What Makes PPC Agencies In Los Angeles Unique?

Los Angeles PPC agencies are only a small portion of the city's bustling marketing industry. According to the LA County Economic Development Corporation, in 2017 there were 67,600 people employed in the field.

And this number will most probably grow in the upcoming years. Being a world leader in entertainment, fashion and commerce, Los Angeles attracts some of the most creative, qualified digital marketing professionals.

On top of that, the high industry competition and equally high costs mean that only the top-tier PPC advertising agencies can be successful in Los Angeles.

Here are a few things that differentiate them from their peers in other parts of the United States:

  • Creative approach: There are only a few cities in the world that are as synonymous with art and creativity as Los Angeles. And the PPC management agencies based there take pride in the heritage of their city. To stand out in such a competitive market, the LA PPC agencies always try to take the most creative approach to their work.
  • Diverse talent pool: Los Angeles attracts professionals not only from all over the United States but also from all over the world. Thanks to that, the PPC management companies there have some of the most diverse, multicultural workforce at their disposal.
  • Vast connections: PPC agencies in Los Angeles operate in one of the most saturated marketplaces in the world. As a result, many of them have established contacts with companies and professionals in related fields, such as creative design, video production and content marketing.
view of downtown Los Angeles
L.A. metro area has the third-largest city economy in the world

What Does A PPC Management Company In Los Angeles Specialize In?

Just like their peers everywhere else, PPC management companies in Los Angeles specialize in the various types of pay-per-click advertising.

While PPC advertising is a broad term, it usually includes the following:

  • Display advertising
  • Search advertising
  • Remarketing
  • Product listing advertising
  • And so on

However, there are a few specific services that Los Angeles PPC management companies are especially proficient in:

Service #1: Video Advertising

86% of people would like to see more video from brands in 2020. (Wyzowl)

Video advertising has quickly become one of the fastest-growing niches of PPC advertising. And the PPC agencies in Los Angeles are taking advantage of that.

Thanks to LA’s vast community of video and animation producers, PPC advertising agencies in Los Angeles have content of the highest quality to use in their video advertising efforts.

Service #2: Instagram Marketing

83% of Instagram users say that it helps them discover new products or services. (Facebook)

It goes without saying that in the world of social marketing, Instagram is king. Particularly due to the large number of influences that use Instagram as their primary outlet.

And Los Angeles is home to some of the world’s most famous Instagram influencers. Although Instagram marketing is not precisely a PPC advertising domain, many LA-based PPC management companies have tapped into its potential.

Service #3: Landing Page Development

Websites with 40+ landing pages generate 12x more leads than those with 1 to 5 landing pages.(Hubspot)

Landing pages are a powerful tool for attracting conversion and leads - when done right, that is. A poorly worded, unintuitive, slow landing page can be a serious obstacle for an otherwise perfect PPC campaign. PPC management agencies in LA realize that.

Many of them now offer in-house landing page development services. LA’s enormous talent pool of graphic designers and web developers allows them to develop landing pages that boost the effectiveness of the PPC campaigns instead of limiting it.

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What Are The Different Types Of LA PPC Advertising Agencies?

There are several different types of PPC advertising agencies in Los Angeles that can be determined in a few different ways.

The first way is to evaluate the exact type of services that they offer:

  • PPC-only agencies focus exclusively or almost exclusively on PPC advertising services, such as search ad campaigns, PPC audits or conversion tracking.
  • Mixed services agencies offer the full range of PPC services but also tap into other aspects of digital marketing - social media management, email marketing and so on.
  • Full-stack agencies are the ones that might have started in pay-per-click advertising but have since grown to offer a wide range of digital marketing services. In addition to PPC management, they might offer SEO optimization, web development or even graphic design services.

The second way is to assess their core competencies and the focus of their PPC management services:

  • SEM-oriented agencies are most confident with the advertising platforms of search engines, such as Google Search Ads, Microsoft Advertising or Yandex.Direct. These agencies are proficient in crafting search ads, SEO optimization and keyword research.
  • Social media-oriented agencies are experts in PPC advertising tools for social media, such as Facebook Ads, Twitter Ads, LinkedIn Ads and so on. Because ads on social media tend to be more visual, these PPC agencies rely on their experience in graphic design and video production.
  • Affiliate marketing-oriented agencies occupy a smaller niche of the LA PPC management market. These agencies specialize in the affiliate PPC programs, where advertisers get revenue from the actions taken on their websites. LA and California in general have a booming eCommerce environment, so the services of PPC affiliate agencies are in high demand.

The third and final way of distinguishing the PPC management companies in Los Angeles is by the industry they primarily serve:

  • Arts and entertainment is among the leading industries in LA with many film production studios, media outlets and creative professionals based there. As a result, a large portion of PPC advertising agencies in Los Angeles specializes in providing their services to this segment.
  • Fashion and eCommerce is another prominent section of LA's local economy. Many fashion brands and eCommerce companies based there rely on a niche of PPC companies that specialize in the industry.
  • Industry-agnostic PPC agencies don’t focus on a particular segment in their work and provide their services to all kinds of LA-based businesses.

How Much Do Los Angeles PPC Management Companies Charge?

The hourly and project rates of PPC agencies in Los Angeles depend on their market niche and specialization.

Most agencies charge anywhere between $100 and $200 per hour. Smaller and less experienced PPC management companies in LA can offer a rate of as little as $50 per hour.

On the other hand, the services of more exclusive and experienced companies will set you back as much as $300 per hour.

However, the spread is much bigger when it comes to project-based pricing. Most LA PPC agencies are willing to work on projects valued at as little as $1,000. However, some won’t come near anything below $25,000 in value.

Also, when it comes to PPC advertising, it’s important to remember that these rates do not include the cost of the ad campaigns. On average, you should expect to pay between $1 and $2 per click on the Google Search Network.

However, this number will vary depending on the exact industry your business is in and how competitive PPC advertising is in that industry.

Another important cost factor to consider when choosing a PPC agency in LA is the pricing model it works with.

Apart from the usual hourly rate, common pricing models are:

  • Performance-based pricing: In this model, the PPC agency will charge you per lead, conversion or any other performance metric of a PPC campaign. However, this model is not the most reliable, since some agencies don’t take the quality of the leads or conversions into consideration.
  • Spend-based pricing: This model is quite self-explanatory - the agency charges its clients a percentage of the total advertising budget. The higher your budget, the larger the agency’s fee will be.
  • Flat-fee pricing: Some PPC management agencies in Los Angeles choose to only charge their clients a flat regular fee for their services. This model is most suitable for businesses that wish to establish a long-term partnership with an agency.

Why Hire A PPC Advertising Agency In Los Angeles?

With a total GDP of around $1 trillion, the Lost Angeles Metropolitan Area has the third-largest city economy in the world after Tokyo and New York City.

LA is an international hub for entertainment, arts, fashion and, as a result, PPC advertising. The city’s population of PPC specialists grows by the day with top talent from all over the world.

And since it’s such a competitive market that sets a high standard for any industry, you can expect to receive only the services of the highest quality from LA-based PPC agencies.

Here are a few specific reasons why you should hire a PPC management company in LA:

  • World-class expertise: Los Angeles is a diverse, international city that often serves as the entry point to the North American market for many international companies. Many LA PPC agencies have ample experience in working with international clients that command nothing but premium services.
  • Plentiful options: The marketing industry in LA is a saturated market with hundreds of PPC agencies of all stripes. As such, you will be able to find an LA-based PPC advertising agency that suits your needs the most.
  • Diverse, superior talent pool: The international recognition that LA-based PPC agencies have attracts talented PPC specialists from all over the world. And taking LA’s high living costs into consideration, you can rest assured that only the best of the best have a chance of succeeding in LA’s PPC industry.
  • Industry exposure: Due to their expertise and high-profile clients, PPC agencies in Los Angeles are recognizable names in the entire marketing industry. The prestige of working with a leading PPC agency in such a developed market can make your business stand out even more than a successful ad campaign.

How To Hire A PPC Management Company In LA, California

Choosing and hiring a PPC management company in Los Angeles is no easy task. There are many options to choose from and many pricing models to consider.

And due to these complications, the hiring process can turn out to be very lengthy and costly.

To avoid that, follow these key steps when hiring a PPC agency in Los Angeles:

  • Determine your niche: Understanding your business’ niche, mission and market positioning is crucial to finding a suitable PPC agency in LA. Whether you’re a B2B or a B2C business, provide products or services, there is probably a PPC agency that will cater specifically to your needs.
  • Determine your budget: Your PPC advertising budget is another crucial factor to consider when hiring a PPC agency in Los Angeles. Luckily, there are plenty of agencies in different price ranges to choose from. Calculate how much exactly you are willing to spend on PPC advertising and hire the best agency you can afford.
  • Determine your goals: PPC advertising can help you achieve many different things. This is why it’s important to understand what exactly you wish to achieve with a PPC ad campaign. Whether it’s brand awareness or actual sales, there is a PPC agency in LA for you.
  • Determine the agency’s strengths: It’s not only important to realize what your PPC advertising goals are. It’s even more important to find an agency that is proficient in achieving these exact goals. For instance, if you’re looking to collect leads via a newsletter, it’s probably not the best idea to hire an agency that specializes in social media marketing.
  • Determine the logistical aspects of your partnership: Last but not least, it’s very important to figure out how the logistics of your partnership with a PPC agency will work. To do that, make sure to seal your relationship with the agency via a comprehensive legal contract.
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10 Questions To Ask When Hiring Los Angeles PPC Agencies

Congratulations, you’ve narrowed your search down to a few great PPC agencies in LA!

Before entering into a partnership with one of them, it’s important for you to get a full understanding of their approach, corporate culture and the quality of their work.

To do that, make sure to ask them the following questions:

  1. What are your core PPC competencies?
  2. What are the most challenging projects you’ve worked on?
  3. How do you overcome challenges?
  4. What is the client that you’re most proud of having worked with and why?
  5. How do you measure the success of your work?
  6. How would you describe your approach?
  7. How transparent are you in your work?
  8. What is the structure of your team?
  9. Who will manage my account?
  10. How will you communicate your progress?

Takeaways On PPC Management Agencies In Los Angeles

Los Angeles PPC agencies are among the best in the United States and worldwide. Operating in a very competitive market, they often go the extra mile to stand out from the competition.

Due to the creative and entertainment heritage of Los Angeles, these agencies are particularly proficient in:

  • Video marketing
  • Instagram marketing
  • Landing page development

PPC agencies in Los Angeles command higher fees than their peers elsewhere in the US. Expect to pay around $150 for an hour of their work.

However, in return, you can expect services of the highest quality from the LA PPC agencies. All thanks to the following factors that distinguish them from their peers:

  • International experience
  • Diverse talent pool
  • Vast industry connections

Best of luck!

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