Optima Graphic Design

The Duke of Wellington, 37 Broadgate, Lincoln, LN2 5AE, United Kingdom
https://www.optimadesign.co.uk

Optima Graphic Design Overview

Year Founded
1995
Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Optima is a Lincoln-based brand, web and digital marketing agency. We build brands people believe in for businesses and organisations that want their brand to do more.

Design, web development and digital marketing all happen under one roof at Optima. Brand thinking shapes the website, website thinking informs the campaign, and digital strategy connects it all back to the audience. Clients get a joined-up approach that makes every part of their marketing work harder.

Every project starts with listening. We take time to understand a client's ambitions, audience and challenges before shaping solutions around their goals. Whether we're developing a brand identity, designing a website, improving search visibility or delivering integrated marketing campaigns, our work is connected by strategy and measured by results.

For over 30 years, we've built lasting partnerships with organisations across agri-food, manufacturing, culture, retail, education, and the public sector.

Optima Graphic Design Portfolio

Optima Graphic Design - Switch On to Omnia
Advertising
Switch On to Omnia
Agriculture
Under $5K
2 Months
2026
Optima Graphic Design - A New Digital Presence for the International Diabetes Federation
Web Development
A New Digital Presence for the International Diabetes Federation
Nonprofit
$5K - $20K
6 Months
2023

Industries

  • Agriculture
  • Nonprofit
  • Food and Beverage
  • Government
  • Health Care
  • Higher Education
  • Manufacturing
  • Construction
  • eCommerce
  • Professional Services
Advertising Expertise
Advertising Expertise
  • B2B
  • Broadcast Video Advertising
  • Conference Advertising
  • Direct Mail
  • Networking Events
  • Print Advertising
  • Promotional Marketing
  • Tradeshow Advertising
Application Platforms
Application Platforms
  • Amazon
  • Azure Platform
  • Linux server
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Employer Branding
  • Naming
  • Product Marketing
CMS Platforms
CMS Platforms
  • Drupal
  • Expression engine
  • Headless CMS
  • WordPress
Custom Frameworks
Custom Frameworks
  • CodeIgniter
  • Laravel
  • Next.js
  • Node.js
  • React.JS
  • Symfony
  • VueJS
Custom Languages
Custom Languages
  • AJAX
  • Backend Development
  • Front End Web Development
  • Java
  • JavaScript Development
  • PHP
  • SQL
  • XML
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Content Creation
  • B2B
  • B2C
  • Digital Advertising
  • Marketing Analytics
  • Marketing Strategy
  • Multicultural Marketing
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
Low Code Development Expertise
Low Code Development Expertise
  • Webflow
Media Buying Expertise
Media Buying Expertise
  • Print
PPC Expertise
PPC Expertise
  • Amazon
  • Facebook Advertising
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • LinkedIn Ads
  • YouTube
Product Design Expertise
Product Design Expertise
  • AI Product Development
  • Digital Design
  • Engineering Design
  • Industrial Design
  • Product Prototype
SEO Expertise
SEO Expertise
  • B2B SEO
  • Generative Engine Optimization
  • International SEO
  • Local Optimization
  • Multilingual SEO
  • On-Page Optimization
  • Professional Services SEO
  • Technical SEO
Site Builders
Site Builders
  • Framer Website Builder
  • Squarespace
  • Wix Web Design
Social Media Expertise
Social Media Expertise
  • AI Social Media Marketing
  • B2B Social Media Marketing
  • Facebook
  • Influencers
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok
UI/UX Expertise
UI/UX Expertise
  • AI UI/UX Design
  • Dashboard Design
  • Interactive Design
  • UX Audit
  • UX Research
  • UX Strategy
  • Usability Testing
  • User Research
Web Design Expertise
Web Design Expertise
  • AI Web Design
  • Adaptive
  • B2B
  • Landing Page Design
  • Mobile First
  • Responsive
  • Website Redesign
  • eCommerce
eCommerce Expertise
eCommerce Expertise
  • Magento
  • Salesforce
  • Shopify
  • WooCommerce

Optima Graphic Design Clients

Hutchinsons
Lincs & Notts Air Ambulance
Foodclean
England Golf
Batemans Brewery
The Lincolnshire Show
Lincolnshire County Council
UK Department for Business & Trade
Eleanor Glanville Institute
International Diabetes Federation (IDF)
World Heart Federation
World Energy Council
Lindum
Massingberd-Mundy
IAPB
Norwegian People's Aid
IUF
Amberley Labels
NCD Alliance
Coveris
Branston
Uncle Henry's
Pipers
Ballards Removals / Ballards Logistics
Mended Hearts Europe

Optima Graphic Design Team Bios

Managing Director
Simon Shaw
Managing Director

Simon Shaw is Optimas Managing Director and founder, with 35+ years experience in design, client services and management. A brand specialist and graphic designer, he leads key client relationships and has extensive experience working with UK and international brands, NGOs and nonprofits.

Digital Director
Jayne Waistell-Brown
Digital Director

Jayne Waistell-Brown is Optimas Digital Director, with 25+ years experience in design, brand and digital strategy. She leads multidisciplinary teams and combines expertise in UX, copywriting and website architecture to deliver high-quality digital experiences that strengthen brands and visibility.

Web Director
Damien Majer
Web Director

Damien Majer is Optimas Web Director, with 21+ years experience in design and web development. With a background in graphic design, he combines creative and technical expertise to lead the delivery of engaging, high-quality websites and effective digital experiences.

Accounts Director
Julian Havenhand
Accounts Director

Julian Havenhand is Optimas Account Director, with 18 years experience across B2B and B2C markets. He specialises in marketing strategy, brand building and complex project management, combining creative and strategic thinking to deliver effective work on time and within budget.

Creative Director
Alice Marshall
Creative Director

Alice Marshall is Optima's Creative Director, with 10+ years agency experience across branding, digital and print design. She leads the creative studio, combining brand strategy, illustration, animation and innovative thinking to create distinctive, engaging work across multiple channels.

Account Manager
Daniel Sharatt
Account Manager

Daniel Sharratt is an Account Manager with 15+ years experience in client services. He combines creative thinking with strategic project management to deliver brands, campaigns and digital experiences, building trusted client relationships across food, agriculture, education and health.

Account Executive
Ben Hovell-Boulton
Account Executive

Ben Hovell-Boulton is an Account Executive with experience in project, event and relationship management. He combines creative thinking with a focus on scope, time and budget, keeping clients involved and informed while delivering effective projects across food, retail and construction.

Digital Marketing Manager
Hayley Pearson
Digital Marketing Manager

Hayley Pearson is Optima's Digital Marketing Manager, with 15+ years experience in digital marketing, website projects and client management. An e-commerce specialist, she develops results-focused digital strategies across agriculture, manufacturing, sports and leisure.

Lead Web Developer
Mike Dobbin
Lead Web Developer

Meet Mike Dobbin, Lead Web Developer at Optima, bringing extensive technical expertise to the development of high-performing, accessible and user-focused websites.

Creative Lead
Tasmin Otter Lunn
Creative Lead

Meet Tasmin Otter Lunn, Creative Lead at Optima, bringing creative thinking and design expertise to distinctive brands, campaigns and engaging visual communications.

More Agencies Like Optima Graphic Design

i
Discover agencies with comparable services and expertise.
The Brand Design Boutique
Lets Elevate Your Brand to the Next Level
Lincoln, United Kingdom
Branding, Graphic Design
Root Studio
Cultivating Creative Excellence.
Lincoln, United Kingdom
Branding, Logo Design, Web Design
4.6
2002 Studios Media LTD
We Are Your Solution For Localization and Content Production.
London, United Kingdom
Translation Services, Transcription Services, Audio Production