- A new model of communication. Nowadays the Communication Agency cannot be only an Agency. The big advertising campaigns are an heritage of the Eighties. A new and wider model of communication is emerging, spreading through the whole life of each consumer that is becoming every day more and more involved.
- Storytelling, not only creativity. Storytelling that is not necessarily “advertising”: social media, influencer, email, app, e-commerce are touchpoints that talk about the brand. Each brand needs to tell a different story that goes beyond advertising.
- Experience on top. Brands need to know how to give the best customer journey. Brand experience must be something measurable on every touchpoint of the communication strategy: from ZMOT to customer support.
- Full Funnel. Communication is not only a marketing stuff anymore but involves different business units of each company: brand experience is spreading all over the funnel. Communication must turn into consultancy. Marketing, sales and post-sales are part of the same customer journey.
- Managing complexity. Agency must be creative, buy the right media, manage the production of contents but also needs to know the right softwares, set up the marketing automation, talk about digital adv, adwords, CRM, email marketing and SEO. But mainly must take all those information and put them into a unique, simple communication ecosystem.
OFG
Via Cassano d'Adda 27/1, Milan, 20139, Italyhttps://www.ofg.it
OFG Overview
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- $70/hr
- Year Founded
- 1979
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OFG Services
Digital Marketing Expertise
- Inbound Marketing
eCommerce Expertise
- Shopify
OFG Reviews
Reviews from Google Maps are available on this profile.
Great professionalism "mauro salvemini's Review Sourced from Google
Professional and fast! Super satisfied...they understood our weaknesses and turned them into strengths! "ivana vesprini's Review Sourced from Google
OFG Advertising, a traditional and digital communications agency in Milan. Since 1979, OFG ADV has been an advertising agency with over thirty years of experience in communications, marketing, flyer and material production, press office, media planning, digital strategy, website creation, and mobile app development. "OFG Advertising's Review Sourced from Google