Schroeder Milk

Standout Features:

• A modern, simplistic design
• Distinctive representation of the product's features
• Esoteric phrases

Schroeder is a dairy brand aiming to break the status quo of milk packaging designs. Design agency Capsule came through with a creative way of making this a reality by creating a modern, minimalistic package design for Schroeder.

The milk-white bottle features distinctive ways of addressing common traits found on the label. The clean, minimal white opaque package helps convey European sophistication. But what makes it one-of-a-kind is the ingenuine idea to use the words "one," "two," "whole” and "skim” vertically across the bottle, each scaled to reflect the fat levels. The words and the caps are also color-coded to determine the products.

The final touch is the quirky esoteric phrases that invite the customer to rotate the bottle and get a feel for the design.