Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
United States ×
Thinkpiece is a pioneering qualitative market research firm that transcends traditional methodologies. Comprising professionals from diverse backgrounds such as software engineering, healthcare, finance, and advertising, Thinkpiece delivers profound insights that shape robust business strategies. Its unique...
Top Services:
- Market Research
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Connect33 is a market research and consulting firm facilitating international expansion and outsourcing software services to Latin America. With over 25 years of combined experience in the region, including collaborations with leading firms like Tekton Labs and Terminal.io, Connect33 offers expert guidance...
Top Services:
- Market Research
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Feedback is a leading market research firm specializing in contextual voice-of-the-consumer research through digital channels. With a focus on revealing how audiences communicate, make decisions, and compare services, Feedback employs robust technologies and customized data visualization. Its efficient...
Top Services:
- Market Research
- Location
- Midlothian, Virginia
- Number of Employees
- Under 49
With over 15 years of experience working with some of the world's leading brands, C.R.Optimum understands the importance of sustained revenue growth for any successful company. This insight has led to the development of our Sales and Marketing Success Path, a proven framework designed to guide companies...
Top Services:
- Market Research
- Location
- Clifton Park, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
The DRG is a full-service marketing research consulting firm dedicated to transforming customer stories into actionable insights. These insights enable clients to develop superior products, services, and more meaningful brand relationships...
Top Services:
- Market Research
- Location
- Brookfield, Wisconsin
- Number of Employees
- 100 - 249
As a global leader in market intelligence and data analytics, Reports and Insights BR delivers actionable insights that drive business growth. With a deep-rooted focus on primary research and a strong presence in critical sectors such as healthcare, healthcare IT, ICT, chemicals, industrial automation, food...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
As a leading global market intelligence firm, BIS Research specializes in uncovering the disruptive potential of emerging technologies. We empower businesses to thrive in the digital age by providing in-depth analysis and actionable insights...
Top Services:
- Market Research
- Location
- Fremont, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Clarity Pharma Research® is a specialty pharmaceutical market research supplier focused on patient chart audit / treating physician studies...
Top Services:
- Market Research
- Location
- Spartanburg, South Carolina
- Number of Employees
- Under 49
The Loyalty Consultants empower brands to excel by fostering a proactive, opportunity-driven approach to market success. Through comprehensive market research and brand strategy solutions, the agency equips businesses with insights and tools to outperform competitors. Its expertise spans custom research...
Top Services:
- Market Research
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
By leveraging our proprietary data and technology to optimize the entire marketing funnel across search, social, and programmatic channels, we utilize smarter tools to achieve superior results...
Top Services:
- Market Research
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, they apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations...
Top Services:
- Market Research
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Pacific bridge medical has successfully helped over 750 healthcare companies in Asia over the last 37 years. We assist drug, medical device, biotech, IVD, and other healthcare companies with both regulatory and business development exclusively in Asia...
Top Services:
- Market Research
- Location
- Bethesda, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $375/hr
- Minimal Budget
- $1,000 - $10,000
Nexus Expert Research delivers high-quality market intelligence and strategic insights across healthcare, education, and technology to help businesses innovate and grow...
Top Services:
- Market Research
- Location
- Silver Spring, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
ProbePartners is a leading market research firm specializing in online and offline data collection. With a global presence in over 37 countries, we provide reliable insights through quantitative and qualitative methodologies, including CATI, CAPI, and online surveys. We are ISO 20252 certified and listed...
Top Services:
- Market Research
- Location
- Saint Clair, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
WinterGreen Research is a leading independent market research firm committed to delivering accurate insights, strategic analysis, and reliable forecasting across global industries. Our team combines deep domain expertise with data-driven methodologies to help organizations anticipate trends, assess...
Top Services:
- Market Research
- Location
- Lexington, Massachusetts
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1000/hr
- Minimal Budget
- Under $1,000
Datamam collaborates with forward-thinking executives, CEOs, CTOs, CIOs, and Heads of Data to transform raw, fragmented data into AI-ready intelligence. We focus on critical business outcomes: accelerating time-to-insight, reducing operational costs, and unlocking new market opportunities...
Top Services:
- Market Research
- Location
- Laguna Beach, California
- Number of Employees
- 250 - 499
- Minimal Budget
- $25,000 - $50,000
Gitnux is a market research platform that delivers data-driven insights, statistics, and industry analysis across global markets. The service helps businesses, analysts, and decision-makers access structured research to support informed strategic planning...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Independent market research platform delivering rigorously verified industry reports and custom research solutions trusted by professionals worldwide...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Research-backed market intelligence platform trusted by Microsoft, Forbes & BBC, delivering expert industry reports and custom research worldwide...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
RefractOne combines AI, advanced technology, and expert validation to decode complex market signals. We help B2B teams in sales, marketing, and strategy make faster, smarter decisions. Our platform covers sales intelligence, competitive analysis, customer research, and go-to-market strategy built for...
Top Services:
- Market Research
- Location
- Los Angeles, California
- Number of Employees
- 100 - 249
DesignStein Studios is an Orange County, California based industrial design and product development firm. Founded in 2013 by Jesse Clemmer, the studio supports inventors, startups, and Fortune 500 companies by transforming concepts into manufacturing ready products through research-led, user centered design...
Top Services:
- Product Design
- Creative Services
- Market Research
- Location
- Costa Mesa, California
- Number of Employees
- Under 49
- Portfolios Count
- 9 Projects Listed
Titaja is a go-to-market (GTM) consultancy that helps startups and growth-stage companies turn product value into revenue through integrated positioning, messaging, launch execution, and product marketing systems. Rather than operating as a traditional marketing agency, Titaja builds and embeds GTM frameworks...
Top Services:
- Market Research
- Social Media Marketing
- Content Marketing
- Email Marketing
- Direct Marketing
- Show more
- Location
- Allentown, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
At Tronvig Group, we believe that a powerful brand goes beyond visuals it's about aligning your organization's strategy with impactful design. As a top branding agency for nonprofits, we focus on both internal and external stakeholders, ensuring that your brand resonates authentically...
Top Services:
- Digital Marketing
- Print Design
- Branding
- Graphic Design
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
An independent, full-service advertising and marketing agency in Minneapolis, specializing in behavior change through strategy, creative, media and analytics. We help organizations understand what motivates people and turn those insights into ideas that inspire action and create meaningful change...
Top Services:
- Advertising
- Content Marketing
- Social Media Marketing
- Digital Marketing
- Branding
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
The Axis Agency is a minority-owned, full-service multicultural marketing firm based in West Hollywood, California. The agency specializes in engaging the evolving "new American consumer" through culturally centered, omni-channel brand campaigns. With data-driven insights and community amplification, Axis...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Branding
- Market Research
- Show more
- Location
- Burbank, California
- Number of Employees
- 50 - 99
- Portfolios Count
- 4 Projects Listed
Stackpole is a privately owned integrated marketing and branding agency serving a wide variety of businesses for the past 25 years. We combine strategic discipline, creative talent across all media, and actionable integrated initiatives to build leading brands that drive growth for our customers...
Top Services:
- Branding
- Digital Marketing
- Video Production
- Media Buying
- SEO
- Show more
- Location
- Newburyport, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 12 Projects Listed
Northbound is a studio of experts across brand strategy and brand expression that turn complex, feature-heavy products into brands people remember...
Top Services:
- Branding
- Creative Services
- Design Services
- Logo Design
- Market Research
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 7 Projects Listed
Parrish Website Design builds custom, search-optimized websites for small businesses in Tampa Bay and beyond. One person handles your research, design, code, and launch. Fixed pricing starts at $1,500 for up to 10 pages, and you own the finished site, with no monthly contract...
Top Services:
- Web Design
- Web Development
- Market Research
- Software Development
- SEO
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Prime Seller Strategies is a full service Amazon agency has helped brands increase sales by 32 % in 120 days, decrease ACOS by 26 % in 90 days, and gain an 18-point rise in detail-page conversion rates...
Top Services:
- PPC
- CRO
- SEO
- Digital Marketing
- Advertising
- Show more
- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $79/hr
- Minimal Budget
- $1,000 - $10,000
Brand Name Quest is a prominent brand naming company or naming agency offering comprehensive services. The CEO and founder, John Hoeppner, is globally recognized for his expertise in brand naming and leadership in the science of verbal branding...
Top Services:
- Branding
- Market Research
- Location
- Cave Creek, Arizona
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
SunTec Data is a global leader in AI-enabled data, BPO, and KPO solutions, backed by over 25 years of experience and 1,500+ data professionals across 50+ countries. Combining advanced AI tools with human-in-the-loop oversight, we deliver ISO-certified, HIPAA-compliant data management...
Top Services:
- Market Research
- BPO
- Big Data Analytics
- eCommerce
- AI Development
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
JAXONLABS is a brand strategy and innovation firm that helps growing companies clarify their direction, strengthen their positioning, and implement practical solutions that support long-term growth.We work with founders, executives, and leadership teams to sharpen strategy, & strengthen brand...
Top Services:
- Branding
- Business Consulting
- Market Research
- Digital Strategy
- Digital Services
- Show more
- Location
- Queen Creek, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Over the past 10 years, we’ve found that digital advertising has been the single most powerful strategy a dentist has to drive new patients. We’re based in the Pacific Northwest and have more than 25 team members working for our clients to win the hearts of new patients on a daily basis...
Top Services:
- Digital Marketing
- Branding
- Business Consulting
- Web Design
- SEO
- Show more
- Location
- Spokane, Washington
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
First Insights is a boutique market research firm specializing in UX research, usability testing, focus groups, ethnographic studies & innovation workshops. Our clients range from Fortune 500 leaders to successful startups in the auto, pharma, healthcare, travel, technology, CPG & eCommerce sectors...
Top Services:
- Market Research
- UI/UX Design
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Midas Consulting drives growth with collaborative methodologies that align teams, anticipate competitors, and boost market share sustainably. From market entry, go-to-market and wargames to distributor search and benchmarking, Midas Consulting provides strategic services to help you win.With expertise in...
Top Services:
- Market Research
- Business Consulting
- Location
- Reading, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Brand and Go-to-Market Consultancy for MedTech, Startups, and Entrepreneurs...
Top Services:
- Branding
- Graphic Design
- Logo Design
- Web Design
- Digital Marketing
- Show more
- Location
- Newport Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Commerce Ink was built from inside the Amazon ecosystem. After managing large portfolios, we saw brands struggle with fragmented strategy, content, and operations. We created a full-service model where everything works together under one roof. As operators, we focus on helping brands turn Amazon from a...
Top Services:
- Graphic Design
- Branding
- Digital Strategy
- UI/UX Design
- eCommerce Development
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are Bear Icebox Communications, a full-service agency dedicated to helping you build, protect, and elevate your brand through strategic PR, branding, content, and digital expertise...
Top Services:
- Digital Strategy
- Social Media Marketing
- Public Relations
- Reputation Management
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Branded Mayhem Collective (BMC) runs two practices from Richardson, Texas. 8gnc (8gnc.io) is the brand and digital agency: strategy, identity, websites, content, and growth. br8n (br8n.io) is the AI delivery practice: we install AI into how your operation already runs and leave you owning it...
Top Services:
- Branding
- Web Design
- SEO
- Creative Services
- AI Development
- Show more
- Location
- Richardson, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
We're a team of multidisciplinary experts focused on strategy, branding, and data-driven performance marketing. Our frameworks build strong foundations early on, empowering our clients to be vulnerable, add value, and maintain meaningful relationships with the people whose lives they seek to impact...
Top Services:
- Branding
- Digital Marketing
- Product Design
- Market Research
- Mobile App Development
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Orangefiery is a dynamic branding and PR agency delivering top-tier strategic communications and consulting services. Focused on intellectual rigor and actionable insights, the agency blends strategy and creativity to drive meaningful change for its clients. Valuing both idea generation and meticulous project...
Top Services:
- Public Relations
- Business Consulting
- Reputation Management
- Branding
- WordPress Website Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Millennium Agency is a renowned branding and strategic marketing agency with a 25-year history of excellence, operating in Boston and Manchester, New Hampshire. Through its systematic approach and expertise in branding, messaging, and digital marketing, Millennium Agency helps businesses elevate their brand...
Top Services:
- Branding
- Market Research
- Creative Services
- Digital Marketing
- Show more
- Location
- Manchester, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
We are Writers of the West, a reputable book ghostwriting, book marketing, book editing and book publishing agency with over two decades of experience and a strong track record. Our mission is to provide accessible and impactful creative agency and book-writing services...
Top Services:
- Content Marketing
- Media Buying
- Translation Services
- Transcription Services
- Market Research
- Show more
- Location
- Houston, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
ZECOMMS is a global tech PR and strategic communications agency helping startups, scale-ups, and venture-backed companies gain international media visibility. Specializing in media relations, startup PR, and thought leadership, the agency secures coverage in leading business and technology publications...
Top Services:
- Public Relations
- Media Buying
- Market Research
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
With a team of seasoned professionals, Clarity possesses extensive expertise in law firm branding, communications, and organizational change programs. We craft customized solutions based on thorough insights and strategic foundations...
Top Services:
- Branding
- Market Research
- Advertising
- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Fred Lundin CPA LLC is a Chicago-based CPA accounting and technology consulting firm specializing in serving e-commerce, solopreneurs, and small business owners. With a dedicated focus on these sectors, we provide tailored financial and technological solutions to help our clients thrive in their respective...
Top Services:
- Business Consulting
- Market Research
- Accounting
- BPO
- CRM Consulting
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Easy Services Club LLC is a Sheridan, Wyoming SEO and web development agency specializing in technical SEO, local SEO, content strategy, and authority link building. We help businesses strengthen online visibility, improve rankings, and generate consistent organic leads...
Top Services:
- Digital Services
- Digital Strategy
- Logo Design
- Branding
- Digital Marketing
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
BlazeByte Solutions is a Performance Marketing agency that turns ad spend into more leads and sales. We build the Conversion system first: GA4, GTM, Meta Conversions API, Enhanced Conversions and Consent Mode V2.Then we run and optimize Google, Meta and LinkedIn Ads on that verified data, and improve...
Top Services:
- CRO
- PPC
- Digital Marketing
- eCommerce
- Advertising
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Digital Rebel Marketing isn't a traditional marketing agency. We were built for businesses that have outgrown disconnected tactics and need a growth system that actually supports revenue...
Top Services:
- Digital Marketing
- CRM Consulting
- Web Development
- SEO
- Content Marketing
- Show more
- Location
- Nocona, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Barkley, an AdTech company and a nominee for the 2022 AdWeek Agency of the Year, is a full-service, independent creative idea business that aids in the development of entire brands and their greatest potential. With the firm conviction that all brands, including ours, can be a force for good in the world, we...
Top Services:
- Branding
- Digital Marketing
- Advertising
- Social Media Marketing
- Public Relations
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $152/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 3 Projects Listed
Market Research Companies by City
Market Research Companies by State
Market Research Specializations in the US
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Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust