Our directory features leading B2B branding agencies in the US, vetted by our expert-led team, to sharpen your market positioning and build lasting brand authority for your business. Compare providers by expertise and budget to find the right partner.

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

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  • Alias is a strategic creative agency that manages and protects brand-driven concepts.

    Alias is a strategic creative agency that manages and protects brand-driven concepts.

    Alias is a hospitality & hotel marketing agency providing social media marketing, photography, videography, SEO & more to boutique & big name hotels nationwide...

    Top Services:

    • Social Media Marketing
    • Digital Strategy
    • Video Production
    • Branding
    • Event Marketing
    • Show more
    Location
    Deerfield, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • We love telling visual stories that turn heads and build brand equity.

    We love telling visual stories that turn heads and build brand equity.

    We're storytellers at the intersection of art, commerce, creativity, and technology. Deep Vibe transforms complex ideas into captivating narratives through advanced technologies like VP/XR, Unreal, and Generative AI. We're not just a vendor we're the partner who turns your 'what if?' into done...

    Top Services:

    • Video Production
    • Video Marketing
    • Advertising
    • Branding
    • Creative Services
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Local SEO that gets your business found and chosen.

    Local SEO that gets your business found and chosen.

    Viral Growth Marketing helps local businesses dominate their market online. We specialize in smart, conversion-focused digital strategies like SEO, web design, Google Business optimization, and paid ads that drive real-world results. Our team is local, experienced, and relentlessly focused on helping...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Branding
    • Logo Design
    • Show more
    Location
    Cleburne, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Global Brand Experience Agency

    A Global Brand Experience Agency

    Founded in 1996. 850+ global team members. Hubs in New York, Los Angeles, London, Dublin, and Singapore, FIRST manages over 37,000 projects annually across 110 countries. The agency serves 130+ brands, specializing in Fortune 500 companies within the Financial Services, Technology, Healthcare, Media, and...

    Top Services:

    • Event Marketing
    • Creative Services
    • Video Production
    • Branding
    • Digital Strategy
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
  • Design, Produce, Grow

    Design, Produce, Grow

    In the 2020s, your business begins with your online presence. Your business is unique. No one has the same customers, location, or offerings. When you work with us, your website magnifies that uniqueness and your brand distinguishes itself through attentive, tailored design...

    Top Services:

    • Web Design
    • Video Production
    • Branding
    • Creative Services
    • Video Marketing
    • Show more
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Light up your brand world.

    Light up your brand world.

    At Lumens, we ignite your brand's growth through bespoke design grounded in strategic insight. Our expert team crafts tailored solutions to elevate and transform your brands presence...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Branding
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Future-Proof Digital Design & Development Solutions

    Future-Proof Digital Design & Development Solutions

    Icepick is a Web Design & SEO Agency focused on building clean and modern websites that drive traffic. If you're looking for an experienced team to handle your website and SEO needs we've got you covered. Let's chat!...

    Top Services:

    • WordPress Website Design
    • Web Development
    • Web Design
    • eCommerce Development
    • UI/UX Design
    • Show more
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Empowering organizations through human-centered design & development.

    Empowering organizations through human-centered design & development.

    Block 81 is a Portland-based design studio specializing in user-focused websites for tech, non-profits, manufacturing, music, and creative agencies. We create designs that center your audience and deliver exceptional value, becoming a vital piece of your bigger picture...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • UI/UX Design
    • Graphic Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Why Neff? Our mission is to make you look good. We're a multi-talented, multi-faceted agency that provides cost-effective but hard-hitting marketing services to our clients. We are a full-service agency specializing in retail, hospitality/tourism and real estate that provides virtually every service in-house...

    Top Services:

    • Logo Design
    • Branding
    • Public Relations
    • Advertising
    • Social Media Marketing
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    50 - 99
    Portfolios Count
    1 Project Listed
  • More Than You Can Imagine

    More Than You Can Imagine

    Rosie's Creative believes firmly in leveraging the power of innovation and creativity to build strong foundations for businesses and charitable organizations in order to forge lasting connections with the people and communities they serve...

    Top Services:

    • Logo Design
    • Branding
    • Design Services
    • Graphic Design
    • Web Design
    • Show more
    Location
    Joppatowne, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Meaningful design for meaningful brands.

    Meaningful design for meaningful brands.

    Hey there! My name is Craig Valentino, with close to 20 years of experience in design, branding, and art direction, I've crafted impactful designs for brands of all types and sizes, working across agency, freelance, and in-house roles throughout my career...

    Top Services:

    • Graphic Design
    • Branding
    • Design Services
    • Print Design
    • Package Design
    • Show more
    Location
    Hudson, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Lets Make Something Great Together

    Lets Make Something Great Together

    Trusted by Local and National Brands! Strategic websites built locally in Oklahoma City to help your business thrive...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Print Design
    • Package Design
    • Show more
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Design With Clarity, Built For Growth

    Design With Clarity, Built For Growth

    Hey There! My name is Will Hana, I'm a designer, creative director, and problem solver dedicated to creating brands and digital experiences that are both visually striking and function effortlessly...

    Top Services:

    • Print Design
    • Branding
    • Product Design
    • Digital Strategy
    • Web Development
    • Show more
    Location
    Lehi, Utah
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Top creative design and branding agency in Hawaii

    Top creative design and branding agency in Hawaii

    Creativity is constant, not seasonal. We are dedicated to crafting stories out of your vision. Not just a logo system that you can stick on everything and hope people notice. We build recognition, trust, and loyalty through marks, colors, and type that leave your audience in awe...

    Top Services:

    • Logo Design
    • Branding
    • Print Design
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Kailua, Hawaii
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Portfolios Count
    1 Project Listed
  • Scale Your Design Team Over Night

    Scale Your Design Team Over Night

    An effortless, unlimited design service that simply works. We Want Design replaces unreliable freelancers, crowded marketplaces, and costly agencies with one flat monthly fee, fast, dependable, and stress-free...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    • Graphic Design
    • Print Design
    • Show more
    Location
    Chesapeake, Virginia
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We are a growing and dynamic creative group obsessed with brands of all sizes and great big ideas. We combine flexibility and agility with global reach, a deep regional understanding, and more experience than seems possible under one roof. We work only as collaborators and are only interested in doing...

    Top Services:

    • Creative Services
    • Branding
    • Web Design
    Location
    Fayetteville, Arkansas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We are a Full-Service Philadelphia + Chicago based Film and Video Production Company that believes in one thing  the story is everything...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
  • Strategic Branding & Packaging

    Strategic Branding & Packaging

    JAM provides strategic branding and packaging design to clients...

    Top Services:

    • Design Services
    • Branding
    • Package Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Luxury Fashion, Lifestyle & Beauty Brands

    Helping Luxury Fashion, Lifestyle & Beauty Brands

    We sit with you through the hardest of decisions and make sure your brand shines, while you focus on delivering the best products and building strong customer relationships!...

    Top Services:

    • Digital Marketing
    • Branding
    • Digital Strategy
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Authentic Communication

    Authentic Communication

    Pushkin PR is a boutique Denver agency specializing in brand strategy, crisis communications, PR and digital strategy for healthcare, professional services and nonprofit clients...

    Top Services:

    • Public Relations
    • Branding
    • Digital Strategy
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Immersive Video Experiences

    Immersive Video Experiences

    Double A Labs innovates immersive experiences for brands to reach fanatics of gaming, esports, entertainment and emerging technologies...

    Top Services:

    • Video Marketing
    • Branding
    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Profit + Purpose

    Profit + Purpose

    An award winning international media agency combining world class quality and reasonable cost...

    Top Services:

    • Video Production
    • Branding
    • Web Design
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • We Create Beautiful, Tangible Results.

    We Create Beautiful, Tangible Results.

    Tenderling is an award-winning brand and marketing studio that specializes in strong client relationships and creating beautiful, tangible results...

    Top Services:

    • Creative Services
    • Branding
    • Design Services
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Foresite Group is an independent digital agency brewing ideas and crafting solutions. We're not a cookie cutter firm, so we won't provide cookie cutter solutions. We recognize that every business has their own needs within their respected industries. As a team, we take the time to listen, understand the...

    Top Services:

    • SEO
    • Branding
    • Web Development
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Your World More Beautiful.

    We Make Your World More Beautiful.

    Digital-first branding and creative agency uniquely positioned to differentiate your brand...

    Top Services:

    • Video Production
    • Branding
    • Product Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Brand & Digital Design Agency for Social Good

    Brand & Digital Design Agency for Social Good

    Visceral is a full-service creative agency specializing in brand, digital design, and development for social visionaries. We partner with organizations who are addressing the toughest challenges: philanthropists, nonprofits, educators, conservationists, health pioneers, and social enterprises that are out to...

    Top Services:

    • Public Relations
    • Branding
    • Web Design
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Let's Make Your Brand Awesome. Design Led. Full Service. Brand & Creative Studio.

    Let's Make Your Brand Awesome. Design Led. Full Service. Brand & Creative Studio.

    We are a Creative Agency based out of Hollywood. Unlike other film companies in Los Angeles, we’re not some huge corporation concerned with rules and red tape. Rather, we enjoy working closely with YOU– our client– to cut to the chase and create meaningful content together...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Online Reputation Management & PR

    Online Reputation Management & PR

    Rep.Agency is focused solely on Reputation Management services for all-size businesses and individuals. We clean negative results and promote what you do best...

    Top Services:

    • Reputation Management
    • Branding
    • SEO
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • We Help You Grow Through a Customized Approach to Digital Marketing.

    We Help You Grow Through a Customized Approach to Digital Marketing.

    We are a digital marketing agency with the mission of optimizing your online presence with transparency, creativity, and hard work. Every brand deserves a well-built image in this digital world, where the market and possibilities are endless...

    Top Services:

    • Email Marketing
    • Branding
    • Digital Marketing
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Using a holistic approach that incorporates how people live, work, learn and play, we create enduring, deeply human design solutions...

    Top Services:

    • Product Design
    • Branding
    • Graphic Design
    Location
    Washington DC, Washington DC
    Number of Employees
    100 - 249
  • The Purpose-Driven Agency

    The Purpose-Driven Agency

    We are CADA, a creative agency and online platform that works one-on-one with clients to ensure their vision is brought to life to its fullest potential through a customized strategy, storytelling, and design process. We are digital industry leaders supporting Restaurant and Hotel Hospital, Sustainable...

    Top Services:

    • Digital Marketing
    • Branding
    • Web Design
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
  • Extatic Design | Logo, Web Development & SEO

    Extatic Design | Logo, Web Development & SEO

    Extatic Design. is a household name when it comes to website design & development. We are committed to promoting brands by creating unique strategies that take their brand to a whole new level...

    Top Services:

    • Web Design
    • Branding
    • Design Services
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Link Creative Is a Design and Technology Agency

    Link Creative Is a Design and Technology Agency

    LINK Creative is a design and technology agency that creates cutting edge products and experiences. Located in the heart of the North Bay, California...

    Top Services:

    • Web Development
    • Branding
    • UI/UX Design
    Location
    Santa Rosa, California
    Number of Employees
    Under 49
  • K2 Creative & PR is a boutique agency focusing on sensible and strategic visibility, public relations, ​marketing, and branding services for entrepreneurs, authors, coaches, and speakers. K2C's goal is to help businesses succeed by providing individualized visibility, public relations, marketing, and...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    Location
    McKeesport, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We help service-based business owners scale to 6-figures, by launching beautiful brands and websites

    We help service-based business owners scale to 6-figures, by launching beautiful brands and websites

    An award-winning brand strategist, web designer, marketing coach, speaker and YouTuber. We specialize in helping service-based businesses and personal brands SCALE to 6-figures, by launching beautiful brands and websites that attract and convert...

    Top Services:

    • Web Design
    • Branding
    • Digital Marketing
    Location
    Silver Spring, Maryland
    Number of Employees
    Under 49
  • Creating Memorable Images

    Creating Memorable Images

    Freshmade is a branding agency passionate about helping food brands make their mark with today’s generation. We understand the importance of striking a balance between standing out in a crowded marketplace and connecting to customers on an emotional level, allowing your brand's design to ignite success both...

    Top Services:

    • Graphic Design
    • Branding
    • Package Design
    Location
    Deerfield Beach, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Nourishing the Expansion of Top-tier Brands Across the Nation

    Nourishing the Expansion of Top-tier Brands Across the Nation

    Feed Media is a leading national public relations and marketing agency that works with burgeoning brands. Our clientele consists of growth companies of all sizes, from startups to those listed in the Fortune 500. We adopt a straightforward and highly efficient approach to PR and marketing, geared towards...

    Top Services:

    • Public Relations
    • Branding
    • Social Media Marketing
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • CUSTOM-MADE, NOT PRE-MADE.

    CUSTOM-MADE, NOT PRE-MADE.

    A full-service marketing agency that caters to clients looking for the highest level of expertise and excellence in branding, strategy, design, and technology...

    Top Services:

    • Web Design
    • Branding
    • Mobile App Development
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $25,000 - $50,000
  • Video with Direction

    Video with Direction

    Mastcom is a veteran-owned video production firm situated in the Twin Cities that specializes in generating compelling movies and animations. Mastcom is a veteran-owned video production firm situated in the Twin Cities that specializes in generating compelling movies and animations. We collaborate with...

    Top Services:

    • Video Production
    • Branding
    • Video Marketing
    Location
    St. Louis Park, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A Full Service Marketing And Communications Agency

    A Full Service Marketing And Communications Agency

    The djla team provides unparalleled services to boost your beauty marketing campaigns. They are a full-service marketing and communications agency offering services such as: branding, digital marketing, public relations, and many more...

    Top Services:

    • Digital Marketing
    • Branding
    • Public Relations
    Location
    Santa Monica, California
    Number of Employees
    50 - 99
  • Expert Small Business Marketing Consultant

    Expert Small Business Marketing Consultant

    Tastebuds employs a four-pronged approach to web and brand strategy. Design, content, SEO, and social media are the interconnected realms that are addressed, however, collaborations with clients may focus on any one of them, in coordination with what a client already has in place...

    Top Services:

    • SEO
    • Branding
    • Graphic Design
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • I am here to bring your vision to life.

    I am here to bring your vision to life.

    Hi, I am Enbal (my friends call me Lolita), the sole owner and designer of Lolita Design Studio...

    Top Services:

    • Design Services
    • Branding
    • Web Design
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • We Will Create Your Personalized Marketing Plan

    We Will Create Your Personalized Marketing Plan

    Oleander Marketing is a full-service marketing company that can assist with planning, implementation, and most importantly helping your company comprehend the whys and hows of its marketing and websites requirements...

    Top Services:

    • Web Design
    • Branding
    • Social Media Marketing
    Location
    Galveston, Texas
    Number of Employees
    Under 49
  • Design is the most important part to grow your online business.

    Design is the most important part to grow your online business.

    Im Md Zahid HasanLogo & Brand Identity Designer...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Son of Erik Design is a multi-disciplinary graphic design studio.

    Son of Erik Design is a multi-disciplinary graphic design studio.

    Son of Erik Design is a multi-disciplinary graphic design studio...

    Top Services:

    • Logo Design
    • Branding
    • Web Design
    Location
    Idaho Falls, Idaho
    Number of Employees
    Under 49
  • Welcome to Great Big Graphics: the boutique sign and design company staffed by artists and craftsmen...

    Top Services:

    • Logo Design
    • Branding
    • Print Design
    Location
    Vermontville, New York
    Number of Employees
    Under 49
  • Hey, friend. I'm Lucia, a brand designer and visual strategist based in Chicago, Illinois.

    Hey, friend. I'm Lucia, a brand designer and visual strategist based in Chicago, Illinois.

    Hey, friend. I'm Lucia, a brand designer and visual strategist based in Chicago, Illinois...

    Top Services:

    • Design Services
    • Branding
    • Digital Marketing
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
  • Building brands that thrive

    Building brands that thrive

    At our company, we believe that purpose is integral to everything we do. We are committed to creating work that is not only beautiful but also thoughtful and impactful. Our focus is on collaborating with organizations that share our commitment to making a positive impact on people and places...

    Top Services:

    • Web Design
    • Branding
    • Advertising
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Building brands and products with expertise

    Building brands and products with expertise

    At our company, we believe in collaborating closely with our clients to create innovative solutions that seamlessly blend style and practicality. Through a meticulous branding, design, and development process, we strive to craft exceptional products and platforms that not only look great but also offer...

    Top Services:

    • Product Design
    • Branding
    • Web Design
    Location
    Falls Church, Virginia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • Create memories that last for brands

    Create memories that last for brands

    GA Creative is a branding and advertising agency based in the Seattle area. We believe that every successful brand begins with a compelling story. That's why we work closely with our clients to capture the essence of their brand through messaging, positioning, and visual identity...

    Top Services:

    • Web Design
    • Branding
    • Digital Marketing
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $25,000 - $50,000

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We verify businesses and reviewer LinkedIn profiles for integrity.

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125,882+
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We review agency work, case studies, and results to confirm skill.

Applicants rejected
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Agencies verified
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Frequently Asked Questions About Branding Companies

What services does a branding company typically provide in the US?

A branding company typically provides the following services:

  • Research & discovery. Stakeholder interviews, customer and competitor analysis, category audit as the foundation for strategy.
  • Brand strategy & architectur. 65% of marketers say addressing brand values and social issues in campaigns was effective.
  • Messaging & verbal identity. 84% of consumers buy from brands they feel an emotional connection to. 
  • Visual identity. Using a signature color can raise brand recognition by 80%.
  • Guidelines & toolkits. 68% of companies say consistent branding has added 10-20% to revenue.
  • Activation & rollout
  • Governance & training

How much do these agencies charge in the USA?

Based on our data, U.S. branding agencies typically charge between $140 and $200 per hour. 

Average branding costs by service type:

  • Logo design: $2,000-$10,000 with $50-$150/h on average in the USA
  • Visual identity: $5,000-$25,000 with $50-$200/h on average in the USA
  • Messaging and tagline: $3,000-$15,000 with $100-$150/h on average in the USA
  • Brand guidelines: $5,000-$25,000 with $120-$200/h on average in the USA
  • Market research: $8,000-$30,000 with $100-$150/h on average in the USA
  • Brand design: $10,000-$50,000 with $50-$150/h on average in the USA
  • Brand strategy: $12,000-$60,000 with $130-$150/h on average in the USA
  • Brand/Rebrand campaign: $50,000-$250,000 with $100-$200/h on average in the USA

What are the average project timelines?

Project timelines vary between agencies, but branding is typically a multi-week effort.

Industry examples:

  • Quick brand refresh: 8-12 weeks
  • Full brand (re)launch: 12-24 weeks (3-6 months)
  • Complex / enterprise rebrand: 6-12 months
  • Discovery & onboarding: 1-2 weeks
  • Strategy development: 2-3 weeks
  • Visual identity design: 4-6 weeks
  • Guidelines & collateral: 2-6 weeks

What deliverables should businesses expect from a branding company?

A comprehensive branding campaign will hand over all materials needed to apply the new brand:

  • Research and strategy artifacts
  • Messaging assets
  • Visual identity package, including primary and secondary logos, color palette specs, iconography, and any motion-graphic rules
  • Brand guidelines
  • Templates and collateral, including editable templates for slide decks, social posts, email signatures, and ads (typically 10-20+ templates).
  • Source files and assets
  • Training and rollout plan

What’s the difference between a brand refresh and a full rebrand?

Brand refresh focuses on updating what you already have. It usually involves light visual changes like refining the logo or colors, without changing the core brand positioning. 

A full rebrand rethinks the brand from the ground up, including positioning, messaging, and often the name and visual identity. This is typically needed after major business changes like a market shift or a merger.

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2

Our experts curate a list of up to 5 most qualified candidate agencies

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