Are you looking for a trustworthy brand strategy agency to create and refine your brand identity, increase online visibility, and attract more customers? Our shortlisted selection, based on verified client feedback and relevant case studies, is a reliable source for discovering top brand strategy firms for your unique project. Dive into our directory to narrow your search by location, budget, team size, and more.

We have thoroughly assessed the brand strategy expertise, team structure, portfolios, client testimonials, pricing plans, and relevant awards of over 2,500 brand strategy agencies. Learn more about our selection criteria and how we identify the top players in the brand strategy sector.

The Number 1. Brand Strategy Agency as Selected by DesignRush Is...

Motto

Motto brand-strategy
[Source: Motto]
  • Best for: Overall
  • Average hourly rate: $350
  • Minimum budget: $50,000 & Up
  • Founded: 2005
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: Hopscotch, Disney, Hershey's, Google, Microsoft

Motto is a brand strategy agency that helps brands discover and define their vision, culture, and visual identity to align with their business objectives. The agency employs a bespoke methodology to identify the signature idea that best resonates with the right audience. Its brand strategy suite covers research, audits, analysis, brand positioning, brand architecture, brand narrative, and naming and nomenclature services.

Motto Success Story

  • Challenge: Preparing to emerge from stealth mode, fintech company Hopscotch partnered with Motto to position itself as a pioneering platform for small companies. Initially named Zuro, the client also requested a renaming strategy to emerge with a distinct name that reflects character and significance, thus easing its go-to-market journey.
  • Solution: Motto performed vision-casting, a 5-point culture assessment, stakeholder interviews, strategic workshops, competitive audits, and expert interviews to lay the groundwork for the brand strategy. Building on this, the agency crafted a purpose and vision language, created positioning statements, defined audience personas, and presented conceptual themes and naming options.
  • Results: Following the launch, Hopscotch hired 600% more staff and raised $10 million in funding. The new brand won 10 design awards, including GDUSA, Awwwards, and Indigo.

Check Motto Agency Profile

WANT Branding

WANT Branding brand-strategy
[Source: WANT Branding]
  • Best for: Brand positioning
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2000
  • Size: Under 49
  • Location: Miami, FL
  • Notable clients: Royal Caribbean, Cisco, Gilette, Uber Central, Intel Evo

WANT Branding is a seasoned brand strategy firm that has helped create over 2,000 brands. The agency focuses on three core aspects of brand strategy: brand definition and positioning, brand architecture, and brand messaging. By employing this approach, WANT Branding empowers clients to convey their vision comprehensively and build customer loyalty.

WANT Branding Success Story

  • Challenge: Royal Caribbean was looking to scale its business and introduce new assets across its offering. The company reached out to WANT Branding for a new brand identity that would appeal to new and target customers alike.
  • Solution: Throughout its seven-year collaboration, WANT Branding provided brand strategy, positioning, naming, architecture, and wayfinding creations. The brand novelties were applied to Royal Caribbean cruises, onboard elements, and island resorts.
  • Results: Between 2011 and 2019, Royal Caribbean saw a $4 billion increase in revenue, a surge in its stock price from $23 to $133, and garnered numerous media and travel recognitions.

Check WANT Branding Agency Profile

BLVR

BLVR brand-strategy
[Source: BLVR]
  • Best for: Brand naming
  • Average hourly rate: $275
  • Minimum budget: $50,000 & Up
  • Founded: 2005
  • Size: Under 49
  • Location: San Diego, CA
  • Notable clients: Vessel, Tony Robbins, World Vision, Andis, Rock Church

BLVR is a brand strategy agency specializing in crafting distinct brand value and identity, elevating the brand’s market position, and helping them articulate an authentic brand story and narratives. Common brand strategy services provided by BLVR include research and insights, purpose and vision defining, audience identification, market differentiation, and strategic positioning. These services are further reinforced with brand architecture and behavior go-to-market plans.

BLVR Success Story

  • Challenge: Golf bag manufacturer Zonson had ambitions to expand its offering with a direct-to-consumer (D2C) lifestyle brand across the US market. The company hired BLVR to tailor a brand strategy entailing name curation services and positioning tactics.
  • Solution: Using audience segmentation, BLVR uncovered ethically mindful customers as an untapped market segment and aligned the brand strategy and positioning around their beliefs. They named the brand Vessel and created an identity built on the premise of “purpose.”
  • Results: Vessel experienced a 178% year-over-year (YOY) traffic increase and was named the 11th fastest-growing business in San Diego.

Check BLVR Agency Profile

FUEL

FUEL brand-strategy
[Source: FUEL]
  • Best for: Brand visibility campaigns
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2011
  • Size: Under 49
  • Location: Greenville, SC
  • Notable clients: Greenville Literacy Association, Warehouse Theatre, Southern First, Sandline, Community Finder

FUEL is a brand strategy firm that creates distinct brand identities for diverse clients to expand their visibility and help them reach new heights. The agency employs a proprietary brand strategy approach, entailing market and competition research, personas and journey mapping, defining central mission and challenges, brand audit, architecture, and brand messaging. Boasting over 13 years on the market, this 100% female-led company has built over 100 brands.

FUEL Success Story

  • Challenge: Greenville Literacy Association enlisted FUEL's service for a logo rebrand and a marketing campaign to broaden the visitor reach of its traditional book sale event. Over the years, the client felt that the event's visibility started to fade and requested a brand refresh to represent its mission better.
  • Solution: FUEL conducted user persona research for new potential market segments and modernized the client's logo with a new color palette. The brand optimization empowered the client with an identity that facilitates a strong visual connection between the logo and the event.
  • Results: Thanks to the new branding efforts, the event saw 12,000 attendees. Subsequently, the client sold over 102,000 books and raised over $135,000 in funding.

Check FUEL Agency Profile

Studio Ostendo

Studio Ostendo brand-strategy
[Source: Studio Ostendo]
  • Best for: Rebranding strategy
  • Average hourly rate: Inquire
  • Minimum budget: $1,000 - $10,000
  • Founded: 2014
  • Size: Under 49
  • Location: Caldwell, ID
  • Notable clients: Three Sisters Meats, Evention, Elite International Soccer Training, Reliable Waste Services, Visions EyeHealth Center

Studio Ostendo is a brand strategy agency with extensive experience in transforming ideas into well-defined brands with visual identities that are poised to break new markets. The agency helps create successful brand identities, books and editorials, environmental and wayfinding graphics, and communication programs by leveraging both physical and digital assets. In recognition of its excellence, Studio Ostendo has received several ‘Society of Typographic Arts 100’ awards for its work.

Studio Ostendo Success Story

  • Challenge: Three Sisters Meats contacted Studio Ostendo upon receiving feedback from relevant stakeholders that the brand wasn't aligned with its scaling ambitions. The client requested a rebranding strategy that would help propel the company's market expansion.
  • Solution: Studio Ostendo conducted a brand photography shoot for social media content, investor pitches, and the company website. Across the visuals, the agency aimed to portray the flavors and simple ingredients of the client's meat line while presenting potential scenarios in which the dry-cured meat would complement consumers' gourmet endeavors.
  • Results: Powered by a new brand identity, Three Sisters Meats secured over $50,000 in funding to support its manufacturing, production, and marketing‍ ambitions.

Check Studio Ostendo Agency Profile

Matchstic

Matchstic brand-strategy
[Source: Matchstic]
  • Best for: Brand shifting
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2003
  • Size: 50 - 99
  • Location: Atlanta, GA
  • Notable clients: Big Nerd Ranch, CBS Philadelphia, Monday Night Brewing, Brightwild, Tensure

Matchstic takes a bespoke approach to brand positioning, crafting bold identities that stand out from the crowd. This approach is powered by a focused brand strategy and complementing marketing services. Through in-depth research and collaborative sessions, Matchstic aims to define its clients' true purpose, position, and personality, helping them establish strong market positions with enduring identities.

Matchstic Success Story

  • Challenge: Big Nerd Ranch requested professional assistance from Matchstic for a comprehensive strategy that would reflect their pivot to another branch of services.
  • Solution: Matchstic used the client's legacy visuals as the basis for a fresh look and chose a new color palette that better reflected the brand. It also delivered new typefaces and photography that focused on the client's end users, putting an emphasis on human experience rather than the brand's technical aspect.
  • Results: The revamped identity integrated Big Nerd Ranch's proficiency in both training and app development, uniting them under a new aesthetic. A set of custom pixel icons provided by Matchstic ensured that Big Nerd Ranch kept its whimsical style.

Check Matchstic Agency Profile

Tenet Partners

Tenet Partners brand-strategy
[Source: Tenet Partners]
  • Best for: Audience messaging
  • Average hourly rate: $250
  • Minimum budget: $50,000 & Up
  • Founded: 1976
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: Citrix Systems, Vallen, Gore, John Deere, Spectrum Enterprise

With nearly 50 years in the market, Tenet Partners’ seasonality and proven methodology have delivered compelling signature brand identities for eminent corporate players on a global scale. Focusing on corporate and consumer branding, it crafts intricate brand strategies, with services extending to brand and product positioning, portfolio optimization, brand messaging, customer segmentation, and loyalty building.

Tenet Partners Success Story

  • Challenge: After surpassing $1 billion in revenue and completing successful acquisitions, Citrix emerged as a major player in desktop virtualization and cloud infrastructure solutions. With global giants like Microsoft seeking partnerships, Citrix reached out to Tenet Partners to elevate its brand stature and craft an identity that reflects its new status.
  • Solution: Tenet Partners changed the client's brand positioning from a functional-based to a benefit-driven strategy, introducing a new brand identity that communicates openness, transparency, and scale. Tenet Partners delivered custom audience messaging through a partnership and ingredient branding program that was voted one of the market's best channel programs.
  • Results: The new brand identity appealed to a broader market, facilitating valuable connections with prospective customers and allowing Citrix to maintain its upward growth trajectory. Notably, in six years, Citrix Systems doubled its revenue to just under $3 billion.

Check Tenet Partners Agency Profile

C42D

C42D brand-strategy
[Source: C42D]
  • Best for: Brand visibility
  • Average hourly rate: $200
  • Minimum budget: $25,000 - $50,000
  • Founded: 2010
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: Kindbody, Google, Reebok, YouTube, Shazam

As a multi-disciplinary branding agency, C42D understands the importance of engaged customers, dedicated audiences, and sustained conversions. The agency specializes in delivering brand strategy services for early-stage companies, comprising interviews, analysis, and research. The C42D team’s specialty extends to defining brand behavior, strategy framework, and pillars that form a unique brand narrative.

C42D Success Story

  • Challenge: Recognizing the gap in reassuring brand presence among top fertility clinics, Kindbody aimed to pioneer a modern, technology-driven clinical experience. To deliver on its ambition, the client entrusted C42D with crafting its brand story, identity, and website under a tight launch deadline.
  • Solution: C42D built the strategy with a focus on educating the client's core target audience and growing brand awareness with visually appealing details. The agency introduced a typewritten font as a nod to the client's feminine aesthetic and provided a brand design with a cohesive color palette for Kindbody's website.
  • Results: Following the launch, Kindbody’s website attracted over 20,000 visitors. In addition, the client secured over $56 million in Series A and B funding, followed by an estimated $218 million in Series C and debt financing.

Check C42D Agency Profile

La Visual

La Visual brand-strategy
[Source: La Visual]
  • Best for: Market entry strategy
  • Average hourly rate: $200
  • Minimum budget: $50,000 & Up
  • Founded: 2005
  • Size: Under 49
  • Location: Los Angeles, CA
  • Notable clients: Natibre, Sony, Toyota, Fox Entertainment, Intuit

Tailoring brand experiences for nearly two decades, La Visual provides branding services that clearly articulate brands’ ethos and vision. With a portfolio encompassing brand strategy development, brand identity, messaging, brand launch, naming, positioning, and communications, the agency transforms clients’ brand aspirations, empowering them to prosper across the digital economy. In affirmation of its accomplishments, La Visual was honored with the 'W3 Best in Show Award’ in 2019.

La Visual Success Story

  • Challenge: A natural supplement producer worked with La Visual to introduce its Natibre brand to the U.S. market. The company wanted an identity that would resonate and appeal to the English-speaking audience and break through the saturated U.S. supplement market. A core objective of this project was to craft a brand that overcomes the perception of supplements as "clinical" or "medicinal".
  • Solution: La Visual started a brand illumination process involving surveys, stakeholder interviews, product tasting, store visits, and competitor analysis to gain insights on potential market opportunities. Building on this, the agency created the logo, color palette, typography, and design patterns, a custom packaging design set, and 3D renders.
  • Results: La Visual's brand illumination process showcased good performance across different regions, cultures, verticals, and markets. Notably, the bilingual team managed to create a brand that fits well within the cultural context of the target market, presenting a compelling identity that resonates with the intended audience.

Check La Visual Agency Profile

Anchour

Anchour brand-strategy
[Source: Anchour]
  • Best for: Brand identity
  • Average hourly rate: $160
  • Minimum budget: Inquire
  • Founded: 2013
  • Size: Under 49
  • Location: Lewiston, ME
  • Notable clients: Apple, TaskRabbit, Earnest, Kate Farms, Agren

Anchour is a brand strategy agency focused on building distinct brand narratives that sustain growth. The agency's branding work has been recognized by prestigious industry authorities, including MADE, Inc., Awwwards, and more. Anchour's branding portfolio features brand strategy, architecture, positioning, and messaging services catering to eCommerce, software, food, beverage, hospitality, and finance clients.

Anchour Success Story

  • Challenge: Dairy producer Kate's Butter partnered with Anchour for a full rebranding service, which included a packaging design. The client envisioned its brand embodying its quality products and values while staying modern and appealing to its target audience.
  • Solution: Anchour preserved the client's authentic, family-style brand while offering a fresh retouch of the old logo. The agency created a new packaging design and launched a brand video to reinforce the client's home-grown theme.
  • Results: The new brand identity, along with supporting marketing efforts, contributed to a 302% web traffic increase, a 112% organic search surge, and a 400% boost in wholesale applications.

Check Anchour Agency Profile

How We Picked the Best Brand Strategy Firms

To identify the top brand strategy firms, we rigorously evaluated their case studies, client reviews, industry reputation, team expertise, portfolio, and leadership effectiveness. Our thorough analysis allows us to spotlight the agencies most adept at enhancing brands’ digital footprint and growth potential.

Our team of agency experts developed a scoring system to evaluate their overall performance based on several key factors:

  • Reviews: Quality of work, client satisfaction, project management, communication style, and level of trustworthiness
  • Portfolio: The agency's track record of delivering brand strategies for clients from various industries
  • Awards and press: A list of awards and recognitions by reputable industry experts and third-party agencies
  • Team bios: Qualifications, certifications, and team member’s industry experience extent
  • Core services: An overview of the agency's fields of expertise and core competencies
  • Branding services: Expertise in crafting impactful brand strategies that establish strong market position and generate revenue.

For a comprehensive understanding of our selection process and criteria, visit the DesignRush Agency Ranking Methodology.

10 Most Popular Brand Strategy Agencies Compared

Agency name Location Hourly rate Size Best for
MottoNew York City, NY$350Under 49Overall
WANT BrandingMiami, FLInquireUnder 49Brand positioning
BLVRSan Diego, CA$275Under 49Brand naming
FUELGreenville, SC$150Under 49Brand visibility campaigns
Studio OstendoCaldwell, IDInquireUnder 49Rebranding strategy
MatchsticAtlanta, GA$15050 - 99Brand shifting
Tenet PartnersNew York City, NY$250Under 49Audience messaging
C42DNew York City, NY$200Under 49Brand visibility
La VisualLos Angeles, CA$200Under 49Market entry strategy
AnchourLewiston, ME$160Under 49Brand identity  

Best Brand Strategy Firms

5,888 Companies - Rankings updated: April 02, 2026

Every branding agency featured on DesignRush is evaluated for branding expertise, service quality, and verified client feedback. Some featured placements may be paid.

  • Creative Marketing for Manufacturers DFW Metroplex

    Creative Marketing for Manufacturers DFW Metroplex

    Based in Fort Worth, Texas, BRING specializes in creative marketing for manufacturers– uncovering unique brand attributes that elevate clients above the competition. We do this through customer research, brand positioning and strategy, creative development, video production and web/digital campaigns  [... view BRING Studios profile ]
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Reign Over Rivals!

    Reign Over Rivals!

    Rank Regime: Appliance Repair SEO/GEO/SEM Experts Conquer the appliance repair market with Rank Regime, your SEO/SEM powerhouse built for appliance repair owners. Dominate local SEO, skyrocket leads, and boost ROI with our proven strategies guaranteed! We blend SEO, Local SEO, SEM, and SMM to deliver  [... view RANK REGIME profile ]
    Location
    Lenexa, Kansas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Customize Your Business Transformation Journey.

    Customize Your Business Transformation Journey.

    We are the strategic growth partner for ambitious brands. we help businesses break through the noise and dominate their industries.  [... view TransformiX profile ]
    Location
    Jeddah, Saudi Arabia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • A Top Graphic Design Studio for Licensing, CPG Brands, and Creative Teams.

    A Top Graphic Design Studio for Licensing, CPG Brands, and Creative Teams.

    Design Refinery partners with licensing teams, CPG brands, and creative leads to deliver fast, strategic design from packaging and retail visuals to brand marketing. We plug in where you need us most, helping you move faster without sacrificing quality.  [... view Design Refinery profile ]
    Location
    Pembroke, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • We provide marketing & design services to businesses to help them grow.

    We provide marketing & design services to businesses to help them grow.

    Black Tulip Marketing Studio you receive tailored solutions that elevate your brand and drive success without the costs and complexity of a traditional agency or a full-time hire. A dedicated marketing specialist will work closely with you, bringing personalised attention and expertise to every project.  [... view Black Tulip Marketing Studio profile ]
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Digital Made Emotional

    Digital Made Emotional

    Black5 Studio is a Munich-based web design studio creating digital experiences that combine aesthetics with strategy. We design websites that are fast, intuitive, and conversion-driven tailored for brands that want to stand out and grow. Every project is built with purpose, precision, and passion no  [... view Black5 Studio profile ]
    Location
    Schechen, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Tenebris Design crafts bold, modern websites that blend creativity with functionality. We specialize in redesigns, development, and digital strategies that help brands grow online. Our mission is to deliver stunning design with measurable impact.  [... view Tenebris Design profile ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $32/hr
    Minimal Budget
    Under $1,000
  • Coding Your Vision To Reality

    Coding Your Vision To Reality

    Kamil Ussat is a professional IT company delivering end-to-end web solutions. From modern, responsive design to complex custom development. Our team of experts can handle any challenge with confidence while combining creativity with technical excellence to build scalable, reliable, and user-focused digital  [... view Kamil Ussat profile ]
    Location
    Ashgabat, Turkmenistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Digital Excellence, One Click at A Time

    Crafting Digital Excellence, One Click at A Time

    Welcome Lane is a full-service creative agency and content studio based in St. Pete, FL. We specialize in high-end design, strategic marketing, custom web development, and branded photo/video production all under one roof.  [... view Welcome Lane profile ]
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We build bold brands and websites for startups

    We build bold brands and websites for startups

    Metabrand is a startup branding agency helping Tech, Fintech, SaaS, and AI startups in the US, UK, and EU launch strong and scale fast.  [... view Metabrand Branding Agency profile ]
    Location
    Limassol, Cyprus
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Digital Impact

    We Create Digital Impact

    We are a creative marketing studio focused on crafting meaningful impact through strategy, design, and technology. We help brands grow, connect, and stand out in the digital space from bold visual identities to engaging web experiences. Driven by curiosity and data, we turn ideas into results that truly  [... view IGrapes profile ]
    Location
    Lublin, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Trusted Partners For Digital Marketing Success

    Trusted Partners For Digital Marketing Success

    Crakan is a performance driven UK digital marketing agency and consultancy. We cut through the noise with data backed, jargon free strategies designed to deliver measurable business growth and clear ROI. We offer a full spectrum of services, including expert Search Engine Optimization (SEO), high converting  [... view Crakan Ltd profile ]
    Location
    Royal Leamington Spa, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Solutions to Empower Your Business

    Digital Solutions to Empower Your Business

    We architect, produce and deliver transformative digital solutions that drive organizational excellence, accelerate growth, and deliver quantifiable impact. We specialize in 3 core areas; technology, creative, and learning services–all of which we have decades of experience in cultivating unique and  [... view Branch Boston profile ]
    Location
    Newton, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Designing Beyond Boundaries

    Designing Beyond Boundaries

    Terrain is a Denver based branding and web design agency focused on strategic, experience driven work. We build brand identities, custom websites, and visual systems that are clear, scalable, and built to last. From startups to established companies, we help brands define their positioning and create digital  [... view Terrain profile ]
    Location
    Broomfield, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • YOUR COMPETITION IS STILL THINKING. WE ALREADY BUILT IT.

    YOUR COMPETITION IS STILL THINKING. WE ALREADY BUILT IT.

    Cyntrix is a web design agency focused on connecting brands with their customers through clean, modern, and effective websites.  [... view Cyntrix profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    Under $1,000
  • A Premium Creative And Digital Agency

    A Premium Creative And Digital Agency

    Black Swan Media is a premium creative and digital agency. We work across GCC countries to provide the best production and branding services. We are a professional team, and we offer Videography, Photography, SEO, Digital Marketing, and Branding services.  [... view Black Swan Media profile ]
    Location
    Sharjah, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
  • Digital Creative Agency & Web Design Company.

    Digital Creative Agency & Web Design Company.

    Cyber Design is a full service web design & website development company in Karachi, Pakistan we help businesses to move forward. Last 10 Years, our creative agency helping brands and companies to redefine their purpose and unleash their full potential of web. Furthermore, we provide custom made website  [... view Cyber Design profile ]
    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Makelike is a multi-disciplinary graphic design agency

    Makelike is a multi-disciplinary graphic design agency

    Makelike provides services such as art direction, graphic design, pattern design and illustration for publishing, editorial, marketing, retail, exhibition, product development and identity & brand applications.  [... view Makelike profile ]
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Designing opportunity

    Designing opportunity

    paul howell : Design is a branding and design studio that helps organizations and individuals uncover their truths and connect with their audiences in meaningful and beautiful ways.  [... view Paul Howell : Design profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Conversion Marketing Agency helping businesses hit their business targets

    Conversion Marketing Agency helping businesses hit their business targets

    Q-Online Ltd is a performance-based online marketing agency offering unrivalled knowledge and experience in various services.Our company specialises in white label services, SEO marketing, pay per click advertising, local search marketing, social media marketing, strategic consultancy services, web design  [... view Q-Online profile ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Moving People to Action Through Emotional Connections and Benefits.

    Moving People to Action Through Emotional Connections and Benefits.

    Seed Factory is a creative agency with offices in Atlanta and Orange Co, CA. By working across creative content, branding and PR tactics, they can create holistic marketing strategies for business growth, allowing brands to move people through emotional benefits.  [... view SEED FACTORY profile ]
    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Making Marketing Fun Again

    Making Marketing Fun Again

    CXDESIGNS is your reliable digital marketing partner for the past 2 years. With a dedicated team of 10, we specialize in serving the hospitality, retail, restaurant, and online ecommerce sectors. We're not just about web design and branding strategy, we're about aligning with your goals, researching your pain  [... view CXDesigns profile ]
    Location
    Marietta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Unlock Your Business Potential with AI-Driven Digital Marketing.

    Unlock Your Business Potential with AI-Driven Digital Marketing.

    Green Trail Digital leverages AI-driven strategies to deliver unparalleled digital marketing solutions tailored to local service-based businesses. Our services encompass website design, CRM systems, AI chatbots, and automated workflows, ensuring your business thrives in the digital landscape.  [... view Green Trail Digital profile ]
    Location
    Burnaby, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • Elevate Your Brand: Visualize the Next Level with Sorotnamedia.

    Elevate Your Brand: Visualize the Next Level with Sorotnamedia.

    Sorotnamedia is a digital agency based in Bandung, Indonesia, established in 2011. The company focuses on assisting small to medium-sized businesses with digital marketing needs, including SEO, social media marketing, search engine marketing, design, and website development. With a team size of 10-50  [... view Sorotnamedia Digital profile ]
    Location
    Bandung, Indonesia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Dallas-Based Full Service Multimedia Production Agency Established in 1999

    Dallas-Based Full Service Multimedia Production Agency Established in 1999

    Black New Media is a boutique full-service design agency based in Dallas, Texas. We're experts in the fields of web development, print design, and video production.  [... view Black New Media profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your full-service design partner.

    Your full-service design partner.

    Interstellar Design Studio specializes in branding and visual design, offering custom solutions that elevate brands through creative, modern, and impactful design.  [... view Interstellar Design profile ]
    Location
    San Jose, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • An Award-Winning Creative Agency Focused on Strengthening Your Brand & Elevating Your Marketing.

    An Award-Winning Creative Agency Focused on Strengthening Your Brand & Elevating Your Marketing.

    We specialize in all things graphic design, video production/editing, and website design/development. We do a lot of branding and logo design, social media content, and unique advertisements/marketing plans.  [... view Vivid Creative Studio LLC profile ]
    Location
    Rehoboth Beach, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Were a Sales & Marketing Team Focused on Traffic, Leads and Conversions for Growing Businesses.

    Were a Sales & Marketing Team Focused on Traffic, Leads and Conversions for Growing Businesses.

    We focus on B2B and Account Based Marketing for growing businesses. We create highly targeted first-data tracking solutions for business. From strategy to creative to campaign execution and CRM, MAP and SEP management, we're your ideal B2B sales and marketing partner.  [... view Honeypot Marketing profile ]
    Location
    Mississauga, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Brands Finish First.

    Helping Brands Finish First.

    Digital Marketing - All your social media management, SEO, PPC and lead generation (get you new revenue)  [... view VIRA Marketing profile ]
    Location
    Markham, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Built For Growth Designed For Impact

    Built For Growth Designed For Impact

    We design and develop strategic, high-performing websites for businesses, combining creative design with robust technical development to deliver measurable results.  [... view Digital Otter profile ]
    Location
    Kendal, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Elevate your business with our IT Services

    Elevate your business with our IT Services

    Prisom Technology LLP is one of the most emerging and leading IT solution providers arround the globe. At Prisom, we assist companies to scale up, boost their development teams or build their ideas from scratch by providing top telent offshore/onshore software development resources. Whether your development  [... view Prisom Technology profile ]
    Location
    Ahmedabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Transform Your Digital Vision Into Reality

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    We deliver cutting-edge software solutions, web development, mobile apps, and digital marketing services that drive business growth and innovation.  [... view Solutions Indicator profile ]
    Location
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    Number of Employees
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    Average Hourly Rate
    $25/hr
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    1 Project Listed
  • Driving Growth Through Data-Driven Marketing

    Driving Growth Through Data-Driven Marketing

    Onedot Media Pvt Ltd is a leading digital marketing agency in Chennai, specializing in ROI-driven online marketing, branding, SEO, social media marketing, content marketing, and web development. We create transformative digital experiences that help businesses grow, build strong brands, and connect  [... view Onedot Media profile ]
    Location
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    Number of Employees
    Under 49
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  • A Creative Agency That Specializes in Not Being Jerks.

    A Creative Agency That Specializes in Not Being Jerks.

    Also, non-profit, corporate, and small business branding; logo development; design for screens and print; web design; marketing strategy; illustration; and art direction.  [... view Raven + Crow Studio profile ]
    Location
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    Number of Employees
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    Average Hourly Rate
    $120/hr
    Portfolios Count
    1 Project Listed
  • Creating Intimate, Tailored Visual Design and Branding Experiences.

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    Loka Design Co is a branding and web design studio located in Southern California that works with clients around the world.  [... view LKCO profile ]
    Location
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    Number of Employees
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    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Grow Brands Profitably

    We Grow Brands Profitably

    At last, a video marketing agency driven by results. We know how to combine brand and performance using video marketing to drive rapid growth.  [... view Creatably profile ]
    Location
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    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • Packaging Excellence: Integrated to Impress!

    Packaging Excellence: Integrated to Impress!

    At Gentlebrand, we infuse passion and dedication into every aspect of our work. Our expertise spans branding, brand strategy, and package design, where we smoothly unite style with feasibility.  [... view Gentlebrand profile ]
    Location
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    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • A brand new way of marketing.

    A brand new way of marketing.

    3A Design Studio is a creative studio specialized in brand strategies. We are founded in 2013 by Adriana Arriaga and Arturo Noriega in Mexico City and operating worldwide. We aim to offer our clients unique solutions that position them as leaders within their market.  [... view 3A Design Studio profile ]
    Location
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    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Empowering Growth Through Strategic Marketing & Creative Excellence

    Empowering Growth Through Strategic Marketing & Creative Excellence

    Brand Spark Solutions empowers startups, small to medium-sized businesses, and entrepreneurs by delivering a precise blend of executive-level strategic marketing with hands-on implementation of creative and web solutions, all with tailored packages for every stage of business growth.  [... view Brand Spark Solutions profile ]
    Location
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    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Make Mojo Happen!

    We Make Mojo Happen!

    We are J.O. AGENCY! We are founded in 1998 by Jennifer Henderson. We have quietly influenced the aesthetic of our city and championed our clients around the globe.  [... view J.O. AGENCY profile ]
    Location
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    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • I'm Not For Everyone - Brand Designer & Art Director

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    Number of Employees
    Under 49
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  • Foodservice demands more than an afterthought.

    Foodservice demands more than an afterthought.

    With hyper-integrated strategy, creative, and execution, we assist foodservice brands in discovering and amplifying their identity.  [... view Matato profile ]
    Location
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    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We Use the Power of Participation to Help Brands Grow Further, Faster.

    We Use the Power of Participation to Help Brands Grow Further, Faster.

    Iris is a global advertising and marketing agency with a team of over 1,000 professionals across 14 offices. We harness the power of Participation to help brands grow more rapidly and effectively. With the evolution of how ideas spread, relying solely on paid media to make an impact has become increasingly  [... view Iris profile ]
    Location
    London, United Kingdom
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Your brand and website should work harder than you do.

    Your brand and website should work harder than you do.

    Salt & Chalk was founded out of my passion for design, branding, and creativity. I've had the opportunity to work with renowned brands like The Body Shop, Fat Face, Liz Earle, and New Look, gaining invaluable insights into what makes a brand truly distinctive.  [... view Salt & Chalk Studio profile ]
    Location
    Plymouth, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Crafting Stories Through Design.

    Crafting Stories Through Design.

    Jackson is a versatile creative with over four years of experience blending strategic thinking with visually compelling design. With a foundation in beauty, wellness, and sustainability, he has contributed to a wide range of projectsfrom brand development and identity design to website creation and digital  [... view Jackson Alvey profile ]
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
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    1 Project Listed
  • "Taylor Dragon Software: Excellence in Every Code, Exceptional Care for Every Client."

    "Taylor Dragon Software: Excellence in Every Code, Exceptional Care for Every Client."

    At Taylor Dragon Software, we are dedicated to delivering exceptional quality in every aspect of our work. Our commitment to excellence is matched only by our excellent customer service, ensuring that every client receives personalized attention and support. No project is too large or too small for our  [... view Taylor Dragon Software profile ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
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    $35/hr
    Minimal Budget
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  • Driving Your Business Forward with Smarter SEO Solutions

    Driving Your Business Forward with Smarter SEO Solutions

    At North Carolina SEO, were passionate about helping businesses like yours shine online. With our expertise in SEO and digital marketing, we craft strategies that increase your visibility, drive organic traffic, and deliver results you can truly see. Think of us as your partner in climbing search rankings and  [... view NORTH CAROLINA SEO profile ]
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Forging a powerful digital footprint for our clientele.

    Forging a powerful digital footprint for our clientele.

    Our development process includes 3 full website revisions, ensuring your satisfaction every step of the way. Combining creativity, functionality, and SEO expertise, we create digital experiences that captivate and convert sales. With Gaazzeebo, your website is not just built—it is perfected. To keep  [... view Gaazzeebo LLC profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
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  • True Passion Transforms The World.

    True Passion Transforms The World.

    We craft Meaningful Brand Strategy that makes your brand authentic and remarkable. We collaborate with purposeful brands to craft authentic connections and inspire positive change.  [... view I SEE NOW Branding Agency profile ]
    Location
    Pyrmont, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000

Brand Strategy Agency Hiring Guide

What is a brand strategy agency?

A brand strategy agency specializes in positioning a company and its products in niche markets to create a positive impression on target customers. In doing so, it improves brand recognition, credibility, and loyalty. 

Brand strategy is critical because 88% of consumers find authenticity a key factor when deciding which brands they support. Additionally, businesses with consistent branding report a revenue growth of up to 20%

Creating a successful brand strategy has unique challenges and difficulties, including: 

  • Audience perception: Businesses need extensive market research and analysis to develop a brand strategy that resonates strongly with audiences. 
  • Competitive Landscape: Differentiating your business in a crowded marketplace is a constant challenge, requiring an innovative brand strategy and a compelling unique selling proposition (USP). 
  • Consistency across channels: Maintaining consistent messaging and branding across various offline and online platforms is crucial for building credibility and powerful brand recall. 
  • Staying relevant: Brands must continually adapt to changing market trends, consumer preferences, and cultural shifts to remain relevant and appeal to their target audience. 
  • Managing brand reputation: With the rise of social media and online reviews, brands need to actively manage their reputation, swiftly addressing negative feedback or crises that may arise. 
  • Globalization: Brands operating in multiple markets must consider cultural nuances and regional preferences to ensure their messaging resonates effectively. 

Here’s a case study to illustrate these points. MIND GAMES is a luxury fragrance line that aims to empower customers by reminding them of a time they conquered a challenge or competition. However, the company had a fragmented brand identity and no website, so it hired the brand strategy firm Lounge Lizard. 

Lounge Lizard developed a consistent brand story and identity and used these to build a customized eCommerce website for the client. It told the story of each product, created videos and animations, implemented search engine optimization (SEO) strategies, and planned for the brand’s future growth. 

Within a month, MIND GAMES recorded 6,200 new users, increased engagement by 93%, and saw a 13% new user growth week-over-week. 

What do brand strategy companies do?

A brand strategy company develops and implements customized marketing and advertising strategies to establish a business in a specific market. This includes understanding the business’s unique needs and goals, creating a brand identity and message, and helping define its unique selling proposition (USP). 

The various services of a brand strategy firm include the following: 

  • Brand audit 
  • Market research 
  • Visual identity design 
  • Brand strategy development 
  • Brand positioning 
  • Rebranding 
  • Brand launch  
  • Omnichannel marketing 
  • Branded campaigns and promotions 
  • Brand workshop 
  • Advertising campaigns 

How much do brand strategy services cost?

Brand strategy services cost $15,500 minimum for a campaign. The top 50 brand strategy agencies on DesignRush charge an average hourly rate of $142. 21.8% of the agencies accept a minimum project rate of $1,000, and 2.2% accept at least $50,000. 

Below is a breakdown of brand strategy agency pricing

  • Brand identity: $1,000 - $5,000 
  • Market research: $1,000 - $7,000 
  • Logo design: $2,000 - $8,000 
  • Visual style guide: $2,500 - $5,000 
  • Editorial style guide: $1,500 - $4,000 
  • Brand book: $3,000 - $4,000 
  • Website design and development: $5,000 - $30,000 

The price can increase if you add brand launch, content marketing, advertising campaign, social media marketing, and other services to your brand strategy package. 

Why should I hire a brand strategy agency?

You should hire a brand strategy agency because they have the experience and expertise to effectively position your brand in niche markets, improve customer relationships, and drive long-term business growth. They also have the tools and technology to deliver data-driven insights for your brand. 

  • Leverage branding expertise and experience: Brand strategy firms have the skill and knowledge to develop a unique brand identity, effectively position it in the market, and drive awareness and equity.  
  • Be unforgettable:  Stories are 22 times more memorable than facts or statistics. As experts, brand strategy companies are well-versed in telling a brand’s story to ensure it engages target audiences.  
  • Improve customer relationships:  66% of consumers value a brand’s trustworthiness, and 30% say they would not use the product of a brand they don’t trust. Aside from creating content and graphics that resonate with target customers, brand strategy agencies include trust markers to improve customer relationships and establish credibility. These include using customer reviews, testimonies, and awards in campaign materials. 
  • Position your business for long-term growth: The world’s top 100 brands have increased their aggregate value by 22% in the past year, totaling $8.7 trillion. Brand strategy firms plan for the long term to ensure your brand remains relevant and at the top of your customer’s minds. 
  • Gain measurable results: Being data-driven is a must for brand strategy agencies. They use data and analytics to understand what’s working and what isn’t and adjust their strategies accordingly to deliver optimal results.  

A case study demonstrating the benefits of hiring a brand strategy agency is when Unison Infrastructure worked with Digital Silk. Unison Infrastructure had numerous subsidiaries across Europe and the U.S., but its branding and messaging were inconsistent. Because of this, it had poor brand recognition and target audiences and potential employees could not differentiate it from its competitors.  

Digital Silk created a strategic roadmap, aligning Unison Infrastructure’s brand identity with its goals and market positioning. The brand strategy agency also created a branding deck, unified brand architecture, and a new logo that connected the main brand with its subsidiaries. 

Within six months, Unison Infrastructure enhanced brand visibility by 11.76%, increased retention rates by 146.91%, and improved user experience (UX) by 26.29%. 

How do I choose the best brand strategy firm?

You can choose the best brand strategy firm that meets your needs by following these steps: 

  1. Define your business needs: Do you need a brand strategy to launch or push a particular product or for the entire business? Outline your vision for your brand, your ideal target customers, specific, measurable, achievable, relevant, and time-bound (SMART) goals, budget, and timeline. 
  2. Conduct market research: Know your customer’s preferences and see how competing businesses brand themselves. Create a list of dos and don’ts for your own brand strategy and collect campaign examples that you want to emulate. 
  3. Search for potential partners: Look at online rankings, articles, and marketing directories for potential brand strategy firms. Focus on those with relevant experience in your industry and have handled your target customers. 
  4. Consider the type of service you want: Some brand strategy companies are more research-oriented, while others are design-focused. Shortlist agencies that will provide your required services and align with your goals and vision. 
  5. Think about agency size: A boutique agency can be more affordable and flexible. In contrast, a big brand strategy firm can provide more comprehensive branding and marketing services. 
  6. Review their credentials: Check client testimonials, online reviews, case studies, portfolio, and awards and recognitions to gain insight into their approach, work ethic, and proven experience. Prioritize those with a clear process and deliver measurable results. 
  7. Send a request for proposal (RFP): Outline your project requirements to your shortlisted brand strategy agencies. See if their response demonstrates a clear understanding of your brand and what you need. 
  8. Schedule an interview: Ask questions about the expertise and experience of the agency and how well they understand your industry and branding vision. Prioritize agencies that align with your values and show that they are invested in your brand’s success. 
  9. Understand their communication style: Observe if the agency responds to your inquiries quickly, values your input, encourages collaboration, and takes time to understand your needs and wants. Because you are building your brand together, you should choose an agency that acts like a true partner. 
  10. Choose your agency: Once decided, contact the brand strategy agency and discuss project details, contract terms, and payment plans. 

Need help finding brand strategy agencies that align with your vision and values? Contact us, and we will tailor a list according to your campaign requirements. Visit the Marketplace for more details. 

How do I find the best brand strategy agency on DesignRush that fits my budget?

You can find the best brand strategy agency that fits your budget on DesignRush by using our filter tool. You can narrow your search based on hourly rates, minimum project budgets, agency region, company size, industry, and client type. 

Below are five brand strategy agencies with the most affordable hourly rates: 

What questions should I ask brand strategy firms before hiring one?

You can ask brand strategy firms these questions before hiring them: 

Its Relevant Background 

  1. Who are some of your past clients? 
  2. How well do you know my industry? 
  3. Have you built an entire campaign around a brand identity? If so, please share what happened and the results of the campaign. 

Company Services and Processes 

  1. What services do you offer? What is your expertise? 
  2. What is your branding approach and process? 
  3. What is your USP? Why should I choose you over other brand strategy agencies? 
  4. Do you outsource your services? What are these services? 
  5. How do you manage crisis or negative publicity? 
  6. How does your company stay on top of the evolving market trends? 
  7. How do you measure campaign success? 
  8. What is your pricing structure? What does it include? 

The Project 

  1. What steps will you take to understand my industry, market, target audiences, and business? 
  2. Who will be working on my project? What are their specialties and credentials? 
  3. Who owns the intellectual property rights to the materials used in my branding strategy? 
  4. How will your branding strategy impact my short-term and long-term business goals? 
  5. How will you integrate your strategies with my current marketing campaigns? How do you plan to collaborate with my in-house team? 
  6. How much input do I have during the process? 
  7. What deliverables can I expect and when?  
  8. What return on investment can I expect from this campaign? When will I start seeing results? 

What are the best brand strategy agencies in the US?

  1. Funnel Boost Media 
    • 4.9 stars on DesignRush (38 reviews) 
    • 4.9 stars on Google (117 reviews) 
    • Top clients: Audi North Park, Little Fin Therapies, Javier Villarreal Law Firm, Prestige Emergency Room 
  2. Propaganda Creative 
    • 4.9 stars on DesignRush (12 reviews) 
    • 5.0 stars on Google (63 reviews) 
    • Top clients: Providence Medical Park, Lewis & Clark River Expeditions, Hoopfest, McConkey Auction Group 
  3. Clay 
    • 4.9 stars on DesignRush (21 reviews) 
    • 4.8 stars on Google (26 reviews) 
    • Top clients: Cisco, Uber, Coca-cola, T-Mobile 
  4. Anchour 
    • 4.9 stars on DesignRush (19 reviews) 
    • 4.8 stars on Google (9 reviews) 
    • Top clients: Apple, Samsung, TaskRabbit, Baxter Brewing 
  5. Lounge Lizard 
    • 4.8 stars on DesignRush (10 reviews) 
    • 4.6 stars on Google (21 reviews) 
    • Top clients: Disney, New York University, RuPaul, Museum of Modern Arts 

Scroll up to learn more about these and other leading brand strategy agencies. These have been chosen based on successful projects, industry reputation, customer reviews, and team expertise.  

If you want to narrow down your search further, you can sort companies by location, budget size, hourly rates, and reviews. 

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.