The top Affiliate Marketing agencies in 2026 are NYMO & Co, RevWise Ltd, and AffiliateMotion, selected from 35 agencies vetted by DesignRush on the basis of verified client reviews (4.4 avg. rating), project outcomes and industry expertise. NYMO & Co leads the ranking for Affiliate Marketing, followed by RevWise Ltd and AffiliateMotion.

#AgencyRatingMin projectHourlyLocation
1NYMO & Co 4.8 (8) $1,000 - $10,000$150/hrEl Segundo, California
2RevWise Ltd 4.5 (2) $1,000 - $10,000$100/hrColchester, United Kingdom
3AffiliateMotion 4.8 (5) $1,000 - $10,000$50/hrAthens, Greece
4DMi Partners New $1,000 - $10,000$149/hrPhiladelphia, Pennsylvania
5Performance Heroes New $1,000 - $10,000$150/hrHamburg, Germany
4.4 avg. rating from 559 verified reviews
i
Reviews undergo a stringent verification process to ensure reliable information about each agency from verified past clients.
We’ve updated our Average Star Rating system to give you the most accurate summary of all client reviews. Read more.
Food and Beverage × $1,000 - $10,000 ×

Best Affiliate Marketing Agencies

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

  • Amplify Your Revenue Through Expert Affiliate Digital Marketing

    NYMO & Co. builds pay-for-performance affiliate programs for D2C brands. For Smithey, a cookware brand, its affiliate program generated $1M in revenue at 8x ROI. The affiliate marketing agency is best for D2C brands wanting content-first affiliate partnerships...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    • eCommerce
    • Content Marketing
    • Show more
    Location
    El Segundo, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Global Award Winning Performance Marketing Agency, specialising in Affiliate Marketing & TikTok Shop

    RevWise manages affiliate programs for 100+ eCommerce brands across 13 countries. For BrewDog, its affiliate program drove a 604% revenue increase within one year. The affiliate marketing company is recommended for brands wanting full affiliate-channel ownership...

    Top Services:

    • Affiliate Marketing
    • Social Media Marketing
    Location
    Colchester, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Where Your Affiliate Goals Become Our Mission

    AffiliateMotion is a boutique affiliate agency with 17 years of experience. For PadelMarket, it found 40% of reported revenue came from duplicate tracking. The agency is recommended for brands auditing an underperforming affiliate program...

    Top Services:

    • Affiliate Marketing
    • eCommerce
    • Digital Marketing
    • Direct Marketing
    • Show more
    Location
    Athens, Greece
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Creating Opportunities For Growth by Focusing On What Matters.

    DMi Partners combines performance PR, influencer partnerships, and traditional affiliates for DTC brands. Its clients include SKIMS, Liquid I.V., and URBN. The agency fits DTC brands wanting affiliate tied to earned media, not just networks...

    Top Services:

    • Affiliate Marketing
    • Email Marketing
    • SEO
    • eCommerce Development
    • Public Relations
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • True heroes always have a mission!

    Performance Heroes pairs affiliate marketing with email and phone marketing for German shops. It sources publishers via its own network or external networks. The agency fits DACH eCommerce brands wanting affiliate marketing services bundled with direct marketing...

    Top Services:

    • Email Marketing
    • Affiliate Marketing
    • Direct Marketing
    Location
    Hamburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Next-Level Social Media for Next-Level Brands.

    We help established businesses turn organic social media into a growth channel that actually delivers: scroll-stopping content, daily engagement, and our signature outreach engine that puts you in front of thousands of the right potential customers every month...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Video Marketing
    • Digital Marketing
    • Show more
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • An Expert in Digital Marketing - Social | SEO | PPC | Email

    Whether youre chasing rapid growth, better ROI, or sustainable long-term performance, our team of digital experts are here to help Were a full-service digital marketing and advertising agency trusted by ambitious businesses across Australia. We blend data with creativity to deliver strategies that w...

    Top Services:

    • PPC
    • SEO
    • Affiliate Marketing
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • TikTok Shop Agency And Affiliate Growth That Scales

    Livano Agency builds affiliate systems that scale revenue through TikTok Shop, influencers, and affiliate networks. We design, launch, and operate performance-driven partnership programs that turn creators, publishers, and platforms into a reliable growth channel for modern brands. Execution focused. Revenue...

    Top Services:

    • Affiliate Marketing
    • Social Media Marketing
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Soar Higher with Every Yahoo Click.

    Hawke Media crafts tailor-made marketing solutions for every brand, big or small. We specialize in boosting your brand's visibility through Yahoo PPC within the Microsoft Search Network. Beginning with a meticulous audit and strategic plan, we continuously refine and optimize campaigns. Our dedication...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Content Marketing
    • Affiliate Marketing
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Create identities, brands and get results.

    Our unwavering commitment lies in providing comprehensive 360˚ digital marketing services that establish distinct identities, foster brand development, stimulate engagement, and deliver tangible results. It is this commitment that positions us as the foremost choice for those seeking the premier Digital...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    • CRO
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Petaling Jaya, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Brand's Favourite Shop

    A creative studio building, growing, and advertising brands. All while having delicious snacks...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Advertising
    • Design Services
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • 10X+ ROAS With Influencer Marketing

    ALL-IN-ONE Influencer Marketing Agency & Technology Company. We have built the leading Influencer marketing platform helping brands achieve 10X+ ROAS. Leveraging Big Data, AI, and automation to increase ROI, lower CAC, and collect high-quality UGC for brands worldwide...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    • eCommerce
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Find Buyers, Not Browsers

    Lab6 Media is an expert, full-service affiliate management agency that helps brands build, manage, and scale their affiliate programs. Our mandate is to help you grow your business. We understand that growth is a dynamic process and your needs will evolve. Our goal is to create sustainable campaigns that...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • eCommerce
    • Show more
    Location
    Cheyenne, Wyoming
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Book German-Speaking Creators. We Handle The Rest.

    TrueTalent Management connects brands with German-speaking creators. Our roster covers fitness, health, beauty, fashion, food, and lifestyle, active on Instagram, TikTok, and YouTube. Instead of searching, negotiating, and coordinating with every influencer yourself, you book one creator or a whole group...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Marketing
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • PR + Affiliate for Consumer Brands

    Fox Group PR is a public relations and affiliate agency for consumer brands, based in New York and Los Angeles. We get products onto the best-of lists, gift guides and awards shoppers check right before they buy, and we run clients' affiliate programs on Awin, Impact and Linkby so every placement can be...

    Top Services:

    • Public Relations
    • Affiliate Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We 3X Traffic and Crush Competitors while You Watch.

    MagicSpace represents the distinct SEO advantage that decisively outperforms competitors, resulting in a threefold increase in your website traffic. Dispense with ineffective SEO agencies and cease expending resources on lackluster outcomes. Our unwavering commitment to return on investment ensures your...

    Top Services:

    • SEO
    • Content Marketing
    • Digital Marketing
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    Zug, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • WebTech: Crafting Digital Success with Web Development, Ecommerce, Content, and Marketing Excellence

    WebTech is your digital partner for comprehensive solutions. From dynamic web development and seamless ecommerce experiences to engaging content creation and strategic digital marketing, we empower businesses to thrive in the online landscape. With a team of skilled professionals, we blend creativity...

    Top Services:

    • Logo Design
    • IT Services
    • Affiliate Marketing
    • Content Marketing
    • SEO
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Prioritize Quality Over Quantity

    Phoenix Project is a Warsaw-based digital marketing agency founded in 2019, specializing in international SEO, GEO, AI search optimization, and advanced Tiered Link Building. We also offer Google Ads, Facebook Ads, and website development...

    Top Services:

    • SEO
    • PPC
    • Content Marketing
    • Advertising
    • eCommerce
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Grow The Social LLC is a prominent Branding, PR & Talent Management Agency.

    Grow The Social LLC is a prominent Branding, PR & Talent Management Agency based in Los Angeles and New York City. We work on both sides. We handle various components from strategic brand partnerships, product collaborations, event appearances, event hosting opportunities, speaking engagements, podcast...

    Top Services:

    • Public Relations
    • Digital Services
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Increase Your Sales With Amazon Advertising.

    Adsify Digital is an e-commerce advertising agency that grows and manages brands/sellers on Amazon with advanced PPC strategies...

    Top Services:

    • Affiliate Marketing
    Location
    New Delhi, India
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Level up your branding

    At Snapper Studio, our primary objective is to collaboratively craft brands alongside our clients. Our approach places a strong emphasis on gaining a profound understanding of your business before leveraging our expertise in brand strategy, identity design, and content creation in tandem with your insights...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Print Design
    • Package Design
    • Show more
    Location
    Wallsend, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Built on Amazon. Amplified on TikTok Shop

    Jay Street Partners is a New York City based, high-touch growth consultancy helping emerging consumer brands scale across Amazon and TikTok Shop through data driven strategy and execution...

    Top Services:

    • PPC
    • eCommerce
    • SEO
    • Affiliate Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Results you can count on, pay for performance that delivers.

    Nest emerged from the realities of agency life rather than the fertile fields of entrepreneurial dreams. Our founder, with prior experience as Director of Account Management, observed a prevalent issue of underperformance against promised metrics in the industry. This unsettling reality, where companies...

    Top Services:

    • Web Design
    • SEO
    • CRO
    • Affiliate Marketing
    • Digital Marketing
    • Show more
    Location
    Greensboro, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
  • Content agency for Portuguese-speaking markets

    The ethical boutique content agency for businesses looking to shine in Portuguese-speaking markets.Our team of native content experts creates, adapts and manages digital content across several verticals.Across our service range, you'll find content management, content writing, copywriting...

    Top Services:

    • Digital Marketing
    • Translation Services
    • SEO
    • Content Marketing
    • Affiliate Marketing
    • Show more
    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevate your brand. Exceed your goals.

    A3 Revenues bridges the gap between traditional and digital advertising. Our experts use their knowledge to find the best channels for your brand, maximizing its reach and user engagement. We partner with top publishers to ensure your message is seen by the right audience. Creativity, flexibility, and...

    Top Services:

    • Digital Services
    • Branding
    • Public Relations
    • eCommerce Development
    • Affiliate Marketing
    • Show more
    Location
    Harish, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Search Growth, Engineered To Compound

    Search shouldn't be a guessing game. We make organic acquisition forecastable for companies competing online, combining content strategy, authority building, and AI search optimization on top of a genuinely technical SEO foundation let by 15+ year veterans in the industry...

    Top Services:

    • SEO
    • Content Marketing
    • AEO
    • eCommerce
    • Affiliate Marketing
    • Show more
    Location
    Burlington, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Our Sight. Your Vision.

    Altered State Productions is a video production company and digital marketing agency...

    Top Services:

    • Video Production
    • Digital Marketing
    • Video Marketing
    • Branding
    • Graphic Design
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Honest, Results-Driven Marketing Solutions

    Goodwill Marketing delivers honest, results-driven solutions for businesses ready to scale. We're Sydney-based senior marketing experts specialising in integrated marketing, digital advertising, lead generation, & brand communications. Our collective crafts powerful campaigns for maximum impact, cutting...

    Top Services:

    • Digital Strategy
    • Advertising
    • Digital Marketing
    • eCommerce
    • Email Marketing
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Content That Speaks Strategies That Convert

    We're The Apricots Media creative agency focused on social media marketing, content creation, and visual storytelling that drives real results for CPG, DTC, and hospitality brands. We blend bold creativity, hands-on collaboration, and the kind of brand growth that rivals the biggest agencies. We make heads...

    Top Services:

    • Social Media Marketing
    • Video Production
    • Creative Services
    • Content Marketing
    • Video Marketing
    • Show more
    Location
    Concord, North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We are Ambire. An independent Sydney performance marketing agency.

    Ambire is a boutique agency comprised of seasoned digital marketing specialists. Our unique structure eliminates the need for account managers or intermediaries, ensuring that our clients can have the utmost confidence that their inquiries are addressed directly by the experts who drive our operations...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • CRO
    • eCommerce
    • Show more
    Location
    Neutral Bay, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevate Your Brand: Visualize the Next Level with Sorotnamedia.

    Sorotnamedia is a digital agency based in Bandung, Indonesia, established in 2011. The company focuses on assisting small to medium-sized businesses with digital marketing needs, including SEO, social media marketing, search engine marketing, design, and website development. With a team size of 10-50...

    Top Services:

    • Digital Services
    • Graphic Design
    • Digital Strategy
    • eCommerce
    • Content Marketing
    • Show more
    Location
    Bandung, Indonesia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • MyWall AI-Powered Influencer Marketing Platform

    MyWall is an AI-powered influencer marketing platform that helps brands and agencies discover creators and manage paid, barter, UGC, and affiliate campaigns from outreach through reporting. It combines AI-driven creator matching, campaign automation, and optional managed services to run multi-format...

    Top Services:

    • Affiliate Marketing
    • Social Media Marketing
    • Content Marketing
    • eCommerce
    • Show more
    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Best Digital Marketing Agency In Pakistan

    We are best Digital Marketing Agency In Pakistan, Our Services Includ Saerch Engine Optimization, Social Media Management, Web Development and more!...

    Top Services:

    • Digital Services
    • Branding
    • Advertising
    • SEO
    • Digital Marketing
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Let's Grow Together

    Tomatotree Digital is a leading digital marketing agency offering SEO, Local SEO, AEO, GEO, PPC, content marketing, social media marketing, technical SEO, and website audit services...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Digital Services
    • Branding
    • Show more
    Location
    Kochi, India
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Marketing Minds Code-Driven Results

    Mindecentrix is a forward-thinking digital marketing and web development agency helping businesses thrive online. From SEO and social media to custom websites and eCommerce platforms, we deliver tailored solutions that drive engagement, traffic, and growth. Our team blends creativity with data-driven...

    Top Services:

    • Digital Marketing
    • Web Development
    • Big Data Analytics
    • PPC
    • Affiliate Marketing
    • Show more
    Location
    Panchkula, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000

Why companies trust DesignRush

Every agency is independently vetted before it can be listed or ranked

1

Identity Check

We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
131,049+
2

Portfolio Review

We review agency work, case studies, and results to confirm skill.

Applicants rejected
47%
3

Ongoing Audit

We monitor listings regularly; outdated agencies are removed.

Agencies verified
35

Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.

See how rankings and monetization work.

Frequently Asked Questions About Affiliate Marketing Firms

What services do affiliate marketing companies provide?

Affiliate marketing agencies provide a broad spectrum of services aimed at elevating businesses’ commissions and revenue through a network of partners or affiliates.  

While many people associate affiliates strictly with social media influencers and public figures, professional affiliate marketing agencies manage a much broader ecosystem of niche content creators, review sites, coupon and loyalty portals, and larger media publishers.  

These partners promote a product or service to their established audiences, earning a commission only when a verified sale or lead is generated through their unique tracking affiliate link. An affiliate program generally follows a B2C (business-to-consumer) model, but B2B arrangements also exist. 

Key services of affiliate marketing companies encompass: 

  • Program setup 
  • Affiliate marketing strategy 
  • Partners recruitment 
  • Commission management 
  • Affiliate vetting 
  • Performance reporting  

What types of affiliate marketing are there?

Affiliate marketing is traditionally categorized by the relationship between the marketer and the product, as well as the promotional medium used. Professional affiliate engagement typically falls into three distinct categories: 

  • Involved affiliate marketing: This model relies on firsthand experience. The affiliate uses and endorses the product through reviews and tutorials. This type has shown to deliver a better conversion rate and make the business a trusted brand. 
  • Related affiliate marketing: The marketer operates within the same industry or niche as the product but does not necessarily use it personally. For example, a financial blog may promote a specific credit card to its established audience. 
  • Unattached affiliate marketing: A purely performance-based model where the affiliate has no direct connection to the product or its niche. The affiliate runs pay-per-click (PPC) campaigns and places the affiliate link in ads, hoping consumers click and purchase. 

How much do these services cost?

Across industries, the median affiliate commission rates stand at 5% to 30% of the sale amount. This percentage tends to be higher when collaborating with retail, beauty, and fashion brands, while B2B, electronics and other high-end products pay on the lower end. And that's only for the commissions payout.  

To this sum, businesses need to factor in an additional $2,000 to $10,000 per month for the affiliate marketing company. The scope usually dictates the service fee, finalized based on the number of affiliates, campaign setup, creative production, reporting, and optimization. 

In terms of the payment method, there are a few main models to choose from:  

  • Pay-per-sale: Pays a percentage of earn commissions 
  • Pay-per-lead: Pays for qualified referrals  
  • Pay-per-click: Offers small payments per each visitor 
  • Pay-per-install: Pays for each app/software download and install 

How are commissions usually tiered?

Affiliate marketing companies usually structure the commission based on the complexity of the conversion and the level of creator influence. Here are the average commissions and payouts businesses can expect: 

  • Reach and engagement: 5% to 20% 
  • Revenue-share tiers: 15% to 30% 
  • Flat fee or revenue-share agreements: Around 15% 
  • Referred sale commission: 5% to 25% 
  • Performance-based influencer compensation: 5% to 20% 

What is the difference between affiliate marketing and influencer marketing?

The main distinction between affiliate marketing and influencer marketing lies in the primary objective and the corresponding compensation structure.  

Affiliate marketing is primarily a performance-oriented model whereaffiliates earn commissions exclusively for prompting specific actions. The engagement delivers immediate return on investment (ROI) and functions as a direct sales channel. Consequently, the relationship between the brand and the affiliate is purely transactional. 

By contrast, influencer marketing uses a creator's social influence and audience to cultivate brand awareness and brand trust. Compensation in this model typically involves an upfront flat fee or product gifting in exchange for creative content and visibility. 

In essence, affiliate marketing agencies focus on the bottom of the sales funnel, while influencer agencies target the top by putting more emphasis on the narrative and brand resonance.