Top Orlando Advertising Agencies

How Orlando Advertising Agencies Differ From Other U.S. Competitors

Orlando advertising agencies set themselves apart from competitors through their rigorous knowledge of the local business environment.

Operating in the same ecosystem for a long time and serving local clients, these agencies have had the opportunity to accumulate and hone their expertise in the locally dominant industries.

The leading industries pushing Orlando’s economy forward are:

• Innovative technologies
• Fintech
• Life sciences and healthcare
• Innovative technologies
• Biotechnology and pharmaceuticals
• Autonomous vehicles
• Aviation
• Medical technology
• Advanced manufacturing

Marketing companies in Orlando are very familiar with:

• Trends, challenges and opportunities in any industry
• Local audiences’ pain points and expectations
• Competitive landscape and key players

They are uniquely positioned to deliver successful advertising campaigns to businesses in these specific sectors.

Aside from their well-founded industry expertise, Orlando advertising agencies are likely to employ some of the finest specialists in the advertising industry.

The city attracts top talent from all over the country for these key reasons:

• It’s home to the largest university by enrollment in the States, the University of Central Florida.
• It’s listed among the 25 best cities for business and careers.
• It enjoys an average salary of $69,580.
• Its cost of living is 5% below the U.S. average and does not charge income tax.

Due to these beneficial conditions, Orlando has the ability to attract and retain talented professionals. This implies that advertising agencies in Orlando have teams of skilled experts who are able to provide top-quality services.

What Services Can You Outsource To Marketing Companies In Orlando?

The services you can outsource to Orlando ad agencies vary depending on the type of agency.

In general, there are two types of advertising companies:

• Full-service: These agencies can manage every aspect of your marketing and advertising. Qualified in various areas of expertise, they provide a wide range of services and can implement advertising campaigns of any complexity, from traditional and digital to social media.
• Specialized: These agencies dedicate their expertise to specific areas of advertising and can be grouped into the following subcategories:
  • Digital advertising agencies: They focus on creating and running online ad campaigns, offering services such as paid search advertising, display advertising, native advertising and social media advertising.
  • Traditional advertising agencies: This type of advertising companies specializes in delivering advertisements through mass media and provide services such as print advertising, broadcast advertising and outdoor advertising.
  • Social media advertising agencies: These agencies are proficient in developing ad campaigns on social media platforms like Facebook, LinkedIn, Instagram, YouTube and more.
  • Public relations agencies: They specialize in services such as public affairs, crisis management, event marketing to assist businesses in maintaining a positive brand image and improving their public reputation.
  • Media buying agencies: They are experienced in media planning and buying. This means choosing the right channels and media outlets to deliver ads to target audiences at the time when they’re most likely to see them.

How Much Do Orlando Ad Agencies Charge For Their Services?

In general, ad firms in Orlando price their services by the hour. They calculate fees based on how much time they invest in you project every day.

On average, they charge between $100 and $149 per hour. The difference in pricing usually depends on factors such as:

• Project’s scope and deadline
• Client requirements
• Type of agency
• Agency’s reputation and size

As for project-based billing, the majority of them undertake projects valued between $5,000 and $10,000.

Some Orlando advertising agencies may offer another billing alternative: the result-based fee. In this case, you receive an invoice only when the agency partner delivers on the mutually promised results.

Depending on your unique business needs, these results may include more:

• Website traffic
• Conversions
• Social media engagement
• Newsletter subscribers and so on

Why Should You Hire Advertising Agencies In Orlando?

Let’s have a look at three major reasons why you should pick an agency in Orlando to help you with your advertising and marketing:

1. Benefit From Their Local Market Know-How

Thanks to their knowledge of the local market, Orlando advertising agencies can provide valuable insights into the local business environment, audience and competition.

This makes them highly equipped to build and implement advertising campaigns that generate results, specifically for the area’s predominant sectors.

If your business operates in one of Orlando’s major industries, the local ad companies may be the best choice for your upcoming project.

2. Leverage Their Creativity

Orlando is a prominent entertainment hub, globally renowned for its theme parks and outdoor fun attractions such as Walt Disney World, Sea World, Universal Studios, ICON Orlando and more.

Orlando advertising agencies are exposed to this lively and vigorous environment which contributes to their creativity. The everyday exposure to an energetic lifestyle stimulates them to be creative in their approach and find out-of-the-box ideas for their campaigns.

3. Take Advantage Of Quality Services At Market Rates

Given that Orlando has a lower cost of living compared to other cities on the East Coast, the local advertising agencies may offer equal quality of services at much more affordable hourly rates.

How To Select The Right Orlando Advertising Agency

There are a few major aspects to consider when selecting the right advertising firm in Orlando for your business, including:

1. Their portfolios

Go through their previous projects in detail and evaluate their quality of work, creativity and ability to deliver results.

See what type of clients they have worked with to evaluate whether they have knowledge of your industry. We strongly suggest to pick an agency that has previously developed marketing campaigns in your niche.

Such agencies will be more acquainted with your industry’s specific trends, buzzwords, competition as well as what type of marketing collateral works best for your target audience.

2. Their team

A full-service advertising agency employs an array of different experts, from branding and digital strategists to PPC specialists, social media experts, copywriters, graphic designers, email marketers and more.

When choosing your agency partner, make sure to understand which specialists will be working on your project, what is their level of experience and the role in your future campaigns.

Having them in charge of your project will help make communication easier as they can address your concerns and questions with accuracy, as well as contribute to its success.

3. Their size

Considering the agency’s size in your research is key to finding the right partner for your business.

If you’re the owner of a small business, then you should pick a smaller agency that usually manifests local expertise and will be capable of offering more personalized attention. On the other hand, bigger agencies typically offer a much wider range of services and cater to more clients at once.

4. Their reviews

Make sure to read each agency’s client and user reviews to gain insights into their reliability, transparency, flexibility, leadership and more.

These valuable observations will help you understand overall customer satisfaction and the quality of their all-round services.

15 Questions To Ask Marketing Companies In Orlando

Before you decide on a partner, be sure to ask them these questions to further test their knowledge and integrity:

1. What are your agency’s core values and beliefs?
2. How would you define success?
3. What have you learned from your failed advertising campaigns?
4. Did you lose any accounts so far and why?
5. What are your strengths, in what areas do you excel in?
6. Is your team experienced enough to handle our project?
7. Could you walk us through some of your best-case studies and explain why they were successful?
8. Have you developed campaigns for similar clients?
9. Do you think our goals are realistic?
10. What is the process for building an effective campaign?
11. Do you conduct thorough research into our market, competition and audience?
12. Does your team stay abreast of the latest marketing and advertising trends?
13. Who will be the leader of our account and how frequently will we be in contact?
14. Will you send reports to keep us updated about project progress?
15. What are your pricing structures?

Takeaways On Orlando Advertising Agencies

Businesses that choose to outsource their upcoming marketing campaigns to Orlando advertising agencies typically do so because they:

• Have deep local market experience
• Employ skilled professionals
• Have creative skills
• Have accessible rates

They tend to be more experienced in delivering successful projects to clients operating in the locally dominant industries: fintech, advanced manufacturing, technology, healthcare, life sciences, aviation, autonomous vehicles and more.

Usually, they have an average hourly rate between $100 and $149.

To select the right ad agency in Orlando for your business, make sure to look thoroughly into:

• Their past work
• Their team members
• Their size
• Their client reviews

Best of luck!

…

Scroll Up To Find The Best Orlando Advertising Agencies And Pick A Partner Today!