What Makes NYC PPC Management Agencies Unique?

22.1% of advertising jobs in the US are concentrated in New York. This means PPC agencies based there are of the highest caliber.

New York has been a trailblazer in advertising since the early 20th century. The city is a leading force in the creative industry, attracting high-end talent from across the globe.

The city is home to world-renowned universities such as Miami Ad School-New York or The New York Institute of Technology that produce some of the best advertising and digital marketing professionals in the world.

Therefore, a NYC PPC management agency has teams of well-equipped specialists who can provide internationally competitive services.

Moreover, the largest city on the East Coast hosts many Fortune 500 companies, such as:

  • Citigroup
  • JP Morgan Chase
  • Verizon Communications
  • American Express
  • MetLife
  • And more

Working for such influential brands that impose the highest quality standards, it’s easy to assume that PPC experts in New York offer only premium services.

In addition, given the culturally diverse and tolerant environment, New York comprises a multicultural workforce that is uniquely positioned to understand global markets.

Besides, “The city that never sleeps” is the globe’s fourth most expensive city to live in. The high cost of living and the equally high competition within the industry mean that only the best PPC specialists work in New York.

View of new York City at sunset
22.1% of advertising jobs in the US are concentrated in New York

How Big Is The PPC Talent Pool In New York?

The U.S. Bureau of Labor Statistics places PPC specialists in the general category of advertising, marketing and promotions managers.

In 2019, 7,830 professionals were working in New York, making it the US city with the highest concentration of employees in the advertising and marketing industry.

As reported by the same source, the field is projected to grow faster than other occupations, 6% from 2019 to 2029.

According to HubSpot, 68% of marketing specialists say that paid advertising plays a key role in their strategies while 33% of them use it to enhance brand awareness.

This shows that businesses across all industries will continue to employ the services of PPC agencies to drive not only brand awareness or website traffic but also sales.

What Does A NYC PPC Management Agency Specialize In?

Unlike other agencies from elsewhere in the world, a NYC PPC management agency tends to be more competent in providing pay-per-click services for the main local sectors.

With a total GDP of over $1.5 trillion in 2017, New York has the largest city economy in the world.

The top industries in New York are:

  • Finance
  • Manufacturing
  • Retail Trade
  • Healthcare
  • Professional and technical services
  • Educational services

Just like other PPC agencies across the globe, New York-based ones specialize in the numerous types of pay-per-click advertising.

These include:

  • Display advertising
  • Social media advertising
  • Search advertising
  • Remarketing and retargeting
  • Product listing advertising
  • And more

What Are The Different Types Of PPC Management Companies In New York?

PPC management companies in New York can be classified into two categories, by the precise type of services they offer and by the industry they serve.

Firstly, let’s look at these agencies in terms of what services they provide:

  • PPC-only management agencies: These specialists focus entirely on pay-per-click advertising services such as PPC audit and strategy, campaign creation and management and running paid ad campaigns.
  • Mixed services agencies: These agencies have expanded their area of expertise and besides the typical PPC services, they also offer a broad range of digital marketing services like email marketing, social marketing, SEO, content marketing and more.

Some New York PPC management agencies have gained specialized expertise in developing online advertising campaigns for particular verticals like:

  • Healthcare
  • Finance
  • Real Estate
  • Media
  • Retail trade
  • And more

How Much Do New York PPC Agencies Charge?

Most New York PPC specialists charge between $125 and $250 per hour.

When it comes to projects, the major part of agencies based in New York set their budget between $10,000 and $25,000.

However, it’s important to understand that these rates don’t include the cost of the advertising campaigns.

The cost-per-click for an ad varies greatly depending on the industry and the competition within the niche. The average cost-per-click (CPC) on the Google Search Network is between $1 and $2.

For instance, HubSpot reports that the CPC in the medical industry is between $2.62 and $90, whereas in the software sector the average CPC is $3.80, with the most expensive industry keyword costing $95.

Luckily, brands are obliged to pay only for the traffic they receive from these campaigns.

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Why Hire An NYC PPC Management Agency?

Given the fact that New York is considered the advertising capital of the world, you should expect to get only the highest quality services from a NYC PPC management agency.

Here are the key reasons why you should hire a PPC management agency in New York:

  • Access to top-notch talent: New York attracts high-level talent from across the US and the world. This results in highly competitive and skilled professionals who can provide superior services that can add significant value to your business.
  • Winning mindset: Given the fierce competition in the industry, PPC specialists in New York are driven to succeed. NYC PPC agencies excel for their ability to win awards. They have exceptional teams practicing fruitful communication and striving for innovation. And that means that the work they do for you will be equally exceptional and impactful.
  • Local market experience: Working in the city for so long and serving high-demanding clients, these experts have acquired a deep understanding into the local market dynamics. They can run successful ad campaigns to knock your competition out of the park.

How To Choose The Best New York PPC Management Company

When it comes to PPC agencies in New York, there are many available options to choose from.

Take these steps when selecting the best NYC PPC management agency for your brand:

Step #1: Understand If They Have Industry Expertise

It’s important to understand if the potential agency has experience in your industry or has worked for similar clients.

If so, PPC specialists will be able to run more effective campaigns and develop comprehensive strategies because they already have knowledge about your niche, competitors and business environment.

Step #2: Consider Communication

Communication is an important part of any partnership, so you need to ensure you’re choosing a PPC company that practices effective business communication.

The agency you pick must be transparent and clear about their process, strategy and capabilities.

They should keep you in the loop at every stage of the way in order to implement a paid media strategy that drives results.

There should be a level of collaboration between both parties that leads to innovation and mutual respect. This will lead to increased results and fewer headaches along the way.

Step #3: Read Their Reviews

Reading an agency’s reviews and checking their references is an important step of the hiring process.

This will not only reveal their strengths or weaknesses but also their quality of work or business ethics. In addition, you can get an idea of the projects they have worked on and their ability to generate big results.

Moreover, what previous clients have to say about their experience with these specialists will tip the scale in favor of one agency over another.

10 Questions To Ask When Hiring A New York PPC Agency

Before hiring a NYC PPC management agency, ensure that you have gathered as much information as possible about their processes, approach or quality of work.

Ask them these ten questions:

  1. Do you have experience creating ad campaigns for our niche?
  2. How do you conduct research on keywords and competition?
  3. How do you measure the success of the PPC campaigns?
  4. Who will manage our account?
  5. When can we expect to see results?
  6. How will you craft your strategies to meet our business needs?
  7. What tools do you use to develop your PPC strategies?
  8. How will you communicate on the progress made, will you provide us with detailed reports?
  9. How do you keep up with the latest PPC trends?
  10. Who from your team will be working on our project and what is their expertise?
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Takeaways On NYC PPC Management Agencies

A NYC PPC management agency is by far the most well-versed in all types of paid advertising to provide substantial results.

Running ad campaigns with the help of a New York PPC agency will result in quality traffic to your website, qualified prospects and increased sales.

PPC agencies based in New York set apart from other similar companies for these key reasons:

  • High-degree of talent
  • Winning mentality
  • Local market expertise

These agencies tend to be most qualified in developing online ad campaigns for the locally dominant industries: finance, healthcare, manufacturing.

To make sure you’re choosing the right candidate for your business, take these three steps:

  • Ensure they have industry experience
  • Understand how well they collaborate
  • Look through their reviews

Most PPC agencies in New York charge between $125 and $250 per hour.


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