Rule29

Rule29

Make That Creative Connection

494 Edison Street, Geneva, Illinois 60134, United States
https://rule29.com

Rule29 Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$200/hr
Year Founded
2000
Rule29 is a creative agency and a Certified B Corporation® that specializes in helping businesses clarify and develop their brand identity, share their narrative, and connect with their target audiences. We achieve this through a comprehensive approach involving research, strategy, storytelling, design, and or unique concept of making Creative Matter®.

Rule29 understands that a brand is an interconnected network of stories and connections. Our Creative Matters® process centers on collaboration, dedication, and empathy, with the ultimate aim of enabling organizations to authentically engage with their ideal audience.

As a Certified B Corporation®, Rule29 places a strong emphasis on the positive impact of our work on social, environmental, and global levels.

Our services encompass research and strategy, brand development, website design, print materials, video production, digital and social media marketing, and packaging solutions.
Headquarters
494 Edison Street, Geneva, Illinois 60134, United States
Other Locations
1515 W. Thomas Ave, Englewood, Colorado 80110, United States
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Rule29
Highlights and Considerations

Data sourced from the agency's DesignRush profile, website, and other relevant accounts, including 3rd-party platforms and AI summaries.

Pros

  • Consistently delivers high-quality creative work from branding to web design
  • Prioritizes close collaboration to ensure alignment with the client's needs
  • Efficient communication and timely project management
  • Flexibility and adaptability to last-minute changes

Cons

  • Service roadmaps can sometimes be unclear
  • Project timelines are not always followed successfully

Areas of Expertise

  • Branding Expertise
  • Creative Expertise
  • Graphic Design Expertise
  • Video Production Expertise
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
Creative Expertise
Creative Expertise
  • Creative Strategy
  • Editing
  • Film Production
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Visual Communication
Video Production Expertise
Video Production Expertise
  • Animation Production
  • Branded Video
  • Documentary
  • Motion Graphics
  • Stop Motion
  • Storyboarding
  • Visual Effects
  • Voiceover

Client Types

  • Enterprise / Corporate

Rule29 Portfolio

  • Rule29 - Kiewit Luminarium
    Branding
    Kiewit Luminarium
  • Rule29 - Signal
    Branding
    Signal
  • Rule29 - VelocityEHS
    Branding
    VelocityEHS
  • Rule29 - Internet Society
    Design Services
    Internet Society
  • Rule29 - Team RWB
    Branding
    Team RWB
  • Rule29 - Make-A-Wish Rebrand
    Branding
    Make-A-Wish Rebrand
  • Rule29 - Topstep
    Web Development
    Topstep
  • Rule29 - Raffles Insurance
    Branding
    Raffles Insurance
  • Rule29 - Artemis Teas & Botanicals Rebrand
    Branding
    Artemis Teas & Botanicals Rebrand
  • Rule29 - Cuebiq
    UI/UX Design
    Cuebiq
  • Rule29 - Mellody Farm
    Package Design
    Mellody Farm
  • Rule29 - Zipline Brewing Co.
    Branding
    Zipline Brewing Co.

Rule29 Reviews

Submit a review
  • Stephen Redden

    Stephen Redden

    Managing Director, at InFolk

    Branding, Logo, Website & Web App for SaaS Products Company
    Project Type: Branding
    Review Date: 6 November, 2023
    Source: 3rd-party Review Platform
    A SaaS products firm hired Rule29 to develop their brand identity and logo. The team also designed the client's marketing website and web app and assisted them in creating a naming strategy for their products. Rule29 successfully built all deliverables, pleasing the client. They had an incredible project management approach that allowed them to stay on top of deadlines while anticipating the next steps for the engagement. Moreover, they produced amazing designs that perfectly fit the client's identity.
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  • Amy Williams

    Amy Williams

    COO, at Marrow

    Branding and website development
    Project Type: Branding
    Review Date: 2 November, 2023
    Source: 3rd-party Review Platform
    A small business acquisition company has hired Rule29 for branding services and website development. The team has been responsible for creating messaging and strategy and developing promotional material. Rule29’s efforts have allowed the client to more effectively sell and market their business. The team delivers consistent communication and clear timelines. The client has been impressed with Rule29's ability to keep the project on track and their commitment to delivering a high-quality experience.
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  • Josh Davies

    Josh Davies

    CEO at The Center for Work Ethic Development

    Bring Your 'A' Game
    Project Type: Logo Design
    Review Date: 12 August, 2021
    Great experience working with the team - they were efficient, timely, and produced great results. We have used them for multiple projects and won't hesitate to go back again when we need more creative work done.
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  • Mike Erwin

    Mike Erwin

    Founder/CEO at Team Red, White and Blue

    Logo design, website and more
    Project Type: Creative
    Review Date: 12 August, 2021
    I've worked with Rule29 in two different organizations. The first one is Team Red, White & Blue. We're a veteran's support nonprofit with more than 225,000 members. Our mission is to enrich veterans' lives by forging a health & wellness community for veterans. I'm also the cofounder of The Positivity Project and they have supported us in every way since 2015. Their commitment to remaining a relationship-based company, to me, just speaks volumes about who Rule 29 is.
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  • Brian MacDonald

    Brian MacDonald

    Director at Wonderkind Studios

    Fellowes Elea Chair Launch
    Project Type: Video Production
    Review Date: 10 December, 2019
    We worked with Rule29 on the launch of a new product by Fellowes, the Elea chair. They did an amazing job on art direction and design of the video production for the new product. The client was extremely pleased with the ease of the workflow process and thrilled with the final product. From storyboards to design of animation to video producing they were a pleasure to work with. I would highly recommend Rule29 for anything from branding and design to video production and animation.
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  • Tony Narducci

    Tony Narducci

    President at O'Neil Printing

    O'Neil Printing branding
    Project Type: Branding
    Review Date: 9 December, 2019
    Highly recommend the team at Rule29! They have consistently pushed our brand (web, print, social) in a very competitive market space which has positioned us to help grow our market share. (Verified via email)
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Rule29 Team Bios

  • Chief Brand Officer
    Justin Ahrens
    Chief Brand Officer
    For over 20 years, Justin has led Rule29 in making creative matter and a commitment to smart business, great design and helping others think differently about the world around them. Through a collaborative approach in both strategy and design, R29's work has helped grow businesses and make impact.
  • Creative Director
    Susan Herda
    Creative Director
    Creating clear, effective design demands focus. Because she understands that the big picture is always made up of small things, Susan's passion is detail-oriented strategy. Her ability to streamline processes helps keep even the most complex projects on track.

Rule29 Clients

  • Allstate
  • McDonald's
  • UNICEF
  • Fellowes
  • CDK Global
  • Make-A-Wish
  • Lifewater
  • Invesco
  • Morningstar
  • Cargill

Rule29 Awards

  • Fast Company: World Changing Ideas Award
  • Webby Awards
  • Telly Awards
  • Smithsonian Awards
  • Communication Arts
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