Mindful & Good

Sustainable Design That Ignites Positive Change.
361 Viburnum Way Ct, Charlotte, North Carolina 28208, United States
https://mindfulandgood.com

Mindful & Good Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$150/hr
Year Founded
2000
Mindful & Good is a strategy-first, B Corp Certified design studio dedicated to building brands that move people and the planet forward. Grounded in sustainability and driven by clarity, we translate purpose into credible, high-performing brand systems. From positioning to packaging to digital, we design with intention, precision, and real-world impact.

We partner with natural, organic, and purpose-driven businesses, from high-growth startups to established global brands, to clarify their positioning, elevate their presence, and drive meaningful growth. Through strategic branding, packaging, and web design, we help businesses stand out in competitive markets, connect with conscious consumers, and drive meaningful change in climate action, sustainability and social impact.

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Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Naming
  • Product Marketing
CMS Platforms
CMS Platforms
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • Copywriting
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
UI/UX Expertise
UI/UX Expertise
  • Interactive Design
  • UX Strategy
Web Design Expertise
Web Design Expertise
  • Adaptive
  • B2B
  • Landing Page Design
  • Responsive
  • Website Redesign
  • eCommerce
eCommerce Expertise
eCommerce Expertise
  • Shopify
  • Shopify Plus eCommerce

Industries

  • Food and Beverage
  • Hospitality
  • Manufacturing
  • Restaurants
  • Retail
  • Fashion
  • Beauty
  • Consumer Goods
  • Design
  • Agriculture

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Mindful & Good Reviews


Reviews from Google Maps are available on this profile.
We worked with Rachel and the team at Mindful and Good on a branding package for our sustainable farm, Flora Farm, and we couldn’t be happier with the results. The logo they created perfectly captures our vision, and we receive so many compliments on it. We’ll definitely turn to Mindful and Good for any future branding needs, and I wholeheartedly recommend them to anyone looking for top-notch design work. "
Sarah Kathryn Clark's Review Sourced from Google
Rachel at Mindful & Good was incredible to work with. She helped us define our brand identity in a way that truly reflected our values and market positioning. Her thoughtful approach and design expertise brought our vision to life with beautiful, shelf-ready packaging that looks polished and professional. We’re looking forward to continuing our work with Rachel in the future! "
Dominic Gomez's Review Sourced from Google
We, at Piercing Sun Consulting, couldn't be happier with the Impact Report services provided by Mindful & Good for our inaugural report! Rachel and her team delivered a beautifully crafted report that perfectly captured our unique impact across governance, community, environment, and beyond. The report played a vital role in supporting Piercing Sun Consulting's B Corp Certification process, highlighting our commitment to sustainability and social responsibility in a compelling way. Mindful & Good’s attention to detail, insight into our mission, and dedication to showcasing our achievements made all the difference. Rachel's expertise brought our values to life on every page, and we are thrilled with the result. Piercing Sun Consulting HIGHLY recommends Mindful & Good for anyone looking to communicate their impact with purpose and authenticity! "
Dawn Rennick's Review Sourced from Google
Mindful&Good is invested in their clients for the long-term. Rachel and her team have worked with my small pie business at each stage of growth and continue to support my brand every step of the way. Mindful&Good makes our brand shine! "
Keia Mastrianni's Review Sourced from Google
We have developed a great partnership with Mindful & Good and Rachel and her team's dedication to client success is evident in all aspects of their designs. Rachel is not only a talented designer, she is thoughtful and communicates all project needs clearly. Her appreciation to detail and her creative, strategic direction truly brings a business' brand to life. Most of all, Mindful & Good's dedication to sustainable business and design is apparent in all aspects of their work. I would not hesitate to recommend Mindful & Good to all socially conscious brands looking to uplevel their brand. "
Michelle Jones's Review Sourced from Google

Mindful & Good Team Bios

Founder & Creative Director
Rachel Martin
Founder & Creative Director
Award-winning designer and founder. 25+ years building sustainable brands for purpose-driven companies. Sustainability thought-leader committed to quadruple bottom line: people, planet, profit, culture.

Mindful & Good Clients

Campbell's
Domtar
Four Seasons
Lowe's
New Belgium Brewing
PepsiCo
SuperLife
Unilever
Xylem Inc.
Whole Foods Market
Darnell & Co
Finicky Foods
Flora Farm
Freshlist
Gibson Mill
Inizio Pizza
Macro Oceans
Muddy River Distillery
PALM WTR
Sonreír Coffee

Mindful & Good Awards

Charlotte Sustainability Award
The Charlotte Ledger 40 Over 40 Winner
City of Charlotte: Crowns of Enterprise Award