35 Best Brand Logos of 2025

A logo is the face of a brand — a visual emblem that becomes inseparable from the brand’s identity, values, or products. The best brand logos do more than look appealing; they establish an instant connection with the audience, distilling a brand's message and personality into a single image.

In this article, we explore 35 of the most iconic logos in the US, spotlighting some of the most established and influential brands in the market today.

1. Apple

The best brand logo in tech is Apple’s — a clean, confident design that signals innovation and quality at a glance.

The minimalist shape of the half-eaten apple stands on its own without text or embellishment. It’s instantly recognizable, adaptable across product lines, and consistently reinforces Apple’s focus on elegant, forward-thinking design.

2. Nike

Nike’s swoosh ranks among the best brand logos for its bold simplicity and strong association with movement and performance.

Created for just $35 (but artist Carolyn Davidson may have received shares and a ring), the swoosh has become a global symbol of athleticism. Its dynamic shape reflects movement, while its simple design makes it easy to replicate and memorize. It perfectly syncs with Nike’s “Just Do It” ethos and is a symbol that inspires action across generations.

3. McDonald's

One of the best fast-food brand logos is McDonald’s, with its iconic golden arches standing for ubiquity and friendliness.

Those two curved lines don’t just cleverly form an “M,” they also channel everything McDonald's stands for, from quick bites to friendly familiarity. Minimal but bold, the design recalls golden fries and invites us to grab a meal without hesitation. Simple and powerful, it’s a logo that has stayed relevant through the years.

4. Coca-Cola

Coca-Cola has one of the best brand logos for emotional recall, using a distinctive script and color to stay front-of-mind. The flowing red wordmark has remained largely unchanged for over a century, which adds to its power.

The Spencerian script gives it a handcrafted and personal feel, while the bright red evokes energy and thirst. Its consistency over centuries reinforces trust, nostalgia, and universal recognition, making it a timeless visual anchor.

5. Target

Target’s bullseye is among the best retail brand logos, thanks to its bold, minimalist design that’s impossible to miss.

The Target logo is, quite literally, a target. It’s a vivid, red bullseye with a red dot in the center, followed by a ring of white and then another ring of red. It’s a blunt, bright, and big design that stands at attention and succinctly embodies the brand’s name.

It’s also a responsive image that grows with the brand, holding onto a modernity that you can’t ignore. This aligns the store as a destination for all consumers and all of their needs. It’s an image so minimal and clean that it sits in mind and captures a creative and exciting persona that matches the in-store experience.

6. Google

Google has one of the best tech and digital services brand logos, combining a straightforward wordmark with playful color. It’s a brand so ingrained in our daily lives that “to Google” is now a common verb!

The Google logo’s sans-serif and multicolor design embodies both innovation and approachability in the digital age. The resulting wordmark is sleek, colorful, and globally recognizable.

7. Amazon

Amazon’s logo is one of the best eCommerce brand logos, using subtle design to communicate its full-service promise. The brand mark is deceptively simple, with the company name in a bold, black font. But the real genius lies in the orange arrow beneath it.

This arrow, starting under the "a" and ending with a "dimple" under the "z," cleverly forms a smile. It also subtly conveys the message that Amazon offers "everything from A to Z," while the smile symbolizes customers' satisfaction when shopping with Amazon.

Plus, it hints at Amazon's speedy delivery services. This combination of elements creates a balanced and visually appealing logo that is instantly recognizable worldwide.

8. Walt Disney

Walt Disney’s logo is a beloved symbol of magic and childhood, making it one of the best brand logos in entertainment.

The handwritten-style wordmark draws from Walt Disney’s signature, adding a human, nostalgic touch. This flowing design reflects the brand’s playful spirit and reminds us of all the joy and wonder found at the happiest place on Earth.

9. Starbucks

Starbucks owns one of the best brand logos in the food and beverage space, using a siren to create intrigue and brand storytelling. While the twin-tailed siren isn’t a literal representation of coffee, it does become a unique visual anchor that feels premium and mythical.

The green-and-white palette adds freshness, while the circular frame brings cohesion across packaging and signage. It blends mythology and modernity, signaling warmth and familiarity in a competitive coffee market.

10. FedEx

FedEx has one of the best logistics brand logos, thanks to its clever design that features a hidden arrow. This arrow, seamlessly hidden between the letters "E" and "X," embodies the company's commitment to swift service, making it one of the most recognizable brands in the delivery industry.

The name "FedEx" is presented in a bold, sans-serif font, with the first half rendered in a vibrant purple and the second half in a striking orange. The arrow adds depth and movement to the logo, symbolizing the promise of timely deliveries.

These design choices effectively communicate FedEx's core values: efficiency, dependability, and a forward-thinking approach to logistics. They resonate strongly with consumers who rely on its services.

11. UPS

UPS has one of the best brand logos for projecting trust and dependability, anchored in its shield shape. The rich brown and gold color scheme evokes a sense of tradition and dependability, reflecting the company's long history and commitment to customer satisfaction.

This simple yet effective design communicates that packages are safe in UPS's hands, a message further emphasized on the UPS website where customers can track their shipments and find peace of mind.

12. Ford

Ford's blue oval logo is among the best automotive brand logos. The script "Ford" is a direct replica of Henry Ford's signature, adding a personal touch and underscoring the company's legacy. Encased in a blue oval of varying shades of blue, this composition adds depth and dimension while symbolizing strength and reliability.

Additionally, the white script stands out against the blue background, conveying elegance and purity. The Ford logo has remained largely unchanged throughout the years, a testament to its timeless design and enduring appeal. It's a classic emblem that continues to represent innovation and quality.

13. NBC

NBC’s iconic peacock logo is one of the best media brand logos, using color and symbolism to express content diversity. The colorful feathers spread out in a stylized fan, instantly capturing attention and conveying a sense of pride and showmanship.

Each feather represents a different division of the network. The bright colors — red, orange, yellow, green, blue, and purple — evoke a sense of excitement, energy, and creativity. The bold, black "NBC" beneath the peacock provides a strong foundation and anchors the design, giving it a sense of authority and heritage.

The NBC logo is a timeless classic that has become synonymous with quality television and entertainment, recognized and loved by audiences around the world.

14. Adidas

Adidas has one of the best sportswear logos, with its angled stripes symbolizing progression and challenge. The iconic three stripes (angled upwards to the right) make a powerful design that has become synonymous with sports performance and streetwear fashion.

Additionally, the bold, black color adds a sense of authority and sophistication. The "adidas" wordmark, in a clean, sans-serif font, complements the stripes and provides a clear brand identity. The Adidas logo represents quality, innovation, and a commitment to pushing boundaries, whether seen in athletic apparel, footwear, or packaging design.

15. Shell

Shell ranks among the best brand logos in the energy sector for its clarity, contrast, and global recognition. The stylized scallop shell, rendered in vibrant red and yellow, symbolizes the passion that drives the company forward and the power of the sun, a vital source of energy.

Beyond its aesthetic appeal, the Shell logo carries a deeper meaning, representing the company's seafaring trade origins and evolution into a global energy leader.

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16. Warner Bros

Warner Bros. owns one of the best entertainment brand logos owing to the stylized shield icon, emblazoned with the bold "WB" initials. It’s a logo that immediately elicits a sense of grandeur and legacy. The shield itself, with its strong lines and symmetrical form, represents strength, stability, and the enduring power of storytelling.

The deep blue and gold color scheme further enhances this sense of prestige. Blue suggests trust and authority, while gold symbolizes creativity and entertainment. The Warner Bros. logo has become synonymous with history's most beloved films and television shows, from classic cartoons to blockbuster franchises.

17. Mobil

Mobil has one of the best brand logos in the petroleum industry, proving that simplicity can be incredibly effective in creating a memorable and iconic brand identity. The bold, blue "Mobil" wordmark is instantly recognizable and rendered in a clean, sans-serif typeface.

But the true brilliance lies in the red "O" at the center, which not only adds a pop of color but emphasizes the correct pronunciation of the name, preventing it from being mispronounced as "mobile."

The Mobil logo serves as a prime example of how effective design doesn't need to be complex; it's a lesson in the power of simplicity, clarity, and subtle details.

18. Mastercard

Mastercard’s interlocking circles form one of the best finance brand logos. The overlapping area, where the two colors merge to create orange, creates a Venn diagram effect, symbolizing the connection and trust that Mastercard facilitates between consumers and businesses.

On the other hand, the "mastercard" wordmark, in a simple, lowercase sans-serif font, anchors the design and provides a clear brand identity. It's a simple, bold design that has become a trusted symbol in the world of finance, readily identified on cards and across the Mastercard website.

19. Lacoste

Lacoste’s green crocodile is one of the best fashion logos. With its distinctive toothy grin and upward-angled tail, it embodies a relaxed confidence and effortless style. This unusual choice of mascot, inspired by the founder René Lacoste's nickname "The Crocodile," adds a touch of playfulness and individuality to the brand.

The bold, black "LACOSTE" wordmark beneath the crocodile provides a strong foundation and anchors the design. From its origins on the tennis court to its current status as a global fashion icon, Lacoste dares to be different with its unusual but sleek and stylish mascot.

20. Levi's

Levi’s has one of the best brand logos in American fashion, known for its distinct tab and confident lettering. The bold, red tab, reminiscent of the label on their iconic jeans' back pocket, has become a symbol of rugged individualism, quality craftsmanship, and timeless style. The "Levi's" wordmark, in a strong, sans-serif font, further reinforces this sense of authenticity and enduring appeal.

21. Visa

The Visa logo is one of the best in digital banking, blending simplicity with security. With its simple blue wordmark, Visa emphasizes clarity and trustworthiness, traits essential for a brand that handles transactions worldwide.

The sleek, slightly slanted typography, enhanced by a subtle wing on the 'V,' adds a touch of dynamism without overshadowing the brand name. This design effectively communicates reliability while focusing squarely on what matters most: the Visa name itself.

22. Microsoft

Microsoft’s logo holds up as one of the best software brand logos, effectively embodying the company's innovative spirit, featuring a cube formed by four smaller, multicolored squares alongside a clean, understated wordmark. Whether you use Microsoft products or not, this logo symbolizes technology and creativity, firmly establishing itself as one of the best logos among tech brands.

23. IBM

IBM has one of the best tech brand logos for its structured typography and legacy of precision. Blue is a common logo design color, but IBM turns it on its head by using parallel blue lines instead of filling in its wordmark entirely. It's edgy and plays with your perception (almost like an optical illusion) but it certainly grabs your attention.

In other instances, the IBM logo is made up of several colors, celebrating charities and social initiatives that show that a logo can be fluid, flexible, and effective.

24. American Express

The American Express logo earns its place among the best brand logos thanks to its soothing blue box and big, bold copy, you recognize this logo from a mile away. It feels oddly comforting considering it’s tied to a consumer financial institution.

This sleek, modern, and sophisticated wordmark captures the authority of the brand fluidly, evoking the premium travel and exclusive experiences American Express offers. It certainly stands the test of time.

25. Intel

Among the best brand logos in tech is Intel’s. It is clean, compact, and built for long-term recognition. The minimalist wordmark with its subtle ring or enclosure represents precision and circuitry — a nod to its microprocessor roots.

The modern update simplifies the older swirl design, making it easier to integrate across digital platforms and future-facing product lines. The latest redesigned logo is a bold statement, a digital handshake that says, "We're still here, and we're pushing the boundaries."

The design is a great exercise in minimalism, stripping away the excess to reveal a familiar and fresh core. The bold, sans-serif typeface is a confident stride, a declaration of Intel's unwavering commitment to innovation. The iconic blue square, a digital fingerprint, adds a touch of personality and reminds us of the brand's rich history.

Stripped to its essence, Intel's new logo exudes clarity and focus, aligning perfectly with contemporary design principles. By shedding unnecessary elements, the design achieves a sleek, streamlined aesthetic that resonates with today's tech-savvy audience.

26. Verizon

Verizon earns its place among the best brand logos with a straightforward wordmark punctuated by a sharp red check.

It's the best wireless cell phone carrier around. Couldn't you tell by the little red checkmark next to the completely lowercase wordmark? This logo tells consumers that Verizon is the best, and it's approachable, too.

27. Walmart

Walmart’s updated look secures its place among the best retail brand logos by refining its familiar elements for a more modern, digital-forward look.

The refreshed wordmark uses a custom sans-serif font that feels softer and more approachable, while the iconic yellow Spark symbol has been subtly repositioned and treated with greater visual care.

The brighter blue and yellow palette brings new energy without losing brand recognition. This 2025 update proves a logo can evolve while staying true to its core — balancing Walmart’s everyday accessibility with its push into a more design-conscious future.

28. Home Depot

The Home Depot features one of the best brand logos in the home improvement space, thanks to its bold stencil typography and striking orange color.

Not many brands can rock such an obnoxious color, but The Home Depot can. It feels powerful and strong. Even if you didn't know what The Home Depot was, you could probably assume they're there to help you with any hardware needs. The stencil-like white copy pops against such a bright background, and it works.

29. Chevron

Chevron stands out with one of the best brand logos made up of a stacked V symbol in patriotic red and blue. It's familiar and passionate, resilient and strong. Its symmetrical shape suggests movement and strength, while the dual-color scheme evokes trust and American heritage. It’s bold and clean, suited to large-scale industrial and retail signage.

30. Johnson & Johnson

Johnson & Johnson’s logo ranks among the best brand logos in healthcare, with its classic red cursive wordmark conveying trust, heritage, and compassion. This design combines a sense of sophistication with a warm, approachable style — qualities that feel both timeless and family-friendly.

The bright red color and fluid script embody Johnson & Johnson’s history and reliability, making it one of the most memorable logos in the industry. It’s a logo that fosters trust, drawing on both tradition and a modern touch.

31. JPMorgan Chase

Another standout in the best finance brand logos is JPMorgan Chase, using a combination of a classic wordmark with a geometric octagon symbol.

There's an elegance that's unmistakable and a class that is tangible. Its regal font alludes to the fact that these banking pros take their clients seriously. Your money is in good hands, and this serif font is here to prove it.

32. Pfizer

Pfizer earns its place among the best brand logos with a sleek, science-forward redesign that communicates innovation and care. A light blue oblong shape makes up the popular logo, with the brand name etched out in a bright white, sophisticated font.

This design is simple, yet powerful. It's serious, yet relatable. It's a design that tells consumers that it can be trusted and it's there to give people the pharmaceuticals they need.

33. Procter & Gamble

Among the best brand logos in consumer goods is Procter & Gamble’s — a refined lettermark that relies on simplicity and trust. It is a simple and subtle logo design that says all that it needs to.

The clean blue initials speak to the brand’s global scale and multi-category dominance. It’s a versatile design that doesn’t distract from its house of brands but still maintains a strong presence on its own.

34. General Electric

GE holds one of the best logos in engineering and manufacturing, symbolizing reliability and innovation. Its soft, baby blue monogram, with organic and fluid lines, radiates a sense of calm and familiarity.

This classic swirl design is eye-catching yet serene, capturing attention even for those unfamiliar with the brand. Whether spotted in household appliances or industrial settings, GE’s logo has an unmistakable nostalgia and brand strength that endures.

35. Spotify

Spotify boasts one of the best brand logos in streaming with its simple green wave design echoing sound and accessibility, connecting with music lovers everywhere.

Made up of an iconic lime green coloring that exudes vibrancy and innovation, the symbol looks like mini soundwaves encased in a circle, while the wordmark itself is bold, striking, and demanding. Its clean lines and bold color not only enhance its visual appeal but also mirror the lively and immersive experience users enjoy on the platform.

This is an exciting and playful logo design that intuitively captures the brand and its audio services, condensing it into a straightforward and elegant design. Considering the growth of music-streaming services in the past few years, it's no wonder that Spotify decided on such a poignant image to illustrate its visual brand identity.

Best Logos: Key Takeaways

These logo designs answer questions we never knew we were asking about these brands and their identity. They tell a story and make you think. They make you feel something. When logos and brands work together and mesh seamlessly, sparks fly.

There are a variety of elements that can go into a logo design to make it successful — from the color choice to the imagery used and even down to the font. Logos have a way of making an impact on your audience in both subtle and striking ways. And it's up to you to decide how you want your logo to hit.

Cool logo designs are an integral part of a brand strategy and branding itself. They are the face of a brand. They are the visual part of a brand — its soul. A good logo can leave consumers feeling happy and positive, a bad logo can make them look away and never give your company a second chance.

Even for leading branding professionals who create the best logo designs, creating a great logo still demands inspiration, insight, and an understanding of what has worked well before. But once it’s done and a logo has become entrenched in our cultural awareness, it’s nearly impossible to imagine it any other way.

For consumers, a logo is the first piece of content they interact with. Logos build a brand and set it on a path to either success or failure, so design wisely.

These 35 should inspire your own logo and guide you on your path to design success. These brands impact society, and their logos play a powerful role in this prominence.

Yours can, too.