Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Discover the Best Market Research Services in the USA
531 Companies - Rankings updated: April 01, 2026
All featured market research companies are reviewed for proven research capability and authentic client feedback to help businesses find reliable partners. Some listings may be sponsored.
United States ×
Growth Consulting And Marketing Firm
PlatinumBlack has helped highly technical, B2B companies achieve real, material results by uncovering their unique value and then guiding them to their destination. Based in Houston, TX, PlatinumBlack supports clients wherever they operate around the world. [... view PlatinumBlack profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
Empowering Commerce
Brandwoven is reshaping the way brands navigate the ever-changing marketplace landscape. We invest in the growth of dynamic, product-based brands by providing full-service consulting and management solutions. Our adaptive strategies empower brands to excel and drive growth. [... view Brandwoven profile ]- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Demystifying Web Presence | Simple Web Solutions
Bay Laurel Solutions is a woman-owned, LGBTQ+ business helping freelancers and SMEs thrive online with simple, effective web design, branding, and SEO. We create custom solutions that drive growth and reflect your brand. [... view Bay Laurel Solutions profile ]- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Smart Design. Transformative Strategy. Measurable Results.
A Knoxville-based creative agency specializing in branding, marketing, and digital experiences. [... view Asen Marketing profile ]- Location
- Knoxville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Grow Your Business With us.
Hi there! We are Pro Marketing Boost, your go-to experts for getting your website noticed on the internet. We use a set of smart strategies called SEO (Search Engine Optimization) to ensure your website appears at the top when people search online. We tailor our approach to suit your business, bringing the [... view Pro Marketing Boost profile ]- Location
- Los Angeles, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Empowering Brands to Conquer Challenges and Drive Conversions.
The Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct-response tools to forge deeper brand connections and more profitable conversions. [... view The Johnson Group profile ]- Location
- Chattanooga, Tennessee
- Number of Employees
- 100 - 249
We Grow Coaching Businesses
We work with early stage coaching businesses, helping them add those additional lead sources to get from 2 clients, up to 10. We take care of the back end processes while they get to focus on what they enjoy most, coaching! [... view Coaching Accelerator profile ]- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Dedicated to helping B2B Technology organisations grow with Inbound
The B2B Marketing Lab (B2BML) is a HubSpot Diamond Partner and the largest and longest established HubSpot Partner in EMEA. B2BML was the first HubSpot Diamond Accredited Partner in the UK and has had offices in Singapore for the last two years. [... view Huble Digital profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Strategic Marketing For Brands Ready To Grow.
At Kindred Studio, we help women-led e-commerce brands scale with smart, done-for-you marketing that actually works. From content and email to SEO and paid ads, we create strategy that feels aligned with your brand and gets real results. Our goal is to take marketing off your plate so you can focus on growing [... view Kindred Studio profile ]- Location
- Greenville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We promise to change the way you think.
Brandtrust is a unique strategy and research firm that utilizes applied social and behavioral sciences to solve complex business challenges. [... view Brandtrust profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
We Help Brands Understand People & Solve Marketing Challenges.
The Sound is a global consumer exploration, brand strategy and product innovation agency, applying leading-edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. [... view The Sound profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
Building a Better Future Your Business Will Love
We're a small yet versatile team of designers, developers, and marketing experts who are dead-set on launching awesome websites for our clients. Helping companies deliver the big picture since 2007. [... view Littlelines profile ]- Location
- Dayton, Ohio
- Number of Employees
- Under 49
Success Without the Stress
A digital and traditional advertising/PR firm with specialty in crisis communications, built on the core values of integrity and gratitude: providing value to clients’ businesses and sincerely appreciating our opportunity to work for great clients [... view MCMC profile ]- Location
- Amarillo, Texas
- Number of Employees
- Under 49
Growth Meets Innovation Here.
TCG redefines consulting by blending growth with innovation under the leadership of visionary women. Specializing in marketing, market research, startups, branding, leadership, PR, and talent acquisition, they tailor solutions across industries. Their marketing prowess extends to strategy, social media [... view The Consultancy Group profile ]- Location
- Alameda, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Make Yourself Perfectly Clear
Co-Communications is an award-winning marketing and PR firm specializing in strategic, high-impact communications. With offices in New York and Connecticut, they help businesses and non-profits strengthen their brands and align marketing with business goals. [... view CoCommunications profile ]- Location
- White Plains, New York
- Number of Employees
- Under 49
A Fun Talented & Award-winning Group Of Marketing Professionals
As a full-service marketing agency, we specialize in multicultural marketing, content creation, marketing strategy, market research, SEO, and public relations. Every engagement begins with a detailed consultation to uncover opportunities and concludes with a tailored project plan, complete with timelines and [... view MCA Marketing profile ]- Location
- Tacoma, Washington
- Number of Employees
- Under 49
Marketing That Drives Growth
InCon, LLC is a dynamic marketing and media agency committed to helping small and medium-sized businesses navigate the complexities of the marketing world. The agency specializes in branding, creative design, market research, and digital marketing solutions. InCon works closely with clients to ensure their [... view InCon, LLC profile ]- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Strategy + Storytelling + Design For Mission-driven Impact.
GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy [... view GLG Studio profile ]- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Broaden Your Horizon
Tomedes is a leading translation company specializing in translation services, interpretation, and localization solutions for businesses and private clients worldwide. As a one-stop shop for language and translation solutions, we offer a wide range of language solutions in over 120+ languages and 950+ [... view Tomedes profile ]- Location
- Oregon City, Oregon
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
- With custom market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. We work with everyone from enterprise tech stalwarts to up-and-comers in fields such as FinTech, MarTech, Health Tech, and more. Our B2B Market Research Services [... view Cascade Insights profile ]
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
PR - Differently
We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people. [... view The Hodges Partnership profile ]- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
Creating bespoke end-to-end software solutions
We are a top-tier custom software and technology company, and we create bespoke end-to-end software solutions. [... view Stable Kernel profile ]- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $50,000 & Up
Strategic drupal development
Lullabot is a company that specializes in strategy, design, and Drupal development, and is renowned for creating award-winning websites for major publishers. Being one of the pioneers in Drupal agencies, Lullabot has earned a reputation for its authentic approach, Drupal innovation leadership, and a portfolio [... view Lullabot profile ]- Location
- Providence, Rhode Island
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Reinvent Your Brand Journey
At BrandEra, we bring over 40 years of combined experience in advertising, graphic design and public relations to deliver exceptional marketing solutions tailored to your needs. With a passion for surpassing expectations, we dive into the trenches and make a difference in your day-to-day operations. [... view BrandEra profile ]- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Micro-Influencer Marketing Firm
Brands worldwide trust 9R Collective to drive growth and build awareness. We collaborate with you to refine social strategies, delivering cultural relevance and commercial success. [... view 9R Collective profile ]- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
From Idea to Launch MVP & Product Builds That Scale.
Forcoda is a full-cycle digital product agency that helps startups and enterprises turn ideas into working MVPs and scalable apps. They cover everything from user research and design to development and post-launch support. [... view Forcoda profile ]- Location
- Buffalo, New York
- Number of Employees
- Under 49
The #1 Social Media, Branding, and Digital Team
We are a team of young creatives that are focused on causing disruption in the marketing world by telling brand stories the way the consumer sees it. Our job is to understand your unique brand image and create content that portrays that image for your consumers throughout social media. [... view XCLSV Media profile ]- Location
- Clifton, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Now, for tomorrow.
Offering AgTech, Business, and IT Services. Baker Tilly Canada Cooperative is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities. Baker Tilly Canada refers to the association of member firms of Baker Tilly Canada Cooperative [... view Baker Tilly profile ]- Location
- Honolulu, Hawaii
- Number of Employees
- 1000 & Up
Focus on What Matters!
GetNuva connects businesses in the USA with exceptional virtual assistants worldwide. Boost your productivity, drive growth, and embrace diversity with our cost-effective solutions. Lets transform your business together. [... view GetNuva profile ]- Location
- West Hartford, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Empowering Your Accounting Decisions.
Crowe LLP is a global accounting firm offering audit, tax, advisory, and consulting services. With deep industry expertise, we empower businesses to make informed decisions for lasting value. Recognized as a top workplace, we leverage our partnership with Crowe Global to provide comprehensive solutions [... view Crowe profile ]- Location
- Chicago, Illinois
- Number of Employees
- 1000 & Up
It Takes Audacity To Stand Out
audacity is a brand strategy + activation agency that builds powerful brands by sparking emotions because we ensure the human element is central to everything we create. Our integrated brand strategy and activation solutions help our health and science clients become market leaders. [... view Audacity profile ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Reliable Acorn provides internet marketing services from Charlotte, NC.
Your customers are looking for you. Can they find you? [... view Reliable Acorn LLC profile ]- Location
- Fort Mill, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
An Indianapolis-based full-service marketing agency.
Coupled with our leadership and expertise, Burkhart provides hyper-local marketing to some of North America's finest enterprise and franchise brands. [... view Burkhart Marketing Partners profile ]- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We Design Experiences
Henning Product Development is an established design, innovation and contract manufacturing company specializing in helping businesses, universities and start-ups navigate the physical product development environment. With over 35 years experience in developing award-winning and commercially successful [... view Henning Product Development profile ]- Location
- Pasadena, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Excellence. Integrity. Results.
Longbotham Strategic Marketing offers services such as websites, trade shows, social media, videos, email marketing, and more, we can make life easier by supporting your in-house team or providing full-service strategy, creative, and implementation. [... view Longbotham Strategic Marketing profile ]- Location
- Scranton, Pennsylvania
- Number of Employees
- Under 49
Grow Your Web Presence
In what has proven to be the best decision of my life, I took the summer of 2012 off to ride my bike across the country to raise money and awareness for affordable housing. [... view Kegan Quimby profile ]- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Reimagining What Marketing Can Do
PRISM Marketing Communications is a comprehensive creative agency that provides a wide range of strategic services, including advertising, digital marketing, branding and public relations. [... view PRISM Marketing profile ]- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Connect and engage like never before!
Our company provides a full spectrum of healthcare digital marketing tools for your business. Make sure you put your company in the right hands with Digital Healthcare Marketing Solutions. [... view DHMS profile ]- Location
- New Windsor, New York
- Number of Employees
- Under 49
Expert PEO Solutions for Dynamic Business Growth
Aspen HR: Expert PEO Solutions for Dynamic Business Growth. Offering specialized HR services, payroll management, and comprehensive benefits in a white-glove approach, catering to diverse industries including technology and finance. Renowned for personalized client service and a robust national presence. [... view Aspen HR profile ]- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Growth expertise for multi-unit retail and restaurant concepts.
Scotch Game was established to offer restaurant leaders swift access to proven growth expertise, tailored to their needs in an on-demand format. Leveraging extensive experience in driving revenue and middle-of-the-P&L growth, Scotch Game is poised to deliver the impactful results sought by restaurant leaders. [... view Scotch Game profile ]- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Realize Your Full Potential
Cartology is a service agency that helps brands to win on Amazon by launching onto the marketplace or turning around underperforming sales, subpar ad results and poor conversion rates [... view Cartology profile ]- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Marketing Strategy, Content, and Execution for B2B and Technology Companies
We help companies nail their messaging and positioning, put scalable marketing strategies in place, produce high-quality content for even the most niche or technical industries, see campaigns through to measurable success. [... view Spice Marketing profile ]- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Create Unforgettable Brand Experiences
Southport Marketing is a Camarillo-based experiential marketing agency that creates memorable, high-impact brand activations, live events, sponsorships, and consumer experiences that connect audiences with brands nationwide. Their full-service approach blends strategic creativity with seamless execution to [... view Southport Marketing profile ]- Location
- Camarillo, California
- Number of Employees
- Under 49
Connecting and Transforming Brands Worldwide
Full service Marketing Agency with +25 years of experience specializing in Market Research and Public Opinion. [... view Sigma Análisis profile ]- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Make the Complex Simple
shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications. [... view Shark&minnow profile ]- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
IDEAS | PEOPLE | TRUST
BDO is a trusted adviser to clients seeking project management, audit, tax, and business consulting services. As one of the worlds leading audit and accounting organisations, we have clients of all types and sizes from large corporate organisations to private businesses, entrepreneurs and individuals across [... view BDO profile ]- Location
- Honolulu, Hawaii
- Number of Employees
- Under 49
Communicate Everywhere
Webdesigns.net is a full service internet program development company. We stay agile with our On-Demand, team based approach. This enables us to bring together the right resources for our clients needs. The system allows us to work with projects from small business web sites to full enterprise applications. [... view WebDesigns profile ]- Location
- Vienna, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $1,000 - $10,000
Work Less, Earn More
Wellmarkit serves as a dedicated marketing and web design team exclusively tailored for Health & Wellness business owners aspiring to establish a compelling online presence and become the foremost practice in their respective areas. Our focus lies in providing strategic solutions to elevate the visibility and [... view Wellmarkit profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
Message out, results in.
We generate leads using our proven 1-Step and 2-Step lead generation methods, providing a consistent flow of new business every month. We customize each campaign to meet the unique needs and marketing budget of your business. [... view Pursuitz profile ]- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Create Your Brand. Launch Your Product.
We offer full branding, marketing campaigns & product launch services. [... view The Launch Shop profile ]- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Market Research Companies by State
- Alabama
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Missouri
- Nevada
- New Jersey
- New York
- North Carolina
- Ohio
- Oregon
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- Washington DC
- Wisconsin
- Wyoming
Market Research Specializations in the US
Hiring Guide: How to Choose The Best Market Research Agency in the US
How do I choose the best company in the USA for my business?
To choose the best market research company for your business, consider these steps:
- Clarify objective
Identify the business decision the research needs to support. Also, specify your target markets, required sample size, success metrics, timeline, and budget. - Search for experienced firms
Focus on firms with proven expertise in your industry, market, and research methodology by looking at their case studies, list of services, and platforms. - Check its background
Examine the firm’s client reviews, testimonies, awards, recognitions, and certifications to confirm its credibility and reliability. - Request for a proposal
Send a detailed project brief to your top candidates, so they can provide a proposal that matches your requirements and business goals. - Meet the team
Schedule an introductory interview with the market research firm to learn more about its approach, methodology, and team culture. - Make your selection
Select a firm that can execute your project, align with your values, and strategically interpret the market data into insightful recommendations.
Need help finding the right partner? Visit our Marketplace and submit your project requirements. We’ll match you with top firms for free!
What should I prepare before contacting US B2B market research companies for the first time?
Before reaching out to a market research agency, prepare a concise brief that outlines your business objective and how the research will inform decision-making.
Agencies design better studies when the decision context is defined upfront.
Key inputs to prepare include:
- Target audience and buyer roles
- Markets or geographies in scope
- Internal assumptions or hypotheses
- Budget range and timing constraints
- Planned use of findings (strategy, investment, product, marketing)
McKinsey notes that poorly scoped research projects are significantly more likely to exceed budgets or deliver unusable insights.
Preparation helps agencies recommend the right methodology rather than defaulting to standard templates.
What questions should I ask before hiring a firm?
Ask these questions before hiring one of these companies for your project:
Relevant Background
- Can you share case studies similar to our project’s scope and complexity?
- What experience do you have in our industry and target markets?
- What research methodologies, techniques, and platforms do you specialize in?
Services and Processes
- What is your market research process—from strategy and design to data collection and analysis?
- How do you ensure data quality and accuracy?
- What is your approach to data cleaning, organization, and analysis?
- Can you conduct global or multinational research? If so, what’s your approach?
Related to Your Project
- What data type, research methodology, and sample size do you recommend for my project, and why?
- What kind of reporting and deliverables should we expect?
- Who owns the data and research outputs, and will we receive the raw data?
- How do you ensure the process is secure and compliant with relevant industry and regional regulations?
How long does a typical B2B market research project take?
A B2B market research project can take anywhere between 4 weeks and over 6 months, depending on project scope and objectives, methodology, techniques, target audience, and sample size.
Here’s an estimated B2B market research project timeline:
| Phase | Timeline | Task |
| Planning and design | 1-2 weeks |
|
| Preparation and recruitment | 2-4 weeks |
Note: This can overlap with planning and design. |
| Fieldwork | 2-5 weeks |
|
| Data analysis and reporting | 2 weeks |
|
How do I know whether a market research firm delivers real value?
You can tell a market research firm delivers real value if it provides accurate, consistent, and clear findings that effectively support business decision-making.
In fact, the state of Market Research found that 86% of businesses experience a return on investment of more than 4x from market research initiatives.
Moreover, organizations that conduct market research are:
- 15%-16% more likely to enter a new or adjacent market
- 13% more likely to increase customer retention
- 10% more likely to boost sales
- 4% more likely to launch a new product or service
Here are some of the most common key performance indicators for market research projects:
- Brand-focused KPIs
- Brand recall
- Brand perception
- Net promoter score (NPS)
- Customer-focused KPIs
- Customer retention rate
- Customer satisfaction score (CSAT)
- Cost per acquisition
- Product-focused KPIs
- Willingness to pay
- Post-purchase satisfaction
- Market-focused KPIs
- Market demand
- Total addressable market
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding market research companies in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust
About The Author and Expert Reviewer
Bojana Trajcheva is a seasoned content editor and innovation researcher with extensive experience in the tech and marketing industries. Formerly Editor-in-Chief at Studentsko Eho, she developed a strong foundation in content creation and editorial leadership. Bojana further honed her skills in senior innovation research roles and now brings this combined expertise to her work as an editor at DesignRush.
Lana Bečiragić is a seasoned marketing and operations leader with over a decade of experience spanning nonprofit and corporate sectors. Her diverse background includes impactful roles at the Red Cross, Philip Morris, and the Erasmus Student Network. As the Director of Operations at DesignRush, she excels in strengthening agency relationships, spearheading data-driven outreach, and optimizing operational workflows. In her tenure leading the Agency Directory, she achieved 200% of projected growth within six months, setting a new standard for team performance.
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