Media Logic

Sean Maloney, Vice President of Marketing and Communications at MVP Health Care, collaborated with Media Logic to redefine the company's brand messaging, highlighting a personalized customer experience based on consumer research insights. The agency's TV commercials showcased the diversity of MVP Health Care's customers and their communities, effectively highlighting the range of health insurance solutions offered. Maloney noted that Media Logic acted as a strategic partner, integrating the new brand theme across the company's lines of business and campaigns, contributing to a standout open enrollment effort aligned with business goals.

Aimee Pachucki, Senior Director of Operations at St. Peter’s Health Partners, praised Media Logic's efficient healthcare and storytelling campaigns. The campaigns featured relatable patient journeys in oncology, cardiology, and rehabilitation. The agency's evocative stories and flagship television ads, launched during the Summer Olympic Games, raised awareness and enhanced consumer preference. Pachucki highlighted Media Logic's strength in building client relationships to develop effective strategies and creative solutions.

Stacie Davis, Senior Director of Operations Strategy and Brand Support at Bread Financial, valued Media Logic's expertise, professionalism, and dedication to refining the company's marketing materials. Media Logic supported Bread Financial's AAA Visa Cards launch with direct marketing materials and ongoing test creative development. Davis remarked that the agency's continuous testing and optimization of creative components maximized effectiveness, demonstrating its commitment to delivering exceptional results.

Leigh Cantrell, Chief Growth Officer at Gold Kidney Health Plan, worked with Media Logic to develop a campaign theme reflecting the unique care model for patients with chronic condition. The agency refreshed Gold Kidney Health Plan's visual identity, providing trackable marketing materials and elevating its brand presence with modernized fonts and graphic elements. Cantrell noted that Media Logic's innovative approach ensured Gold Kidney Health Plan emerged as an established brand, resonating with its target audience.

Jason Taylor, Vice President of Sales and Marketing at Prinova, hired Media Logic to elevate the company's brand and drive leads at a major trade show event. Taylor noted that the agency's development of a powerful tagline, sophisticated brand look, excellent booth designs, and promotional materials set the stage for Prinova's global growth. He valued Media Logic's communication and dedication throughout the process.