Comfort Media Group

Comfort Media Group

Marketing Geared for Contractors

501 Cambria Avenue,Bensalem, Philadelphia, Pennsylvania 19020, United States

Comfort Media Group Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
Founded in 2012 by Ron Musser, a 30-year HVAC contractor, and Don Lafferty, one of the country's earliest thought leaders in the world of online marketing. Comfort Media specializes in real-world strategies and the use of websites, SEO, Social Media, Email Marketing, Content Marketing and Video Production, including FAA-licensed drone video, to help home services contractors tell their story.
501 Cambria Avenue,Bensalem, Philadelphia, Pennsylvania 19020, United States
Other Locations
120 W Engle Alley, Trenton, New Jersey 08618, United States

Areas of Expertise

  • Digital Marketing Expertise
  • Social Media Expertise
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • Digital Advertising
  • Marketing Analytics
  • SEM
Social Media Expertise
Social Media Expertise
  • Facebook

Comfort Media Group Team Bios

  • Partner
    Don Lafferty
    Don spent over 20 years as a sales and marketing executive in the high tech manufacturing space before becoming a leader in the emerging digital and social media space back in 2005.He continues to lead in the digital marketing space focusing on the unique challenges of HVAC contractors nationwide.
  • Partner
    Ron Musser
    After spending almost 30 years in the HVAC and home heating oil business, Ron founded Comfort Media group with Don Lafferty and Mike Gospadarek in 2012 with the goal of making effective, common-sense digital marketing accessible to other HVAC contractors.He is CMG's subject matter expert.
  • Senior Digital Strategist
    Whitney Hoffman
    Senior Digital Strategist
    Whitney specializes in digital media strategy, content marketing, and management. She works with businesses and organizations to help them hone and develop a social media and 360 degree marketing strategy, ensuring that they can target potential customers online as well as measure ROI.
  • Video Production and Drone Pilot
    Dan Kelly
    Video Production and Drone Pilot
    Dan is the video production manager for CMG. He handles all graphic design, video production and drone video.
  • Senior Digital Strategist
    Don Lafferty Jr.
    Senior Digital Strategist
    Don Jr. is all about service, internally and externally. He is our lead HubSpot power user and customer relationship manager as well as our Director of Ops.
  • Director of Content Production
    Jack Firneno
    Director of Content Production
    Jack manages all aspects fo client editorial calendars, writing and content strategy. He's also quite a drummer.

Comfort Media Group Clients

  • N.E.T.R., Inc.
  • Carrier
  • Bryant
  • LG
  • Compass Heating and Air Conditioning
  • UGI Energy Service
  • Mitsubishi Electric
  • Watsco
  • HVAC Distributors
  • Daikin