Rule29

Make That Creative Connection
4303 E Cotton Center Blvd Ste 100, Phoenix, Arizona 85040, United States
https://rule29.com

Rule29 Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$200/hr
Year Founded
2000

Your brand isnt just about what you sellits about what you stand for. Youre not just building a brandyoure shaping experiences, telling stories, and creating lasting impact. At Rule29, we dont just strategize for today; we design for the future, helping organizations like yours rise above the noise with meaning and momentum. We believe in design that doesnt just look goodit connects, challenges, and inspires. Thats how we help brands become unforgettable and Make Creative Matter®

Your Brand Deserves More Than Just DesignIt Needs Strategy. Your brand isnt just a logo or a taglineits a dynamic ecosystem of experiences and connections. At Rule29, we go beyond aesthetics to align your brand with business goals, audience needs, and industry trends. With our Creative Matters® process, we develop cohesive, strategic solutions that resonate across digital, web, print, video, experiential, and marketing touchpoints. Whether youre looking to redefine your brand, create meaningful content, or launch a bold new initiative, were here to make your brand work harder and smarter.

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Client Types

  • Enterprise / Corporate

Rule29 Portfolio

Rule29 - Kiewit Luminarium
Branding
Kiewit Luminarium
Rule29 - Signal
Branding
Signal
Rule29 - VelocityEHS
Branding
VelocityEHS
Rule29 - Internet Society
Design Services
Internet Society
Rule29 - Team RWB
Branding
Team RWB
Rule29 - Make-A-Wish Rebrand
Branding
Make-A-Wish Rebrand
Rule29 - Topstep
Web Development
Topstep
Rule29 - Raffles Insurance
Branding
Raffles Insurance
Rule29 - Artemis Teas & Botanicals Rebrand
Branding
Artemis Teas & Botanicals Rebrand
Rule29 - Cuebiq
UI/UX Design
Cuebiq
Rule29 - Mellody Farm
Package Design
Mellody Farm
Rule29 - Zipline Brewing Co.
Branding
Zipline Brewing Co.

Rule29 Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
I recently collaborated with Rule29 on a production for an insurance brand, and they were an exceptional creative partner from start to finish. The team brought a combination of artistry, professionalism, and positivity to every stage of the process. I would gladly work with them again and highly recommend them to anyone seeking a thoughtful & talented creative partner. "
Sam Martin's Review Sourced from Google
Batavia Public School District 101 has had a long relationship with Rule29. From full website redesigns to logo updates, they have been great to work with. Their design work is top-notch and the people that work there are even better. They have a streamlined communication platform that helps keep projects on time and efficient. "
Holly Deitchman's Review Sourced from Google
Rule29 is a fantastic digital partner to work with. Not only are they a joy to work with, but their years expertise and structure gives the highest quality result to any size project. I cannot recommend their services enough! "
Dana Malkin's Review Sourced from Google
The team at Rule29 speaks your language, no matter your role in the creative process. And if they don't yet, they'll do everything they can to learn it quickly so that every interaction with their team will be meaningful and in service of moving forward. We recently collaborated with Justin and his team to revitalize our established brand and take the right-sized steps toward a brand vision for the future.I can tell you that they executed flawlessly against our brief and delivered timely and consistently amazing assets and iterations, but let's be honest, you'd rightly expect all of that. What sets Rule29 apart is the unexpected value in effort and expertise they reveal along the way. We so appreciated their flexibility as we shifted priorities and even strategy on our end.You get access to a wealth of creative energy and strategic thinking working with Rule29. We're certain, like us, you'll be looking for the next project you can bring them in on as soon as you finish your first.- Elias Jones, MicroAire Surgical Instruments "
Marketing Department's Review Sourced from Google
I agree wholly with every review left on this page so far, because they're all 5 stars. Someone below said it best: "They've raised the bar for what a creative agency can and will do to exceed customer expectations." I'm the lone in-house creative at a growing, global company. Therefore we have to outsource virtually all our creative work, and so I manage a lot of "vendors." My other vendors are good, but Rule 29 is just plain great. Rule 29 is the only one who goes above and beyond to understand my vision or our company's programs, they supply good creative concepts when I'm coming up blank, they are kind, and they are hardworking, talented experts. If anyone reads this and has more questions, look me up: I'd be thrilled to spill about all my great experiences with the R29 team. "
Patrick Murray's Review Sourced from Google
Great experience working with the team - they were efficient, timely, and produced great results. We have used them for multiple projects and won't hesitate to go back again when we need more creative work done. "
Project Name: Bring Your 'A' Game
Project Type:
Logo Design
Company size:
Under 49
Industry:
Professional Training & Coaching
I've worked with Rule29 in two different organizations. The first one is Team Red, White & Blue. We're a veteran's support nonprofit with more than 225,000 members. Our mission is to enrich veterans' lives by forging a health & wellness community for veterans. I'm also the cofounder of The Positivity Project and they have supported us in every way since 2015. Their commitment to remaining a relationship-based company, to me, just speaks volumes about who Rule 29 is. "
Project Name: Logo design, website and more
Project Type:
Creative Services
Company size:
Under 49
Industry:
Nonprofit Organization Management
We worked with Rule29 on the launch of a new product by Fellowes, the Elea chair. They did an amazing job on art direction and design of the video production for the new product. The client was extremely pleased with the ease of the workflow process and thrilled with the final product. From storyboards to design of animation to video producing they were a pleasure to work with. I would highly recommend Rule29 for anything from branding and design to video production and animation. "
Project Name: Fellowes Elea Chair Launch
Project Type:
Video Production
Company size:
Under 49
Industry:
Media Production
Highly recommend the team at Rule29! They have consistently pushed our brand (web, print, social) in a very competitive market space which has positioned us to help grow our market share. (Verified via email) "
Project Name: O'Neil Printing branding
Project Type:
Branding
Company size:
Under 49
Industry:
Printing

Rule29 Team Bios

Chief Brand Officer
Justin Ahrens
Chief Brand Officer
For over 20 years, Justin has led Rule29 in making creative matter and a commitment to smart business, great design and helping others think differently about the world around them. Through a collaborative approach in both strategy and design, R29's work has helped grow businesses and make impact.
Creative Director
Susan Herda
Creative Director
Creating clear, effective design demands focus. Because she understands that the big picture is always made up of small things, Susan's passion is detail-oriented strategy. Her ability to streamline processes helps keep even the most complex projects on track.

Rule29 Clients

Allstate
McDonald's
UNICEF
Fellowes
CDK Global
Make-A-Wish
Lifewater
Invesco
Morningstar
Cargill

Rule29 Awards

Fast Company: World Changing Ideas Award
Webby Awards
Telly Awards
Smithsonian Awards
Communication Arts