How Do Social Media Marketing Agencies in Atlanta Differ From Their U.S. Peers?

Social media marketing agencies in Atlanta differ from their counterparts in the rest of the nation, particularly in their young talents and fresh approach to social media strategies.

Atlanta ranks among the best 20 cities in the United States for young professionals. The evaluation is based on a few key factors:

  • The number of millennial residents
  • The number of job openings
  • The affordable utility costs and housing
  • And more

In addition, Indeed, one of the most popular hiring platforms, lists Atlanta as one of the best U.S. cities for job seekers, notably for recent graduates.

Atlanta attracts skilled social media professionals from across the country with an average annual salary between $40k to $60k based on experience and the cost of living below the national average.

The influx of young talent and job opportunities has earned Atlanta the 13th position among Forbes' best places for business and careers.

Another heavy reason for drawing social media mavens is the big corporations headquartered in Atlanta:

  • Coca-Cola
  • The Home Depot
  • Delta Air Lines
  • UPS
  • And more

The ambitious and ready-to-work social media experts arriving in Atlanta can harness their newly acquired knowledge to serve these giant brands.

Likewise, these large companies may outsource social media marketing services locally, which means that local companies can:

  • Provide high-quality services
  • Manage big-league social media accounts
  • Create highly-shareable content
  • Develop far-reaching strategies
  • Handle challenging social media campaigns
  • Deliver measurable results
  • And more
Atlanta social media marketing team having a meeting about a project
Georgia had a total of 3.10 million social media users in 2021

What Services Does an Atlanta Social Media Company Provide?

As opposed to other social media marketing agencies in the United States, those based in Atlanta gravitate their specialized services toward businesses within the area's key industries:

  • Fintech
  • Healthcare Information Technology
  • Advanced manufacturing
  • Logistics and supply chain

Like their counterparts worldwide, Atlanta social media companies help businesses expand their brand awareness and connect with their target customers on social media networks.

Social media experts plan, create and execute organic and paid campaigns on multiple social media platforms to improve customer experience, brand recognition, and conversion rates for their clients.

A social media marketing agency in Atlanta typically provides these primary services:

  • Social media audit
  • Social media strategy
  • Social media daily management
  • Community management
  • Social media advertising
  • Influencer marketing
  • Social media PR
  • Analytics and Reporting
  • And more

Some of their primary roles and responsibilities are:

  • Creating social media posts (copy and visuals)
  • Scheduling and publishing content
  • Responding to direct messages
  • Responding to comments
  • Starting and running social media ad campaigns
  • Conducting influencer outreach
  • Tracking social media activity
  • Measuring the success of ad campaigns
  • And more

These specialized companies can help you boost your brand's online presence on various platforms, such as:

Connect with top influencer marketing agencies.

How Much Do Atlanta Social Media Services Cost?

On average, social media services cost between $100 a$149nd  per hour in Atlanta.

Naturally, the hourly pricing varies depending on several factors:

  • The agency's reputation, type, and size
  • Your project scope, complexity, and timeline
  • The number of social media services needed

Regarding project-based rates, a social media marketing agency in Atlanta asks for anywhere between $1,000 to $25,000 and up.

Additionally, some companies offer a performance-based fee which means that you pay when the agency partner delivers the results you discussed beforehand.

These differ according to each business needs, but most commonly, it means an increase in:

  • Followers
  • Conversions
  • Brand awareness
  • Customer satisfaction
  • Brand loyalty
  • Brand authority
  • And more

Why Should You Hire a Social Media Marketing Agency in Atlanta?

Review these three reasons to reckon if a social media marketing agency in Atlanta makes for the right business partner:

Reason #1: Access to Young Educated Talent

The accessible cost of living in Atlanta, the large number of job opportunities, and the big employers based in the city attract leading talent from across the U.S.

These are digital marketing graduates with a degree in social media keen to use their knowledge to generate a buzz for their clients. You will likely find top-notch talents to execute winning social media marketing strategies in Atlanta.

Reason #2: Fresh Approach to Social Media Strategies

Given the city's stream of youth talent, Atlanta's social media marketing agencies tend to be populated with eager and aspiring social media specialists.

These experts stay on top of the industry's trends and strategies. Raised and rooted in the social media universe, they are bound to spot trends and fads and identify viral content or the most popular keywords for your industry.

This translates into ingenious strategies and creative content that could place your brand above your competitors on social media.

Reason #3: Skilled Social Media Marketing Experts

According to the U.S. Bureau of Labor Statistics, over 4,000 specialists in online communication, including social media experts, are based in Atlanta.

This data indicates that social media marketing agencies in Atlanta employ skilled and competent professionals who can deliver quality services.

Reason #4: Local Market Know-How

Atlanta social media companies operate in the area with unique insights into the local business environment, industry trends, competitors, challenges, or opportunities.

This information allows them to understand the local audiences better and create targeted social media posts to engage your local customers. This will result in more social media followers, increase your client base, and increase your sales.

Reason #5: Nationally Competitive Rates

Considering Atlanta's relative affordability, the local social media agencies are likely to offer equal quality services at more nationally competitive hourly rates.

How To Select The Right Social Media Manager in Atlanta?

The search for the right social media manager in Atlanta might get overwhelming.

This is precisely why our team of agency experts researched a large number of professional social media agencies and identified the best-performing ones according to the:

  • Their portfolio strength
  • Their industry reputation
  • Their client satisfaction
  • Their team expertise
  • And more

Head to their agency profiles to learn about their:

  • Key services
  • Areas of focus
  • Client list
  • Social media presence
  • Press mentions
  • Team size
  • Executive leadership
  • And more

However, to ensure you're choosing the best business partner for your brand, consider the following elements:

1. Your Social Media Goals

When outsourcing Atlanta social media services, it's critical to have a goal roadmap and know from the start what you want to achieve for your business through social media marketing.

These companies often cater to different business needs, from social media management to advertising, customer engagement, and more. Set your short and long-term social media goals to be fully aware of your business needs. This will help you with both your research and screening prospective agencies.

2. The Agency's Social Media Type

After defining your goals and deciding what type of services you need to hit your objectives, you need to check the agencies' core focus areas to ensure they provide the services you're after.

As stated above, social media marketing agencies in Atlanta fall into several categories based on the following:

  • The services they offer
  • The platforms they specialize in
  • The industries they serve

As such, you can find full-service consulting or community management agencies. When it comes to platforms, except for the most popular ones, some social media firms are experienced in niche platforms.

As far as industry-focused companies, some Atlanta social media companies serve one or several verticals such as fintech or healthcare IT.

3. The Agency's Track Record

You should check potential agencies' portfolios, case studies, and client rosters.

When checking their previous work, pay attention to the following:

  • Industry experience
  • Relevant expertise
  • Similar clients
  • Expected resources
  • Desired creativity

These will help you determine which social media marketing agency in Atlanta has produced content and delivered results that best match your business goals.

4. The Agency's Social Media Tools

Using the proper toolbox is essential for achieving success on social media. The best Atlanta social media companies employ different social media tools to squeeze the best out of their strategies.

Some of the most popular social media tools are:

  • Hootsuite
  • Buffer
  • BuzzSumo
  • Sprout Social
  • Zoho
  • And more

They are used for various purposes, among which:

  • Content creating
  • Scheduling posts
  • Content curation
  • Competitive analysis
  • Social listening
  • And more

Using the right combination of tools can result in reaching your social media goals successfully. Make sure the agency you choose has access to these instruments and knows how to leverage them to set your brand apart on social media.

5. The Agency's Reporting Process

The last essential component of your selection process should be their reporting process. Pick an agency with a well-structured approach to evaluate their performance, report on results, and understandably convey the information.

Make sure your future agency partner:

  • Sets the correct KPIs for your business goals
  • Measures the success of their paid campaigns and overall social media efforts
  • Assesses their strategies regularly and refines them upon results
  • Provides accurate and detailed analytical reports
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15 Questions To Ask Atlanta Social Media Companies

Before making your final decision, be sure to ask prospective partners this thread of questions:

  1. Have you built experience in our industry?
  2. Can you show us examples of your most proud social media campaigns?
  3. Have you created any viral posts for your clients?
  4. How qualified are the specialists working on our account?
  5. How will you devise a unique strategy to fit our business goals?
  6. Do you have a dedicated social media manager, strategist, and community manager to handle our activity better?
  7. Are there any content writers and graphic designers in your company?
  8. What type of content would engage our target audience the most?
  9. How will you ensure the right audience is targeted?
  10. How will you ensure your content is consistent and reflects our brand?
  11. What social media tools do you have access to?
  12. What metrics will you set for our business goals?
  13. How frequently will you send analytical reports?
  14. How much will our project cost in the end?
  15. How do you stay ahead of the latest trends in social media?

Takeaways on Social Media Marketing Agencies in Atlanta

Businesses choose social media marketing agencies in Atlanta to benefit from their:

  • The large pool of social media specialists
  • Young educated talent
  • Crips take on social media strategies
  • Local market experience
  • Accessible hourly rates

The local companies are more experienced in providing successful results to clients operating in the area's major industries:

  • Fintech
  • Healthcare IT
  • Advanced manufacturing
  • And more

They usually charge between $100 and $149 per hour for their services.

To find the right Atlanta social media company for your business, follow these steps:

  • Define your social media goals
  • Browse our agency directory above
  • Identify the agencies' type
  • Explore their past work
  • Verify their use of tools
  • Learn about their reporting process
  • Good luck with your research!


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