Top New York Social Media Agencies

What Makes Social Media Agencies In New York City Unique?

There are several key facts that differentiate social media agencies in New York City from other US-based competitors.

NYC is the best-performing city in the world. (Kearney)

It outranks London, Paris and Tokyo, being a more vibrant and competitive city that shows the most potential in terms of:

• Human capital
• Thoughtful municipal policies
• Smart corporate investment
• Dedication to building a technology pathway into the future

These factors have turned The Big Apple into a bustling hub that entices many business investments.

As a result, the city had the highest number of Fortune 500 companies in 2018.

Some of the 73 companies that made the list were:

• American Express
• Nasdaq
• Twenty-First Century Fox

Operating in such a competitive environment, social media consultants in NYC are bound to:

• Offer high-end services
• Stay on top of trends
• Use premium tools

In addition, these conditions combined with the city’s strong job growth and high salaries also attract top-grade talent.

According to the Office of the New York State Comptroller, NYC added 87,200 jobs in 2019, out of which 18,200 belonged to the business services sector.

In fact, the New York-Newark-Jersey City area employed 28,240 marketing managers in total.

In addition, according to Investopedia, if the state of New York was a country, it would have the 15th or 16th largest economy in the world.

The state’s signature metropolitan center, NYC, is the biggest regional urban economy in the US.

It is the world’s premier center of some of the leading industries in the world including:

• Information Technology
• Finance
• Healthcare
• Manufacturing
• Media
• Publishing
• Trade
• Real Estate

Operating in the area, the local social media consultants and managers have naturally accumulated experience in these locally dominant industries.

So, unlike any other related company in the nation, social media agencies in New York can particularly deliver winning strategies for businesses and clients in these sectors.

What Services Can You Outsource To A Social Media Marketing Agency In NYC?

The core offerings of social media marketing companies in New York include but are not limited to:

• Social media audit: This service incorporates analyzing the current strategies and efforts businesses make on various social media platforms including Facebook and Instagram. They gather key data on performance and tell how the particular business stands compared to its competitors and whether it follows the present best practices.
• Competitor research: Social media consultants in NYC perform competition analysis. This allows them to gather meaningful data on the competitive landscape and determine the strengths and weaknesses of the biggest leaders in the business’ industry. The data they collect helps them create winning strategies and develop campaigns that work.
• Social media strategy: Social media marketing companies in New York construct a specific plan that guides their actions. They understand the business’ goals and objectives, set meaningful metrics, understand the target audience, set up business accounts and improve existing profiles.
• Customer engagement: A social media marketing agency in NYC has the knowledge to establish meaningful relationships with current and potential clients. They know how to drive engagement and generate loyalty through dealing with unhappy customers, negative reviews, comments and more.
• Advertising: These specialized companies are experts in paid advertising. They know the best practices and key tactics for displaying ads or sponsored messages on popular social media platforms. They understand what works or doesn’t work on each specific channel which is the key to reaching the intended market successfully.
• Influencer outreach: They help businesses partner with the right influencers and industry leaders to enrich their content strategy, provide higher value to their audiences and build loyalty.
• Reporting: Social media agencies in New York have strong analytical skills. They also specialize in tracking results, gathering meaningful data and presenting it to the clients in the form of reports.
• And more

How Much Do Social Media Marketing Companies In New York Charge?

The best social media agencies in New York offer various pricing options.

The most common are:

• Fee per hour
• Fee per project
• Result-based fee

The fee per hour is based on time estimates. The cost ranges between $25 and $350.

The big difference in prices comes down to several factors including:

• Company size and stature
• Project complexity and scope
• Project deadline

When a company bills you by the project, a pricing structure also known as a “flat fee”, they usually have fixed prices for specific services.

The project-based fee typically ranges between $1,000 and $50,000.

In this case, the cost of social media marketing companies in New York will depend on:

• The type of services needed
• The type of chosen social media platforms
• The number of accounts managed
• And more

Finally, the client issues the result-based fee only if the agency partner delivers the specific results that they guarantee.

These results vary depending on the specific business goals and may include:

• Increased brand awareness
• Improved engagement
• Higher posts reach
• Boost in website traffic
• More conversions

Why Hire A Social Media Marketing Agency In NYC?

These are the top reasons why you should particularly partner with a social media marketing agency in NYC:

• Take advantage of internationally competitive services: New York City is the most competitive and best-performing city in the world that attracts business investments but also human capital. Considering outsourcing social media services in the city would mean access to top-notch talent that offers the highest level of service.
• Have access to top tools: Social media consultants in NYC have access to premium tools that allow them to gather key data of your competitors, research your audience and track analytics. These tools allow them to create winning strategies and fail-proof campaigns that will help you take a competitive advantage.
• Leverage their knowledge of the local market: The city’s huge influence on the local and global industries has shaped social media marketing agencies in New York into experts in these areas. They have unique insights into the leading sectors and deeply understand the local ecosystem, market trends, opportunities and challenges. This is what makes them uniquely positioned to help you reach your local audience successfully.

How To Choose The Best Social Media Consultants In NYC

There are two key questions that you need to answer before you start your search for the best social media marketing agency in NYC:

• What are your business goals: Understand what are your company objectives and how a social media agency would help you achieve them. This will provide you with a good starting point on your upcoming project and help you find an agency partner that has the relevant expertise and experience to execute it.
• What is your budget: Think about how much money you can allocate on social media management and marketing. This is a field that very much depends on upfront investment. So, make sure you set a realistic budget.

Then the next steps to take are:

• Read their reviews: See what past clients say about the best social media agencies in New York to get a grasp of their company culture, reliability, transparency and flexibility. Reviews will also show you what kind of results a specific agency can deliver and if it is capable to meet deadlines.
• Go through their past work: Check their portfolios to see what type of projects they accept and what type of clients they partner with. This is helpful in understanding their industry expertise and the quality of work they can deliver.
• Find out what tools they use: Understand what type of social media tools each agency uses to ensure they come well equipped with all the necessary applications, resources and software you will need to achieve success. These tools will help to keep up with social engagement, monitoring relevant keywords, managing multiple social pages, managing customer relationships, analyzing social performance and more.
• Understand their reporting structure: Find out how they track and measure their efforts and campaigns. The social media marketing agency in NYC you hire should have clear reporting processes in place and tell you what metrics they will track, how often you will receive analytical reports and in what form.

10 Questions To Ask Social Media Marketing Companies In New York Before You Hire The Right One

These are the top 10 questions to ask prospective social media marketing companies in New York before you make your choice:

1. What industries have you served before? Have you ever worked with clients in our sector?
2. How do you create your social media strategies?
3. Which team members will handle our project and what is their level of experience?
4. Will you conduct an account audit and perform market and competitor research at the beginning of the project?
5. How often will you post and what type of content do you plan to share?
6. What is the plan for social media advertising?
7. Who will create the content and visuals for the social posts?
8. Who will handle responding to messages and comments?
9. How will you manage analytics? What metrics will you track and will you provide us with analytical reports on campaign and account performance?
10. What type of tools do you use to execute and manage projects successfully?

Takeaways On Social Media Agencies In New York

Many businesses outsource their projects to social media agencies in New York because they:

• Offer internationally competitive services
• Employ top-notch talent
• Have access to premium tools
• Understand the local market well

The cost of their services ranges between $25 and $350 per hour.

To choose the best social media marketing agency in NYC, take the following steps:

• Define your business goals
• Set a realistic budget
• Read these companies reviews
• Go through their portfolios
• Find out what tools they use
• Understand their reporting process

Best of luck!

…

Scroll Up To Find The Best Social Media Agencies In New York And Pick A Partner Today!