South Tees Hospitals NHS Foundation Trust’s print campaign by VIA Creative Design & Print engages future healthcare professionals with vibrant colors, inclusive imagery, and modern design. Geometric shapes and clean typography project a contemporary atmosphere, positioning the brand as a leader in health and social care.
Key Insights for Brands:
- Bold colors in print design attract attention and create emotional resonance
- Inclusive imagery of professionals communicates a brand’s diversity and welcoming identity
- Interactive features like QR codes bridge the gap between live and online experiences
South Tees Hospitals NHS Foundation Trust Connects With Future Healthcare Professionals Through Engaging and Diverse Print Design
To tackle health and social care workforce shortages, South Tees Hospitals NHS Foundation Trust collaborated with UK-based agency VIA Creative Design & Print to develop a compelling print campaign. They crafted numerous print designs aimed at attracting new talent by promoting the rewarding career opportunities available in these industries.
The agency utilized vibrant print materials, such as postcards, to grab attention and make a direct, tangible impact through bold visuals and concise messaging. This approach motivates candidates to explore their options and take the first steps toward joining South Tees Hospitals NHS Foundation Trust.
Moreover, the print design features photos of real healthcare professionals to humanize the campaign and foster a sense of connection. These images showcase a diverse workforce — representing various ages, ethnicities, genders, and backgrounds — and project a welcoming team environment. This inclusive imagery communicates the Trust's commitment to equality and emphasizes that these careers are accessible to everyone.
The Print Design Captures Attention and Inspires Action With Bold, Vibrant Colors
The print campaign’s color palette integrates rich greens, purples, and yellows, creating an energetic and uplifting tone. These colors are not only visually striking but also deeply aligned with the emotional essence of these professions.
For example, green conveys a sense of renewal and growth, symbolizing the personal and professional development opportunities available to candidates. Purple adds a layer of compassion, hinting at the empathetic nature of the work. Meanwhile, yellow infuses the design with warmth and optimism, reflecting the positive impact future employees can have on the South Tees Hospitals community.
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These bright hues align seamlessly with the campaign's goal of attracting enthusiastic and motivated individuals. Often utilized in standout print designs to evoke dynamism and possibility, these colors resonate with individuals seeking a fresh start or meaningful career transition. Moreover, the campaign’s vibrant palette offers a refreshing alternative to the often sterile and traditional tones used in health and social care marketing.
Modern Geometric Shapes and Simple Typography Enhance the Print Design’s Visual Flow
The use of modern geometric shapes, such as rings, circles, and semicircles, gives the print design a sleek, contemporary feel. These shapes represent structure and unity, aligning the visuals with the organization’s core values. These elements are also cleverly used to craft icons, such as simple human figures formed from a circle or a ring atop a semicircle, emphasizing the campaign’s people-centric focus.
Additionally, the strategic arrangement of these geometric shapes maintains visual interest and guides the viewer’s attention toward key information. For example, the circles and semicircles frame important elements, such as the print’s QR codes, to help the eye flow naturally across the design and to important calls-to-action.
The typography also complements the design with an approachable, modern aesthetic. The use of clear, sans-serif fonts ensures the text is instantly legible, further enhancing accessibility. As a result, it ensures that all candidates, regardless of background, can quickly understand the career opportunities on offer.
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The Print’s Clear Messaging and QR Codes Ensure Quick Accessibility and Engagement
Concise messaging is central to the campaign’s effectiveness. Bold headings and yellow text accents like “Discover career opportunities” and “Start your journey” immediately capture attention, delivering the message succinctly. These highlights guide readers naturally to the campaign’s core purpose — encouraging them to envision a future with South Tees Hospitals NHS Foundation Trust.
VIA Creative’s expertise in user-centric design is evident in the simple yet powerful layout. The straightforward and uncluttered text arrangement ensures potential candidates can quickly grasp the main points, making these materials ideal for fast-paced interactions like recruitment fairs or drop-in events.
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To enhance interactivity, the agency incorporated QR codes into the print materials, allowing candidates to explore the career details further. Positioned within vibrant yellow circles, these codes are easy to spot and encourage engagement. This strategic use of QR codes — a hallmark of professional print designers — effectively bridges the gap between print and online platforms, enhancing information accessibility.
With its vibrant colors, inclusive imagery, straightforward messaging, and effective use of geometric shapes and QR codes, South Tees Hospitals NHS Foundation Trust’s print campaign masterfully blends creativity and functionality. These elements position the organization as a leader in health and social care and make this design a deserving recipient of DesignRush's Best Design Awards.
