Connect with trusted public relations firms in the USA to shape your brand narrative, secure top-tier media coverage, and position your business as an industry leader. Narrow your search by location, expertise, and budget to find the right partner for your business.
United States ×
No Nonsense Marketing Support
We're a creative studio, fueling businesses with fractional creative direction, brand development, and integrated creative services. We're not like your typical agency—we're flexible and agile, and take a unique approach to branding and creativity. Our integrated creative services are the support system [... view Aloide profile ]- Location
- Sioux Falls, South Dakota
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
We Accelerate Your Growth Online.
At AV Social Strategies, we work with organizations to craft their brand story, engage their audiences, and establish relationships in their community through creative design, website development, search engine optimization and digital marketing. We also offer video production and content creation services. [... view AV Social Strategies profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Your Friendly, Full-Service Digital Marketing Agency
Our team combines cutting-edge digital expertise with a proven track record of success to bring measurable results to our clients. Were not here to nickel-and-dime you or give you a cookie-cutter answer: were here to help meet your digital goals with a strategy tailored to you. Digital Neighbor is a proven [... view Digital Neighbor profile ]- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Tenebris Design crafts bold, modern websites that blend creativity with functionality. We specialize in redesigns, development, and digital strategies that help brands grow online. Our mission is to deliver stunning design with measurable impact. [... view Tenebris Design profile ]
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $32/hr
- Minimal Budget
- Under $1,000
Agency by Artists for Artists
Contagion Media specializes in content marketing for artists & creative brands. With a mission to make artists more important, our team features artists of all mediums. [... view Contagion Media Art Agency profile ]- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Building brands with bite.
Bigmouth Creative is a purpose-driven brand and marketing agency that helps brands find their voice and amplify their impact. As a Certified B Corp, we blend strategy, design and storytelling to build brands that are as human as they are effective—helping companies and organizations do well by doing good. [... view Bigmouth Creative profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
Digital Growth For Small Businesses
Eighty Six Strategies was built on a simple idea: small businesses deserve the same caliber of marketing and strategy that big companies take for granted. We partner with local businesses, contractors, and service providers to cut through the noise and build real momentum from brand identity and web [... view Eighty Six Strategies profile ]- Location
- Smithfield, Rhode Island
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Performance-Driven, Results-Focused
Bonafide is a Houston, Texas-based online and inbound marketing agency specializing in partnering with growth-minded businesses across the United States. [... view Bonafide profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- For over 20 years, jsmithdesign has been providing expert advertising solutions, effective marketing planning, and creative communications for its clients on a regional, national, and international basis. jsmithdesign was formed to allow a close, one-on-one relationship with all clients, from initial planning [... view Jsmithdesign profile ]
- Location
- Dothan, Alabama
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- PACO Collective is a full-service, cross-cultural, marketing agency specializing in providing a range of services targeting the emerging cross-cultural consumers. We help brands embrace the changing dynamics of American life and we are invested in creating meaningful connections with consumers through our [... view PACO Collective profile ]
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
Law Firm Marketing
We get it! You want law firm marketing that works. You want a beautiful website and traffic that converts into leads and cases. That's what we do! And we do it without long term contracts. Legal marketing is all that we do. [... view Precision Legal Marketing profile ]- Location
- Virginia Beach, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Imigration turns to innovation
21Twelve Interactive is the leading application development company in India, the United States, Canada and Australia. We help you transform the concepts of mobile phones into reliable and robust application solutions, with a surprising design and an incredible user experience that meets the requirements of [... view 21Twelve Interactive profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Fully capable of handling whatever comes next.
Rinck is a full-service marketing agency specializing in the strategic integration of market research and listening, advertising, digital, promotion, and public relations. [... view Rinck Advertising profile ]- Location
- Lewiston, Maine
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $50,000 & Up
Building Brands With Bite
At PINK DOG DIGITAL we provide effective digital solutions for your business. Whether it is a website, search engine optimization, content creation, social media management, digital advertising or photography/videography, Pink Dog has a strategy custom-tailored to meet your needs. We create an online [... view Pink Dog Digital profile ]- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
Integrated PR & Marketing Firm With Deep Expertise in Real Estate, Climate Tech, Mobility & Health.
Antenna Group is the storyteller for organizations innovating and adopting sustainable business solutions and technologies. Our clients are mission-driven organizations fueling the Age of Adoption by prioritizing decarbonized, sustainable, healthy, and equitable alternatives to the status quo. [... view Antenna Group profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- T3 Marketing is more than just a marketing company. We're an agency partner built on technology, transparency, and best-in-market solutions. [... view T3 Marketing profile ]
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
Championing Good Brands Since 1974.
Grady Britton is Portlands original B-Corp marketing agency, dedicated to helping purpose-driven brands thrive. Since 1974, weve partnered with like-minded companies to amplify their impact through full-service marketing strategies that bring their vision to life. [... view Grady Britton profile ]- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
More fans, sales, and profit for sports, music, and entertainment companies
Bauer Entertainment Marketing is a full-service agency providing strategic consulting & campaign management. We provide marketing that delivers more fans, sales, and profit for sports, music, & entertainment companies.We are industry leaders in removing barriers & capturing opportunities for growth [... view Bauer Entertainment Marketing profile ]- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
Venture Beyond Your Competition With Marketing Tailored For Your Business' Success
It’s not enough to be a few steps ahead of your competition, Shaibit Solutions puts you in space while your competitors are still learning how to make fire. Experience cutting edge marketing and business solutions that help you start, grow, and scale your business. [... view Shaibit Solutions profile ]- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $10,000 - $25,000
- Rebel Gail is a 360 marketing communications agency at the intersection of beauty, health and lifestyle. Through brand planning, digital marketing, influencer outreach, and media relations, we look at the total brand marketing mix to deliver strong awareness and sales programs for our clients. [... view Rebel Gail Communications profile ]
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Stretching boundaries for the better
Elasticity demonstrates courage in our everyday interactions in partnering with the challenger brands of the world, stretching boundaries in order to break through the mass of mediocrity all to create solutions that not only solve our clients unique business challenges. We do it in a way that positions brands [... view Elasticity profile ]- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
Driving Growth through Digital and Social
Fifty & Five is an experienced team of thinkers, innovators, and strategists that specialize in crafting unique social experiences to positively impact consumer behavior. We strive to launch engaging digital conversations between customers and brands around the world while supplying reliable analytical data [... view Fifty & Five profile ]- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
A Digital Task Force
East Coast Catalyst is a digital consulting business based in Boston, Massachusetts. We specialize in aiding companies to create, construct and upgrade the digital initiatives that give them the edge over their rivals. Our core services are digital strategy, digital design, and digital marketing. [... view East Coast Catalyst profile ]- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
Helping Businesses Drive Lasting Change
Strategies 360 is the go-to firm when it comes to navigating tricky political waters. We have a wide range of services around public policy, marketing, and communications for clients across 10 western states and Washington DC - from research polling, lobbying at both federal and state levels, content crafting [... view Strategies 360 profile ]- Location
- Seattle, Washington
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Squeeze Marketing is a full-service marketing and design firm dedicated to client growth.
We help businesses of all shapes and sizes distinguish themselves from their competitors by focusing on establishing a unique brand and identity and also graphics. [... view Squeeze Marketing profile ]- Location
- Charleston, South Carolina
- Number of Employees
- Under 49
Your marketing deserves a pro. Put a Bowe on it.
Whether you're a team of 1 or 1,000... Bowe Digital can help re-energize your marketing, communication and advertising efforts. Let's partner together today to find a custom solution for your business! [... view Bowe Digital LLC profile ]- Location
- Kokomo, Indiana
- Number of Employees
- Under 49
Simply Superior Service
We are a full service marketing agency, fully capable of handling most marketing needs anywhere from ad placement to graphic design and video production. We also handle website builds and management as well as email, post-mail, and specialized digital ads. [... view S3 Marketing Agency profile ]- Location
- Blackfoot, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- Under $1,000
A Fun Talented & Award-winning Group Of Marketing Professionals
As a full-service marketing agency, we specialize in multicultural marketing, content creation, marketing strategy, market research, SEO, and public relations. Every engagement begins with a detailed consultation to uncover opportunities and concludes with a tailored project plan, complete with timelines and [... view MCA Marketing profile ]- Location
- Tacoma, Washington
- Number of Employees
- Under 49
Purpose-Driven Creative Agency
Coderobotics is a purpose-driven digital marketing agency in Dallas-Fort Worth, helping small and local businesses boost visibility on Google and AI search platforms like ChatGPT, Perplexity, and Gemini. [... view Coderobotics profile ]- Location
- Frisco, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
Your Digital. Your Media. Your Way
Avant Garde Digital Media is an award-winning boutique digital media agency headquartered in North Bethesda, MD. We consult with businesses on how branding, digital media and public relations strategies can help them successfully establish a brand, reach more customers, and grow their business. [... view Avant Garde Digital Media profile ]- Location
- North Bethesda, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- We've been on the Boston Red Sox roster longer than any player. Given Uber an extra gear. And when Dunkin' needed some extra sprinkles, they looked our way. DraftKings bet on us. Red Hat sourced us. And Eataly asked us to launch. [... view CTP Boston profile ]
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are a results-driven advertising agency that specializes in Brand Building for Building Brands.
Brandner Communications is a full-service advertising and public relations agency specializing in brand creation and development, communication, technologies and messaging that influence audiences in the construction and building products industry. [... view Brandner Communications profile ]- Location
- Federal Way, Washington
- Number of Employees
- Under 49
Digital Marketing Agency for HVAC Contractors
In the midst of one of the most chaotic and uncertain years in the 21st century, a team of digital marketing and website design experts came together to create a hyper-focused agency. Rival Digital is a full-service digital marketing agency for HVAC contractors. We help you elevate your online presence and [... view Rival Digital profile ]- Location
- Chesapeake, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- We’re described as a full-service, multi-disciplinary marketing agency. [... view Zehnder Communications profile ]
- Location
- New Orleans, Louisiana
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $50,000 & Up
Where Innovation Meets Tradition
Fuzati shares your mission. With an in-depth understanding of the Catholic and secular world, we utilize marketing best practices, metric-driven goals, creative design and our vast network of audiences and partnerships to expand your reach. [... view Fuzati profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
A Full-Service Marketing and Event Management Agency
Frias Agency is a full-service experiential marketing agency that connects brands with people across culture through storytelling and experiences. [... view Frias Agency profile ]- Location
- Aliso Viejo, California
- Number of Employees
- Under 49
Insight. Innovation. Impact
Elevation is a national, full service, B2B marketing agency that looks at your brand through the lens of your business. We believe in data-driven, strategic solutions that bridge the marketing and sales gap to drive business growth [... view Elevation Marketing profile ]- Location
- Phoenix, Arizona
- Number of Employees
- 50 - 99
We drive growth.
We are a marketing and communications consultancy firm. [... view Standing Partnership profile ]- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $191/hr
- Minimal Budget
- $1,000 - $10,000
Advertising - PR - Digital Media
A full-service advertising and public relations agency with expertise in graphic design, website development, paid search, social media advertising and radio and TV buying. [... view Engel O'Neill profile ]- Location
- Erie, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
- We are experts in what we do and we become experts in what you do. Focusing on a few key industries, we ensure we are your well-versed champion. We deliver senior level expertise every single day. We don’t pull the ‘Bait and Switch’… ever. The W+A expert you meet on day one remains with you. [... view Wilkinson & Associates profile ]
- Location
- Arlington, Virginia
- Number of Employees
- Under 49
Global Company Specializing in Tech-Enabled Professional Services
Sikich is a global company specializing in technology-enabled professional services. Now with more than 1,900 employees, it draws on a diverse portfolio of technology solutions to deliver transformative digital strategies and ranks as one of the largest CPA firms in the United States. [... view Sikich profile ]- Location
- Chicago, Illinois
- Number of Employees
- 250 - 499
Integrated Marketing for Sustainable and Purpose-Filled Brands since 2008.
Envolve Strategies began in 2008 as a pure bred agency rooted in sustainability, conservation and the environment. Our core DNA remains, but we now also serve a host of clients who do good every day in healthcare, wellness, technology, community development, tourism/travel and more. [... view Envolve Marketing Strategies profile ]- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $140/hr
- Minimal Budget
- $1,000 - $10,000
We Can Help Transform Your Business With a Free SEO Audit.
Founded in 1987, On the Horizon Communications is a full-service digital marketing and Advertising firm skilled in helping your business make a meaningful and measurable impact. From social media marketing to public relations, our expert team can assist in strategizing the most efficient way to spend your [... view OTH profile ]- Location
- Visalia, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
AI Marketing Accelerator.
Looking to increase your company's profits? Marketri is here to help! Our strategic marketing consulting and Fractional CMO firm works on an outsourced basis with early-stage and middle market B2B companies, offering predictive, measurable programs that are designed to push growth. Let us guide you today [... view Marketri profile ]- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $50,000 & Up
Take the Web By Storm!
Do you have a vision for your website? Iceberg is a team of passionate professionals that can make it happen. Our core values are rooted in our commitment and passion for providing responsive customer service, forming lasting relationships with clients and deploying unique digital solutions. Call us today at [... view Iceberg Web Design profile ]- Location
- Anoka, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Speed Up Your Growth
Swyft is more than your average marketing and PR agency. We provide B2B tech clients with the experience of industry veterans to help them reach new heights in their brand goals. Our extensive international network gives us a global presence unlike any other from right here in Austin. Speed up growth with our [... view Swyft profile ]- Location
- Austin, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Merging Data with Creativity
TEAM LEWIS is a worldwide force in marketing, connecting brands to success with an expansive range of services. With offices on three continents and over 500 specialists ready to help make the most out of any business venture, they inspire ambition while using creativity and technology to achieve amazing [... view TEAM LEWIS profile ]- Location
- San Francisco, California
- Number of Employees
- 500 - 999
Creating Bold Impact for Brands
From bold beginnings, we make PR and marketing look easy but with immense impact. We understand that strong brands create powerful experiences - not just images or ideas. At our core is a close-knit team of dynamic creatives working with you to define tomorrow through your inspiring vision made extraordinary. [... view Deneeze profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
The Art of Marketing, Media + Communications
Katnip Marketing specializes on high-quality work from seasoned individuals. We will provide you the attention and personal care you need, as well as the results you require, at a reasonable price. That is how we have beaten the large agencies and delivered genuine results for our clients for over a decade. [... view Katnip Marketing profile ]- Location
- Bridgeport, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Stoltz Marketing Group is a woman-owned, women-led creative agency. Community-minded & human-centric
We help your business get to better through brand building, internal and external communication, and intangible magic. But youre probably googling marketing terms, so to make sure we show up, these are some of the specific ways we do that. [... view Stoltz Marketing Group profile ]- Location
- Boise, Idaho
- Number of Employees
- Under 49
Public Relations Firms by State
Public Relations Specializations in the US
Hiring Guide: How to Choose the Top Public Relations Agency in the US
What outcomes can the best public relations firm in the US help a brand achieve?
The best public relations firm in the US helps brands achieve outcomes across awareness, credibility, and risk, including:
- Stronger third-party validation through coverage quality, authoritative backlinks, and authoritative mentions
- Higher share of voice compared to competitors in priority outlets
- Reinforced authority via quality thought leadership content, such as keynote invites, analyst quotes, and podcast interviews
- Category positioning by clarifying market expertise through consistent narratives
- Higher lift around launches or market entries, increasing lead generation and customer conversion rates
- Crisis readiness and impact reduction through faster and more coordinated responses to an issue
- Better talent perception through employee advocacy campaigns and employer coverage, increasing applicant volume and quality
According to Edelman’s report, businesses say that corporate communications are accountable for driving these outcomes:
- Media coverage: 87%
- Employee engagement: 79%
- Brand reputation: 69%
- Thought leadership opportunities: 67%
- Social media engagement: 66%
- Brand perception: 54%
- Decrease in negative publicity or crises: 54%
How do I know if a PR company in the United States is top-tier?
The top public relations firms in the United States delivers consistent execution, measurable impact, and strategic clarity. Search for these traits:
- Business to PR translation: Converting revenue goals into PR priorities, such as who to influence, what to be known for, and which moments matter. In fact, 96% of communication leaders rely on data to drive better decisions.
- Category and buyer fluency: Understanding the US influence chain for your market, and having connections to outlets that actually shape your buyers.
- Narrative quality and proof discipline: Pressure-test claims, sharpen positioning, and build proof, so stories are defensible, not promotional.
- Earned journalist trust: Operating with relevance and audience understanding for higher journalist response and easier coverage. 86% of journalist rejection is due to beat and audience misalignment.
- Editorial-grade writing and packaging: Strong pitch samples, executive POV memos, and professional press materials. 59% of businesses report that storytelling and content creation are valuable in PR.
- Proven workflows and reporting system: Clear cadence, defined approvals, escalation paths, and regular reporting that connects outputs with measurable business impact.
What are the biggest red flags when evaluating PR agencies?
Here are the biggest warning signs that usually lead to wasted spend or poor outcomes:
- Guaranteed media placements: No one can ethically guarantee earned coverage, as outlets independently decide what gets published.
- Unsupervised outsourced pitching: Automation or offloaded outreach without QC leads to irrelevant pitches and mistakes that can burn journalist trust and damage your brand.
- Spray-and-pray outreach: Mass blasting or automation-first pitching can get your domain, spokesperson, or agency flagged.
- Conflicts of interest: If they represent your direct competitors, assume divided incentives.
- Risky tactics: Astroturfing, fake reviews, undisclosed paid placements, or black hat practices result in penalties and lower customer trust.
- Lack of crisis protocols: Firms without documented crisis processes leave brands exposed, as delayed or uncoordinated responses increase reputational and financial risk.
What should I provide to a B2B public relations firm before kickoff?
Before kickoff, a brand should prepare the following to help a PR agency avoid a slow start and weak messaging:
- Core messaging document: Defines positioning and consistent narratives tied to key PR metrics like share of voice and message penetration.
- Executive bios and spokespeople details: Needed for targeted placement and credibility in tiered outlets that value expert quotes.
- Product or service roadmap: Helps align PR with launches and milestones, enabling timely earned coverage.
- Customer proof and case studies: Third-party proof points support reputation, while PR measurement frameworks use sentiment and reach to show impact.
- Media assets: Logos and product imagery supporting storytelling and multimedia coverage.
- Legal and compliance constraints: Essential for regulated markets to ensure accurate, approved claims.
- Competitor list: Share of voice and competitive context are core PR measurement metrics.
- Crisis escalation contacts: PR crisis frameworks prioritize rapid response and consistent messaging to protect reputation.
- Marketing calendar: Aligns PR with campaigns and events to maximize reach and avoid conflicts.
What questions should I ask top public relations agencies in the United States before hiring one?
Ask the US PR agency these questions:
Relevant Background
- What types of PR campaigns do you specialize in, and which US industries do you work with most often?
- Can you share recent US-based case studies similar to our industry, size, or growth stage?
- Can you share sample reports or dashboards from current or recent US clients?
Services and Processes
- What is your PR process, from narrative development to pitching and follow-ups?
- How do you handle approvals, revisions, and urgent requests during active campaigns?
- How do you adjust strategy when coverage or momentum does not meet expectations?
- What tools or systems do you use for media tracking, outreach, and collaboration?
Related to Your Project
- How do you decide which US publications, journalist beats, and story angles are right for a brand like ours?
- How do you define and measure PR success beyond impressions and press clips?
- What does your reporting include, and how often will we receive performance updates?
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding public relations firms in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Public Relations Firm FAQs
What types of PR campaigns do they typically run?
Here are the most common PR campaigns:
Growth campaigns
- Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly.
- Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.
Corporate and stakeholder campaigns
- Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes.
- Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.
- Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media.
- Awards programs: Strategic identification and submission to industry awards to secure third-party validation.
Risk and resilience campaigns
- Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats.
- Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage.
How do top PR firms in the USA secure media coverage and build long-term momentum?
American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management.
- Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging.
- Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims.
- Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage.
- Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points.
- Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications.
- Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message.
- Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns.
- Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results.
How much does it cost to hire a PR agency in the United States?
PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following:
| Engagement type | Typical cost range | Notes |
| Monthly retainer (ongoing support) | $5,000-$20,000+ per month | Common range for standard campaigns; larger national/global programs can exceed this. |
| Hourly rate | $100-$300 per hour (avg. $270 per hour) | Used for consulting, strategy, or special projects. |
| Project-based fees | $5,000-$50,000+ | One-off campaigns, like product launches or funding announcements. |
| Pre-set packages/tiered retainers | $4,000-$8,000+ per month | Fixed deliverables at defined tiers. |
What’s the difference between a B2B public relations agency and a B2C PR firm?
B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus.
B2B PR agency
B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence.
B2C PR firm
Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence.
When should I hire a PR company instead of handling PR in-house?
Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance.
Hire a PR company if:
- You need rapid scale or intensive campaign support that exceeds internal bandwidth.
- You want immediate access to established media relationships across top-tier and niche outlets.
- You are planning a high-stakes launch, funding round, rebrand, or market expansion.
- You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain.
- You operate in a complex or regulated industry that requires specialized PR expertise.
- You want an external perspective to sharpen positioning and messaging.
Keep it in-house if:
- PR needs are steady, predictable, and limited in scope.
- Your team already has strong media relationships in your core category.
- Campaign intensity is low and tied mainly to internal updates or announcements.
- Budget constraints favor salaried roles over agency retainers.
- You prioritize deep institutional knowledge over broad external reach.
About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.