Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
United States ×
Largest Global Asian-American Executive Search & HR Consulting Firm in the World
HRCap, Inc. was founded in 2000 with the vision to connect talented candidates to successful organizations to unlock potentials and create greater value. We operate globally with focus in North America, Europe and APAC areas. With our rich history, seasoned capacities, and press-worthy accomplishments, we are...
Top Services:
- Business Consulting
- HR Outsourcing
- Market Research
- Location
- Ridgefield Park, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
We help established businesses find the best path to growth.
FuseDemand helps B2B marketing and sales teams audit, optimize, and scale their demand generation engines. By finding and fixing revenue leaks first, we turn demand into a more efficient growth engine...
Top Services:
- Digital Marketing
- CRO
- Business Consulting
- Email Marketing
- PPC
- Show more
- Location
- St. Petersburg, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 1 Project Listed
Advertising and PR solutions you can bank on
SCG has been providing comprehensive advertising and public relations solutions since 1958. Over the years, we have collaborated with an extensive array of businesses, representing diverse industries and sizes...
Top Services:
- Social Media Marketing
- Logo Design
- Advertising
- Content Marketing
- PPC
- Show more
- Location
- Parsippany-Troy Hills, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Profit Redefined
Council Fire is a global management consultancy that helps purpose-driven organizations thrive by creating lasting economic, social and environmental value. We listen to, collaborate with, and empower our clients to develop and implement customized strategies informed by insightful data-driven analysis...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Advertising
- Public Relations
- Show more
- Location
- Annapolis, Maryland
- Number of Employees
- Under 49
Driving Growth for the Worlds Leading Brands.
Mindgruve is a San Diego headquartered, full-service digital marketing, commerce, and data-technology agency founded in 2001. With more than 400 strategists, creatives, media planners, data scientists, and engineers across multiple U.S., Latin America, and European offices, the agency delivers integrated...
Top Services:
- Media Buying
- Digital Marketing
- Branding
- Market Research
- eCommerce Development
- Show more
- Location
- San Diego, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
Theres Nothing More Powerful Than a United Group of Souls Ignited in a Common Cause.
Matter Consulting is the home of Steven Morris’ brand, culture, and business advisory work. Steven has been a trusted advisor to more than 3,000 business leaders at more than 250 global, national, and regional brands since 1994...
Top Services:
- Branding
- Reputation Management
- Business Consulting
- Market Research
- Digital Strategy
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Collaborating for Lasting Impact in Business Consulting
Join us at Deloitte, where we believe that our collective influence is the cornerstone of our value. With a rich legacy spanning over 175 years and a global network encompassing 150 countries, we empower remarkable achievements, solve complex problems, and drive meaningful progress for clients, professionals...
Top Services:
- Business Consulting
- Accounting
- HR Outsourcing
- Big Data Analytics
- CRM Consulting
- Show more
- Location
- New York City, New York
- Number of Employees
- 1000 & Up
- Portfolios Count
- 6 Projects Listed
Building Smarter Tomorrows With AI Today
Vision Tact is a leading AI and Data Science company that empowers organizations to harness the power of Artificial Intelligence, Automation, and Data Intelligence. We help businesses innovate faster, optimize operations, and make smarter decisions through next-generation technology solutions...
Top Services:
- AI Development
- Software Development
- IT Services
- Business Consulting
- Mobile App Development
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Do more with less.
Our brand audit services are designed to assist mid-sized and enterprise-level brands in achieving a range of strategic goals. By leveraging our expertise, we enable our clients to significantly reduce their marketing expenses, optimize their organizational efficiency, and successfully venture into new...
Top Services:
- Business Consulting
- Market Research
- Digital Marketing
- UI/UX Design
- Web Development
- Show more
- Location
- Murrells Inlet, South Carolina
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Brand Identity Design & Creative Solutions
Gusto Design Co. is the independent creative studio of Ryan Cuthriell, a multidisciplinary designer, art director, and illustrator. Gusto crafts brand identity, packaging, graphic design, illustration, and web solutions that help businesses stand out for the right reasons. Strategic enough to solve...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Package Design
- Print Design
- Show more
- Location
- Durham, North Carolina
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Ideas Transform
Planit is an award-winning independent marketing and advertising agency specializing in creative solutions that elevate brand value and build strong customer relationships. Since 1995, they have been transforming brands with innovative strategies and measurable results...
Top Services:
- Market Research
- Digital Services
- Video Production
- Public Relations
- Web Design
- Show more
- Location
- Baltimore, Maryland
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Full-Service Marketing & Advertising Agency
Versa Creative is an award-winning marketing and advertising agency that’s dedicated to delivering powerful narratives and exceptional results...
Top Services:
- Video Production
- Creative Services
- Logo Design
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Custom Printed Boxes & Packaging Solutions In USA
We Print Boxes is a custom packaging and printing company dedicated to helping brands create powerful product presentations through high-quality packaging solutions. We specialize in custom printed boxes, retail packaging, CBD packaging, and luxury box designs tailored to business needs...
Top Services:
- Package Design
- Print Design
- Product Design
- Logo Design
- Branding
- Show more
- Location
- Shelburne, Vermont
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We Provide Email Append Service.
Appending missing data information on your consumer file by name, email append, phone number or with the help of mailing address...
Top Services:
- Digital Marketing
- Market Research
- Email Marketing
- Location
- Fontana, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Consumer-first marketing that builds brand equity, loyalty, and sales for brands like yours.
We help brands develop omnichannel marketing campaigns that deliver double digit sales lift, plain & simple. We focus on creating brand consistency at every touchpoint in the consumer journey to lower customer acquisition cost and jumpstart growth...
Top Services:
- Digital Marketing
- Email Marketing
- PPC
- Content Marketing
- SEO
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Build smarter systems. Get found online. Scale operations with confidence
MTI Tech helps businesses improve their digital presence and daily operations through web development, SEO, answer engine optimization, CRM automation, digital marketing, IT consulting, and back-office support...
Top Services:
- Web Development
- Software Development
- Mobile App Development
- Graphic Design
- AEO
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Building trust in society and solving important problems.
We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in BPO, project management, assurance, advisory, IT, and tax services...
Top Services:
- Market Research
- BPO
- HR Outsourcing
- Accounting
- Business Consulting
- Show more
- Location
- Des Moines, Iowa
- Number of Employees
- 1000 & Up
Food and Beverage Branding that Mean More®
Meyocks is a leading agency dedicated to food and beverage branding, empowering brands to make a meaningful difference in the lives of their customers. With a strategic focus on food, agriculture, health, and mentor brands, we offer unparalleled expertise, proven methods, and a dedicated team committed to...
Top Services:
- Content Marketing
- Digital Marketing
- Logo Design
- Branding
- Web Development
- Show more
- Location
- Des Moines, Iowa
- Number of Employees
- 50 - 99
- Portfolios Count
- 3 Projects Listed
Boutique Creative Communications Agency
Imagine PR is a leading luxury hospitality PR agency with nearly two decades of experience. Our excellence is reflected in long-term client relationships and recognition as a PRNet 100 agency and Observer's Top 5 Most Powerful Luxury Travel PR Firm. With this wealth of experience and expertise, Imagine PR is...
Top Services:
- Public Relations
- Event Marketing
- Market Research
- Reputation Management
- Digital Strategy
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Become What You're Meant To
Branding agency for marketing clarity. We align what an organization implies with what it intends through strategy, positioning, design, and messaging so marketing amplifies what is already obvious...
Top Services:
- Branding
- Design Services
- Business Consulting
- Graphic Design
- Creative Services
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
User Insights For Business Innovation.
We are a small consultancy specializing in user research and service design. With over a decade of experience across industries, we transform insights into actionable strategies that drive exceptional user experiences and business success...
Top Services:
- UI/UX Design
- Digital Strategy
- Market Research
- Business Consulting
- Show more
- Location
- Fairfax, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Your Brand. Our Marketplace Expertise. Unstoppable Growth.
Recom is a strategic growth agency headquartered in Deerfield Beach, Florida, and operating globally with 201500 employees. Since 2013, it has supported premium consumer brands in accelerating sales and profitability on Amazon, Walmart, and other marketplaces. Their services include catalog management...
Top Services:
- SEO
- Content Marketing
- Digital Marketing
- Email Marketing
- Advertising
- Show more
- Location
- Deerfield Beach, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
AI-powered Market Research Agency With Advanced Technology
Savvy Marketers is a global market research and consumer insights partner with 14+ years of experience. Trusted by J&J, Kimberly-Clark, Bayer, Merck, PepsiCo, Church&Dwight, and JPMorgan Chase. Our AI-powered platform combines biometric research, social listening, proprietary panels, and advanced segmentation...
Top Services:
- Market Research
- Big Data Analytics
- Social Media Marketing
- Video Production
- Graphic Design
- Show more
- Location
- Princeton, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Delivering Customer Service with a Personal Touch
ExpertCallers, a Flatworld Solutions company, strives to help you build and nurture exceptional relationships with your customers. With over 12 years of experience in providing timely, reliable and efficient call center outsourcing services, we have perfected the art of transforming customer experiences into...
Top Services:
- Call Centers
- Creative Services
- eCommerce
- BPO
- Customer Support
- Show more
- Location
- Princeton, New Jersey
- Number of Employees
- 500 - 999
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Talent Acquisition | Employer Branding | Consulting
We Are Talent Acquisition Experts.We are here to place candidates for your need, at your request, with precision accuracy to your requirements. Our staffing team will search far and wide to bring you an array of human resources that are prepared to interview with your team...
Top Services:
- Public Relations
- Reputation Management
- Staff Augmentation
- Managed Services
- Business Consulting
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Focused On Results. Driven By Performance.
Marketplace Valet is a Full Service Amazon Agency located in Southern California who specialize in predictable, profitable growth for high revenue brands. We balance brand integrity, streamline operations, with optimal content and ad/PPC strategies...
Top Services:
- CRO
- SEO
- PPC
- Digital Marketing
- Advertising
- Show more
- Location
- Corona, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Shaping Identities Across Categories and Audiences
Ærial Identity embodies the essence of an organization's core values communicated through every touchpoint, interaction, and exchange. Our services encompass brand strategy, positioning, brand voice development, visual identity creation, web design, and go-to-market activation strategies...
Top Services:
- Branding
- Creative Services
- Market Research
- Graphic Design
- Web Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Strategy, Execution And Performance Built To Grow Your Brand.
Dablion is a 360° growth agency combining strategy, content production and paid performance into one integrated system. With 10+ years of experience and 2,000+ campaigns delivered, our in-house team of strategists, creatives, video producers and media buyers helps brands generate demand, build authority and...
Top Services:
- Market Research
- CRM Consulting
- Mobile App Development
- Software Development
- Social Media Marketing
- Show more
- Location
- Saugus, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $68/hr
- Minimal Budget
- $1,000 - $10,000
Brand Strategy, Business Innovation + Design Agency
BrandJuice strategy is a tried-and-true fusion of customer and cultural insights, business wisdom, and competitive distinctiveness, whether we're building a brand from scratch or giving an existing one new life...
Top Services:
- Branding
- Market Research
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $50,000 & Up
Stay ahead with reliable research.
MarketResearch.com is a comprehensive online platform that offers an extensive range of market intelligence products and services...
Top Services:
- Business Consulting
- Market Research
- Location
- Rockville, Maryland
- Number of Employees
- 100 - 249
Deeper connections. Deeper insights.
FPG provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate, and affordable. Whether it is quick-turn insights or more in-depth research, FPG seamlessly incorporates accepted methodologies with...
Top Services:
- Call Centers
- Market Research
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
Your trusted partner in market research
Inkwood Research is your trusted partner in market research. We deliver comprehensive insights that empower your company to informed business and investment decisions that will help shape its future...
Top Services:
- Business Consulting
- Market Research
- Location
- Boston, Massachusetts
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
A B2B Market Research Agency That Is Built for Clients.
We have years of B2B research experience, having delivered hundreds of international research projects in a variety of B2B markets, including transport and logistics, IT hardware, software and services, industrial markets, architecture and engineering, financial service...
Top Services:
- Business Consulting
- Market Research
- Location
- New York City, New York
- Number of Employees
- Under 49
Grow your pipeline. We know how. We book appointments.
VSA is a B2B call center that helps clients generate leads and produce new business; our experienced team takes on what internal sales teams don’t want to do, can’t do well, or don’t have time to do...
Top Services:
- Call Centers
- Market Research
- Location
- Haddon Township, New Jersey
- Number of Employees
- 50 - 99
Kipper J Marketing, Inc. was founded by Kip Nield and provides comprehensive marketing services based on proven marketing fundamentals and principles. With nearly 30 years of experience working with all aspects of marketing, we employ the best up-to-date marketing practices to increase exposure and sales for...
Top Services:
- Digital Marketing
- Market Research
- Location
- Idaho Falls, Idaho
- Number of Employees
- Under 49
Because Research Matters
We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...
Top Services:
- HR Outsourcing
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Customer Experience Consultants
For more than 30 years, SERVICE 800 has been designing programs and providing resources to measure Customer Experience every day. The SERVICE 800 methodology delivers the accurate metrics you need to build and measure an effective customer journey map. SERVICE 800 programs reveal the actions and behaviors...
Top Services:
- Call Centers
- Market Research
- Location
- Minnetonka, Minnesota
- Number of Employees
- 250 - 499
Providing Data-Driven Insights to Improve Outcomes.
Market Decisions Research is a public policy research and consulting firm. We specialize in technically complex research, advanced survey methods, and pragmatic reporting for government, healthcare, and private entities...
Top Services:
- Call Centers
- Market Research
- Location
- Portland, Maine
- Number of Employees
- Under 49
Virtual Business Support Designed for the way you work
There are so many things that a virtual assistant can help you with. How much time do you think you could regain once you begin the journey to delegation? Shorten your To-Do list today to begin focusing on the things that matter to you and letting go of the stress...
Top Services:
- Call Centers
- Market Research
- Location
- Scranton, Pennsylvania
- Number of Employees
- Under 49
Let's get started on your research paper.
Greenwald Research applies creative quantitative and qualitative techniques to help companies stay competitive and navigate industry change...
Top Services:
- Business Consulting
- Market Research
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
Outbound Revenue. Based on Science, Not Magic.
Caret is a revenue generation agency that specializes in outbound sales strategies. They offer a comprehensive system combining proprietary software and experienced sales professionals to help businesses connect with their ideal customers, secure qualified meetings, and convert prospects into clients. Caret's...
Top Services:
- Digital Marketing
- Market Research
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
Olomana Loomis ISC is a full-service integrated business consulting
Olomana Loomis ISC is a digital marketing, brand, advertising and communications agency in Honolulu, Hawaii...
Top Services:
- Advertising
- Market Research
- Location
- Honolulu, Hawaii
- Number of Employees
- Under 49
Delivering Great Results
We deliver human-centered design and technology solutions that create measurable results...
Top Services:
- UI/UX Design
- Market Research
- Location
- Kansas City, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Future Mobility & Aerospace.
Seek1st Solutions stands as a distinguished Strategy and Marketing consultancy, exemplifying unparalleled expertise in driving growth for small to mid-sized enterprises operating within the realms of Future Mobility and Aerospace. Our commitment is to be your strategic partner in achieving lasting success in...
Top Services:
- Business Consulting
- Market Research
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $500/hr
Maximizing Impact, Minimizing Costs: Transparency Marketing
Transparency Marketing is your California-based SEO agency, where marketing is seen as both an art and a science, requiring strategic expertise and creative reflection. Our approach leverages SEO, DA, and Paid Advertising across prominent digital platforms to amplify your brand's reach and bring valuable...
Top Services:
- Advertising
- Market Research
- Location
- Hermosa Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
Collaborative. Not Competitive. Brand Together believes All Ships Rise With The Tide.
While many profess to be your "partner," Brand Together goes the extra mile. Our core belief is in nurturing a seamless brand collaboration. Consequently, we'll regard your company as if it were our own...
Top Services:
- eCommerce
- Market Research
- Location
- Durham, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Building value since 1987
ResearchFirst, Inc. offers expert services to telecommunications clients. Our integrated marketing solutions cover everything from consumer needs to emerging industry trends. We provide customized research, consulting, seminars, and training to ensure successful outcomes for our clients. With a track record...
Top Services:
- Business Consulting
- Market Research
- Location
- Woods Cross, Utah
- Number of Employees
- Under 49
Clear Direction For Your Business
Fusion is a business-to-business marketing agency specializing in customized marketing and sales intelligence, programs and services. We are a trusted and experienced partner to fresh produce, perishable suppliers and trade associations across the country. Our team provides a high level of dedicated customer...
Top Services:
- Social Media Marketing
- Market Research
- Location
- Simi Valley, California
- Number of Employees
- 50 - 99
A Boutique Big 4 Alternative in Strategy & Technology Consulting
Delivering enterprise-grade strategies with boutique agilityheadquartered in California, serving clients nationwide...
Top Services:
- Business Consulting
- Market Research
- Location
- Livermore, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Accurate and Actionable Insights
Leede Research conducts custom UX research and usability testing that reveals how real users interact with products, tools or interfaces. The firm combines qualitative and quantitative methods with expert facilitation and reporting to deliver actionable insights...
Top Services:
- UI/UX Design
- Market Research
- Location
- St. Louis Park, Minnesota
- Number of Employees
- 100 - 249
Market Research Companies by State
Market Research Specializations in the US
Popular Services
Hiring Guide: How to Choose The Best Market Research Agency in the US
How do I choose the best company in the USA for my business?
To choose the best market research company for your business, consider these steps:
- Clarify objective
Identify the business decision the research needs to support. Also, specify your target markets, required sample size, success metrics, timeline, and budget. - Search for experienced firms
Focus on firms with proven expertise in your industry, market, and research methodology by looking at their case studies, list of services, and platforms. - Check its background
Examine the firm’s client reviews, testimonies, awards, recognitions, and certifications to confirm its credibility and reliability. - Request for a proposal
Send a detailed project brief to your top candidates, so they can provide a proposal that matches your requirements and business goals. - Meet the team
Schedule an introductory interview with the market research firm to learn more about its approach, methodology, and team culture. - Make your selection
Select a firm that can execute your project, align with your values, and strategically interpret the market data into insightful recommendations.
Need help finding the right partner? Visit our Marketplace and submit your project requirements. We’ll match you with top firms for free!
What should I prepare before contacting US B2B market research companies for the first time?
Before reaching out to a market research agency, prepare a concise brief that outlines your business objective and how the research will inform decision-making.
Agencies design better studies when the decision context is defined upfront.
Key inputs to prepare include:
- Target audience and buyer roles
- Markets or geographies in scope
- Internal assumptions or hypotheses
- Budget range and timing constraints
- Planned use of findings (strategy, investment, product, marketing)
McKinsey notes that poorly scoped research projects are significantly more likely to exceed budgets or deliver unusable insights.
Preparation helps agencies recommend the right methodology rather than defaulting to standard templates.
What questions should I ask before hiring a firm?
Ask these questions before hiring one of these companies for your project:
Relevant Background
- Can you share case studies similar to our project’s scope and complexity?
- What experience do you have in our industry and target markets?
- What research methodologies, techniques, and platforms do you specialize in?
Services and Processes
- What is your market research process—from strategy and design to data collection and analysis?
- How do you ensure data quality and accuracy?
- What is your approach to data cleaning, organization, and analysis?
- Can you conduct global or multinational research? If so, what’s your approach?
Related to Your Project
- What data type, research methodology, and sample size do you recommend for my project, and why?
- What kind of reporting and deliverables should we expect?
- Who owns the data and research outputs, and will we receive the raw data?
- How do you ensure the process is secure and compliant with relevant industry and regional regulations?
How long does a typical B2B market research project take?
A B2B market research project can take anywhere between 4 weeks and over 6 months, depending on project scope and objectives, methodology, techniques, target audience, and sample size.
Here’s an estimated B2B market research project timeline:
| Phase | Timeline | Task |
| Planning and design | 1-2 weeks |
|
| Preparation and recruitment | 2-4 weeks |
Note: This can overlap with planning and design. |
| Fieldwork | 2-5 weeks |
|
| Data analysis and reporting | 2 weeks |
|
How do I know whether a market research firm delivers real value?
You can tell a market research firm delivers real value if it provides accurate, consistent, and clear findings that effectively support business decision-making.
In fact, the state of Market Research found that 86% of businesses experience a return on investment of more than 4x from market research initiatives.
Moreover, organizations that conduct market research are:
- 15%-16% more likely to enter a new or adjacent market
- 13% more likely to increase customer retention
- 10% more likely to boost sales
- 4% more likely to launch a new product or service
Here are some of the most common key performance indicators for market research projects:
- Brand-focused KPIs
- Brand recall
- Brand perception
- Net promoter score (NPS)
- Customer-focused KPIs
- Customer retention rate
- Customer satisfaction score (CSAT)
- Cost per acquisition
- Product-focused KPIs
- Willingness to pay
- Post-purchase satisfaction
- Market-focused KPIs
- Market demand
- Total addressable market
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding market research companies in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
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How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust
About The Author and Expert Reviewer
Bojana Trajcheva is a seasoned content editor and innovation researcher with extensive experience in the tech and marketing industries. Formerly Editor-in-Chief at Studentsko Eho, she developed a strong foundation in content creation and editorial leadership. Bojana further honed her skills in senior innovation research roles and now brings this combined expertise to her work as an editor at DesignRush.
Lana Bečiragić is a seasoned marketing and operations leader with over a decade of experience spanning nonprofit and corporate sectors. Her diverse background includes impactful roles at the Red Cross, Philip Morris, and the Erasmus Student Network. As the Director of Operations at DesignRush, she excels in strengthening agency relationships, spearheading data-driven outreach, and optimizing operational workflows. In her tenure leading the Agency Directory, she achieved 200% of projected growth within six months, setting a new standard for team performance.