Rule29

Rule29

Making Creative Matter®

501 Hamilton Street, Geneva, Illinois 60134, United States

Rule29 Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$200/hr
Year Founded
2000
We Build Brands by Making Creative Matter®

Rule29 is a creative agency and Certified B Corporation® that helps businesses clarify and develop their brand, communicate their story, and connect with the right audiences through research, strategy, storytelling, design, and making creative matter®.

Your brand ecosystem is an integrated network of connections and stories, and we are here to explore, develop, and expand what makes you stand out. Rule29’s process utilizes collaboration, commitment, and caring—all with the goal of your organization engaging authentically with your ideal audience.
Headquarters
501 Hamilton Street, Geneva, Illinois 60134, United States
Other Locations
PO Box 31429, Omaha, Nebraska 68131, United States

Rule29 Services

  • 360° Digital Agency Services
  • Branding
  • Logo Design
  • Graphic Design
  • Video Production
  • Package Design
  • Creative
  • Web Design
  • Website Development
  • UI/UX Design
  • Digital Marketing
  • Social Media Marketing
  • Software Development

Rule29 Portfolio

  • Rule29 - Cuebiq
    Software Development
    Cuebiq
  • Rule29 - Team RWB
    Branding
    Team RWB
  • Rule29 - Make-A-Wish Rebrand
    Branding
    Make-A-Wish Rebrand
  • Rule29 - Raffles Insurance
    Branding
    Raffles Insurance
  • Rule29 - Mellody Farm
    Package Design
    Mellody Farm
  • Rule29 - Artemis Teas & Botanicals Rebrand
    Branding
    Artemis Teas & Botanicals Rebrand
  • Rule29 - Baxter Auto
    Branding
    Baxter Auto
  • Rule29 - Big Omaha
    Branding
    Big Omaha
  • Rule29 - Topstep
    Website Development
    Topstep
  • Rule29 - Zipline Brewing Co.
    Branding
    Zipline Brewing Co.

Rule29 Team Bios

  • Chief Evangelist
    Justin Ahrens
    Chief Evangelist
    For over 21 years, Justin has led Rule29 in making creative matter® and a commitment to smart business, great design and helping others think differently about the world around them. Through a collaborative approach in both strategy and design, R29's work has helped grow businesses and make impact.
  • Chief Creative Officer
    Drew Davies
    Chief Creative Officer
    Drew is the national president emeritus of AIGA, the professional association for design, and has been honored as an AIGA Fellow. He believes the most effective method of creating positive change in the world is to clearly communicate the ideas that can make a difference.
  • Director of Operations
    Dawn Bjork
    Director of Operations
    Dawn ensures that our clients are well taken care of by helping us to excel in communication, details and thoroughness, no matter the shape or size of the project. Her attention to detail, aesthetic consistency, and thoroughness on projects makes her the linchpin of the Creative Matters process.
  • Senior Art Director
    Susan Herda
    Senior Art Director
    Creating clear, effective design demands focus. Because she understands that the big picture is always made up of small things, Susan’s passion is detail-oriented strategy. Her ability to streamline processes helps keep even the most complex projects on track.
  • Senior Brand & Content Strategist
    Katie McConville
    Senior Brand & Content Strategist
    Katie’s detail-oriented mindset would drive most people insane, but it works for her and Rule29. Earning a degree in strategic communication, it is safe to say she firmly believes in the endless benefits of research and proper targeting. She works hard at R29 to provide everything clients hope for.

Rule29 Clients

  • Allstate
  • McDonalds
  • UNICEF
  • Fellowes
  • CDK Global
  • Make-A-Wish
  • Lifewater
  • Invesco
  • Morningstar
  • Cargill

Rule29 Awards

  • Fast Company: World Changing Ideas Award
  • Communication Arts
  • Webby Awards
  • Telly Awards
  • Smithsonian

Rule29 Reviews

Submit a review
  • Josh Davies

    Josh Davies

    CEO at The Center for Work Ethic Development

    Bring Your 'A' Game
    Project Type: Logo Design
    Review Date: 12 August, 2021
    Great experience working with the team - they were efficient, timely, and produced great results. We have used them for multiple projects and won't hesitate to go back again when we need more creative work done.
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    Great experience working with the team - they were efficient, timely, and produced great results. We have used them for multiple projects and won't hesitate to go back again when we need more creative work done.
  • Mike Erwin

    Mike Erwin

    Founder/CEO at Team Red, White and Blue

    Logo design, website and more
    Project Type: Creative Agencies
    Review Date: 12 August, 2021
    I've worked with Rule29 in two different organizations. The first one is Team Red, White & Blue. We're a veteran's support nonprofit with more than 225,000 members. Our mission is to enrich veterans' lives by forging a health & wellness community for veterans. I'm also the cofounder of The Positivity Project and they have supported us in every way since 2015. Their commitment to remaining a relationship-based company, to me, just speaks volumes about who Rule 29 is.
    Rating:
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    I've worked with Rule29 in two different organizations. The first one is Team Red, White & Blue. We're a veteran's support nonprofit with more than 225,000 members. Our mission is to enrich veterans' lives by forging a health & wellness community for veterans. I'm also the cofounder of The Positivity Project and they have supported us in every way since 2015. Their commitment to remaining a relationship-based company, to me, just speaks volumes about who Rule 29 is.
  • Brian MacDonald

    Brian MacDonald

    Director at Wonderkind Studios

    Fellowes Elea Chair Launch
    Project Type: Video Production
    Review Date: 10 December, 2019
    We worked with Rule29 on the launch of a new product by Fellowes, the Elea chair. They did an amazing job on art direction and design of the video production for the new product. The client was extremely pleased with the ease of the workflow process and thrilled with the final product. From storyboards to design of animation to video producing they were a pleasure to work with. I would highly recommend Rule29 for anything from branding and design to video production and animation.
    Rating:
    • Work Quality:
    • Timely Delivery:
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    We worked with Rule29 on the launch of a new product by Fellowes, the Elea chair. They did an amazing job on art direction and design of the video production for the new product. The client was extremely pleased with the ease of the workflow process and thrilled with the final product. From storyboards to design of animation to video producing they were a pleasure to work with. I would highly recommend Rule29 for anything from branding and design to video production and animation.
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