Financial services PR agencies charge from $2,000 up to $50,000 per month for their services. The total cost is affected by various factors, including the scope and duration of the services to be rendered, the size and reputation of the agency, its location, and the payment structure agreed upon by the bank or financial institution.
Here is a breakdown of the cost of PR services for the finance industry:
- Monthly retainer: $2,000-$5,000+
- Single-employee PR agencies: $4,000-$8,000+
- Boutique agencies: $12,000-$18,000+
- Large firms: $25,000-$50,000+
Press release distribution platforms such as PR Newswire also offer annual memberships that allow businesses to upload and publish press releases on their website. Publishing press releases also have a separate fee ranging from $350 to $800, depending on the size and other specifics.
Financial services PR agencies at DesignRush charge an average of $180 an hour. 10% of the agencies will accept projects with a budget of less than $1,000, typically to attract smaller clients or startups looking for more flexible and basic services. In contrast, 2% of agencies require a marketing budget of at least $50,000, catering to larger, well-established firms that demand comprehensive, high-quality services, extensive resources, and specialized expertise.
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Proposals