10 Best Amazon PPC Tools To Maximize Sales in 2026

We’ll cut through the noise to show you the best Amazon PPC tools on the market, which ones actually move the needle, what they’re best for, and how to pick the right fit for your ad spend and growth stage.

Why Your Amazon PPC Tool Choice Matters More in 2026 

Amazon's advertising arm made more than $68 billion in 2025, and Q4 alone brought $21.3 billion, up 22% year-over-year.

That growth comes from coming from sellers spending more to win the same placements.

And increasingly, the brands winning aren’t managing campaigns manually. They’re using software to adjust bids throughout the day, shift budgets between ASINs automatically, and catch wasted spend faster than a human team realistically can. 

The Amazon PPC platforms below are behind that shift. Here’s what each one does best and where it actually earns its cost. 

If you're looking into PPC, you're likely after quick results; as Danielle Denman, Associate Director of PPC at SmartSites, put it:

"I wouldn't say it's immediate, but I can turn on campaigns, raise budgets, and really utilize PPC to get in front of new customers quickly.

So getting your message in front of your prospects is going to be quicker with PPC and then businesses can utilize that to really optimize and help. You can just blast it out there."

1. Astra (by Sellrbox): Best for Full Ad Workflow Automation

For mid-to-large sellers who want end-to-end campaign management handled automatically, across multiple marketplaces and ad types.

Astra is an Amazon PPC automation tool that covers the entire ad lifecycle. It includes keyword harvesting, campaign setup, hourly bid adjustments, day-parting, and advanced reporting.

Its flexible strategy modes (ACOS target, budget target, constant bid) make it ideal for mid-to-large sellers who want to scale ad spend efficiently without spending hours on manual bid tweaks.

Best suited for brands running multiple marketplaces and ad types, Astra blends automation with strategic control to maximize performance.

Pricing 

• 30-day free trial available 
• Paid plans range from $119 to $399/mo plus ~1.75% of ad revenue 

Pros  

• Extensive end-to-end automation 
• Multi-marketplace support 
• Managed option for hands-off users 

Cons 

• Not all AI decisions are deeply transparent 
• Learning curve 
• For very small ad spends, the fixed & variable costs may be harder to justify 

2. Helium 10: Best for Sellers Who Want PPC and Research in One

For sellers who want to run advertising alongside product research, listing optimization, and analytics without managing multiple tools.

Helium 10 is an all-in-one Amazon (and Walmart) seller toolkit with deep PPC and Ad automation baked in via Helium 10 Ads (formerly “Adtomic”).

It combines product and keyword research, listing optimization, analytics, and AI-based advertising in one platform.

For sellers who want to unify their growth and ad strategies in one dashboard, Helium 10 provides both the insight tools and automated bidding and campaign control.

Pricing (billed annually)

• Paid plans range from $99/mo to $1,499/mo

Pros

• All-in-one: research, analytics, listing & PPC in one place
• AI & rules automation, dayparting, and keyword management built in
• PPC automation is included in many plans
• Strong educational resources and community support

Cons

• The broad toolset means not every component is “best in class” compared to niche specialists
• Less transparency in fine internal algorithm decisions
• Steeper learning curve for full toolset

3. Jungle Scout: Best for Scaling Campaigns With Market Intelligence Built-In 

For Amazon brands that want automated campaign optimization informed by competitor data and marketplace insights

Jungle Scout is a full Amazon seller intelligence platform that also offers PPC tools through its Advertising Analytics module and Cobalt Ad Accelerator.

It blends market and competitor data with automated campaign optimization features, like day-parting and custom rules, to help brands boost ad performance and profitability.

It’s a good match for Amazon brands that want smart automation built on deep marketplace insight.

Pricing

• 7-day free trial available
• Paid plans range from $29/mo to $129/mo

Pros

• Strong integration between PPC and market intelligence
• Automated bidding and budget optimization
• Detailed dashboards & profitability insights
• Alerts and ASIN-level granularity

Cons

• Cobalt is positioned as premium/enterprise, so it may be expensive
• Advertising Analytics is not available on the lowest plans
• May have a steeper learning curve to align automation rules

4. Teikametrics: Best for AI-Driven Optimization Across Amazon and Walmart

For brands that want predictive bidding and ad strategy tied to inventory signals, with the option to stay hands-off on day-to-day execution

Teikametrics is an AI-powered marketplace optimization platform that handles Amazon (and Walmart) PPC management via predictive bidding, automated campaign optimization, and performance insights.

Its strength lies in combining data science, inventory signals, and ad strategy in one system.

It’s ideal for brands that want to outsource tactical PPC work to smart automation while retaining oversight.

Pricing (billed annually)

• 30-day free trial available
• Paid plans start at $149/mo

Pros

• Strong predictive bidding, automation, and real-time adjustments
• Ad optimization & inventory forecasting & listing AI in one ecosystem
• Works across Amazon and Walmart, giving more channel flexibility

Cons

• Not every bid decision is transparent
• Managed options often come with a premium cost and commitment
• If inventory forecasting is inaccurate, it may mislead ad decisions

5. Perpetua: Best for Automated Bidding Across All Amazon Ad Types

For brands with moderate to high ad budgets who want to set target goals and let the platform handle campaign execution

Perpetua is an AI-powered advertising optimization platform for Amazon that automates bidding, keyword harvesting, and campaign optimization across Sponsored Products, Brands, Display, and even DSP.

It aims to let sellers set high-level goals, like target ACoS or daily budget, while its engine handles the tactical execution.

Best for brands with moderate to high ad budgets wanting to offload the heavy lifting of campaign tuning to AI.

Pricing

• Paid plans start at $695/mo

Pros

• Saving time and scaling optimization with AI handling routine bid adjustments
• Ability to manage SP, SB, Display, and DSP under one roof, with unified reporting
• Automated keyword harvesting, share-of-voice signals, and competitive term data
• Benchmarker tool and deep dashboards help with comparative insights

Cons

• Risk of over-automation: some sellers report it is “too automated” and lacks fine manual control
• DSP and cross-channel features may come at premium tiers or require more setup
• The quality of migrated keywords may vary

6. SellerApp: Best for Rule-Based Control With a Full Seller Toolkit

For sellers who want transparent, adjustable automation rules alongside research, listing, and profit tools in one dashboard

SellerApp is an all-in-one Amazon seller platform with a strong Amazon PPC and ads optimization module.

It offers rule-based automation, keyword harvesting, campaign auditing, and deep advertising insights, all alongside tools for listing optimization, product and keyword research, and profit analytics.

SellerApp is especially useful for sellers who want to manage ads and overall account performance from one unified dashboard.

Pricing

• Free version available
• Paid plans range from $99/mo to $149/mo

Pros

• Ads & research & listing & reporting in one ecosystem
• Good control over campaign behavior with custom rules and dayparting
• You can see which rules fired; you can adjust/override logic
• Free audit and a freemium tier help lower the barrier to entry

Cons

• Because it does many things, some modules may not be as deep as specialist tools
• The automation might not catch every nuance or extreme edge case
• For heavier ad spend, you may need to upgrade

7. Quartile: Best for High-Spend Brands That Want Granular Bid Control

For brands with significant ad volume that want keyword-level campaign structure and hourly bid optimization, with cross-channel support available

Quartile is an AI-driven Amazon and multi-channel ad optimization platform that uses machine learning and hourly data to automate bidding, keyword expansion, and budget allocation.

It supports both fully automated single keyword campaign strategies and more flexible, rule-based campaign overrides.

For brands with sufficient ad volume, it offers a hands-off path to scaling ad performance.

Pricing

• Custom pricing; request demo

Pros

• Single keyword campaigns & hourly bidding enable very fine control and insight
• Access to Amazon’s Marketing Stream, integration with AMC, and proprietary ML
• Supports cross-channel ads (Google, Meta, DSP, Walmart, etc.)
• You can import your existing campaigns, set overrides, or use custom rules

Cons

• This structure can generate many campaigns, potentially complex to manage
• Managing cross-channel may require more onboarding or complexity
• The interplay of AI & manual rules may conflict or need tuning

8. Sellozo: Best for Sellers Who Want Simple, Predictable Automation

For sellers who want straightforward bid and keyword automation at a flat monthly rate, with the option to hand off management entirely

Sellozo is an AI-powered Amazon PPC platform that offers both self-serve automation and fully managed ad services.

Its tools include bid optimization, keyword harvesting, dayparting, and a visual Campaign Studio UI.

With flat-fee pricing rather than percentages of ad spend, it appeals to sellers who want predictable costs and a balance between automation and control.

Pricing

• 30-day free trial available
• Paid plans start at $250/mo

Pros

• AI handles bid & keyword adjustments; custom scripts and overrides give flexibility
• Campaign Studio makes structuring and visualizing flows easier
• Predictable monthly cost for self-serve tier
• You can hand off PPC entirely if desired

Cons

• Automation “decisions” may sometimes conflict with manual rules
• For very large catalogs, the visual interface may become crowded
• Flat fees may become less efficient if your ad spend is small or very large

9. BidX: Best for Rule-Based Campaign Automation

For mid-market brands and agencies that want structured, auditable automation they can tune and override, rather than fully opaque AI decisions

BidX is an Amazon and Walmart ad automation platform focused on rule-based and AI-assisted bidding, campaign creation, and optimization across Sponsored and DSP campaigns.  

It emphasizes scalability, automation of repetitive tasks, and support for advanced features like budget shifting, custom rules, and tagging.  

Since its acquisition by Worldeye, it’s positioned to integrate more tightly with seller tool platforms like Viral Launch. 

Suitable for sellers who prefer hybrid control: relying on rules and structured automation rather than pure “black box” AI.

Pricing

• Paid plans range from $495/mo to $4,995/mo plus % of connected ad spend

Pros

• Automates repetitive tasks to save time and scale campaigns
• Rule engines, custom rules, tagging, and filters allow tuning and overrides
• Custom dashboards, filters, and multi-account views make oversight easier

Cons

• As with any automation, potential for algorithm “mistakes” or unexpected bid shifts
• Requires careful rule setup to avoid conflicts
• DSP capabilities may require higher spend

10. Sellerboard: Best for Profit Analytics & Automated Bid Optimization

For sellers who want to see how ad spend affects actual margins at the SKU level, rather than optimizing campaigns in isolation from the rest of the business

Sellerboard is primarily a profit analytics and business-management platform for Amazon sellers, now enhanced with PPC optimization features.

It helps sellers track true profitability down to the SKU level, while enabling automated bid optimization, keyword harvesting, and campaign adjustments based on target ACOS or profit margins.

It’s a good fit for sellers who want to see how PPC fits into their full business picture, rather than using a tool solely for bid automation.

Pricing (billed annually)

• 30-day free trial available
• Paid plans start at $15/mo

Pros

• Combines PPC optimization with business metrics
• You can set targets and let the tool do the heavy lifting, or review suggestions manually
• Campaign/bid edits, budgets, statuses, and automations can be adjusted directly in Sellerboard

Cons

• PPC features might not match ultra-specialist tools in depth
• Automation might lag or underreact in volatile markets if not tuned properly
• For very low ad spend or very small sellers, the fixed subscription cost may eat too much margin

Our team ranks agencies worldwide to help you find a qualified partner. Visit our Agency Directory for the top Amazon PPC companies, as well as:

1. Top PPC Agencies
2. Top Bing PPC Companies
3. Top eCommerce PPC Agencies
4. Best Google Ads Agencies
5. Top Real Estate PPC Companies

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Amazon Pay-Per-Click Tools: FAQs

1. Why should I use an Amazon PPC tool instead of managing campaigns manually?

Managing campaigns manually takes time and makes scaling harder.

PPC tools automate tasks like bid adjustments, keyword harvesting, and reporting while helping uncover optimization opportunities you might otherwise miss.

2. Do I need a PPC tool if I’m a small seller?

Yes. Even smaller sellers can benefit from automation, especially keyword research and bid management. Many PPC tools also offer lower-cost or freemium plans designed for smaller budgets.

3. Which tools support both Amazon and Walmart?

Helium 10, Teikametrics, Jungle Scout, SellerApp, Quartile, and BidX all support both platforms. This matters for brands selling across both marketplaces that want unified reporting and campaign management instead of juggling separate tools.

4. What’s the difference between rule-based vs. AI-driven tools?

Rule-based tools like BidX and SellerApp let you set specific conditions, such as lowering bids when ACoS stays above a target. They offer more transparency and control but require more setup and monitoring.

AI-driven tools like Perpetua and Quartile automate decisions based on goals like target ACoS or budget. They're more hands-off and react faster, though some sellers dislike the lack of visibility into bid changes.

The best option depends on whether you value control or convenience more.

5. Which tools offer free trials?

Astra, Teikametrics, Sellozo, and Sellerboard offer 30-day free trials, while Jungle Scout offers a 7-day trial. SellerApp also has a permanent free plan with limited features.

Testing tools during active campaigns can help you compare recommendations against your current results before committing.

6. Can I migrate existing campaigns without starting over?

Quartile explicitly supports importing existing campaigns, and most tools sync campaigns through Amazon's Advertising API, so rebuilding from scratch usually isn't necessary.

However, some platforms may recommend restructuring campaigns for better performance, especially tools with stricter campaign frameworks.

7. When should I use a PPC tool vs. hiring an agency?

It depends on your team's experience and bandwidth. PPC tools help automate optimization, but still require someone who understands Amazon advertising and performance data.

If your team can manage campaigns internally, a tool is usually more cost-effective. Agencies make more sense when scaling quickly, entering new markets, or lacking the time and expertise to manage campaigns in-house.