80/20 Digital

Results Driven Marketing for SMEs

Suite B, Level 1/308 Toorak Road, South Yarra, 3141, Australia

https://8020.digital

80/20 Digital Overview

Year Founded: 2010

Employees: Under 49

Minimal Budget: Inquire

Average Hourly Rate: Inquire

80/20 Digital is a results-driven, award-winning marketing agency in Melbourne that focuses on the 20% of activities that deliver 80% of bottom-line results to maximise returns while minimising inefficiency.
Our mission is to transform the digital marketing experience for small to medium-sized businesses in Australia.

Specialising in lead generation for service-based businesses, we've helped countless SMEs across Australia and beyond to drive measurable, predictable, and sustainable long-term growth with high-quality traffic and enquiries.

Offering 360-degree digital marketing solutions, we've perfected a full-stack, end-to-end lead generation system that attracts, engages and converts. From brand strategy, SEO, and Google Ads to social media marketing, web design, and CRM integration, we have a solution for every step of your digital marketing journey.

We effectively position your brand, segment your market, develop value propositions, and piece together a tailored and strategic marketing plan to help you create value in the eyes of your customers and sell more effectively.

Ask us about our Melbourne digital marketing services for your brand today and discover a smarter way to market your business.

80/20 Digital Services

Industries

Insurance
Education
Dental
Beauty
Finance
Manufacturing
Legal
HR
Health Care
Construction

Client Types

Small Businesses
Medium Businesses

Branding Expertise

B2B Branding
Brand Design
Brand Messaging
Brand Positioning
Brand Strategy

CMS Platforms

WordPress

Digital Marketing Expertise

B2B Lead Generation
Content Creation
Copywriting
Digital Advertising
Lead Generation
Marketing Strategy
Performance Marketing
SEM

PPC Expertise

B2B PPC
Bing
Google Ads

SEO Expertise

B2B SEO
Generative Engine Optimization
Link Building
Local Optimization
On-Page Optimization
SEO Consulting
Technical SEO

Social Media Expertise

B2B Social Media Marketing
Facebook
Instagram
LinkedIn
Social Media Consulting

Web Design Expertise

Website Redesign

80/20 Digital Clients

Showfront

Betta Fire Protection

Davidson Property Advocates

80/20 Digital Reviews

Reviews from Google Maps are available on this profile.

There's digital advertising agencies who 'clip the ticket', and then there's digital 'first' partners like 80/20 Digital. 80/20 Digital partnered with me to make my event, Foodpreneurs Festival, loved by my community and a great success for me. I will definitely use 80/20 Digital again, no question. "

Chelsea Ford's Review Sourced from Google

I’ve collaborated with 8020 on numerous projects, and I can’t recommend them highly enough! Their expertise in SEO and WordPress development has been a fantastic support for my design company. Their results are also outstanding, and Colm and his team's knowledge is second to none. They provide practical solutions, are highly responsive, and work quickly to meet our goals. If you need a dependable partner for SEO and WordPress websites, 8020 is the way to go! "

Rachel Baker's Review Sourced from Google

Excellent SEO Services from 8020 Digital!I've had a fantastic experience working with 8020 Digital for my website's SEO. Their team is knowledgeable, responsive, and truly understands how to improve online visibility. Since partnering with them, I've noticed significant improvements in search rankings and website traffic. They provide clear insights, practical strategies, and ongoing support to ensure long-term success.I highly recommend 8020 Digital to anyone looking for professional and results-driven SEO services. I truly appreciate their dedication and expertise! "

heidi yuen's Review Sourced from Google

We have been a client of 80/20 for some years now and working Colm, Abbey, Celeste and the rest of the team has been awesome. They are easy to work with, know what they are doing and are exceptional at guiding the business with the best strategies for the particular stage of growth. They are proactive and timely and genuinely good people! "

Maggie's Review Sourced from Google

We have been working with Colm and the 80/20 team for the last couple of months. They are professional, thorough and spoken to me in plain English so I understand the strategy. I’ve never felt they are trying to sell me dark magic which other digital agencies make SEO out to be.Colm talks about building a website with a F1 engine behind it. We have already started receiving leads which are our ideal clients through the website. I feel like we have Lewis Hamilton driving our digital marketing strategy and more than happy to recommend to my business friends and colleagues.Justin Hooper - Director at Lifestyle Led Wealth "

Justin Hooper's Review Sourced from Google

Show more reviews

80/20 Digital Team Bios

Colm MacGowan

Owner & Director

80/20 Digital was founded in 2010 by Colm MacGowan, a highly experienced sales & marketing professional with over 25 years experience in the sales and marketing field, and 20 years experience consulting successful online solutions to the Australian SME market.

Celeste McPhee

Account Manager

Celeste McPhee is 80/20 Digitals superstar Account Manager. With an impressive background in agencies, Celeste has worked across account management, paid advertising, media buying, copywriting, and project management. Shes the trusted point of contact for our clients and a marketer of many talents!

Abbey Faulkner

SEO & Content Manager

80/20 Digital's SEO & Content Manager, Abbey Faulkner is dedicated SEO strategist and content creator. She combines her expertise in media and writing to boost rankings, improve brand awareness, increase engagement and generate quality leads.

Linton Wood

Web Project Manager

Linton is 80/20 Digital's trusted Web Project Manager, helping clients to create beautiful, user-friendly and high-performing websites that turn browsers into buyers. He's passionate about processes and systems and takes the lead on bringing website projects to fruition.

Hayley Tantau

Copywriter - Content & Social

Hayley is 80/20 Digital's in-house wordsmith. She excels at creating social media and website content that drives engagment and generates leads; she's the best in the business!

Hammon Mans

Senior Paid Media Specialist

Hammon is the Paid Media Specialist at 80/20 Digital. He drives robust online marketing strategies with a focus on paid search networks and performance marketing strategies for our Google Ads and Social Media Advertising clients.

Francis Tan

Technical SEO Specialist & Web Developer

Francis is 80/20 Digital's trusted Technical SEO Specialist and Web Developer. Whether it's managing website maintenance, creating lightning-fast page loading speeds, or building best-in-class websites, Francis knows how to optimise our clients' websites for search engines.

Rom Hael

UX & Website Designer

Rom is 80/20 Digital's expert UX and Website Design Specialist, responsible for making best-in-business websites. From creating beautiful, branded visual assets to websites that perfectly balance form and function, he's our man!