Pay-per-click advertising or PPC advertising is an online advertising model that allows your ad to pop up when consumers use specific keywords in search engines while looking for information. It’s a marketing model where the advertiser pays a certain fee every time someone clicks on their ad.
Depending on the platform you select, your ad may appear at the top and bottom of search engine results pages such as Google, Bing, and Yahoo or on social media platforms such as Twitter, Facebook, or LinkedIn.
PPC ads are a great way to spread the word about your business and gain new customers. They offer countless advantages, but in this article, we’ll explore the top twelve benefits of pay-per-click advertising.
Table of Contents
- Targets the Right Audiences
- Reaches Customers in Real Time
- Helps You Promote Your Business Locally
- Offers Immediate Visibility
- Boosts Brand Recognition
- Gives a Competitive Edge
- Allows Easy Ad Adjustments
- Makes Ad Remarketing Easy
- Tracks and Measures Results Quickly
- Allows Budget Control
- Combines Easily With Other Types of Marketing
- 12. Makes Ad Launching Easy
- Benefits of PPC Advertising: Key Takeaways
1. Targets the Right Audiences
One of the top pay-per-click benefits is the opportunity to target your preferred audience. PPC ads let you create user personas, so they’re only seen by people who match your target audience. You can create multiple user personas and have the same or different ads target different groups.
Let’s say you run an orthodontics practice in Los Angeles and want to promote your clear braces. The first step is to find the relevant keywords your potential customers use to find dental practices. Based on the keyword research, you can create several audience groups and target all of them with the same or closely related ads.
For example, the keywords you bid on might be “clear braces in Los Angeles” or “adult clear braces California”. With the first one, you can target a broader audience, but if you’re looking to specifically target adults, then the second option would be more effective.
This way, your PPC ad will funnel only customers you want to come to you, helping you build a name in a certain niche.
To create the best campaigns, consider working with one of the top PPC agencies in LA.
2. Reaches Customers in Real Time
Another one of the advantages of pay-per-click advertising is its ability to reach your customers in real time. Unlike other types of advertising, PPC allows you to schedule the appearance of your ad in the time frames you consider best, based on hours, locations and demographics. This makes it easier to target a certain group as they’re searching, i.e., when they’re the most active.
While people today seem to be online all the time, it’s still advisable to conduct a short analysis and see when your target group uses the internet the most. SproutSocial found that peak engagement times are Tuesday to Thursday from 9 am to 2 pm. However, this can change based on platform, demographics, location, etc.
3. Helps You Promote Your Business Locally
Another similar PPC benefit is the ability to localize your ads. With pay-per-click campaigns, you can choose where your ads are shown.
Let’s take Instagram ads, for instance. They enable companies to create a user persona and then choose the location of your ads, allowing you to target people in different countries, regardless of location. It also limits your ad from appearing in geographic locations that are irrelevant to your business, which will prevent you from wasting money.
Conducting local PPC management is especially valuable for eCommerce businesses. Even if you don’t have a brick-and-mortar shop, you can direct your customers to your site, so they can order your products or services online and receive them at their location.
4. Offers Immediate Visibility
A great addition to the list of pay-per-click benefits is the quick visibility you get. If you play your cards right, PPC ads can help you propel your business to the first spots on Google or any other search engine you use. According to Google (and everyone else), the top ads get substantially more clicks than other campaigns.
With PPC you bypass the tedious process of conducting SEO research to get to the top of the SERP. You just need to create a good strategy to rank better. Once your ranking improves, more people see your brand and learn about it, increasing brand awareness and web traffic.
5. Boosts Brand Recognition
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Another advantage of PPC advertising is brand recognition building. Paid ads allow you to set which groups you want to target and where, meaning you’ll be spreading the word about your brand in those locations. Additionally, PPC ads can capture the attention of potential buyers even if they don't click on them right away, leaving a lasting impression of your brand that may prompt them to reach out later.
However, placing the ad is not the only thing you need to do. You must carefully consider its position, content, design, and more, with consistency in mind. InterBrand’s Best Global Brands 2025 Report pointed out that in today’s market, a strong brand is a key factor that sets businesses apart from the competition.
PPC ads can raise awareness about your brand but if you don’t stick to a certain branding method, it will be easy for your potential customers to mistake your product for another one. Working with an expert branding agency can help ensure you craft quality PPC that boosts brand recognition.
6. Gives a Competitive Edge
PPC ads allow you to get your brand out there in a matter of days. This way, you don’t just gain brand awareness, but you also set yourself higher than the competition.
If you work in a highly competitive environment with a variety of suppliers offering the same product or service, stand outing out can be a tough task. A solid PPC marketing strategy can help you create ads that will be seen and clicked by thousands of people. The bigger the numbers, the more recognition you get.
7. Allows Easy Ad Adjustments
One of the more important benefits of pay-per-click advertising is the easy adjustment of your ads it provides. Unlike traditional marketing where placing the ad means you can’t make any changes to it until the running period ends, with PPC ads you don’t have to worry about such limitations. You can pause them whenever you want and tweak them to fit any new changes.
Take Google Ads, for example. If you’ve set an ad to last for two weeks but aren’t satisfied with the results after one week, you can stop it. You then have the flexibility to modify the ad content, design, target audience, or even scrap it entirely and start fresh.
8. Makes Ad Remarketing Easy
When talking about ad adjustments, we can't skip another one of the benefits of pay-per-click advertising — ad remarketing. Simply put, it’s a tactic that allows you to remarket the same ad to people who have interacted with it before.
For instance, if a certain user has clicked on your ad once, you can use the same ad and send it back to them, urging them to finalize the purchase. Remarketing provides an opportunity for customers to continue their engagement with the brand.
PPC ads are very easy to set up and even easier to be remarketed. With them, you can guide customers through the purchase funnel and improve conversion rates.
9. Tracks and Measures Results Quickly
Because PPC ads operate in real time, a huge advantage they offer is the fact that you can track and measure results as the ad runs. You don’t need to wait for months to get an analysis of your ad performance and measure the gains. Instead, as the ad runs, you can follow it and see how many people clicked it, what demographics they belong to, whether they did a certain action like visiting the site, and more.
With PPC ads, you can set KPIs to measure their performance over time. And, as we mentioned earlier, if the ad is not delivering the desired results, you can stop it, change it, or run it again — all the while, measuring its results.
Tools like Google Analytics can help ease the process. Another option is to work with special Google Ads agencies, so you can create campaigns that will truly rank high.
10. Allows Budget Control
Unarguably, one of the best benefits of pay-per-click is budget control. With PPC advertising, you don’t have to worry about allocating substantial funds. You can go in with as little as $20 and still enjoy better results than a traditional campaign. And let’s not forget that you’ll only pay when someone clicks on the ad.
From choosing the bid for your keywords to the maximum spend for your PPC campaign, you are in total control of your budget. PPC gives you flexibility to start small and scale in the future if desired.
11. Combines Easily With Other Types of Marketing
Another one of the many pay-per-click benefits is its ability to easily adapt to various marketing strategies. For example, you can focus on SEO as your main marketing plan, but since you already have the keywords, PPC can be used as a boost; an extra aid to bring more revenue.
Another strategy worth considering is utilizing PPC as a basis to scout the market. Since it doesn’t have to be a time- and money-demanding process, you can easily use it to see whether your audience is interested in the product or service you offer. With social media marketing, affiliate marketing, or any other type of digital marketing, you can begin advertising effectively.
12. Makes Ad Launching Easy
We can’t wrap up our list of the benefits of pay-per-click advertising without mentioning how easy it is to launch a PPC ad. Unlike other types of marketing where you worry about signing contracts or waiting for the right time to push your ad out, PPC only asks for as little as 10 minutes to get your ad running.
Of course, you must have your designs and content ready, but once they’re out of the way, all you need is just a few minutes to launch an ad.
Benefits of PPC Advertising: Key Takeaways
Pay-per-click is a paid advertising strategy used by many businesses to help their brands grow. It allows you to target a specific audience and reach the customers you want to sell to directly. A solid PPC strategy can help you promote your business and boost brand awareness, giving you a competitive edge.
All you need is to find a PPC strategy that works for you. Once that’s out of the way, you can quickly reap the benefits of pay-per-click advertising.
To be on the safe side, consider hiring a professional PPC agency for your campaign to increase your chances of creating an engaging and highly performing PPC ad.
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