We Create Brand eXperiences

35 East 21st Street, New York City, New York 10010, United States

CBX Overview

Number of Employees
50 - 99
Minimal Budget
Average Hourly Rate
Year Founded
A brand without cultural resonance is a commodity.
A brand without commercial success is an exercise in vanity.
A brand that blurs the lines between these two forces? Now we’re talkin’.

We believe connecting to the lives of people is what matters most.
We Create Brand eXperiences designed for cultural and commercial impact.
We know it’s only rock-n-roll (but we like it, like it, yes we do).

CBX is a brand and design agency with offices in New York City and Minneapolis. CBXers come from diverse backgrounds with an eclectic range of talents and expertise. However, all share an intense curiosity about the world, empathy for others, and a slightly off-the-wall we-are-going-do-this attitude.

We specialize in brand strategy, purpose and meaning, architecture, identity design, packaging design, naming, experience & activation, and innovation. We work with B2C and B2B brands across food and beverage, personal care, retail, private label, life sciences, home goods, telecomm and technology.

Give us call. We'll talk. 212-404-7970.
35 East 21st Street, New York City, New York 10010, United States
Other Locations
520 NICOLLET MALL, Minneapolis, Minnesota 55402, United States

Areas of Expertise

  • Branding Expertise
  • UI/UX Expertise
Branding Expertise
Branding Expertise
  • Naming
UI/UX Expertise
UI/UX Expertise
  • Interactive Design

CBX Portfolio

  • CBX - Axion
  • CBX - Sotheby's & BMW
    Digital Marketing
    Sotheby's & BMW
  • CBX - She Should Run
    Digital Marketing
    She Should Run
  • CBX - The Good Table
    The Good Table
  • CBX - U By Kotex
    Package Design
    U By Kotex
  • CBX - Veuve Clicquot
    Digital Marketing
    Veuve Clicquot
  • CBX - Land O'Lakes
    Package Design
    Land O'Lakes
  • CBX - MaraNatha
  • CBX - Pillsbury
    Package Design
  • CBX - Cheerios
    Package Design
  • CBX - Gillette, The Art of Shaving
    Package Design
    Gillette, The Art of Shaving
  • CBX - Valvoline
    Package Design
    Package Design
  • CBX - First Take
    Package Design
    First Take
  • CBX - Chex
    Package Design
  • CBX - Terra
    Package Design

CBX Team Bios

  • Managing Partner
    Gregg Lipman
    Managing Partner
    Gregg is a founding partner of CBX and responsible for the overall direction and management of its New York office. Gregg has over 20 years of consumer branding experience, and has worked with such clients as Reckitt Benckiser, General Mills, Seagram’s, Johnson & Johnson, PepsiCo, and Frito-Lay.
  • Chief Creative Officer / Founding Partner
    Rick Barrack
    Chief Creative Officer / Founding Partner
    With twenty years of expertise in consumer and retail branding, Rick is responsible for inspiring, directing and motivating creative teams to develop powerful design solutions. He has contributed his branding expertise to such companies as Del Monte, Johnson & Johnson, Mars, and Kimberly-Clark.
  • Managing Partner
    Nancy Brown
    Managing Partner
    Nancy is responsible for the overall direction and management of creative, account, production and business development teams. She's spent over 20 years working in consumer branding with clients including Georgia Pacific, Best Buy, HanesBrands, ConAgra and General Mills.
  • Partner
    Todd Maute
    Todd is responsible for all things retail across multiple trade channels including grocery, pharmaceutical, pet, and convenience. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research and store design.
  • Chief Engagement Officer
    Satoru Wakeshima
    Chief Engagement Officer
    Satoru is responsible for the overall management of business and operations in New York. Satoru’s experience in brand consulting spans over 20 years across more than 200 brands including Gillette, Del Monte, PepsiCo, Mars, Black & Decker, Kraft, and Colgate.
  • Chief Marketing & Strategy Officer
    Dustin Longstreth
    Chief Marketing & Strategy Officer
    Dustin has had extensive experience positioning, innovating, and re-energizing consumer-facing and internal brands to meet and exceed strategic business objectives for a range of clients, including Del Monte, General Mills, PepsiCo, and The Scotts Miracle-Gro Company
  • CFO
    James Berman
    James is responsible for the overall financial strategy and direction at CBX. Before starting his role at CBX, James spent 11 years working in the advertising industry, most recently as a CFO for HL Group Partners. Prior to that he spent 8 years in public accounting.
  • Group Director of Client Services
    Stacy Hintermeister
    Group Director of Client Services
    Stacy leads the Minneapolis client services team and supervises the client work in theoffice. She's worked with key clients including Clorox, Hormel Foods, and General Mills. Stacy's also developed a custom process to help clients create an innovation pipeline to better serve their consumer needs

CBX Clients

  • J.M. Smucker
  • General Mills
  • Cricket Wireless
  • PepsiCo
  • Hain Celestial
  • Arby's
  • Baked By Melissa
  • Kroger
  • Active International
  • She Should Run