Adam Greenberg
President at Topicz
5.0★
Web Design Review from Adam Greenberg
We've seen tremendous growth and exposure. The website has generated a number of new leads and weve received tons of cold calls from potential clients. This is thanks to 97 Switchs efforts to increase our digital exposure. We communicate primarily via phone and email and theyre highly responsive. I receive a response to emails within minutes and they get back to me within half an hour if I request a phone call. They're able to conduct face-to-face interactions in order to truly understand the goals and business culture of their clients. This allowed them to create a design that accurately represented our brand. I've had nothing but positive experiences with 97 Switch and Id recommend them to anyone.
Reviews verified by DesignRush and sourced from the agency's profile
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We pride ourselves on delivering innovative, digital experiences that make an impact. Since 2012, weve proudly partnered with start-ups, SMBs, Fortune 500 companies and everyone in between to unlock value through creativity, technology, and business-minded thinking...
Top Services:
Web Design
Web Development
Branding
WordPress Website Design
eCommerce Development
Show more
Location
New York City, New York
Number of Employees
100 - 249
Average Hourly Rate
$125/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
4 Projects Listed
Big Drop Services
Web Design
Web Development
Branding
WordPress Website Design
eCommerce Development
SEO
PPC
Digital Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Semperis
Bank of China
Altice
NYC Health + Hospitals
AMC Networks
Northwell
Moroccanoil
Dataiku
Samsung
Citi
Data sourced from the agency's DesignRush profile
Big Drop Reviews & Testimonials
Brian Yokely
VP, Marketing at Strive Health
5.0★
Web Design Review from Brian Yokely
It isn't often that you find a partner like Big Drop and I cannot recommend their fantastic team highly enough. Projects like ours are no small feats and their dedication to producing a successful outcome for us is unparalleled by other agencies. In addition to superior project management, their creative and strategic teams leveraged our brand to develop an aesthetic that is absolutely first-in-class, with functionality to match, and we couldn't have done it without them. I look forward to expanding our collaboration in the future. We needed a website refresh, and Big Drop helped us produce the best possible product. The team's professionalism and expertise were evident throughout the project, resulting in a website that exceeded our expectations. Working with Big Drop was a smooth and productive experience, and we were thrilled with the outcome of our collaboration.
Michele Zappula
AVP, Marketing Ops at Semperis
5.0★
Branding Review from Michele Zappula
Big Drop 100% gets who we are and what we need and we trust them completely. Their creative process is iterative and comprehensive, and have become a true extension of our team who has been fortunate to work with their top talent. We are consistently impressed by how well Big Drop brings forward concepts and ideas that have evolved our products and brand, and together, we have delivered some truly amazing items. I have been waiting to work with them, and it has easily been worth the wait. Working with Big Drop was instrumental in refining our brand identity and creating new digital properties. The agency polished our main brand and refreshed two sub-brands. It also developed four new digital assets. The team's creative vision and ability to interpret our goals were pivotal in achieving our desired outcomes. Big Drop's flexibility, knowledge, and commitment ensured it made adjustments to suit our specific needs.
Tiffany Carrell
Scaled Onboarding Experience at Square
5.0★
Web Development Review from Tiffany Carrell
We engaged Big Drop to develop a new platform for our Academy community to enhance user experience. From the onset, the agency's commitment to understanding our community's needs has been evident, leading it to craft a tailored plan to address challenges faced by our sellers. Big Drop's proactive approach and dedication to delivering exceptional results guided our engagement, resulting in shared success without encountering any issues during the collaboration. We have been incredibly satisfied with Big Drop, hands down.
Reviews verified by DesignRush and sourced from the agency's profile
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MuteSix excels in Real-Time Performance Snapchat Marketing. With a billion dollars in trackable revenue, our data-driven studio offers a full-service approach for next-gen brands and market leaders across various industries. Join us in crafting seamless customer experiences...
Top Services:
Digital Marketing
Content Marketing
Social Media Marketing
Graphic Design
PPC
Show more
Location
Los Angeles, California
Number of Employees
100 - 249
Minimal Budget
$25,000 - $50,000
Portfolios Count
16 Projects Listed
MuteSix Services
Digital Marketing
Content Marketing
Social Media Marketing
Graphic Design
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Rinse
goPuff
StackSocial
Grunt Style
Chef'd
MeUndies
PreHeels
SafeTrek
IfOnly
NHL.tv
Data sourced from the agency's DesignRush profile
MuteSix Reviews & Testimonials
Alex Liepman
Review from Google
1.0★
Alex Liepman's Review Sourced from Google
MuteSix's website claims a "ROI-first approach" which certainly was not the experience I received. Prior to working with them I was achieving just over a 2x Return on ad spend (ROAS) and was looking to scale things up, which is why I came to them. During the period that MuteSix managed my ad account performance plummeted to 0.6 ROAS and they were spending vast amounts of money on consistently unprofitable campaigns, as well as overlooking key ad issues and overspending on the ad budget we agreed. I gave them multiple opportunities to turn this around and given my previous track record and the unique nature of the products I sell, it's incredible they couldn't even achieve break even. This shows a complete lack of skill and performance marketing knowledge within the team. Since taking back control I've increased the ROAS to 2.56 in just over a month and am now scaling the ad spend.
Considering the claims on their website and the agency fees they charge this has been a terrible experience that would have put my company out of business if they continued down that road. If MuteSix is the 'leading agency in performance marketing' they claim and only achieves those results I must be some kind of wizard at performance marketing.
UPDATE TO THEIR RESPONSE: they stated they'd contact me to 'ensure the issue is resolved', but in fact their Senior Director of Client Success contacted me and wanted a phone call for their benefit, to gather feedback to improve their processes moving forward, not to resolve the issue at hand. Once I responded I never heard from them again. Bit of a joke
Michelle Arnau
Review from Google
5.0★
Michelle Arnau's Review Sourced from Google
We have worked with MuteSix for the past 9 months and have had an exceptional experience. The team has remained consistent (which we are finding is rare at other agencies), engaged and responsive all while being best in class at their discipline. MuteSix provides a full service agency that is super helpful to build your business on - we started with performance marketing and are now using them for SEM and most importantly, they have been reasonably priced for these services (which has been critical for us as an early stage business). I highly recommend them.
Alli Burg
Review from Google
5.0★
Alli Burg's Review Sourced from Google
MuteSix is an excellent best-in-class marketing agency. They have a power team and can do it all—create ads and content, run strategy, deploy your ads and manage your campaigns. Super creative and talented, they have a ton of experience and know how to scale your advertising for high growth. I highly recommend the team at Mutesix!
Reviews verified by DesignRush and sourced from the agency's profile
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Based in Texas, United States Of Amreica, PyroBytes is an international firm at its core. We have successfully completed more than 150 projects thanks to our dedicated team of expert software developers, web designers, and online marketers...
Top Services:
Logo Design
Web Design
eCommerce Development
Web Development
Digital Marketing
Show more
Location
Austin, Texas
Number of Employees
100 - 249
Average Hourly Rate
$30/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
4 Projects Listed
PyroBytes Services
Logo Design
Web Design
eCommerce Development
Web Development
Digital Marketing
eCommerce
SEO
PPC
Mobile App Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TBH Creative is a web design and digital marketing agency that solves problems and drives measurable results...
Top Services:
Email Marketing
SEO
PPC
Digital Marketing
Social Media Marketing
Show more
Location
Carmel, Indiana
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Portfolios Count
2 Projects Listed
TBH Creative Services
Email Marketing
SEO
PPC
Digital Marketing
Social Media Marketing
Content Marketing
CRO
Web Design
UI/UX Design
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Baker Hill
Dermatology, Inc.
Illinois Bone & Joint Institute
Indiana Biosciences Research Institute
Logansport Memorial Hospital
Lushin
Meridian Title
OrthoIndy
Primex Plastics
The Mind Trust
Data sourced from the agency's DesignRush profile
TBH Creative Reviews & Testimonials
Laura Juntgen
Review from Google
5.0★
Laura Juntgen's Review Sourced from Google
Great experience! The team was very professional and easy to work with. They took my ideas and turned it into a beautiful website that represents my company well! I highly recommend them for your next project
Emma Chandler
Review from Google
5.0★
Emma Chandler's Review Sourced from Google
Working with TBH has been an absolute pleasure! Their highly skilled team has experts across all areas of marketing, and their initiatives consistently deliver exceptional results. Their team fosters innovative, creative ideas and helps to develop strategies that truly move the needle.
What sets them apart is their responsiveness and ability to solve problems quickly and effectively. They don’t just feel like an outside agency—they operate as a true extension of our team.
Jacqueline Trippler
Review from Google
5.0★
Jacqueline Trippler's Review Sourced from Google
From the start, the whole team at TBH was incredibly thorough and attentive to our website redesign needs. Even in initial discussions, it was clear they were going to deliver a top-notch design and user experience, which is exactly what they did. Our company's redesigned website is fantastic. We had an aggressive timeline, and they were realistic and ambitious, and delivered it to us ahead of schedule. Katie, Tatum, and their team left no stone unturned, and were great communicators along the way. Thank you for your expertise, guidance, and care from start to finish!
Reviews verified by DesignRush and sourced from the agency's profile
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Working With Expertise, Insights, And Focus At The Helm
Philly Marketing Labs offers comprehensive marketing services to help your business reach its goals. With a combination of analytical science and human intuition, our team creates winning strategies that are able to meet the unique needs of each client. We are an extension of you and we'll work together every...
Top Services:
PPC
Content Marketing
Digital Marketing
CRO
SEO
Show more
Location
King of Prussia, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$25,000 - $50,000
Philly Marketing Labs Services
PPC
Content Marketing
Digital Marketing
CRO
SEO
Software Development
Mobile App Development
Web Development
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Summer's Eve
Nix
Dramamine
Florastor
Data sourced from the agency's DesignRush profile
Philly Marketing Labs Reviews & Testimonials
Dean S
Review from Google
5.0★
Dean S's Review Sourced from Google
Our company has been using them since 2010 and have never looked back. Great team, always have access to the latest updates and changes from Google. Throughout the years we have shown and audited our accounts by other competitors who realized that they cannot even come close to the results. From Adwords to SEO and webdesign it a one stop shop that cares about their customers.
Reviews verified by DesignRush and sourced from the agency's profile
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At CB/I Digital, we specialize in Performance Marketing and Platform Development for the purpose of driving increased traffic and revenue for Direct-to-Consumer (DTC) e-Commerce and large omnichannel brands...
Top Services:
PPC
Digital Marketing
SEO
AI Development
Mobile App Development
Show more
Location
New York City, New York
Number of Employees
100 - 249
Average Hourly Rate
$149/hr
Minimal Budget
$25,000 - $50,000
CB/I Digital Services
PPC
Digital Marketing
SEO
AI Development
Mobile App Development
eCommerce Development
Web Development
Digital Services
Digital Strategy
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
LVMH
SLEEPER
VINGROUP
Frist Citizens Bank
IPPOLITA
Marmur Medical
MELINDA MARIA
UNION SAVINGS BANKS
MIZMOOZ
CHANLUU
Data sourced from the agency's DesignRush profile
CB/I Digital Reviews & Testimonials
Chandra Oh
Review from Google
5.0★
Chandra Oh's Review Sourced from Google
It has been wonderful working with Rhashiva from CBI over the past several months, as he and his team have been helpful in identifying areas of opportunity and coming up with strategies to improve our website's SEO. He is extremely communicative and easy to collaborate with. We've set several SEO goals for this quarter and I am looking forward to seeing how CBI's efforts can meet these targets.
Tyler Malinky
Review from Google
5.0★
Tyler Malinky's Review Sourced from Google
More than two years ago I hired CBI to help manage my SEO during a new website launch. The maintained and improved our orgranic traffic during this complex project. I was confident that I had a very technically capable team watching for anything that needed addressed during this time, things that I wouldn't even know to look for. I extended our working arrangement and they have worked with us on our website and SEO ever since, over two years now. I view CBI as a very important part of my company, trust them 100%, and enjoy working with them. They are one of the few companies that over-deliver. Highly recommended
Pricerock.com Pricerock.com
Review from Google
5.0★
Pricerock.com Pricerock.com's Review Sourced from Google
We have been working with CB/I Digital for over 2 years and very happy with their work. They have worked on several upgrades and design changes on our Magento website. They are now assisting with Facebook advertising. They have a very professional team that is very knowledgeable and diligent. We would highly recommend CG/I Digital to anyone interested in working with them.
Reviews verified by DesignRush and sourced from the agency's profile
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Mindstream Media is a full-service media agency. They give national brands the results that matter most to them with end-to-end advertising strategies. Mindstream Media delivers effective campaigns across all types of media, including PPC, SEO, & more...
Top Services:
Media Buying
PPC
Location
Dallas, Texas
Number of Employees
100 - 249
Minimal Budget
$25,000 - $50,000
Mindstream Media Services
Media Buying
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A full-service marketing firm called Brand Kitchen focuses on establishing connections between food and beverage brands and their target customers. We support businesses in embracing the new consumer empowerment and transforming it into stronger brand relationships that increase business growth and brand...
Top Services:
Advertising
Digital Marketing
Social Media Marketing
PPC
Branding
Show more
Location
Morristown, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Brand Kitchen Services
Advertising
Digital Marketing
Social Media Marketing
PPC
Branding
Package Design
Creative Services
Graphic Design
Video Production
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Branxify is a digital marketing agency specializing in performance marketing, SEO, web development, PPC, social media, and real estate to drive growth and maximize online success...
Top Services:
Logo Design
Design Services
eCommerce Development
Web Development
WordPress Website Design
Show more
Location
New York City, New York
Number of Employees
50 - 99
Average Hourly Rate
$500/hr
Minimal Budget
$25,000 - $50,000
Branxify Services
Logo Design
Design Services
eCommerce Development
Web Development
WordPress Website Design
Graphic Design
SEO
PPC
Digital Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Digital Marketing & eCommerce Development Company.
ITXITPro is a professional IT company which provides services like Web Development, Magento Services, Graphic Designing, Digital Marketing, etc. ITXITPRO is established in 2008 in India, Jaipur, Rajasthan. It provides online support 24/7 by industries best IT professionals in India & internationally...
Top Services:
Digital Marketing
SEO
PPC
Social Media Marketing
Content Marketing
Show more
Location
Charlotte, North Carolina
Number of Employees
Under 49
Average Hourly Rate
$7/hr
Minimal Budget
$25,000 - $50,000
ITXITPro Services
Digital Marketing
SEO
PPC
Social Media Marketing
Content Marketing
Reputation Management
Graphic Design
Web Design
Web Development
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Unicrest Group Ltd
Fire Rescue Fitness
Digital Media of Mejia
Data sourced from the agency's DesignRush profile
ITXITPro Reviews & Testimonials
ashok yadav
Review from Google
5.0★
ashok yadav's Review Sourced from Google
Outstanding service backed by a dedicated team delivering cutting-edge IT solutions. I highly recommend ITXITPro for their professionalism and unwavering commitment to client satisfaction.
Aanchal sharma
Review from Google
5.0★
Aanchal sharma's Review Sourced from Google
I feel great to be a part of ITXITPro.
ITXITPro is a place where everyone is open for new ideas and suggestions. The work environment is so good that’s why I am able to learn lot of things every day.
Work environment is even so relaxing as there is perfect place for fun too and the activities held here help me relaxing and working more efficiently.
Everyone is so supportive and helpful so it becomes very easy to learn and grow.
Akshita Sethi
Review from Google
5.0★
Akshita Sethi's Review Sourced from Google
I had an excellent experience working with ITXITPRO, the best digital marketing agency in Jaipur. Their team is incredibly professional and knowledgeable, helping us improve our online presence significantly. They provided tailored digital marketing solutions that boosted our website traffic and conversions. If you’re looking for a reliable and results-driven digital marketing agency in Jaipur, I highly recommend ITXITPRO!
Reviews verified by DesignRush and sourced from the agency's profile
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What services does a pay per click agency in the US provide?
Pay per click agencies in the US offer a full spectrum of specialized services that integrate paid media into the broader marketing and revenue strategy and enable businesses to acquire more customers and grow demand on targeted channels.
Guided by data to make spend decisions, eliminate waste, and maximize return on investment (ROI), the role of these specialists is to make each advertising dollar accountable.
As part of its portfolio, a PPC agency provides campaign planning, keyword research, ad creation, copywriting, bid management, budget allocation, A/B testing, and performance tracking.
Professional PPC services are greatly sought after, as the majority of companies (60%) outsource PPC managementto agencies, while 20% work with freelancers, and only one in five businesses maintains an in-house paid media team.
How much does a pay-per-click agency charge in the US?
PPC companies in the US typically charge from $100 to $150 per hour. In addition to hourly-based models, these agencies operate on the following pricing models:
Fixed monthly fee or a subscription: Ranges from $1,500 to $10,000, depending on the campaign size and scope
Percentage of ad spend: Typically falls between 10-30%, with the percentage often decreasing as ad spend increases
Performance-based pricing: Payment is tied to results, such as the number of leads or conversions generated
Project-based pricing: Entails a one-time fee for a specific project, unaffected by ad spend
Predominantly, agencies price their services based on a % of monthly ad spend, with over 50% of PPC companies using this model as their primary. Following closely at 33%-35% are agencies charging a flat monthly fee.
What do US pay-per-click agencies charge that most buyers don't expect?
Setup fees, creative production, tracking implementation, and tool costs rarely appear in the proposal. Here’s what to expect:
Add-on
Typical range
One-time setup fee
$500 – $2,500
Conversion tracking setup
$300 – $1,500
Ad creative production
$300 – $1,500/month
Tool subscriptions
$100 – $500/month
Early termination fee
1 - 3 months retainer
Before signing, ask for a sample first invoice from a client at your scope level.
How do I know if I'm hiring the right pay per click company in the US for my budget?
Most PPC agencies have an effective minimum. Below roughly $3,000 in monthly ad spend, there is not enough data volume for the bidding algorithm to optimize, and not enough margin for the agency to staff the account with anyone senior. If an agency is willing to take any budget without flagging this, that is worth noting.
Budget fit also affects how you should think about pricing. An agency charging a percentage of ad spend earns more when you spend more. Considering that, at lower budgets, misalignment is manageable, but above $20,000 a month, it becomes a real incentive problem.
Before signing, ask directly how their fee structure changes as your spend scales.
What is a realistic timeline to see results from a PPC agency, and what should I expect week by week?
A well-run PPC engagement should show directional movement in cost-per-conversion within three months.
Here is what the agency should be delivering at each stage:
Days 1 to 30: Conversion tracking confirmed, campaign structure built, baseline CPA or ROAS established, and a documented hypothesis about what will move performance and why.
Days 30 to 60: Active testing underway with ad copy variants, audience segments, and match type adjustments. You should be able to see what is being tested and what the agency expects to learn from it.
Days 60 to 90: Early performance data available. The agency should be able to tell you what did/didn’t work and what changes are planned for the strategy going forward.
How can I tell if my current PPC strategy is underperforming before I hire anyone?
Check these five things before you brief a single agency:
Conversion tracking is recording the wrong events. If your campaigns are optimizing toward page views or session starts instead of form fills, calls, or purchases, every performance number in your account is built on a bad signal.
Your search terms report is full of irrelevant queries. If you are paying for clicks from searches that have nothing to do with what you sell, your negative keyword strategy is either absent or neglected.
Cost per conversion has been climbing with no change in targeting. Gradual CPA increases without a plausible explanation usually mean the account has not been actively managed; automated bidding running on its own is not optimization.
Your best-performing campaigns have never been tested. If ad copy, landing pages, and audience segments have been static for more than 90 days, the performance is not being optimized; it is merely running.
You have no visibility into which campaigns are driving revenue. If your reporting stops at leads or clicks and does not connect to closed business, you cannot tell what is working.
What are the red flags when evaluating PPC agencies in the US?
Here are some common warning signs to watch out for PPC agencies in the US:
They guarantee specific results. PPC runs on an auction. No one controls what competitors bid, how the algorithm weights signals, or how your landing page converts.
Their reporting lives in a proprietary dashboard you cannot export. If your performance data only exists inside their platform, you own nothing when the relationship ends.
They have never worked in your vertical. Industry context affects keyword intent, competitor behavior, and conversion patterns. An agency learning your space on your budget is a real cost.
They push to increase the budget before the current spending is profitable. Scaling an unprofitable account spends more money at the same losing rate.
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Proposals