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22.1% of advertising jobs in the US are concentrated in New York. This means PPC agencies based there are of the highest caliber.
New York has been a trailblazer in advertising since the early 20th century. The city is a leading force in the creative industry, attracting high-end talent from across the globe.
The city is home to world-renowned universities such as Miami Ad School-New York or The New York Institute of Technology that produce some of the best advertising and digital marketing professionals in the world.
Therefore, a NYC PPC management agency has teams of well-equipped specialists who can provide internationally competitive services.
Moreover, the largest city on the East Coast hosts many Fortune 500 companies, such as:
Working for such influential brands that impose the highest quality standards, it’s easy to assume that PPC experts in New York offer only premium services.
In addition, given the culturally diverse and tolerant environment, New York comprises a multicultural workforce that is uniquely positioned to understand global markets.
Besides, “The city that never sleeps” is the globe’s fourth most expensive city to live in. The high cost of living and the equally high competition within the industry mean that only the best PPC specialists work in New York.
The U.S. Bureau of Labor Statistics places PPC specialists in the general category of advertising, marketing and promotions managers.
In 2019, 7,830 professionals were working in New York, making it the US city with the highest concentration of employees in the advertising and marketing industry.
As reported by the same source, the field is projected to grow faster than other occupations, 6% from 2019 to 2029.
According to HubSpot, 68% of marketing specialists say that paid advertising plays a key role in their strategies while 33% of them use it to enhance brand awareness.
This shows that businesses across all industries will continue to employ the services of PPC agencies to drive not only brand awareness or website traffic but also sales.
Unlike other agencies from elsewhere in the world, a NYC PPC management agency tends to be more competent in providing pay-per-click services for the main local sectors.
With a total GDP of over $1.5 trillion in 2017, New York has the largest city economy in the world.
The top industries in New York are:
Just like other PPC agencies across the globe, New York-based ones specialize in the numerous types of pay-per-click advertising.
These include:
PPC management companies in New York can be classified into two categories, by the precise type of services they offer and by the industry they serve.
Firstly, let’s look at these agencies in terms of what services they provide:
Some New York PPC management agencies have gained specialized expertise in developing online advertising campaigns for particular verticals like:
Most New York PPC specialists charge between $125 and $250 per hour.
When it comes to projects, the major part of agencies based in New York set their budget between $10,000 and $25,000.
However, it’s important to understand that these rates don’t include the cost of the advertising campaigns.
The cost-per-click for an ad varies greatly depending on the industry and the competition within the niche. The average cost-per-click (CPC) on the Google Search Network is between $1 and $2.
For instance, HubSpot reports that the CPC in the medical industry is between $2.62 and $90, whereas in the software sector the average CPC is $3.80, with the most expensive industry keyword costing $95.
Luckily, brands are obliged to pay only for the traffic they receive from these campaigns.
Given the fact that New York is considered the advertising capital of the world, you should expect to get only the highest quality services from a NYC PPC management agency.
Here are the key reasons why you should hire a PPC management agency in New York:
When it comes to PPC agencies in New York, there are many available options to choose from.
Take these steps when selecting the best NYC PPC management agency for your brand:
It’s important to understand if the potential agency has experience in your industry or has worked for similar clients.
If so, PPC specialists will be able to run more effective campaigns and develop comprehensive strategies because they already have knowledge about your niche, competitors and business environment.
Communication is an important part of any partnership, so you need to ensure you’re choosing a PPC company that practices effective business communication.
The agency you pick must be transparent and clear about their process, strategy and capabilities.
They should keep you in the loop at every stage of the way in order to implement a paid media strategy that drives results.
There should be a level of collaboration between both parties that leads to innovation and mutual respect. This will lead to increased results and fewer headaches along the way.
Reading an agency’s reviews and checking their references is an important step of the hiring process.
This will not only reveal their strengths or weaknesses but also their quality of work or business ethics. In addition, you can get an idea of the projects they have worked on and their ability to generate big results.
Moreover, what previous clients have to say about their experience with these specialists will tip the scale in favor of one agency over another.
Before hiring a NYC PPC management agency, ensure that you have gathered as much information as possible about their processes, approach or quality of work.
Ask them these ten questions:
A NYC PPC management agency is by far the most well-versed in all types of paid advertising to provide substantial results.
Running ad campaigns with the help of a New York PPC agency will result in quality traffic to your website, qualified prospects and increased sales.
PPC agencies based in New York set apart from other similar companies for these key reasons:
These agencies tend to be most qualified in developing online ad campaigns for the locally dominant industries: finance, healthcare, manufacturing.
To make sure you’re choosing the right candidate for your business, take these three steps:
Most PPC agencies in New York charge between $125 and $250 per hour.
...
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