494 Edison Street, Geneva, Illinois 60134, United States
Rule29 Overview
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$200/hr
Year Founded
2000
Rule29 is a creative agency and a Certified B Corporation® that specializes in helping businesses clarify and develop their brand identity, share their narrative, and connect with their target audiences. We achieve this through a comprehensive approach involving research, strategy, storytelling, design, and or unique concept of making Creative Matter®.
Rule29 understands that a brand is an interconnected network of stories and connections. Our Creative Matters® process centers on collaboration, dedication, and empathy, with the ultimate aim of enabling organizations to authentically engage with their ideal audience.
As a Certified B Corporation®, Rule29 places a strong emphasis on the positive impact of our work on social, environmental, and global levels.
Our services encompass research and strategy, brand development, website design, print materials, video production, digital and social media marketing, and packaging solutions.
Rule29 understands that a brand is an interconnected network of stories and connections. Our Creative Matters® process centers on collaboration, dedication, and empathy, with the ultimate aim of enabling organizations to authentically engage with their ideal audience.
As a Certified B Corporation®, Rule29 places a strong emphasis on the positive impact of our work on social, environmental, and global levels.
Our services encompass research and strategy, brand development, website design, print materials, video production, digital and social media marketing, and packaging solutions.
Rule29 Services
Areas of Expertise
- Branding Expertise
- Video Production Expertise
Branding Expertise
Branding Expertise
- B2B Branding
- Brand Strategy
- Naming
Video Production Expertise
Video Production Expertise
- Animation Production
- Branded Video
- Documentary
- Motion Graphics
- Stop Motion
- Storyboarding
- Visual Effects
- Voiceover
Client Types
- Enterprise / Corporate
Rule29 Portfolio
- BrandingKiewit Luminarium
- BrandingSignal
- BrandingVelocityEHS
- Design ServicesInternet Society
- BrandingTeam RWB
- BrandingMake-A-Wish Rebrand
- Web DevelopmentTopstep
- BrandingRaffles Insurance
- BrandingArtemis Teas & Botanicals Rebrand
- UI/UX DesignCuebiq
- Package DesignMellody Farm
- BrandingZipline Brewing Co.
Rule29 Reviews
Submit a review- Branding, Logo, Website & Web App for SaaS Products CompanyProject Type: BrandingReview Date: 6 November, 2023Stephen Redden, Managing Director at InFolk, entrusted Rule29 with the task of developing his company's brand identity and logo, along with designing the marketing website and web app. The agency also played a crucial role in creating a naming strategy for InFolk's products. Redden praised Rule29 for adeptly managing the project, ensuring that it met deadlines and anticipated the future course of the engagement. He also commended the agency's efficient design alignment with InFolk's brand identity. (Source: 3rd Party Review Platform)Rating:
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Stephen Redden, Managing Director at InFolk, entrusted Rule29 with the task of developing his company's brand identity and logo, along with designing the marketing website and web app. The agency also played a crucial role in creating a naming strategy for InFolk's products. Redden praised Rule29 for adeptly managing the project, ensuring that it met deadlines and anticipated the future course of the engagement. He also commended the agency's efficient design alignment with InFolk's brand identity. (Source: 3rd Party Review Platform) - Work Quality:
- Branding and website developmentProject Type: BrandingReview Date: 2 November, 2023Amy Williams, COO of Marrow, a small business acquisition company, chose Rule29 to work on branding and website development. The agency's scope of work included developing messaging and strategy, as well as creating promotional materials. Williams commended the team for improving the company's marketing and sales effectiveness. She highlighted the agency's consistent communication and commitment to delivering a high-quality experience throughout the project. (Source: 3rd Party Review Platform)Rating:
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Amy Williams, COO of Marrow, a small business acquisition company, chose Rule29 to work on branding and website development. The agency's scope of work included developing messaging and strategy, as well as creating promotional materials. Williams commended the team for improving the company's marketing and sales effectiveness. She highlighted the agency's consistent communication and commitment to delivering a high-quality experience throughout the project. (Source: 3rd Party Review Platform) - Work Quality:
- Bring Your 'A' GameProject Type: Logo DesignReview Date: 12 August, 2021Great experience working with the team - they were efficient, timely, and produced great results. We have used them for multiple projects and won't hesitate to go back again when we need more creative work done.Rating:
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Great experience working with the team - they were efficient, timely, and produced great results. We have used them for multiple projects and won't hesitate to go back again when we need more creative work done. - Work Quality:
- Logo design, website and moreProject Type: CreativeReview Date: 12 August, 2021I've worked with Rule29 in two different organizations. The first one is Team Red, White & Blue. We're a veteran's support nonprofit with more than 225,000 members. Our mission is to enrich veterans' lives by forging a health & wellness community for veterans. I'm also the cofounder of The Positivity Project and they have supported us in every way since 2015. Their commitment to remaining a relationship-based company, to me, just speaks volumes about who Rule 29 is.Rating:
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I've worked with Rule29 in two different organizations. The first one is Team Red, White & Blue. We're a veteran's support nonprofit with more than 225,000 members. Our mission is to enrich veterans' lives by forging a health & wellness community for veterans. I'm also the cofounder of The Positivity Project and they have supported us in every way since 2015. Their commitment to remaining a relationship-based company, to me, just speaks volumes about who Rule 29 is. - Work Quality:
- Fellowes Elea Chair LaunchProject Type: Video ProductionReview Date: 10 December, 2019We worked with Rule29 on the launch of a new product by Fellowes, the Elea chair. They did an amazing job on art direction and design of the video production for the new product. The client was extremely pleased with the ease of the workflow process and thrilled with the final product. From storyboards to design of animation to video producing they were a pleasure to work with. I would highly recommend Rule29 for anything from branding and design to video production and animation.Rating:
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We worked with Rule29 on the launch of a new product by Fellowes, the Elea chair. They did an amazing job on art direction and design of the video production for the new product. The client was extremely pleased with the ease of the workflow process and thrilled with the final product. From storyboards to design of animation to video producing they were a pleasure to work with. I would highly recommend Rule29 for anything from branding and design to video production and animation. - Work Quality:
- O'Neil Printing brandingProject Type: BrandingReview Date: 9 December, 2019Highly recommend the team at Rule29! They have consistently pushed our brand (web, print, social) in a very competitive market space which has positioned us to help grow our market share. (Verified via email)Rating:
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Highly recommend the team at Rule29! They have consistently pushed our brand (web, print, social) in a very competitive market space which has positioned us to help grow our market share. (Verified via email) - Work Quality:
Rule29 Team Bios
- Justin AhrensChief Brand OfficerFor over 20 years, Justin has led Rule29 in making creative matter and a commitment to smart business, great design and helping others think differently about the world around them. Through a collaborative approach in both strategy and design, R29's work has helped grow businesses and make impact.
- Susan HerdaCreative DirectorCreating clear, effective design demands focus. Because she understands that the big picture is always made up of small things, Susan's passion is detail-oriented strategy. Her ability to streamline processes helps keep even the most complex projects on track.
Rule29 Clients
- Allstate
- McDonald's
- UNICEF
- Fellowes
- CDK Global
- Make-A-Wish
- Lifewater
- Invesco
- Morningstar
- Cargill
Rule29 Awards
- Fast Company: World Changing Ideas Award
- Webby Awards
- Telly Awards
- Smithsonian Awards
- Communication Arts