IMPACT

Coaching & Training for Endless Customers.

125 Commerce Court, Suite 9, Cheshire, Connecticut 06410, United States

https://www.impactplus.com

IMPACT Overview

Year Founded: 2009

Employees: Under 49

Minimal Budget: $1,000 - $10,000

Average Hourly Rate: $175/hr

IMPACT is a coaching and training company that helps businesses win more customers by implementing the Endless Customers System, a proven approach to becoming the most known, trusted, and recommended company in their market.

Rather than creating dependency on an outside agency, we help leadership, marketing, and sales teams build the skills, systems, and processes to drive growth in-house. Through ongoing coaching and training, we help teams create buyer focused content and video, align sales and marketing, improve their sales process, use HubSpot and AI effectively, optimize their website, and build a customer acquisition system that generates more qualified opportunities and helps close deals faster.

Our coaching led approach is built around a simple belief: sustainable growth happens when your team has the knowledge, capabilities, and systems to continually improve how you attract, educate, and convert buyers.

Our core areas of expertise include marketing and sales coaching, content strategy and training, video strategy and training, sales enablement, website strategy, HubSpot and CRM strategy, and AI strategy and adoption.

While coaching is at the center of our work, we also provide specialized implementation services when your team needs additional expertise or bandwidth, including website design and development, HubSpot and CRM implementation, self-service tools, and paid media support.

Everything we do supports the same goal: helping your organization build a customer acquisition system you can own, improve, and grow over time.

IMPACT Services

Industries

Insurance
Finance
Education
Construction
Health Care
Home Services
Manufacturing
Corporate Services
Higher Education

Client Types

Small Businesses
Medium Businesses

Digital Marketing Expertise

Integrated Marketing
Marketing Consulting

IMPACT Clients

Berry Insurance

Bill Ragan Roofing

BuildX

David Meerman Scott

Eco Plumbers, Electricians, and HVAC Technicians

Mazzella

OasisTurf & Tree

Premier Home Team

TMA Accounting

Trailstone Insurance

Yale Appliance

IMPACT Reviews

Reviews from Google Maps are available on this profile.

Before working with IMPACT, we were stuck trying to make marketing work on our own. I had read They Ask, You Answer (the previous version of Endless Customers) and believed in the principles, but doing it DIY wasn’t producing results. We were writing articles here and there, posting inconsistently, and missing clear calls to action. The content wasn’t building trust or generating the kind of sales opportunities we needed.That changed when we made the decision to get a coach. Working with IMPACT’s coaching team gave us the structure, accountability, and clarity that had been missing. They helped us understand how to create content that earns trust with potential buyers, draws them in, and positions us as the most preferred option they are considering. We learned how to align each piece of content with the buyer’s journey and give every article a purpose.The results have been measurable. In just one year, our website traffic grew by 18% at a time when many companies are seeing declines. More importantly, our sales opportunities nearly tripled and grew even more when we only count qualified trucking companies. That growth allowed us to hire a salesperson for the first time in four years, which freed our content manager to focus fully on building quality articles, videos, and new tools.The experience of working with IMPACT has been excellent. The coaching team brings accountability and guidance without overwhelming us. The conferences and community have also been a big part of our journey, giving us ideas, tools, and connections that make implementation easier.I would recommend IMPACT to any business that wants to stop guessing at marketing and start building trust that translates into real sales opportunities. "

Mike Ritzema's Review Sourced from Google

Impact is amazing! Transformational and a system that actually works! "

Alexander Ronzino's Review Sourced from Google

I've been doing inbound marketing since 2010 and I can say that Impact is one of, if not the best, inbound marketing agencies in the country. They're great people that are highly skilled at their craft. I would recommend them to anyone with aggressive growth goals. Impact delivers great results and their team is as kind as they are smart. "

Jason Diller's Review Sourced from Google

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IMPACT Team Bios

Bob Ruffolo

CEO & Visionary

Bob Ruffolo founded IMPACT in 2009 and has led it as CEO ever since. What started as a simple web design company has grown into a business coaching and training company that helps leaders and their teams get better at sales, marketing, communication, and leadership.

Katie Coelho

President & Integrator

With over 12 years at the company, she has played a pivotal role in shaping its growth and evolution. Today, she leads day-to-day operations, oversees client success, and manages financial performance ensuring both the business and its clients continue to thrive.

Nicole Cimo

VP of Sales & Marketing

Nicole helps businesses strengthen sales and marketing by building better strategies, stronger alignment, and more effective customer experiences. She brings more than 10 years of experience across growth, demand generation, events, and marketing leadership.

Melanie Moore

VP of Finance & Admin

Melanie brings a unique background spanning television, marketing, technology, and business operations. She is a thoughtful problem solver who loves creating order, improving processes, and helping teams run more effectively.

Rachel Palmateer

VP of Agency Operations

Rachel brings more than 10 years of marketing experience and a deep understanding of buyer behavior. She helps businesses connect strategy with execution across paid media, websites, HubSpot, and other services that support growth.

Allison Belles

Endless Customers Executive Coach

She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.

Vin Gaeta

Endless Customers Executive Coach

Vin has been successfully implementing creative sales and marketing strategies, building long-lasting relationships, and guiding the process for successful website builds since the early days of IMPACT.