Ashcraft Design Overview
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Founded in 1986, Ashcraft is an award winning product design and brand innovation company located in the creative and cultural epicenter of Los Angeles, California.
We make brands, products, and experiences, people love. We shape the future through impactful design and disruptive thinking. We make companies indispensable to consumers through brand strategy, innovation, and execution. We use design thinking to shape businesses by solving the problems of today and anticipating the ones of tomorrow. We build brands through design that connects clients to consumers. We design content rich experiences that tells a clients unique story. We make companies indispensable to consumers through brand strategy, innovation, and execution.
We have created a framework for innovation and advanced design thinking called Cognitive Dissonance. It is a method for understanding and giving contect to problems, then leveraging them to consistently create breakthrough ideas. We believe at the foundation of any product, brand, or experience there are three pillars; life, art, and technology. Each of these connect on some level with consumers adn at times are in conflict with one another. A succcessful product, experience, or brand brings all of these elements together into a cohesive story that creates an instant emotional connection with the consumer.