Question 1

What is a TikTok agency?

Accepted Answer

A TikTok agency is a specialized marketing firm that uses the TikTok platform to promote a brand. Unlike a social media marketing agency, which covers multiple platforms, like Facebook, Instagram, and X (formerly Twitter), this type of marketing agency focuses on TikTok campaigns, leveraging the platform's unique algorithm, trends, and user preferences to create content that maximizes brand impact.

Through its specialized skills and expertise, a TikTok agency helps brands overcome the following challenges:

Low user engagement and brand reach
Failing to meet business targets for both organic and paid TikTok content
Unprofitable influencer partnerships that produced insignificant or negative results, such as damaging brand reputation
Low return on ad spend (ROAS)
Inability to keep up with the frequent algorithm changes
TikTok account suspensions, locks, and bans
Limited resources to produce TikTok videos and interact with audiences regularly

Since its debut in 2016, TikTok has experienced rapid growth. In 2022 alone, the platform achieved a growth rate of 215%, solidifying its status as a top social media giant. By 2024, TikTok’s value has grown to $60 billion, generating an impressive $11.6 billion in ad revenue. Such notable growth presents numerous opportunities for brands aiming to leverage TikTok's dynamic and extensive user base.

Success story

While TikTok is known for its entertainment value, it has also proven to be a valuable marketing tool for brands that market on it. One notable example in that regard is TikTok agency’s Moburst partnership with Shopkick.

Challenge: Having largely relied on in-store shopping to gain new users, shopping rewards app Shopkick needed to quickly pivot its strategies to grow its platform during the pandemic.
Solution: While Shopkick previously used TikTok to advertise its app, it failed to see results. Upon inspection, Moburst discovered that the client’s initial ads were traditional and not optimized for the platform. As such, it created new, authentic, and innovative ads that stood out from other ads in its industry.
Results: Within two months, Shopkick reduced its cost per install (CPI) by 87% and cost per acquisition by 86%. At the same time, it reaped the long-term benefits of reaching new audiences, increasing retention rates, and improving app store algorithms.

Question 2

What do TikTok agencies do?

Accepted Answer

TikTok agencies produce content, collaborate with influencers, manage TikTok ads, monitor campaign performance, and develop and optimize strategies to drive awareness, engagement, and return on investment (ROI). This allows brands to maximize TikTok as a marketing platform that helps them nurture customer relationships.

Key TikTok marketing services include:

Strategy development
Researching target audiences’ interests and behaviors and planning content and marketing strategies intended to engage and resonate with them
Content creation and production
Shooting and editing short-form videos aligned with TikTok’s format and trends to capture your brand’s narrative and your target audience’s interests
Influencer collaboration and management
Leveraging the Creator Marketplace to shortlist content creators who can convey your brand story and manage the collaboration with them, including contract negotiation, content approval, and performance tracking
Community building
Identifying a brand’s niche communities, creating content that offers them value, and fostering relationships with them
TikTok ads management
Crafting and managing TikTok ad campaigns, including strategic ad placement, budget management, and maximizing ROAS
Reputation management
Reviewing and addressing negative brand feedback and engaging audiences through likes, shares, and comments
Analytics and reporting
Monitoring the performance of organic and paid content to measure the success of campaigns and continuously optimizing strategies and content to improve campaigns’ performance

Success story

To better illustrate what TikTok creator agencies can do for your brand, here’s a case study from Effeect:

Challenge: Metaverse eCommerce company LORR wanted to launch its brand and product. However, due to the nascency of its brand and niche, it enlisted the expertise of an experienced agency to ensure a successful brand launch.
Solution: To capture the interest of target customers, Effeect focused on producing high-quality TikTok content that communicated product benefits, highlighted product features, and educated the audience on the metaverse platform. Its core focus was maintaining consistent brand identity across all content materials, so the brand is easily recognizable and remembered.
Results: Effeect increased web traffic by 30%, bookings by 40%, social media followers by 25%, and positive reviews by 20%. Additionally, its engagement increased by 210%, with LORR receiving direct messages and booking inquiries through social media platforms, like TikTok.

Question 3

How much do TikTok marketing agencies charge for their services?

Accepted Answer

TikTok marketing agencies charge an average of $5,000-$20,000 for a full-service campaign. The rates can vary depending on factors such as brand status, service scope, project and production complexity, campaign duration, number of ad placements, influencer collaborations, level of industry competition, and agency location and expertise.

Influencer partnerships encompass one of the most common services across the platform, available at different price points, depending on the creator's follower count. For a clearer idea, here’s a breakdown of TikTok influencer pricing:

Type of influencer	Price per post
Nano-influencers (less than 10,000 followers)	$5-$25
Micro-influencers (10,000-50,000 followers)	$25-$200
Mid-tier influencers (50,000-500,000 followers)	$100-$1,000
Macro-influencers (500,000-1,000,000 followers)	$1,000-$2,000
Mega-influencer (over 1 million followers)	$2,000 & Up

The top 50 TikTok marketing agencies on DesignRush charge an average of $92 per hour. 21.3% of TikTok agencies on DesignRush accept a minimum project budget under $1,000, providing affordable services for small-scope campaigns. On the other hand, 0.5% accept a minimum project budget of $50,000, offering premium TikTok marketing services and comprehensive campaign management.

Question 4

Why should I hire a TikTok marketing agency?

Accepted Answer

You should hire a TikTok marketing agency because it can help you curate brand-cohesive content that encapsulates popular themes and trends across the platform while delivering the intended message. Additionally, it can connect you with the right influencers, develop effective ads, manage algorithm changes and platform regulations, and maintain audience engagement and loyalty. Here are some benefits that arise from collaborating with a TikTok advertising agency:

Streamlined TikTok marketing campaigns
Broader target audience reach through strategic content planning
Sustaining relevance among target audiences by incorporating the latest trends across the content
Tapping into new audiences and increasing brand reach through influencer and content creator partnerships
Maintaining audience engagement by continuously interacting with users — replying to comments and messages, interacting with relevant content, and liking and sharing posts
Producing captivating content that starts trends and goes viral
Amplifying performance and minimizing TikTok ad spending
Access to data-driven insights that are a valuable asset for optimizing campaign performance
Navigating algorithm changes and platform regulations to ensure that the campaigns remain effective

Success story

While there are many benefits to hiring a TikTok marketing services, here’s a case study that illustrates how these advantages translate in real-world business situations:

Question 5

How do I choose the best TikTok agency for my business?

Accepted Answer

To choose the best TikTok agency for your business, you need to follow a systematic approach in evaluating the qualities and expertise of the potential candidates. With TikTok gaining prominence as one of the most valuable platforms to engage audiences, especially the younger generations, it is essential to select a TikTok influencer agency that understands the platform and your brand and audience. Here are steps to consider when choosing a TikTok agency for your business:

Audit your current capabilities
Review your current TikTok performance and discuss pain points with your team to identify areas you need assistance with.
Outline your project scope
Determine the services you want to outsource and your project objectives, KPIs, and timeline, aligning them with your current marketing targets and long-term goals.
Assemble a portfolio
List videos and accounts you want to emulate in your TikTok marketing strategies and identify influencers, celebrities, and content creators with whom you may want to partner.
Set your budget
Evaluate your marketing and social media budget to determine how much you can allot for TikTok marketing services, considering the potential cost of partnering with influencers and advertising on TikTok.
Research agencies
Access credible directories like DesignRush, marketplaces, publications, and the TikTok partnership directory for reputable TikTok advertising agencies. You can also reach out to industry peers for recommendations.
Conduct a background check
Check their portfolio, case studies, client testimonies, reviews, and list of recognitions and certifications. Look for agencies that balance creativity with technical proficiency to deliver results.
Review their TikTok account
Evaluate the agency’s engagement metrics and video editing skills to verify their TikTok marketing proficiency. This can also help you discover if the agency can produce the type of content you wish to present.
Send a request for a proposal (RFP)
Submit an RFP to the shortlisted agencies, detailing your project scope, brand brief, campaign pegs, and link to your TikTok account. Compare their proposals to see which one offers the best value for money.
Schedule an interview
Take this opportunity to test their knowledge of the TikTok platform and ask about their specific approaches to attaining your goal. Pay attention to the level of enthusiasm for your brand and project, as you’d want an agency that is sincerely invested in your success.
Assess their communication and project management skills
Observe how the agency treats your team members at every interaction, as this shows their soft skills. Select agencies that are professional, communicative, responsive, organized, and aligned with your culture and values.
Trial their services
Inquire if they offer a one-month trial of their services or a free audit, as this will help you gain better insight into their capabilities and approach to your brand.
Choose your TikTok marketing partner
Negotiate your contract, ensuring there are stipulations on deliverables, timelines, payment terms, and data privacy and confidentiality.

Seeking to find a TikTok marketing partner for your business? Explore our Marketplace and send us your project brief. We’ll connect you with five leading agencies that meet your requirements at no cost.

Question 6

How do I find the best TikTok marketing agency on DesignRush that fits my budget?

Accepted Answer

Using our agency's filters, you can find the best TikTok marketing agency on DesignRush that fits your budget. Shortlist the selection by choosing from agencies that can cater to projects from $1,000 to above $50,000 based on your budget.

To get you started, here are a few options at different price points:

Low Budget: 1k above	BrainZ Digital Saga Pixel Verbsz Marketing
Mid Budget: 10k above	Evolve Media Design in DC Colormatics
High Budget: 50k above	Viral Nation Type A HelpGood

Our agency directory also lets you browse agency profiles based on location, area of expertise, agency reviews, client types, team size, budget, and hourly rates so you can compare TikTok marketing agencies comprehensively and find the best fit for your project.

Question 7

What are the key success metrics in TikTok marketing?

Accepted Answer

Key success metrics in TikTok marketing measure the effectiveness of the campaign and its overall performance and reach. Apropos this, it’s crucial to select key success metrics that align with your campaign goals to gain valuable insights into your marketing strategies.

Below are the key success metrics in TikTok marketing:

Engagement rate

Number of likes
Tracks the number of people who liked or reacted to a video
Number of comments
Monitors the number of users who have commented on a video
Number of shares
Indicates the number of times people shared a video
New followers
Monitors the number of new followers an account has gained after seeing the video
Trending videos
Lists the top nine videos with the fastest viewer growth within seven days
Video views
Records the number of people who watched the video within a specific period
Total playtime
Calculates the total amount of time spent watching the video
Full video percentage
Measures the percentage of people who watched the video until the end
Viewer type
Segments the viewers into groups based on previous content and account engagement
Top words used in comments
Determines the words or phrases that appear most often across a video
Diamonds
Monitors the total amount of virtual gifts the account has received from users watching live sessions, which can be converted to real money

Brand visibility

Total followers
Calculates the total number of people following the account
Follower type
Provides insight into the gender, location, and demographics of the followers
Profile views
Monitors how frequently users view the profile
Unique viewers
Tracks the number of people who viewed the content for the first time
Brand mentions
Records the number and type of people tagging or talking about the brand and their sentiments towards it

TikTok Ads performance

Impressions
Indicates the frequency an ad is shown
Frequency
Indicates the number of times a user sees the ad within a specific period
Reach
Tracks the number of users the ad has reached
Cost per view
Measures the average amount a brand spends to gain one view
Conversion rate
Identifies the total number of users who took a desired action, such as clicking a link, following an account, or signing up for a newsletter

Question 8

What questions should I ask TikTok marketing agencies before hiring one?

Accepted Answer

To find the right partner for your brand, you can ask TikTok marketing agencies the following questions before hiring one:

Its Relevant Background

Do you have experience working in my industry and audience niche?
Can you share case studies of campaigns similar to mine?
What’s your most successful project? Can you walk me through the steps you took to achieve that success?
Can you provide customer references and contact information so I can ask them more about their experience working with you?
How do you stay up to date with the latest trends?

Its Services and Processes

What TikTok marketing strategies can your agency implement?
Can you walk me through the process of customizing your strategies and content for a brand?
What is your approach to developing and optimizing TikTok ads?
How many influencers are in your network? How do you vet them and the content they produce?
Do you check the quality of an influencer's content before posting?
What data privacy and security measures do you undertake to safeguard client’s data?
Do you outsource any of your services? If so, what are these services?
Do you use artificial intelligence (AI) for your TikTok posts? If so, how do you ensure you're not violating copyright laws and that your AI posts are unique to the brand and audience?

Relevant to Your Project

How will you identify and target the right audiences for my brand?
Who will be working on my account? What are their credentials?
What is my expected level of involvement in this campaign?
Who owns the rights to the content that you produce for my brand?
How do you measure the success of my project? What tools will you use to monitor my performance?
How often will you submit reports of your performance?
Do you allow video revisions? If so, is there a limit to the number of revisions?

Question 9

What are the best TikTok agencies in the US?

Accepted Answer

The best TikTok agencies in the US are the following:

Rank Glow
- 4.8 stars on DesignRush (73 reviews)
- 5.0 stars on Google (2 reviews)
- Top clients: Lenovo, De’Longhi, Avon, Vodafone
Effeect
- 5.0 stars on DesignRush (39 reviews)
- 5.0 stars on Google (7 reviews)
- Top clients: Ibiza Hotel Complex, Honey Bee, CaratNewYork, Perfumious
Moburst
- 4.9 stars on DesignRush (18 reviews)
- 4.1 stars on Google (27 reviews)
- Top clients: Samsung, Pfizer, Dunkin’ Donuts, Bumble
SmartSites
- 5.0 stars on DesignRush (52 reviews)
- 4.9 stars on Google (641 reviews)
- Top clients: Rolls Royce, Rakuten, Audi, New Jersey Institute of Technology
AdVenture Media Group
- 4.9 stars on DesignRush (20 reviews)
- 4.9 stars on Google (166 reviews)
- Top clients: Sennheiser, Forbes, Nasdaq, American Eagle Outfitters

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