Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,221 Companies - Rankings updated: April 02, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • Feature Your Success

    Feature Your Success

    Pressiqa serves as the pivotal link between your brand and top-tier publications, effectively showcasing your unique story to a wider audience. With our expertise in media relations, we ensure your narrative receives the recognition it deserves, maximizing exposure and engagement.  [... see all Pressiqa reviews ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Enabling businesses to grow and reach heights!

    Enabling businesses to grow and reach heights!

    360 Marketing & Advertising is a full-service digital marketing agency that has won several awards. Our commitment to local, national, and global businesses, nonprofits, public administration, and government initiatives has been proven over the course of twenty-two years. As a result, our clients have a 98%  [... view 360 ELEVATED profile ]
    Location
    Layton, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Affordable Digital Marketing and Website Development Services.

    Affordable Digital Marketing and Website Development Services.

    SEO & Biz Hub is known for high results-rankings in search engines, whether it's Bing Search Engine, Google or any other one, we have been providing this type of service for many years.  [... view Biz Hub profile ]
    Location
    Roswell, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Think Outside the Suit.

    ChicExecs is a retail-focused PR agency that not only secures press features for clients, but also uses media coverage as proof of concept to showcase to retail buyers to get brands into stores. The agency was founded by Nikki Carlson and Kailynn Bowling after they successful launched their own tech product  [... view ChicExecs PR & Retail Strategy Firm profile ]
    Location
    San Marcos, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $12/hr
    Minimal Budget
    $1,000 - $10,000
  • Life’s a Pitch.

    Life’s a Pitch.

    Your company's story deserves to be heard, nationally. Ready to make headlines? Step into the spotlight. Get the publicity you deserve.  [... view Ruby Media Group profile ]
    Location
    White Plains, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
  • We help good companies be better.

    We help good companies be better.

    Offering Branding, Digital, And Music Marketing Services. We launch brands and make good companies better. We're a full service advertising agency. Full Service means that well do whatever it takes to get your brand where you want it to be.  [... view Echo-Factory profile ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $170/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Modern Marketing in a Digital World

    Modern Marketing in a Digital World

    A unique team of professionals who specialize in developing creative, personalized marketing campaigns that drive awareness, engagement and results.  [... view FG Creative profile ]
    Location
    Palm Desert, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing That Fits - Naturally

    Marketing That Fits - Naturally

    True Fit Marketing® is a full-service marketing firm that includes an in-house team of professionals with marketing expertise in strategy, content development, implementation, and evaluation. Our goal is to capture your stories and create awareness for your organization.  [... view True Fit Marketing profile ]
    Location
    Canonsburg, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    4 Projects Listed
  • Thought leadership strategies

    Thought leadership strategies

    We’re a global team of consultants specialized in thought leadership strategies for CEOs, Founders, Executive Suites, and Corporate Teams. Providing PR, marketing, sport marketing, and digital services.  [... view The KA Consulting Group profile ]
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Impacting outcomes!

    Impacting outcomes!

    Clyde Group, a boutique PR firm, is a team of over 55 professionals who are dedicated to making a significant impact for their clients.  [... view Clyde Group profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    50 - 99
    Portfolios Count
    5 Projects Listed
  • All we do is MedTech Marketing.

    All we do is MedTech Marketing.

    Founded in 2013, MedTech Momentum is an experienced full-service Medical Marketing Agency headquartered in the greater Orlando, Florida area. The company is 100% focused on helping medical device organizations develop and execute sustainable and scalable value-driven growth strategies.  [... view MedTech Momentum profile ]
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Your Story Deserves To Be Told by the Best, and Thats Precisely Who We Are.

    Your Story Deserves To Be Told by the Best, and Thats Precisely Who We Are.

    We are a full-service creative communications and public relations firm. Our mission is to communicate your value to the right audience using authenticity, transparency and integrity. Armed with information and intuition about fresh talent, technology and trends we can meet your objectives and surpass your  [... view The Brand Agency profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Help Brands Understand People & Solve Marketing Challenges.

    We Help Brands Understand People & Solve Marketing Challenges.

    The Sound is a global consumer exploration, brand strategy and product innovation agency, applying leading-edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges.  [... view The Sound profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • We inspire people to create, transform, and grow.

    We inspire people to create, transform, and grow.

    For growing organizations, BrandExtract provides strategic guidance that is insightfully driven by data and purposeful so that it works. With a thoughtful approach to understanding our client’s needs, curiosity that leads to innovative solutions, and a passion to deliver results, we are dedicated to  [... view BrandExtract profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Where Your Story Sparks.

    Where Your Story Sparks.

    SheSparks Media is a boutique digital marketing agency founded by Diksha Rao that ignites brand presence through strategic storytelling, PR, SEO, social media and content services. Rooted in creativity and personalized attention, the agency empowers entrepreneursespecially women-led venturesto amplify their  [... view She Spark Media profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $1,000 - $10,000
  • International Film Festivals, Film Trades, and Streaming

    International Film Festivals, Film Trades, and Streaming

    Ginger is an arts & entertainment journalist and the founding editor of inside hollywood examiner - covering the academy awards, golden globes, and indie festivals, and has written for indiewire, the playlist, ragazine, examiner, yahoo, Pop Matters, la2day, gay wired. She is an mfa visual artist, a ph.D.  [... view Ginger Media & Entertainment profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a Brand Elevation Agency

    We are a Brand Elevation Agency

    From PR and Creative Services to Digital Marketing and Planning + Strategy.  [... view Matter profile ]
    Location
    Boston, Massachusetts
    Number of Employees
    250 - 499
  • Our executive team works to develop and promote the reputations, images & public perceptions.

    Our executive team works to develop and promote the reputations, images & public perceptions.

    eLittle Communications Group provides reputations, images & public perceptions and we are full service public relations, advertising and marketing agency.  [... view ELittle Communications Group profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
  • Ahead of the Current

    Ahead of the Current

    Clearstream is an award-winning, independent communications agency that transforms insight into ideas and ideas into impact. We proudly work with some of the best brands and emerging start-ups in the country, providing superior strategy, first-rate creativity and high-impact results.  [... view Clearstream Agency profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Cutting-Edge Reputation Management Techniques

    Cutting-Edge Reputation Management Techniques

    The Reputation Management Company uses cutting-edge reputation management techniques to alter, replace, or improve the search ecosystem that determines how your brand is represented in search results.  [... view The Reputation Management Company profile ]
    Location
    Lindon, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    Our Agency Provides a Personalized Array of Services That Includes Public Relations, Marketing.

    The nations leading public relations and marketing agency, serving only medical practices.  [... view Full Circle PR profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Creativity. Outreach. Influence.

    Creativity. Outreach. Influence.

    The public relations firm Pivot PR is located in Charlotte, North Carolina. You will achieve the reputation and recognition your organization deserves with a senior-level account management team, a boutique size, and a laser-focus on PR.  [... view PIVOT PR profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • A Brand Management Company: Consulting With Style and Creative Flair

    A Brand Management Company: Consulting With Style and Creative Flair

    JSW Media Group, LLC, is a boutique public relations and brand management firm specializing in culinary arts, entertainment, fashion, music, and luxury lifestyle. Additionally, our company offers brand, business, and public relations consultation to a variety of start-ups, NGOs, and small enterprises. JSW  [... view JSW Media Group profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • Tackling High-Stakes Communications Challenges

    Tackling High-Stakes Communications Challenges

    Sachs Media is a top PR firm for high-stakes challenges. Based in Florida with talent located across the U.S., our services include Public Relations, Public Affairs, Digital, Content Creation, and Crisis.  [... view Sachs Media profile ]
    Location
    Tallahassee, Florida
    Number of Employees
    50 - 99
  • Scientific, so we understand the complexity. Creative, so we make it simple.

    Scientific, so we understand the complexity. Creative, so we make it simple.

    We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, were uniquely poised to predict whats next and respond to the markets demand for smarter and faster answers.  [... view Syneos Health Communications profile ]
    Location
    Morrisville, North Carolina
    Number of Employees
    1000 & Up
  • Wedgewood Communications is a full-service medical communications and advertising agency

    Wedgewood Communications is a full-service medical communications and advertising agency

    Grounded in science, inspired by technology, and independent in spirit, our unbiased dedication to examining the data behind clients brands results in strategies that exceed goals, increase productivity, and move market share.  [... view Wedgewood Communications profile ]
    Location
    Holmdel, New Jersey
    Number of Employees
    100 - 249
  • Creative Strategy To Elevate Brands

    Creative Strategy To Elevate Brands

    Press Kitchen is a bicoastal PR boutique that raises the profile of clients through expertly crafted PR and social media campaigns. Our corporate PR services have elevated many creative brands to the next level of industry awareness, business development, and cultural relevance.  [... view Press Kitchen profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Guiding Leading and Emerging Brands to New Horizons.

    Guiding Leading and Emerging Brands to New Horizons.

    At Compass, we're not your typical agency. We're a dynamic fusion of communication specialists, ingenious content creators, and visionary digital marketers. Our mission is to tell the extraordinary stories of brands like yours. We seek to ignite imaginations, spark world-changing conversations, and make a  [... view Compass Integrated profile ]
    Location
    Apollo Beach, Florida
    Number of Employees
    Under 49
  • Kickstarter & Indiegogo Marketing Services.

    Kickstarter & Indiegogo Marketing Services.

    BoostYourCampaign is one of the leading crowdfunding agencies in the world, specializing in launching and scaling successful Kickstarter and Indiegogo campaigns. With a focus on strategic pre-launch planning, data-driven marketing, and effective backer engagement, BoostYourCampaign helps creators achieve  [... see all BoostYourCampaign reviews ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Yourself Perfectly Clear

    Make Yourself Perfectly Clear

    Co-Communications is an award-winning marketing and PR firm specializing in strategic, high-impact communications. With offices in New York and Connecticut, they help businesses and non-profits strengthen their brands and align marketing with business goals.  [... view CoCommunications profile ]
    Location
    White Plains, New York
    Number of Employees
    Under 49
  • Level Up Your Marketing With Cooke Consulting Solutions

    Level Up Your Marketing With Cooke Consulting Solutions

    Cooke Consulting Solutions helps connect business partners with credit unions and community banks through strategic marketing planning, as well as executing on content marketing, advertising, public relations, social media and more.  [... view Cooke Consulting Solutions profile ]
    Location
    Fulton, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Beyond the Brand, Into the Story

    Beyond the Brand, Into the Story

    Baker Creative can help you roll out new products and services to new markets. Our appraoch offers solutions from a concentric perspective to help you emotionally connect with your audiences.  [... view Baker Creative profile ]
    Location
    Groveport, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Revenue Focused Marketing

    Revenue Focused Marketing

    From improving brand imaging, SEO, Pay Per Click, Facebook ADS, or anything digital, we connect businesses’ to their customers.  [... view Nation Media Design profile ]
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • The Done For Your Agency As A Service

    The Done For Your Agency As A Service

    Estes Media is a full-service, done-for-you B2B digital marketing agency. We handle everything from branding, SEO, content creation, and advertising to , web design, and social media managementso you can focus on running your business. Our transparent, goal-aligned approach ensures your digital presence  [... view Estes Media profile ]
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Move opinion. Win the conversation.

    Move opinion. Win the conversation.

    Publitics is a public affairs/public relations, strategy, political and creative consultancy for the digital age. Agile. Innovative. Effective.  [... view Publitics profile ]
    Location
    Caldwell, New Jersey
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Accelerate Your Brand

    Accelerate Your Brand

    Award-winning entertainment marketing, PR, and full-service integrated marketing agency specializing in the automotive, outdoor and luxury lifestyle markets.  [... view Kahn Media profile ]
    Location
    Moorpark, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Portfolios Count
    3 Projects Listed
  • We Have An Expert For That

    We Have An Expert For That

    Award winning digital marketing, creative, and public relations solutions for clients around the world. We offer full-service integrated marketing campaigns to achieve measurable ROI and grow your brand in meaningful ways. We deliver results that clients love. Call 504-233-3627 for your one-stop solution for  [... view Emerald Digital profile ]
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Help Companies Expand Their Reach Nationally

    We Help Companies Expand Their Reach Nationally

    Golden Impressions (GI) is a PR, Digital, & Content Marketing agency. We deliver high-impact programs with a focus on technology, healthcare, government & financial. GI develops & executes innovative programs that fulfill your business & brand objectives.  [... view Golden Impressions profile ]
    Location
    Aurora, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Transforming Brands with Tailored Strategies

    Transforming Brands with Tailored Strategies

    We specialize in public relations, branding, and marketing strategies. We partner with companies across industries to elevate their brand presence, foster meaningful connections with their intended audience, and drive business growth through creative and impactful PR & marketing campaigns.  [... view Freeform PR & Branding profile ]
    Location
    Glendale, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Are the Marketing Team You Always Wanted to Build.

    We Are the Marketing Team You Always Wanted to Build.

    Jive PR + Digital is an award-winning collective of public relations and social media marketing collaborators who shape stories and ignite conversations. They create custom communication, PR and digital marketing strategies to elevate brands.  [... view Jive PR + Digital profile ]
    Location
    Manhattan Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Profit Redefined

    Profit Redefined

    Council Fire is a global management consultancy that helps purpose-driven organizations thrive by creating lasting economic, social and environmental value. We listen to, collaborate with, and empower our clients to develop and implement customized strategies informed by insightful data-driven analysis  [... view Council Fire profile ]
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • Unveil the Power of SEO-Focused Content

    Unveil the Power of SEO-Focused Content

    Siege Media is a specialized content marketing agency with a singular focus on SEO. We prioritize building site authority through passive links and offer a scalable process that can generate over 100 links per month for some clients. Our talented team excels in creating diverse content types, including  [... view Siege Media profile ]
    Location
    San Diego, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Your All-in-One Healthcare Marketing Partner

    Your All-in-One Healthcare Marketing Partner

    Medcore Digital is a healthcare marketing agency helping medical practices grow through data-driven digital strategies. From SEO and social media management to paid ads and reputation building, we create campaigns that engage and retain patients. Our mission is simple to connect healthcare providers with the  [... view Medcore Digital profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Portfolios Count
    2 Projects Listed
  • Scott Circle Communications is a PR firm with a mission to make the world a better place.

    Scott Circle Communications is a PR firm with a mission to make the world a better place.

    Our messaging, media and DC-insider experience helps nonprofits, associations and corporate social responsibility programs raise awareness and advocate for issues that matter.  [... view Scott Circle Communications profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • PR & Marketing Services

    PR & Marketing Services

    The Postcard Agency delivers creative PR and marketing strategies to help clients achieve their business and branding goals – all with a personal touch. From writing brilliant copy to analyzing campaigns, we take audiences on transformative journeys they’ll never forget while boosting each client's bottom  [... view The Postcard Agency profile ]
    Location
    West Hollywood, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Let Us Freshen Your Social Up!

    Let Us Freshen Your Social Up!

    Media Fresh is a full-service DIGITAL multi-media curator & Public Relations agency based in Miami, Florida. We are dedicated to recreating storytelling for the 24/7 online world.  [... view Media Fresh LLC profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring Your Brands Vision to Life With Innovative Strategy, Powerful Story-Telling, and Content.

    Bring Your Brands Vision to Life With Innovative Strategy, Powerful Story-Telling, and Content.

    The PR Influence is a full-service digital agency that helps brands stand out from their competition. We increase brand awareness with content that elevates their digital presence using out-of-the box ideas and effective digital strategies.  [... view The PR Influence profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Storytelling and coaching for creatives

    Storytelling and coaching for creatives

    We are a full-service creative firm best known for using public relations, digital media management and video production to create viral campaigns for our clients in the entertainment industry.  [... view ARTISTE HOUSE profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.