Since 2018, we've worked alongside businesses across the trades, giving our team firsthand experience with the challenges contractors face when trying to stand out in competitive local markets, generate qualified leads, and understand which marketing efforts are actually contributing to new business.
Our capabilities include:
- Search Engine Optimization (SEO)
- Local SEO & Google Business Profile Optimization
- Google Ads & Local Services Ads
- Website Design & Development
- AEO & AI Search Optimization
- Content Marketing
- Social Media Marketing
- Video Marketing
- Marketing Automation
That also means we don't measure success solely through rankings, traffic, or ad metrics. We want to understand what happens after someone finds a business: Are they calling? Are they becoming qualified leads? Are estimates being scheduled? Are those opportunities turning into customers?
Our approach is rooted in partnership. We take the time to learn how each client's business operates, what services they want to grow, the markets they serve, and where their biggest opportunities exist. From there, we build a strategy around the business rather than forcing the business into a predetermined marketing package.
The Builders Agency is based in Chapel Hill, North Carolina, and partners with contractors and service businesses across the United States.










