Paragraphs LLC

Paragraphs is a strategic design firm and business consultancy. We are experts at corporate identity and branding.  We help our clients rethink and reimagine how they go to market. We function as “internal team members” helping them grow by looking at their business differently – this could be their business structure, how they go to market and/or how they position their products and services to their key constituencies.  We then translate what is unique about their business in creative and unexpected ways to deliver their brand vision and brand persona across all media.  We execute everything from research and strategy to concept and implementation.  We’ve won over 1500 awards and are a certified WBE. 

Core Competencies include:

Branding and Corporate Communications

• Organizational analysis of structure, culture, personality and beliefs
• Brand research, development and architecture
• Launch programs for corporate, product and service initiatives
• Internal and external corporate communications
• Marketing initiatives for above – content and creative across all media platforms

Corporate Identity and Graphic Standards

• Nomenclature studies, name generation, logo development and extension to internal and external communication elements including business forms, digital communications, collateral, packaging, signage, vehicles, merchandising, more. 
• Conversion guidelines, standards manuals and implementation programs
• Full-scale implementation and launch of corporate identity to internal and external constituencies

Interactive Communications

• Video – storyboards, casting, shooting and editing
• Animations – conceptual storytelling, storyboards and execution
• Websites - architecture, UI/UX design, content and development