Are you looking for a trustworthy brand strategy agency to create and refine your brand identity, increase online visibility, and attract more customers? Our shortlisted selection, based on verified client feedback and relevant case studies, is a reliable source for discovering top brand strategy firms for your unique project. Dive into our directory to narrow your search by location, budget, team size, and more.

We have thoroughly assessed the brand strategy expertise, team structure, portfolios, client testimonials, pricing plans, and relevant awards of over 2,500 brand strategy agencies. Learn more about our selection criteria and how we identify the top players in the brand strategy sector.

The Number 1. Brand Strategy Agency as Selected by DesignRush Is...

Motto

Motto brand-strategy
[Source: Motto]
  • Best for: Overall
  • Average hourly rate: $350
  • Minimum budget: $50,000 & Up
  • Founded: 2005
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: Hopscotch, Disney, Hershey's, Google, Microsoft

Motto is a brand strategy agency that helps brands discover and define their vision, culture, and visual identity to align with their business objectives. The agency employs a bespoke methodology to identify the signature idea that best resonates with the right audience. Its brand strategy suite covers research, audits, analysis, brand positioning, brand architecture, brand narrative, and naming and nomenclature services.

Motto Success Story

  • Challenge: Preparing to emerge from stealth mode, fintech company Hopscotch partnered with Motto to position itself as a pioneering platform for small companies. Initially named Zuro, the client also requested a renaming strategy to emerge with a distinct name that reflects character and significance, thus easing its go-to-market journey.
  • Solution: Motto performed vision-casting, a 5-point culture assessment, stakeholder interviews, strategic workshops, competitive audits, and expert interviews to lay the groundwork for the brand strategy. Building on this, the agency crafted a purpose and vision language, created positioning statements, defined audience personas, and presented conceptual themes and naming options.
  • Results: Following the launch, Hopscotch hired 600% more staff and raised $10 million in funding. The new brand won 10 design awards, including GDUSA, Awwwards, and Indigo.

Check Motto Agency Profile

WANT Branding

WANT Branding brand-strategy
[Source: WANT Branding]
  • Best for: Brand positioning
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2000
  • Size: Under 49
  • Location: Miami, FL
  • Notable clients: Royal Caribbean, Cisco, Gilette, Uber Central, Intel Evo

WANT Branding is a seasoned brand strategy firm that has helped create over 2,000 brands. The agency focuses on three core aspects of brand strategy: brand definition and positioning, brand architecture, and brand messaging. By employing this approach, WANT Branding empowers clients to convey their vision comprehensively and build customer loyalty.

WANT Branding Success Story

  • Challenge: Royal Caribbean was looking to scale its business and introduce new assets across its offering. The company reached out to WANT Branding for a new brand identity that would appeal to new and target customers alike.
  • Solution: Throughout its seven-year collaboration, WANT Branding provided brand strategy, positioning, naming, architecture, and wayfinding creations. The brand novelties were applied to Royal Caribbean cruises, onboard elements, and island resorts.
  • Results: Between 2011 and 2019, Royal Caribbean saw a $4 billion increase in revenue, a surge in its stock price from $23 to $133, and garnered numerous media and travel recognitions.

Check WANT Branding Agency Profile

BLVR

BLVR brand-strategy
[Source: BLVR]
  • Best for: Brand naming
  • Average hourly rate: $275
  • Minimum budget: $50,000 & Up
  • Founded: 2005
  • Size: Under 49
  • Location: San Diego, CA
  • Notable clients: Vessel, Tony Robbins, World Vision, Andis, Rock Church

BLVR is a brand strategy agency specializing in crafting distinct brand value and identity, elevating the brand’s market position, and helping them articulate an authentic brand story and narratives. Common brand strategy services provided by BLVR include research and insights, purpose and vision defining, audience identification, market differentiation, and strategic positioning. These services are further reinforced with brand architecture and behavior go-to-market plans.

BLVR Success Story

  • Challenge: Golf bag manufacturer Zonson had ambitions to expand its offering with a direct-to-consumer (D2C) lifestyle brand across the US market. The company hired BLVR to tailor a brand strategy entailing name curation services and positioning tactics.
  • Solution: Using audience segmentation, BLVR uncovered ethically mindful customers as an untapped market segment and aligned the brand strategy and positioning around their beliefs. They named the brand Vessel and created an identity built on the premise of “purpose.”
  • Results: Vessel experienced a 178% year-over-year (YOY) traffic increase and was named the 11th fastest-growing business in San Diego.

Check BLVR Agency Profile

FUEL

FUEL brand-strategy
[Source: FUEL]
  • Best for: Brand visibility campaigns
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2011
  • Size: Under 49
  • Location: Greenville, SC
  • Notable clients: Greenville Literacy Association, Warehouse Theatre, Southern First, Sandline, Community Finder

FUEL is a brand strategy firm that creates distinct brand identities for diverse clients to expand their visibility and help them reach new heights. The agency employs a proprietary brand strategy approach, entailing market and competition research, personas and journey mapping, defining central mission and challenges, brand audit, architecture, and brand messaging. Boasting over 13 years on the market, this 100% female-led company has built over 100 brands.

FUEL Success Story

  • Challenge: Greenville Literacy Association enlisted FUEL's service for a logo rebrand and a marketing campaign to broaden the visitor reach of its traditional book sale event. Over the years, the client felt that the event's visibility started to fade and requested a brand refresh to represent its mission better.
  • Solution: FUEL conducted user persona research for new potential market segments and modernized the client's logo with a new color palette. The brand optimization empowered the client with an identity that facilitates a strong visual connection between the logo and the event.
  • Results: Thanks to the new branding efforts, the event saw 12,000 attendees. Subsequently, the client sold over 102,000 books and raised over $135,000 in funding.

Check FUEL Agency Profile

Studio Ostendo

Studio Ostendo brand-strategy
[Source: Studio Ostendo]
  • Best for: Rebranding strategy
  • Average hourly rate: Inquire
  • Minimum budget: $1,000 - $10,000
  • Founded: 2014
  • Size: Under 49
  • Location: Caldwell, ID
  • Notable clients: Three Sisters Meats, Evention, Elite International Soccer Training, Reliable Waste Services, Visions EyeHealth Center

Studio Ostendo is a brand strategy agency with extensive experience in transforming ideas into well-defined brands with visual identities that are poised to break new markets. The agency helps create successful brand identities, books and editorials, environmental and wayfinding graphics, and communication programs by leveraging both physical and digital assets. In recognition of its excellence, Studio Ostendo has received several ‘Society of Typographic Arts 100’ awards for its work.

Studio Ostendo Success Story

  • Challenge: Three Sisters Meats contacted Studio Ostendo upon receiving feedback from relevant stakeholders that the brand wasn't aligned with its scaling ambitions. The client requested a rebranding strategy that would help propel the company's market expansion.
  • Solution: Studio Ostendo conducted a brand photography shoot for social media content, investor pitches, and the company website. Across the visuals, the agency aimed to portray the flavors and simple ingredients of the client's meat line while presenting potential scenarios in which the dry-cured meat would complement consumers' gourmet endeavors.
  • Results: Powered by a new brand identity, Three Sisters Meats secured over $50,000 in funding to support its manufacturing, production, and marketing‍ ambitions.

Check Studio Ostendo Agency Profile

Matchstic

Matchstic brand-strategy
[Source: Matchstic]
  • Best for: Brand shifting
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2003
  • Size: 50 - 99
  • Location: Atlanta, GA
  • Notable clients: Big Nerd Ranch, CBS Philadelphia, Monday Night Brewing, Brightwild, Tensure

Matchstic takes a bespoke approach to brand positioning, crafting bold identities that stand out from the crowd. This approach is powered by a focused brand strategy and complementing marketing services. Through in-depth research and collaborative sessions, Matchstic aims to define its clients' true purpose, position, and personality, helping them establish strong market positions with enduring identities.

Matchstic Success Story

  • Challenge: Big Nerd Ranch requested professional assistance from Matchstic for a comprehensive strategy that would reflect their pivot to another branch of services.
  • Solution: Matchstic used the client's legacy visuals as the basis for a fresh look and chose a new color palette that better reflected the brand. It also delivered new typefaces and photography that focused on the client's end users, putting an emphasis on human experience rather than the brand's technical aspect.
  • Results: The revamped identity integrated Big Nerd Ranch's proficiency in both training and app development, uniting them under a new aesthetic. A set of custom pixel icons provided by Matchstic ensured that Big Nerd Ranch kept its whimsical style.

Check Matchstic Agency Profile

Tenet Partners

Tenet Partners brand-strategy
[Source: Tenet Partners]
  • Best for: Audience messaging
  • Average hourly rate: $250
  • Minimum budget: $50,000 & Up
  • Founded: 1976
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: Citrix Systems, Vallen, Gore, John Deere, Spectrum Enterprise

With nearly 50 years in the market, Tenet Partners’ seasonality and proven methodology have delivered compelling signature brand identities for eminent corporate players on a global scale. Focusing on corporate and consumer branding, it crafts intricate brand strategies, with services extending to brand and product positioning, portfolio optimization, brand messaging, customer segmentation, and loyalty building.

Tenet Partners Success Story

  • Challenge: After surpassing $1 billion in revenue and completing successful acquisitions, Citrix emerged as a major player in desktop virtualization and cloud infrastructure solutions. With global giants like Microsoft seeking partnerships, Citrix reached out to Tenet Partners to elevate its brand stature and craft an identity that reflects its new status.
  • Solution: Tenet Partners changed the client's brand positioning from a functional-based to a benefit-driven strategy, introducing a new brand identity that communicates openness, transparency, and scale. Tenet Partners delivered custom audience messaging through a partnership and ingredient branding program that was voted one of the market's best channel programs.
  • Results: The new brand identity appealed to a broader market, facilitating valuable connections with prospective customers and allowing Citrix to maintain its upward growth trajectory. Notably, in six years, Citrix Systems doubled its revenue to just under $3 billion.

Check Tenet Partners Agency Profile

C42D

C42D brand-strategy
[Source: C42D]
  • Best for: Brand visibility
  • Average hourly rate: $200
  • Minimum budget: $25,000 - $50,000
  • Founded: 2010
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: Kindbody, Google, Reebok, YouTube, Shazam

As a multi-disciplinary branding agency, C42D understands the importance of engaged customers, dedicated audiences, and sustained conversions. The agency specializes in delivering brand strategy services for early-stage companies, comprising interviews, analysis, and research. The C42D team’s specialty extends to defining brand behavior, strategy framework, and pillars that form a unique brand narrative.

C42D Success Story

  • Challenge: Recognizing the gap in reassuring brand presence among top fertility clinics, Kindbody aimed to pioneer a modern, technology-driven clinical experience. To deliver on its ambition, the client entrusted C42D with crafting its brand story, identity, and website under a tight launch deadline.
  • Solution: C42D built the strategy with a focus on educating the client's core target audience and growing brand awareness with visually appealing details. The agency introduced a typewritten font as a nod to the client's feminine aesthetic and provided a brand design with a cohesive color palette for Kindbody's website.
  • Results: Following the launch, Kindbody’s website attracted over 20,000 visitors. In addition, the client secured over $56 million in Series A and B funding, followed by an estimated $218 million in Series C and debt financing.

Check C42D Agency Profile

La Visual

La Visual brand-strategy
[Source: La Visual]
  • Best for: Market entry strategy
  • Average hourly rate: $200
  • Minimum budget: $50,000 & Up
  • Founded: 2005
  • Size: Under 49
  • Location: Los Angeles, CA
  • Notable clients: Natibre, Sony, Toyota, Fox Entertainment, Intuit

Tailoring brand experiences for nearly two decades, La Visual provides branding services that clearly articulate brands’ ethos and vision. With a portfolio encompassing brand strategy development, brand identity, messaging, brand launch, naming, positioning, and communications, the agency transforms clients’ brand aspirations, empowering them to prosper across the digital economy. In affirmation of its accomplishments, La Visual was honored with the 'W3 Best in Show Award’ in 2019.

La Visual Success Story

  • Challenge: A natural supplement producer worked with La Visual to introduce its Natibre brand to the U.S. market. The company wanted an identity that would resonate and appeal to the English-speaking audience and break through the saturated U.S. supplement market. A core objective of this project was to craft a brand that overcomes the perception of supplements as "clinical" or "medicinal".
  • Solution: La Visual started a brand illumination process involving surveys, stakeholder interviews, product tasting, store visits, and competitor analysis to gain insights on potential market opportunities. Building on this, the agency created the logo, color palette, typography, and design patterns, a custom packaging design set, and 3D renders.
  • Results: La Visual's brand illumination process showcased good performance across different regions, cultures, verticals, and markets. Notably, the bilingual team managed to create a brand that fits well within the cultural context of the target market, presenting a compelling identity that resonates with the intended audience.

Check La Visual Agency Profile

Anchour

Anchour brand-strategy
[Source: Anchour]
  • Best for: Brand identity
  • Average hourly rate: $160
  • Minimum budget: Inquire
  • Founded: 2013
  • Size: Under 49
  • Location: Lewiston, ME
  • Notable clients: Apple, TaskRabbit, Earnest, Kate Farms, Agren

Anchour is a brand strategy agency focused on building distinct brand narratives that sustain growth. The agency's branding work has been recognized by prestigious industry authorities, including MADE, Inc., Awwwards, and more. Anchour's branding portfolio features brand strategy, architecture, positioning, and messaging services catering to eCommerce, software, food, beverage, hospitality, and finance clients.

Anchour Success Story

  • Challenge: Dairy producer Kate's Butter partnered with Anchour for a full rebranding service, which included a packaging design. The client envisioned its brand embodying its quality products and values while staying modern and appealing to its target audience.
  • Solution: Anchour preserved the client's authentic, family-style brand while offering a fresh retouch of the old logo. The agency created a new packaging design and launched a brand video to reinforce the client's home-grown theme.
  • Results: The new brand identity, along with supporting marketing efforts, contributed to a 302% web traffic increase, a 112% organic search surge, and a 400% boost in wholesale applications.

Check Anchour Agency Profile

How We Picked the Best Brand Strategy Firms

To identify the top brand strategy firms, we rigorously evaluated their case studies, client reviews, industry reputation, team expertise, portfolio, and leadership effectiveness. Our thorough analysis allows us to spotlight the agencies most adept at enhancing brands’ digital footprint and growth potential.

Our team of agency experts developed a scoring system to evaluate their overall performance based on several key factors:

  • Reviews: Quality of work, client satisfaction, project management, communication style, and level of trustworthiness
  • Portfolio: The agency's track record of delivering brand strategies for clients from various industries
  • Awards and press: A list of awards and recognitions by reputable industry experts and third-party agencies
  • Team bios: Qualifications, certifications, and team member’s industry experience extent
  • Core services: An overview of the agency's fields of expertise and core competencies
  • Branding services: Expertise in crafting impactful brand strategies that establish strong market position and generate revenue.

For a comprehensive understanding of our selection process and criteria, visit the DesignRush Agency Ranking Methodology.

10 Most Popular Brand Strategy Agencies Compared

Agency name Location Hourly rate Size Best for
MottoNew York City, NY$350Under 49Overall
WANT BrandingMiami, FLInquireUnder 49Brand positioning
BLVRSan Diego, CA$275Under 49Brand naming
FUELGreenville, SC$150Under 49Brand visibility campaigns
Studio OstendoCaldwell, IDInquireUnder 49Rebranding strategy
MatchsticAtlanta, GA$15050 - 99Brand shifting
Tenet PartnersNew York City, NY$250Under 49Audience messaging
C42DNew York City, NY$200Under 49Brand visibility
La VisualLos Angeles, CA$200Under 49Market entry strategy
AnchourLewiston, ME$160Under 49Brand identity  

Best Brand Strategy Firms

5,891 Companies - Rankings updated: April 03, 2026

Every branding agency featured on DesignRush is evaluated for branding expertise, service quality, and verified client feedback. Some featured placements may be paid.

  • We don't just build your brand, we build your business.

    We don't just build your brand, we build your business.

    brandiD is a soulful digital agency that builds small business platforms on the web. We can help create your business strategy, copywriting, web design and development. We also design logos and build e-commerce, membership and course sites.  [... view BrandiD profile ]
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $10,000 - $25,000
  • Kreativ digitalisiert.

    Kreativ digitalisiert.

    Combine art, web, communication, illustration and animation, that's how I work.  [... view Tina Kossow profile ]
    Location
    Papendorf, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovative solutions for innovative startups.

    Innovative solutions for innovative startups.

    Numinous is a brand strategy and design agency for innovative startups.  [... view Numinous profile ]
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • An independent, integrated marketing agency powering brands transforming how we eat, move + live.

    An independent, integrated marketing agency powering brands transforming how we eat, move + live.

    broadhead is a full-service marketing/creative agency, our clients benefit from The agency proven capabilities to find meaningful insights and innovative solutions that will propel their brand forward. We have a variety of services available to meet your specific needs, including strategy, design, print  [... view Broadhead profile ]
    Location
    Minneapolis, Minnesota
    Number of Employees
    100 - 249
  • v-Fluence specializes in agriculture, food and beverage issues.

    v-Fluence specializes in agriculture, food and beverage issues.

    v-Fluence provides online marketing and public relations firm specializes in agriculture, food and beverage issues.  [... view V-Fluence profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    50 - 99
  • Protect Your Reputation and Take Control of Your Name Online

    Protect Your Reputation and Take Control of Your Name Online

    Our main office is located in Boulder, nestled in the foothills of the breathtaking Colorado Rocky Mountains. Come here on any particular day of the week, and you'll find our team working hard to ensure our clients are portrayed in a positive light online. At Defamation Defenders, we take pride in our work  [... view Defamation Defenders profile ]
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We are passionate about delivering a seamless project in websites with a focus on ecommerce

    We are passionate about delivering a seamless project in websites with a focus on ecommerce

    There's magic in perfect-fit typography, color, and layout. It evokes a mood, inspires trust, and drives action.You get that magic when you work with us.  [... view Code & Spade profile ]
    Location
    Howell Township, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Assisting in the Growth of Digital Brands

    Assisting in the Growth of Digital Brands

    45RPM is a full-service digital firm that equips companies with cutting-edge strategies to unleash their online potential. With locations in Washington, DC, and Mexico City, we help businesses streamline e-commerce operations and build brands for success around the globe.  [... view 45RPM profile ]
    Location
    Takoma Park, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
  • Branded Marketing Blended with Creativity

    Branded Marketing Blended with Creativity

    At twentytwo & brand, we don't just create any old brands - we craft identities that stand out from the crowd. Our team of experts specialize in utilizing design, branding and communication to make sure your message is heard loud and clear. With an eye for innovation and a passion for renewables energy, our  [... view Twentytwo & Brand profile ]
    Location
    Royal Palm Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Brands Thrive.

    We Make Brands Thrive.

    Leveling up in todays Marketing and Advertising landscape is increasingly complex. You need a specialized partner that unifies strategy & execution. We are a full service agency with the expertise and passion required to deliver results. We're Flipp Advertising. We make brands thrive.  [... view Flipp Advertising profile ]
    Location
    Calgary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000
  • Your Brand, Elevated and Amplified.

    Your Brand, Elevated and Amplified.

    Elevate partners with clients to build and reinforce their brand, utilizing strategic communications that foster growth and longevity.  [... view Elevate Communication profile ]
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • No: 1 Name in Healthcare, Biotech & Software Marketing

    No: 1 Name in Healthcare, Biotech & Software Marketing

    Clarity Quest Marketing offers a comprehensive suite of marketing services to power the success of companies in healthcare, biotechnology, medical device and technology industries. With our specialized expertise spanning from strategic planning and content creation to public relations campaigns and market  [... view Clarity Quest Marketing profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Embracing Humanity. Raising Standards.

    Embracing Humanity. Raising Standards.

    Backroom is a female-powered agency that raises the standard of brand strategy and activation. From our Baltimore headquarters to other locations throughout the US, we lead with humanity by embracing collaboration in all projects we take on.  [... view Backroom profile ]
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Creativity & Strategy for the Brave

    Creativity & Strategy for the Brave

    Giants & Gentlemen helps brands soar to new heights with award-winning creative advertising strategies and approaches. Whether it's as entrepreneurs or strategic thinkers, our drive for success is evident in every project we tackle, enabling businesses to tower like giants and remain gallant throughout the  [... view Giants & Gentlemen profile ]
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • An agency with the force of nature

    An agency with the force of nature

    We create stunning, award-winning websites that deliver impressive performance. Our expertise helps you boost your online presence so you can effectively reach and engage with your target customers in the digital space.  [... view ELMNTL profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Nothing But Digital Excellence

    Nothing But Digital Excellence

    Saypr is a digital agency like no other - bringing design, web and mobile technologies together to create powerful solutions. Our expertise ensures that our clients get cutting-edge products every single time. Tap into our knowledge today and see where it takes you!  [... view Saypr profile ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Content That Drives Results

    Content That Drives Results

    VERDINO is a trailblazing content marketing agency with an unparalleled commitment to creating thought-provoking strategies and delivering high-impact results. Our expertise in generating demand for businesses as well as nonprofits makes us the go-to source for stand-out campaigns that drive conversion and  [... view VERDINO profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Uncommon Thinking + Common Sense

    Uncommon Thinking + Common Sense

    JStokes is your go-to for innovative marketing strategies that provide creative, effective solutions designed to take your business the extra mile. From practical action plans to unexpected approaches, JStokes will get you where you want to be.  [... view JStokes Agency profile ]
    Location
    Walnut Creek, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Let’s Bring Your Project to Life

    Let’s Bring Your Project to Life

    NiceDay is here to bridge the gap between brands and people! Our Charlotte-based studio crafts meaningful relationships with customized branding, content creation and relationship building. We use our strategic design background to create experiences that move you closer together than ever before - let us  [... view NiceDay profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Common Ground Advertising

    Common Ground Advertising

    At Popskull, we believe that in today's constant white noise of advertisements and messages, it can be hard for brands to stand out. That is why our team strives to create clear strategies and campaigns capable of cutting through all the chaos.  [... view Popskull profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your SaaS Link Building Agency

    Your SaaS Link Building Agency

    Above Apex is a SaaS link building agency helping B2B SaaS companies grow organic rankings, qualified pipeline & AI search visibility through industry-targeted link building and brand mentions. 3,575+ Links Built238+ Listicle Placements250+ Expert Quotes Published60+ SaaS Clients Services  [... view Above Apex profile ]
    Location
    Kazanluk, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $1,000 - $10,000
  • Proven Robust Results

    Proven Robust Results

    At CB/I Digital, we specialize in Performance Marketing and Platform Development for the purpose of driving increased traffic and revenue for Direct-to-Consumer (DTC) e-Commerce and large omnichannel brands.  [... view CB/I Digital profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $25,000 - $50,000
  • Connecting Humans Through Digital Experience

    Connecting Humans Through Digital Experience

    With RELLO's technical savvy and analytical thinking, you can take your marketing strategy to the next level. We'll help you beat any competition with our effective campaigns that deliver long-term marketing success - without breaking the bank!  [... view RELLO profile ]
    Location
    Murray, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • We're the Creative Geeks

    We're the Creative Geeks

    Netwired is your go-to creative agency for all of your branding needs. With expertise in brand strategy, identity design, graphic design and digital marketing solutions - you're sure to build an incredible brand that will take you into the future. Let us elevate your business today!  [... view Netwired Marketing Creative Agency profile ]
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Building Businesses From the Brand Up

    Building Businesses From the Brand Up

    BRIM DESIGN is a multi-award-winning, full-service branding agency with more than a decade of experience creating custom identities and counseling small businesses. Everyone who interacts with BRIM DESIGN should leave more personally and professionally empowered than before. Our commitment to excellence and  [... view BRIM DESIGN profile ]
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Music. Art. Design. Engineering.

    Music. Art. Design. Engineering.

    Polymathus, LLC will work with you to examine each alternative and pick the path that saves you the most time and money now and in the long term, whether it's polishing up an old site or building a new one with all the current conveniences built in. We provide small to medium-sized businesses personalized web  [... view Polymathus profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $10,000 - $25,000
  • Helping Businesses To Make a Meaningful Difference

    Helping Businesses To Make a Meaningful Difference

    Our mission: Empower brands and organizations to activate individuals around meaningful causes. We create impactful campaigns that make a difference, amplifying the voices of those who inspire us every day. With passion for our craft and dedication to social good, we are proud certified B Corps and  [... view The Black Sheep Agency profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We are more than a logo design agency.

    We are more than a logo design agency.

    Swish is a Melbourne independent design studio specializing in logo identity and brand strategy.  [... view Studio Swish profile ]
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Where brands go to grow

    Where brands go to grow

    Cartercarter are experts in brand and customer experience.We apply a unique customer-centric methodology to take brands to another level, blending the aspirational with the functional to deliver flexible, memorable and pioneering experiences.Were an agile team, with a committed culture that challenges  [... view Cartercarter profile ]
    Location
    Manly, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Where Innovations Is Not An Illusion

    Where Innovations Is Not An Illusion

    Myraj Media is a digital marketing solutions company that aids businesses in achieving clarity by defining their marketing language, increasing their reach to the customers they are seeking to target, and evolving from the position of a startup to that of an all-star organization.  [... view Myraj Media profile ]
    Location
    Teaneck, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Branding the Difference

    Branding the Difference

    arteficegroup is an Italian branding agency with international flair, over 80 strong people, and offices in Milano and Torino. Its strategic, creative, and strongly brand-design oriented. Founded in 1996, delivers more than 400 projects per year, and covers with its excellence 24 market segments.  [... view Artefice Group profile ]
    Location
    Milan, Italy
    Number of Employees
    50 - 99
    Average Hourly Rate
    $110/hr
  • We build digital brand stories.

    We build digital brand stories.

    Monday is a digital firm specializing in the creation of brands, marketing, and technology for companies of all kinds. Our team combines the strengths of research, design, and advertising operations under one roof, building new marketing infrastructure and digital solutions to assist our customers flourish in  [... view Monday profile ]
    Location
    Bitola, Macedonia
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • In order to produce marketing that works, we combine our superpowers.

    In order to produce marketing that works, we combine our superpowers.

    Jellyfish is a new breed of platform-focused marketing performance company that understands that success calls for a multi-platform, creative attitude. By utilising, connecting, and navigating the platforms that fuel growth, we assist brands in thriving.  [... view Jellyfish profile ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We will help you increase profits and scale your brand on Amazon.

    We will help you increase profits and scale your brand on Amazon.

    Scaling Peak is a full-service Amazon agency, consisting of a team of professionals that specialize in Amazon PPC management, Amazon DSP services, consulting, advertising audits, marketing, listing optimization, keyword research, product launches, and Amazon account administration.  [... view Scaling Peak profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • Creative, Strategic and ROI Driven Website Design & Development Solutions.

    Creative, Strategic and ROI Driven Website Design & Development Solutions.

    Planning to give your business a boost that it deserves? Outstanding web designs can effectively help you attract, engage and convert prospects into loyal clients. Our cost-effective and user friendly web designs provide compelling experience and lifetime value.  [... view Artistic Web Studios profile ]
    Location
    Neptune Township, New Jersey
    Number of Employees
    100 - 249
    Average Hourly Rate
    $22/hr
    Minimal Budget
    $1,000 - $10,000
  • Data-Driven Web Solutions That Deliver

    Data-Driven Web Solutions That Deliver

    We are a web development agency based in Buenos Aires, Argentina, specializing in web design, SEO, website development, and digital marketing strategy. With over 20 years of experience, our adaptable team partners with agencies and direct clients across various industries.  [... view Bracketmedia profile ]
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Tailor-Made Digital Marketing Solutions

    Tailor-Made Digital Marketing Solutions

    We work with brands that want to be discovered and expand to strategically market to their ideal consumers.  [... view Marketing Qubed profile ]
    Location
    Royal Oak, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Highly crafted: Websites, Design & Marketing

    Highly crafted: Websites, Design & Marketing

    Colorado 420 Websites & Design is a boutique team of graphic designers, online marketers, website creators, e-commerce experts, and cannabis industry consultants.  [... view 420 Website Design profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Video with Direction

    Video with Direction

    Mastcom is a veteran-owned video production firm situated in the Twin Cities that specializes in generating compelling movies and animations. Mastcom is a veteran-owned video production firm situated in the Twin Cities that specializes in generating compelling movies and animations. We collaborate with  [... view Mastcom profile ]
    Location
    St. Louis Park, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Our purpose and mission are about something bigger... It's about YOU!

    Our purpose and mission are about something bigger... It's about YOU!

    We could spend hours on end talking about colors, fonts, and all the design elements that go into building a strong visual brand, but our passion for creating goes much deeper.  [... view Outlaw Creative profile ]
    Location
    Waukee, Iowa
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • The Leading Beauty Marketing Agency

    The Leading Beauty Marketing Agency

    Front Row partners with leading brands to accelerate their ecommerce growth. Offering a unique blend of niche expertise and global perspective, we leverage our capabilities and proprietary technology to design, market, and distribute on a global scale.  [... view Front Row profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
  • A female-led creative studio specialising in strategy, identity, print and digital design.

    A female-led creative studio specialising in strategy, identity, print and digital design.

    At STUDIO WORK, we believe that fearless creativity is the key to exceptional design. We are a women-led team of passionate designers who are dedicated to pushing boundaries and challenging the status quo. We don't settle for mediocrity or follow the crowd - we create work that stands out and leaves  [... view Studio Work profile ]
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Making a Difference Every Day

    Making a Difference Every Day

    We believe in making a difference every day. To do this we help those that help others. We are digital engineers who work with you to build your custom marketing strategy. We know how to 2x business and help them surpass their goals. We do this with a combination of business consulting, industry analysis, geo  [... view Chriss David & Associates profile ]
    Location
    Palm Beach, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Create. Make. Iterate.

    Create. Make. Iterate.

    Trista Ma is a multi-disciplinary artist who creates things that are attractive, helpful, and inquisitive. She is based in Los Angeles and primarily works in the fields of branding and the creation of cool print and digital experiences.  [... view TRISTA MA profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
  • Branding Agency focused on strategy, design & digitalization.

    Branding Agency focused on strategy, design & digitalization.

    Branding Agency focused on strategy, design & digitalization.  [... view Zeitgeist profile ]
    Location
    Vienna, Austria
    Number of Employees
    Under 49
  • Inspire. Ignite. Illuminate.

    Inspire. Ignite. Illuminate.

    We are creating beautiful concepts to ignite customer loyalty & trust and to fuel business results.  [... view LightbulbPR profile ]
    Location
    Winter Park, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We're The Social Media Marketing & Creative Agency You Need.

    We're The Social Media Marketing & Creative Agency You Need.

    Offering Social Media Marketing Services with a Creative twist. Radical Creative brings remarkable success for businesses of all sizes and solves your most challenging needs to boost your online presence.  [... view Radical Creative profile ]
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49

Brand Strategy Agency Hiring Guide

What is a brand strategy agency?

A brand strategy agency specializes in positioning a company and its products in niche markets to create a positive impression on target customers. In doing so, it improves brand recognition, credibility, and loyalty. 

Brand strategy is critical because 88% of consumers find authenticity a key factor when deciding which brands they support. Additionally, businesses with consistent branding report a revenue growth of up to 20%

Creating a successful brand strategy has unique challenges and difficulties, including: 

  • Audience perception: Businesses need extensive market research and analysis to develop a brand strategy that resonates strongly with audiences. 
  • Competitive Landscape: Differentiating your business in a crowded marketplace is a constant challenge, requiring an innovative brand strategy and a compelling unique selling proposition (USP). 
  • Consistency across channels: Maintaining consistent messaging and branding across various offline and online platforms is crucial for building credibility and powerful brand recall. 
  • Staying relevant: Brands must continually adapt to changing market trends, consumer preferences, and cultural shifts to remain relevant and appeal to their target audience. 
  • Managing brand reputation: With the rise of social media and online reviews, brands need to actively manage their reputation, swiftly addressing negative feedback or crises that may arise. 
  • Globalization: Brands operating in multiple markets must consider cultural nuances and regional preferences to ensure their messaging resonates effectively. 

Here’s a case study to illustrate these points. MIND GAMES is a luxury fragrance line that aims to empower customers by reminding them of a time they conquered a challenge or competition. However, the company had a fragmented brand identity and no website, so it hired the brand strategy firm Lounge Lizard. 

Lounge Lizard developed a consistent brand story and identity and used these to build a customized eCommerce website for the client. It told the story of each product, created videos and animations, implemented search engine optimization (SEO) strategies, and planned for the brand’s future growth. 

Within a month, MIND GAMES recorded 6,200 new users, increased engagement by 93%, and saw a 13% new user growth week-over-week. 

What do brand strategy companies do?

A brand strategy company develops and implements customized marketing and advertising strategies to establish a business in a specific market. This includes understanding the business’s unique needs and goals, creating a brand identity and message, and helping define its unique selling proposition (USP). 

The various services of a brand strategy firm include the following: 

  • Brand audit 
  • Market research 
  • Visual identity design 
  • Brand strategy development 
  • Brand positioning 
  • Rebranding 
  • Brand launch  
  • Omnichannel marketing 
  • Branded campaigns and promotions 
  • Brand workshop 
  • Advertising campaigns 

How much do brand strategy services cost?

Brand strategy services cost $15,500 minimum for a campaign. The top 50 brand strategy agencies on DesignRush charge an average hourly rate of $142. 21.8% of the agencies accept a minimum project rate of $1,000, and 2.2% accept at least $50,000. 

Below is a breakdown of brand strategy agency pricing

  • Brand identity: $1,000 - $5,000 
  • Market research: $1,000 - $7,000 
  • Logo design: $2,000 - $8,000 
  • Visual style guide: $2,500 - $5,000 
  • Editorial style guide: $1,500 - $4,000 
  • Brand book: $3,000 - $4,000 
  • Website design and development: $5,000 - $30,000 

The price can increase if you add brand launch, content marketing, advertising campaign, social media marketing, and other services to your brand strategy package. 

Why should I hire a brand strategy agency?

You should hire a brand strategy agency because they have the experience and expertise to effectively position your brand in niche markets, improve customer relationships, and drive long-term business growth. They also have the tools and technology to deliver data-driven insights for your brand. 

  • Leverage branding expertise and experience: Brand strategy firms have the skill and knowledge to develop a unique brand identity, effectively position it in the market, and drive awareness and equity.  
  • Be unforgettable:  Stories are 22 times more memorable than facts or statistics. As experts, brand strategy companies are well-versed in telling a brand’s story to ensure it engages target audiences.  
  • Improve customer relationships:  66% of consumers value a brand’s trustworthiness, and 30% say they would not use the product of a brand they don’t trust. Aside from creating content and graphics that resonate with target customers, brand strategy agencies include trust markers to improve customer relationships and establish credibility. These include using customer reviews, testimonies, and awards in campaign materials. 
  • Position your business for long-term growth: The world’s top 100 brands have increased their aggregate value by 22% in the past year, totaling $8.7 trillion. Brand strategy firms plan for the long term to ensure your brand remains relevant and at the top of your customer’s minds. 
  • Gain measurable results: Being data-driven is a must for brand strategy agencies. They use data and analytics to understand what’s working and what isn’t and adjust their strategies accordingly to deliver optimal results.  

A case study demonstrating the benefits of hiring a brand strategy agency is when Unison Infrastructure worked with Digital Silk. Unison Infrastructure had numerous subsidiaries across Europe and the U.S., but its branding and messaging were inconsistent. Because of this, it had poor brand recognition and target audiences and potential employees could not differentiate it from its competitors.  

Digital Silk created a strategic roadmap, aligning Unison Infrastructure’s brand identity with its goals and market positioning. The brand strategy agency also created a branding deck, unified brand architecture, and a new logo that connected the main brand with its subsidiaries. 

Within six months, Unison Infrastructure enhanced brand visibility by 11.76%, increased retention rates by 146.91%, and improved user experience (UX) by 26.29%. 

How do I choose the best brand strategy firm?

You can choose the best brand strategy firm that meets your needs by following these steps: 

  1. Define your business needs: Do you need a brand strategy to launch or push a particular product or for the entire business? Outline your vision for your brand, your ideal target customers, specific, measurable, achievable, relevant, and time-bound (SMART) goals, budget, and timeline. 
  2. Conduct market research: Know your customer’s preferences and see how competing businesses brand themselves. Create a list of dos and don’ts for your own brand strategy and collect campaign examples that you want to emulate. 
  3. Search for potential partners: Look at online rankings, articles, and marketing directories for potential brand strategy firms. Focus on those with relevant experience in your industry and have handled your target customers. 
  4. Consider the type of service you want: Some brand strategy companies are more research-oriented, while others are design-focused. Shortlist agencies that will provide your required services and align with your goals and vision. 
  5. Think about agency size: A boutique agency can be more affordable and flexible. In contrast, a big brand strategy firm can provide more comprehensive branding and marketing services. 
  6. Review their credentials: Check client testimonials, online reviews, case studies, portfolio, and awards and recognitions to gain insight into their approach, work ethic, and proven experience. Prioritize those with a clear process and deliver measurable results. 
  7. Send a request for proposal (RFP): Outline your project requirements to your shortlisted brand strategy agencies. See if their response demonstrates a clear understanding of your brand and what you need. 
  8. Schedule an interview: Ask questions about the expertise and experience of the agency and how well they understand your industry and branding vision. Prioritize agencies that align with your values and show that they are invested in your brand’s success. 
  9. Understand their communication style: Observe if the agency responds to your inquiries quickly, values your input, encourages collaboration, and takes time to understand your needs and wants. Because you are building your brand together, you should choose an agency that acts like a true partner. 
  10. Choose your agency: Once decided, contact the brand strategy agency and discuss project details, contract terms, and payment plans. 

Need help finding brand strategy agencies that align with your vision and values? Contact us, and we will tailor a list according to your campaign requirements. Visit the Marketplace for more details. 

How do I find the best brand strategy agency on DesignRush that fits my budget?

You can find the best brand strategy agency that fits your budget on DesignRush by using our filter tool. You can narrow your search based on hourly rates, minimum project budgets, agency region, company size, industry, and client type. 

Below are five brand strategy agencies with the most affordable hourly rates: 

What questions should I ask brand strategy firms before hiring one?

You can ask brand strategy firms these questions before hiring them: 

Its Relevant Background 

  1. Who are some of your past clients? 
  2. How well do you know my industry? 
  3. Have you built an entire campaign around a brand identity? If so, please share what happened and the results of the campaign. 

Company Services and Processes 

  1. What services do you offer? What is your expertise? 
  2. What is your branding approach and process? 
  3. What is your USP? Why should I choose you over other brand strategy agencies? 
  4. Do you outsource your services? What are these services? 
  5. How do you manage crisis or negative publicity? 
  6. How does your company stay on top of the evolving market trends? 
  7. How do you measure campaign success? 
  8. What is your pricing structure? What does it include? 

The Project 

  1. What steps will you take to understand my industry, market, target audiences, and business? 
  2. Who will be working on my project? What are their specialties and credentials? 
  3. Who owns the intellectual property rights to the materials used in my branding strategy? 
  4. How will your branding strategy impact my short-term and long-term business goals? 
  5. How will you integrate your strategies with my current marketing campaigns? How do you plan to collaborate with my in-house team? 
  6. How much input do I have during the process? 
  7. What deliverables can I expect and when?  
  8. What return on investment can I expect from this campaign? When will I start seeing results? 

What are the best brand strategy agencies in the US?

  1. Funnel Boost Media 
    • 4.9 stars on DesignRush (38 reviews) 
    • 4.9 stars on Google (117 reviews) 
    • Top clients: Audi North Park, Little Fin Therapies, Javier Villarreal Law Firm, Prestige Emergency Room 
  2. Propaganda Creative 
    • 4.9 stars on DesignRush (12 reviews) 
    • 5.0 stars on Google (63 reviews) 
    • Top clients: Providence Medical Park, Lewis & Clark River Expeditions, Hoopfest, McConkey Auction Group 
  3. Clay 
    • 4.9 stars on DesignRush (21 reviews) 
    • 4.8 stars on Google (26 reviews) 
    • Top clients: Cisco, Uber, Coca-cola, T-Mobile 
  4. Anchour 
    • 4.9 stars on DesignRush (19 reviews) 
    • 4.8 stars on Google (9 reviews) 
    • Top clients: Apple, Samsung, TaskRabbit, Baxter Brewing 
  5. Lounge Lizard 
    • 4.8 stars on DesignRush (10 reviews) 
    • 4.6 stars on Google (21 reviews) 
    • Top clients: Disney, New York University, RuPaul, Museum of Modern Arts 

Scroll up to learn more about these and other leading brand strategy agencies. These have been chosen based on successful projects, industry reputation, customer reviews, and team expertise.  

If you want to narrow down your search further, you can sort companies by location, budget size, hourly rates, and reviews. 

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.