Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
United States ×
Trusted Healthcare Market Research for 40 Years
ANA Research boasts 40 years of trusted expertise in healthcare market research. Whether it's web surveys, phone interactions, or in-depth interviews, our methods are designed to capture precise, actionable insights tailored to your needs...
Top Services:
- Market Research
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
Helping clients make smart real estate and construction decisions.
NTH is a WBENC-Certified, award-winning WBE with a specialisation in project management and commercial real estate. We assist businesses in the Twin Cities in developing environments and conducting market research that support their operational objectives. From selecting a space to making it their own, we...
Top Services:
- Market Research
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
Empowering your business with invaluable customer insights
A full-service, international research and planning company, Market Response International is headquartered in Minneapolis, USA. We work on a global scale for leading brands in medical, financial, automotive, industrial, government and consumer products...
Top Services:
- Market Research
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
Sales Executive as a Service company offering fractional sales executive services
Mark-Tech International LLC provides services such as market research, strategy analysis, and sales strategies...
Top Services:
- Market Research
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
For your most important strategic marketing decisions, KNOW Market Research & Consulting specialises
For your most important strategic business and marketing choices, KNOW Market Research & Consulting specialises in best-practices marketing research...
Top Services:
- Market Research
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
From Innovation to Launch
Strategic marketing and innovation management consulting are the specialties of Kapamed Consulting. We assist you in matching the market's trends and needs with your innovation strategy. Our team of innovative specialists has a solid experience in science and technology. We have developed a disciplined...
Top Services:
- Market Research
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
Connecting With the Mind and Opening Hearts.
For some of the most well-known businesses in the world, H.I. Thomas Group, a leader in qualitative market research and ethnography, offers insightful consumer data...
Top Services:
- Market Research
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
We Are a Consumer Insights Advisory Firm
In addition to conducting market research studies, we offer a variety of fact-based and insight-driven solutions...
Top Services:
- Market Research
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
We Help Clients Get Smarter - Fast and Cost-Effectively
Cleveland, Ohio-based New Heights Research (NHR) is a small-scale market research and consulting company. The business was established in 2005 to address the unmet and underserved research and consulting needs of businesses operating in a range of industries...
Top Services:
- Market Research
- Location
- Shaker Heights, Ohio
- Number of Employees
- Under 49
Research that matters
A full-service market research company with offices in Portland, Oregon is called rsEdge, inc. (previously Research Edge, Inc.). The Office of Minority, Women, and Emerging Small Business in the state of Oregon has recognised us as a Women's Business Enterprise (WBE)...
Top Services:
- Market Research
- Location
- Portland, Oregon
- Number of Employees
- Under 49
Market Research & Consulting Firm
A proactive strategy is used by AnalystView Market Insights, a market research and consulting organisation, to meet the varied need for precise and accurate market research, custom research, and consulting solutions across geographies and industry verticals. A group of driven, naturally inquisitive, and...
Top Services:
- Market Research
- Location
- Portland, Oregon
- Number of Employees
- 100 - 249
A Widely-Recognized Global Leader In Industry Market Research
Plunkett Research publishes its analysis and research via industry-specific almanacks, market research papers, and online subscription services. Our solutions are comprehensive industry research tools made to help professionals in marketing, research, consulting, law, marketing, and finance access financial...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
Consulting, Research, And Analytics For Oil & Gas, Energy, And Chemicals Industries
A strategic consulting and market research company, ADI Chemical Market Resources (CMR), focuses on chemicals, petrochemicals, feedstocks, and monomers, as well as petrochemical derivatives such commodity polymers, speciality polyolefins, and thermoplastics...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
Real estate strategy and consulting organisation offering full services
Market analysis, real estate development, property management, and brokerage services are all areas of expertise for the accomplished team of specialists at New Regional Planning, Inc. ("NRP")...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
Bolder Ventures
We are a boutique consulting firm that offers services in market research, strategy planning, product creation, and market entry to early-stage and established small to medium-sized enterprises...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
Marketing Begins With A Business Objective
25|25 Marketing offers close-knit, long-term advising with a specialisation in B2B commercialization techniques. Although the oil and gas sector holds a special place in our hearts, we also like collaborating with new businesses...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
We Ask The Worlds Most Interesting Questions
A full-service market research company. Our expertise is in gathering the vital, practical information your organization requires while eliminating the filler you don't. It is information that is directed upward...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
Always Giving The Best Out Of Us, For The Best Out There
Consumer market research, including quantitative and qualitative, industrial and business-to-business market research, social market research, media research, retail research, and consumer panels are some of Ematrix Solutions' speciality areas. Ematrix Solutions is a full-service company that offers...
Top Services:
- Market Research
- Location
- Houston, Texas
- Number of Employees
- 100 - 249
Mapping Healthcare, Globally.
APLUSA: A front-runner in healthcare market research. From the US to the UK and France, we decode brand performance and map out the healthcare landscape. Our tools are advanced analytics, innovative studies, and an eye for actionable insights...
Top Services:
- Market Research
- Location
- Newark, New Jersey
- Number of Employees
- 100 - 249
Transformative Market Research in Life Sciences & Healthcare
MD Analytics stands at the forefront of global life sciences and healthcare market research. Through our visually compelling, story-driven reports, we channel data into decisive boardroom strategies...
Top Services:
- Market Research
- Location
- Marysville, Washington
- Number of Employees
- Under 49
Research With Reason, Insights With Integrity
Reason Research is a healthcare market research company located in Philadelphia. With 16 years of experience, we utilize innovative methods and foster collaboration to serve the pharmaceutical, biotech, and medical device sectors. Our insights are rooted in logic and facts and aim to establish lasting client...
Top Services:
- Market Research
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
Accessing Reality: Real-World Insights, Real Business Impact.
Healthcare Research Worldwide (HRW) is a leading global healthcare market research firm committed to 'Accessing Reality'. Spanning from pharma to baby care, we offer insights that echo real-world nuances, guiding your pivotal business decisions...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
Masters of Automotive Market Research
B2B International reigns as the pinnacle of B2B Automotive Market Research, offering profound insights into business-to-business marketplaces. With bespoke research solutions tailored to global industry leaders, our partnership with the Merkle B2B group amplifies our ability to sculpt the ultimate B2B...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 100 - 249
Redefining Research, Driving Global Success
Research America, Inc. stands as a vanguard in Automotive Marketing Research, committed to redefining industry norms for over 35 years. As a unique "boutique of boutiques", we offer comprehensive research services, both domestic and international, ensuring you always make data-driven, astute decisions...
Top Services:
- Market Research
- Location
- Newtown Square, Pennsylvania
- Number of Employees
- 250 - 499
Fueling Decisions with Every Turn.
Transitioning from IMR Inc. to Automotiveresearch.com, we've carried forward a legacy of unparalleled automotive market expertise since 1975. Marrying our deep-rooted knowledge with modern insights, we translate complex data into a clear direction, ensuring you're always a step ahead in your journey...
Top Services:
- Market Research
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
Insights in Drive, Excellence in Every Mile.
VMR stands at the crossroads of research precision and industry innovation. With a decade-long legacy in automotive market research, our team crafts insights that resonate with today's market dynamics. Trusted by over 5,000 clients, including global powerhouses, our research informs and transforms strategies...
Top Services:
- Market Research
- Location
- Lewes, Delaware
- Number of Employees
- 250 - 499
Research That Opens Gateways
Fact.MR is a rapidly growing market research firm, committed to providing the most extensive suite of syndicated and customized market research intelligence. Boasting a team of 600+ domain experts, Fact.MR covers over 30,000+ niche markets, offering a wealth of information with more than 100 million data...
Top Services:
- Market Research
- Location
- Rockville, Maryland
- Number of Employees
- 250 - 499
Studies That Make a Difference.
Dedicated to facilitating paid studies, Field Voices specializes in recruiting fresh participants for a diverse range of research endeavors, including online group discussions and in-depth interviews in the USA and overseas. The participants recruited by the company play a crucial role in assisting clients in...
Top Services:
- Market Research
- Location
- Evanston, Illinois
- Number of Employees
- Under 49
Distinct Perspectives for Success.
InvesTech provides unhedged advice and a distinctive perspective that sets it apart in the industry. The newsletter goes beyond predicting market trends by delving into the reasons behind them. Emphasizing investment strategy and portfolio allocation, InvesTech includes specific recommendations for...
Top Services:
- Market Research
- Location
- Whitefish, Montana
- Number of Employees
- Under 49
Your Trusted Online Job Search Community
Ivy Exec is an exclusive online community catering to executive jobs, career guidance, and paid market research studies for business leaders and subject matter experts. Boasting a diverse membership of over 500,000 c-suite professionals and 800,000 women in business, it is a thriving platform...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 100 - 249
Your Healthcare Think-Tank.
Pinnacle Research Group's clients can count on its world-class expertise within the healthcare industry. The multi-disciplinary team collectively possesses decades of experience in pharmaceutical and healthcare research. The agency has a distinguished record of conducting studies for nearly every major...
Top Services:
- Market Research
- Location
- Perryville, Missouri
- Number of Employees
- Under 49
Unlocking Valuable Insight.
Qessential Medical Market Research is dedicated to finding answers to the questions that affect your pharmaceutical, medical technology, or life science business. It employs an advanced and agile approach, which sets it apart from the competition...
Top Services:
- Market Research
- Location
- Dover, New Hampshire
- Number of Employees
- Under 49
A+ Research You Can Rely On.
Revelations Research Solutions is the Midwest's top destination for research professionals, specializing in on-site and web-based focus group interviewing and research design. We excel in mining opinions that shape consumer choices, influence voters, and guide business decisions...
Top Services:
- Market Research
- Location
- West Des Moines, Iowa
- Number of Employees
- Under 49
Live Insights helping you make the right decisions.
At Agilis, we are not just passive observers of market trends; we are proactive agents of change. By decoding signals of transformation and swiftly adapting to evolving landscapes, we help our clients stay ahead of the curve and seize new opportunities...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- Under 49
Market research company with data-driven solutions.
Provoke Insights is a full service international market research firm that specializes in branding, advertising, and content marketing (PR) initiatives...
Top Services:
- Market Research
- Location
- Ridgewood, New Jersey
- Number of Employees
- Under 49
Data-Driven Enterprising Market Research And Business Consulting Company
Strategically located in San Antonio, Texas, our expert team of researchers works with a range of clients all over the USA, from emerging businesses to the Fortune 100...
Top Services:
- Market Research
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
Clarity Pharma Research® is a specialty pharmaceutical market research supplier focused on patient chart audit / treating physician studies...
Top Services:
- Market Research
- Location
- Spartanburg, South Carolina
- Number of Employees
- Under 49
Invisibly, founded by Jim McKelvey and backed by Peter Thiel's Founders Fund.
By leveraging our proprietary data and technology to optimize the entire marketing funnel across search, social, and programmatic channels, we utilize smarter tools to achieve superior results...
Top Services:
- Market Research
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Asia Market Experts For Medical Companies
Pacific bridge medical has successfully helped over 750 healthcare companies in Asia over the last 37 years. We assist drug, medical device, biotech, IVD, and other healthcare companies with both regulatory and business development exclusively in Asia...
Top Services:
- Market Research
- Location
- Bethesda, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $375/hr
- Minimal Budget
- $1,000 - $10,000
Connect Innovate Succeed.
Nexus Expert Research delivers high-quality market intelligence and strategic insights across healthcare, education, and technology to help businesses innovate and grow...
Top Services:
- Market Research
- Location
- Silver Spring, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
Comprehensive Research Solutions
ProbePartners is a leading market research firm specializing in online and offline data collection. With a global presence in over 37 countries, we provide reliable insights through quantitative and qualitative methodologies, including CATI, CAPI, and online surveys. We are ISO 20252 certified and listed...
Top Services:
- Market Research
- Location
- Saint Clair, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
The Premier Global Market Research Company
WinterGreen Research is a leading independent market research firm committed to delivering accurate insights, strategic analysis, and reliable forecasting across global industries. Our team combines deep domain expertise with data-driven methodologies to help organizations anticipate trends, assess...
Top Services:
- Market Research
- Location
- Lexington, Massachusetts
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
Leading A Progress Unified By Data
Datamam collaborates with forward-thinking executives, CEOs, CTOs, CIOs, and Heads of Data to transform raw, fragmented data into AI-ready intelligence. We focus on critical business outcomes: accelerating time-to-insight, reducing operational costs, and unlocking new market opportunities...
Top Services:
- Market Research
- Location
- Laguna Beach, California
- Number of Employees
- 250 - 499
- Minimal Budget
- $25,000 - $50,000
In Data We Trust
Gitnux is a market research platform that delivers data-driven insights, statistics, and industry analysis across global markets. The service helps businesses, analysts, and decision-makers access structured research to support informed strategic planning...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
In Data We Trust
Independent market research platform delivering rigorously verified industry reports and custom research solutions trusted by professionals worldwide...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
In Data We Trust
Research-backed market intelligence platform trusted by Microsoft, Forbes & BBC, delivering expert industry reports and custom research worldwide...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Designing Products That Perform
DesignStein Studios is an Orange County, California based industrial design and product development firm. Founded in 2013 by Jesse Clemmer, the studio supports inventors, startups, and Fortune 500 companies by transforming concepts into manufacturing ready products through research-led, user centered design...
Top Services:
- Product Design
- Creative Services
- Market Research
- Location
- Costa Mesa, California
- Number of Employees
- Under 49
- Portfolios Count
- 9 Projects Listed
Great Products Deserve Greater GTM
Titaja is a go-to-market (GTM) consultancy that helps startups and growth-stage companies turn product value into revenue through integrated positioning, messaging, launch execution, and product marketing systems. Rather than operating as a traditional marketing agency, Titaja builds and embeds GTM frameworks...
Top Services:
- Market Research
- Social Media Marketing
- Content Marketing
- Email Marketing
- Direct Marketing
- Show more
- Location
- Allentown, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Strategic Branding Solutions for Nonprofits
At Tronvig Group, we believe that a powerful brand goes beyond visuals it's about aligning your organization's strategy with impactful design. As a top branding agency for nonprofits, we focus on both internal and external stakeholders, ensuring that your brand resonates authentically...
Top Services:
- Digital Marketing
- Print Design
- Branding
- Graphic Design
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
We Put Culture, Connection, and Community at the Core of Content-Driven, Omni-Channel Brand Campaign
The Axis Agency is a minority-owned, full-service multicultural marketing firm based in West Hollywood, California. The agency specializes in engaging the evolving "new American consumer" through culturally centered, omni-channel brand campaigns. With data-driven insights and community amplification, Axis...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Branding
- Market Research
- Show more
- Location
- Burbank, California
- Number of Employees
- 50 - 99
- Portfolios Count
- 4 Projects Listed
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Market Research Companies by State
Market Research Specializations in the US
Popular Services
Hiring Guide: How to Choose The Best Market Research Agency in the US
How do I choose the best company in the USA for my business?
To choose the best market research company for your business, consider these steps:
- Clarify objective
Identify the business decision the research needs to support. Also, specify your target markets, required sample size, success metrics, timeline, and budget. - Search for experienced firms
Focus on firms with proven expertise in your industry, market, and research methodology by looking at their case studies, list of services, and platforms. - Check its background
Examine the firm’s client reviews, testimonies, awards, recognitions, and certifications to confirm its credibility and reliability. - Request for a proposal
Send a detailed project brief to your top candidates, so they can provide a proposal that matches your requirements and business goals. - Meet the team
Schedule an introductory interview with the market research firm to learn more about its approach, methodology, and team culture. - Make your selection
Select a firm that can execute your project, align with your values, and strategically interpret the market data into insightful recommendations.
Need help finding the right partner? Visit our Marketplace and submit your project requirements. We’ll match you with top firms for free!
What should I prepare before contacting US B2B market research companies for the first time?
Before reaching out to a market research agency, prepare a concise brief that outlines your business objective and how the research will inform decision-making.
Agencies design better studies when the decision context is defined upfront.
Key inputs to prepare include:
- Target audience and buyer roles
- Markets or geographies in scope
- Internal assumptions or hypotheses
- Budget range and timing constraints
- Planned use of findings (strategy, investment, product, marketing)
McKinsey notes that poorly scoped research projects are significantly more likely to exceed budgets or deliver unusable insights.
Preparation helps agencies recommend the right methodology rather than defaulting to standard templates.
What questions should I ask before hiring a firm?
Ask these questions before hiring one of these companies for your project:
Relevant Background
- Can you share case studies similar to our project’s scope and complexity?
- What experience do you have in our industry and target markets?
- What research methodologies, techniques, and platforms do you specialize in?
Services and Processes
- What is your market research process—from strategy and design to data collection and analysis?
- How do you ensure data quality and accuracy?
- What is your approach to data cleaning, organization, and analysis?
- Can you conduct global or multinational research? If so, what’s your approach?
Related to Your Project
- What data type, research methodology, and sample size do you recommend for my project, and why?
- What kind of reporting and deliverables should we expect?
- Who owns the data and research outputs, and will we receive the raw data?
- How do you ensure the process is secure and compliant with relevant industry and regional regulations?
How long does a typical B2B market research project take?
A B2B market research project can take anywhere between 4 weeks and over 6 months, depending on project scope and objectives, methodology, techniques, target audience, and sample size.
Here’s an estimated B2B market research project timeline:
| Phase | Timeline | Task |
| Planning and design | 1-2 weeks |
|
| Preparation and recruitment | 2-4 weeks |
Note: This can overlap with planning and design. |
| Fieldwork | 2-5 weeks |
|
| Data analysis and reporting | 2 weeks |
|
How do I know whether a market research firm delivers real value?
You can tell a market research firm delivers real value if it provides accurate, consistent, and clear findings that effectively support business decision-making.
In fact, the state of Market Research found that 86% of businesses experience a return on investment of more than 4x from market research initiatives.
Moreover, organizations that conduct market research are:
- 15%-16% more likely to enter a new or adjacent market
- 13% more likely to increase customer retention
- 10% more likely to boost sales
- 4% more likely to launch a new product or service
Here are some of the most common key performance indicators for market research projects:
- Brand-focused KPIs
- Brand recall
- Brand perception
- Net promoter score (NPS)
- Customer-focused KPIs
- Customer retention rate
- Customer satisfaction score (CSAT)
- Cost per acquisition
- Product-focused KPIs
- Willingness to pay
- Post-purchase satisfaction
- Market-focused KPIs
- Market demand
- Total addressable market
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding market research companies in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust
About The Author and Expert Reviewer
Bojana Trajcheva is a seasoned content editor and innovation researcher with extensive experience in the tech and marketing industries. Formerly Editor-in-Chief at Studentsko Eho, she developed a strong foundation in content creation and editorial leadership. Bojana further honed her skills in senior innovation research roles and now brings this combined expertise to her work as an editor at DesignRush.
Lana Bečiragić is a seasoned marketing and operations leader with over a decade of experience spanning nonprofit and corporate sectors. Her diverse background includes impactful roles at the Red Cross, Philip Morris, and the Erasmus Student Network. As the Director of Operations at DesignRush, she excels in strengthening agency relationships, spearheading data-driven outreach, and optimizing operational workflows. In her tenure leading the Agency Directory, she achieved 200% of projected growth within six months, setting a new standard for team performance.