Are you looking for a Google Shopping agency to increase your product visibility and boost e-commerce sales? We thoroughly researched the leading Google Shopping ads services based on their verified reviews, success stories, and range of services to build this list and provide businesses like yours with the best options. Use our filters to refine your search by agency rates, minimum budget, location, team size, and other relevant categories to find the right partner for your online business.

Best Google Shopping Ads Services

1,077 Companies - Rankings updated: September 07, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

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  • Purpul Consultancy & Development Services Pvt. Ltd.

    New age Digital Agency

    New age Digital Agency

    Our secret sauce? A combination of branding, web development, app development, and digital marketing expertise: all engineered to create a lasting impact...

    Top Services:

    • Branding
    • Digital Strategy
    • Social Media Marketing
    • Digital Marketing
    • Mobile App Development
    • Show more
    Location
    Dhanbad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile

  • WIP Italia

    Experience design - Content design - Code design

    Experience design - Content design - Code design

    We have a multidisciplinary team , providing integrated expertise with an in-house team of 25 highly experienced professionals. Fields of our expertise: Experience design, Content design, Code design...

    Top Services:

    • Design Services
    • UI/UX Design
    • Web Development
    • eCommerce Development
    • Web Design
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $10,000 - $25,000
    View Profile
    4.4 4.4 (8)

  • SCOPE

    We Generate Revenue

    We Generate Revenue

    SCOPE is a specialist, growth-focused paid media (PPC) agency based in Cape Town, South Africa. Founded in 2016, we help businesses use Google Ads and Meta Ads to turn leads into real, measurable revenue, not just clicks and conversions...

    Top Services:

    • PPC
    • CRO
    • SEO
    • Digital Marketing
    • AEO
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    4.8 4.8 (23)

  • eCommerce Development Pros

    AI-First Shopify Agency Helping eCommerce Brands Design, Optimize, and Scale Smarter.

    AI-First Shopify Agency Helping eCommerce Brands Design, Optimize, and Scale Smarter.

    Shopify Web Design, Development & Growth Built to Perform Ecommerce Development Pros is a Shopify web design and development agency focused on helping eCommerce brands build, migrate, and scale high-performing Shopify stores...

    Top Services:

    • eCommerce Development
    • eCommerce
    • CRO
    • PPC
    • SEO
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
    View Profile

  • DCP Web Designers

    London Web Designers

    London Web Designers

    DCP Web Designers is a London web design agency specialising in WordPress websites, WooCommerce, SEO and digital marketing. With 20+ years of experience and 700+ websites completed, we help businesses build a stronger online presence and generate more enquiries...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • SEO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
    View Profile

  • Sales Magnitude

    We Help You Grow

    We Help You Grow

    We help you generate quality leads and increase sales with Facebook, Instagram and Google ads. We offer complete transparency, provide instant support and collaborate closely with you with a dedicated accounts manager. No long-term contracts. We succeed only when you succeed...

    Top Services:

    • Social Media Marketing
    • PPC
    • Media Buying
    • Digital Marketing
    • eCommerce
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $69/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
    View Profile
    5.0 5.0 (24)

  • Hamila Data Engineering

    We begin where others end...

    We begin where others end...

    Our agency leverages AI to help e-commerce brands accelerate growth through intelligent automation and data-driven marketing strategies...

    Top Services:

    • PPC
    • Web Development
    • Digital Marketing
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • PX Media

    Digital Marketing For Small Businesses

    Digital Marketing For Small Businesses

    PX Media is a full-service digital marketing and creative agency based in Pasadena, California. With 24 years of experience, the agency delivers tailored solutions across web design, SEO, PPC, branding, content marketing, and managed hosting. Known for its emphasis on transparency and results, PX Media...

    Top Services:

    • Web Design
    • SEO
    • Graphic Design
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    4.9 4.9 (16)

  • Studio Ubique

    Digital agency for design, development, marketing, and support

    Digital agency for design, development, marketing, and support

    Studio Ubique is a digital agency in the Netherlands. We build websites, platforms and apps for startups and SMBs that need something that works and keeps working, then we maintain it: UX, code, hosting, content, and the structural parts most agencies skip until they break...

    Top Services:

    • Web Design
    • Web Development
    • Software Development
    • Mobile App Development
    • UI/UX Design
    • Show more
    Location
    Zwolle, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
    View Profile
    5.0 5.0 (25)

  • Growkal Studio

    Empower your e-commerce or Start-up to Grow and enhance Your Web Presence.

    Empower your e-commerce or Start-up to Grow and enhance Your Web Presence.

    Growkal's growth hacking and data-driven experiments deliver sustainable success. We identify, address and act on challenges tailored specifically for small companies like yours. With our expert growth marketing strategies, SMM services, PPC marketing tactics and website/e-commerce development solutions –...

    Top Services:

    • Web Development
    • eCommerce Development
    • PPC
    • Media Buying
    • WordPress Website Design
    • Show more
    Location
    Varna, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (1)

  • Crazy Web Studio

    All You Need is WEB!

    All You Need is WEB!

    At Crazy Web Studio, we pride ourselves on being the premier web design company in Phuket. Our team of professionals specializes in responsive web design, web development, graphic design, social media management, advertising campaigns, SEO, Real Estate and eCommerce solutions, as well as video and photo...

    Top Services:

    • Web Design
    • Web Development
    • WordPress Website Design
    • eCommerce Development
    • Digital Marketing
    • Show more
    Location
    Phuket, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
    View Profile
    5.0 5.0 (61)

  • Peak District SEO

    Get Your Website Found

    Get Your Website Found

    Peak District SEO have a proven track record working with eCommerce companies. Get your website ranking for your most profitable goods and services. 21 years experience and a no nonsense approach...

    Top Services:

    • SEO
    • Content Marketing
    • eCommerce
    • Digital Marketing
    • PPC
    • Show more
    Location
    Matlock, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • Eye Digital

    Accelerate Your Healthcare Brands Growth With Expert Marketing Solutions

    Accelerate Your Healthcare Brands Growth With Expert Marketing Solutions

    Eye-Digital.net is your go-to digital marketing partner, specializing in crafting innovative strategies that drive measurable results. From paid media and social media marketing to cutting-edge technology solutions, we empower businesses to grow, engage their audience, and achieve ROI-focused success. Let's...

    Top Services:

    • Digital Strategy
    • Email Marketing
    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Bonita, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile

  • Desiq Studio

    Empowering Businesses With Creative Solutions

    Empowering Businesses With Creative Solutions

    Desiq is a leading Ghanaian firm specializing in web design, branding, marketing, and software solutions for businesses worldwide. Desiq goes beyond services, acting as a long-term partner to craft strategies that drive sustainable growth...

    Top Services:

    • Branding
    • Digital Marketing
    • SEO
    • Design Services
    • Web Development
    • Show more
    Location
    Takoradi, Ghana
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile
    5.0 5.0 (36)

  • Woww

    Helping Businesses Start, Grow & Thrive Online

    Helping Businesses Start, Grow & Thrive Online

    Were on a quest to tame the wild wild web. An endless digital landscape of organized chaos and limitless opportunity. We want to help clients reign in and take control of their digital presence...

    Top Services:

    • AEO
    • WordPress Website Design
    • Web Design
    • PPC
    • SEO
    • Show more
    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
    View Profile
    4.8 4.8 (12)
    5.0 5.0 (105)

  • Panem Agency

    Give Your Business the Much-Desired Growth with Panem Agency

    Give Your Business the Much-Desired Growth with Panem Agency

    Panem Agency is a digital marketing and SEO agency with headquarters in Lviv, Ukraine and clients across the USA, EU, and Canada. The agency specializes in SEO, PPC advertising, content strategy, and AI-driven optimization for global brands...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • eCommerce
    • Content Marketing
    • Show more
    Location
    Lviv, Ukraine
    Number of Employees
    100 - 249
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    25 Projects Listed
    View Profile
    4.8 4.8 (5)
    5.0 5.0 (80)

  • Goweb Agency

    Your Digital Agency.

    Your Digital Agency.

    We’re partners in the construction of large businesses since 2000. We adapt our knowledge and experience to help improve the performance of our customers in their digital communication, making them more efficient so they can acquire more competitive advantages over their competitors...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • Branding
    • eCommerce Development
    • Show more
    Location
    Porto, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    20 Projects Listed
    View Profile
    4.6 4.6 (4)
    4.8 4.8 (160)

  • Marketing Link

    Partner with a SEO, AEO, PPC agency that delivers

    Partner with a SEO, AEO, PPC agency that delivers

    Digital Marketing Agency from Ukraine. Based in US, EU, Ukraine. We specialize in Google Ads...

    Top Services:

    • PPC
    • SEO
    • Digital Marketing
    • Email Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
    View Profile
    4.5 4.5 (2)
    4.0 4.0 (6)

  • Marketing 1on1

    Professional Internet Marketing & Design Company

    Professional Internet Marketing & Design Company

    Marketing 1on1 is one of the best internet marketing companies with extensive digital marketing expertise that offers cutting-edge website marketing services to businesses of all sizes...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Design
    • Logo Design
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
    View Profile
    4.3 4.3 (1)

  • Deffina

    We Define The Future

    We Define The Future

    Deffina is a full-cycle software development company focused on custom web applications, Webflow design, and IT outstaffing. We help startups and businesses build scalable solutions using Java, React, .NET, and modern UI/UX...

    Top Services:

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • AI Development
    • Show more
    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile
    4.3 4.3 (1)
    5.0 5.0 (3)

  • Ad2place

    At Ad2Place, the digital realm is more than just our job: its a passion that drives us every day.

    At Ad2Place, the digital realm is more than just our job: its a passion that drives us every day.

    Ad2Place Digital is a specialized digital marketing agency that helps businesses improve their online visibility, attract organic traffic, and achieve higher rankings in search engines. Our expertise covers a wide range of industries, offering tailored solutions in SEO strategy, content optimization, and...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • Digital Strategy
    • WordPress Website Design
    • Show more
    Location
    Parets del Vallès, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
    View Profile
    4.3 4.3 (1)

  • The Hub Ops

    Modern platforms. Reliable systems. Technology that delivers - Core of Continuity

    Modern platforms. Reliable systems. Technology that delivers - Core of Continuity

    Hubops is an IT solutions company that designs, develops, and elevates businesses' digital presence, with a focus on user-centric design and technological evolution to deliver high-quality products...

    Top Services:

    • Web Development
    • Mobile App Development
    • Digital Marketing
    • AI Development
    • Blockchain
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
    View Profile
    4.3 4.3 (1)

  • Chameleon Ideas Inc.

    Empowering Business Globally Since 2010

    Empowering Business Globally Since 2010

    In the digital universe, transformation is the name of the game, and at Chameleon Ideas Inc., were the masters of this transformative magic. Our suite of digital marketing services is designed to elevate your brand, boost your online presence, and drive results that matter. Whether its climbing the SEO...

    Top Services:

    • Mobile App Development
    • Web Design
    • Web Development
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Tillsonburg, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
    View Profile
    5.0 5.0 (18)

  • ClickBrainiacs

    Profitable Marketing Agency

    Profitable Marketing Agency

    Transform your digital journey with the marketing solutions ClickBrainiacs has for you. We offer a wide range of services including SEO (from linkbuilding to technical recommendation), PPC advertising (Google and Social Media platforms), and Marketing consultancy, all aimed at driving your business success to...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    View Profile
    5.0 5.0 (24)

  • Nodus Works

    We Want To Be A Partner, Not Just An Agency

    We Want To Be A Partner, Not Just An Agency

    Nodus Works helps brands grow with tailored Shopify and Shopify Plus solutions. We design and develop fast, scalable, and conversion-focused e-commerce experiences, from custom themes and UX/UI improvements to enterprise workflows powered by Checkout Extensibility, Shopify Functions, and Flow...

    Top Services:

    • PPC
    • SEO
    • Content Marketing
    • eCommerce Development
    • Digital Marketing
    • Show more
    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    View Profile
    5.0 5.0 (29)

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Why People Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding Google Shopping agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

Google Shopping Agency Hiring Guide

What is a Google Shopping agency?

A Google Shopping agency is a specialized marketing agency that helps eCommerce businesses create, manage, and optimize their Google Shopping campaigns. It creates impactful ads that maximize product visibility, expand businesses’ reach, boost market share, and drive revenue growth. 

Considering that about 31.5% of online shoppers are looking for products on Google first, Google Shopping ads can considerably boost eCommerce sales. However, the platform can be complex for many sellers, making Google Shopping agencies a valuable partner in navigating some of the following difficulties: 

  • Inability to meet Google's specific formatting requirements pertaining to product data 
  • Unfamiliarity with ad bidding strategies on the Google Shopping marketplace 
  • Little to no experience managing ad budgets and optimizing campaigns to maximize return on investment (ROI) 
  • Limited control over ad placements, which reduces the flexibility in targeting specific search queries 
  • Inability to integrate Google Ads with other eCommerce platforms  
  • Poorly performing ads that waste the campaign budget 
  • Difficulty attaining favorable return on ad spend (ROAS) due to high competition for ad space 
  • Unfamiliarity with the Google ads approval process  
  • Insufficient manpower and resources to effectively manage Google Shopping campaigns 
  • Inexperience with analyzing campaign data to track ad performance and ROI  
  • Competing against bigger eCommerce businesses with bigger ad budgets  

With more than 2 billion people discovering products through Google Shopping ads, the platform presents a highly effective medium for eCommerce businesses to reach potential customers and increase sales. Furthermore, data reveals that branded searches on Google Shopping ads result in a conversion rate that is 36% higher compared to non-branded searches, underscoring the impact of these specialized agencies in establishing brand visibility. 

Success story 

While the numbers affirm Google Shopping’s traction potential, we selected the following case study to show how a strategic partnership with a specialized agency can propel online retailers’ traffic within a short period: 

  • Challenge: Fast-fashion retailer Glitzy Girls Boutique was looking to double its revenue within the next year. To achieve this ambitious goal, the company needed a strategic approach to marketing and customer acquisition. 
  • Solution: Neon Growth focused on optimizing the product feed to improve performance across Google Shopping. The agency refined the user journeys and identified new target audiences to drive new customer acquisition. It also devised a merchandising strategy to promote high-inventory products to clear aged stock. 
  • Results: Neon Growth's campaign produced impressive results, driving a 165% revenue increase within the first seven months. The agency's optimization efforts led to a 15% surge in ROAS on Google Shopping while reducing the cost per add-to-cart (ATC) by 50%. The Facebook campaigns also saw a 21% ROAS increase. 

What do Google Shopping agencies do?

Google Shopping agencies manage platform campaigns, create product feeds, optimize product listings, and implement effective bidding strategies to maximize ROAS. They also help businesses set their Google Shopping from scratch, focusing on product segmentation and scalability. 

Key services provided by these specialized agencies include: 

  • Campaign setup and management 
    Creating and managing Google Shopping campaigns by setting up product feeds, targeting keywords, and bidding strategies 
  • Google Merchant Center management 
    Overseeing the Google Merchant Center account, handling troubleshooting issues, and ensuring products are listed correctly 
  • Product feed management 
    Refining and optimizing product data to ensure accuracy, relevancy, and adherence to Google’s guidelines 
  • Product listing optimization 
    Adjusting product titles, descriptions, images, and attributes to improve visibility and relevance in search results 
  • Bidding strategy deployment 
    Implementing manual, automated, or smart bidding strategies to increase conversion and maximize campaign ROI 
  • A/B Testing 
    Testing variations of ads, product data, and bidding strategies to determine what drives the best results and refine future campaigns 
  • Negative keyword management 
    Identifying and excluding irrelevant keywords to improve ad relevancy and reduce costs 
  • Conversion rate optimization (CRO) 
    Refining elements like landing pages, product pages, and the checkout process to increase the conversion output of campaigns 
  • Performance analysis and optimization 
    Monitoring key campaign metrics such as clicks, conversions, and sales and analyzing performance data to identify trends and refine strategies 

Success story 

The following case study illustrates how Google Shopping ads services can enhance a brand’s visibility and drive more conversions: 

  • Challenge: Facing market saturation and competition from established contenders, coffee machine company Jura sought a fresh approach to differentiate itself and engage its target audience more effectively. 
  • Solution: JumpFly prioritized a Google Shopping strategy that amplified Jura's branding efforts through display and video campaigns. The Google Shopping agency explored innovative approaches like automated targeting and dynamic remarketing underlined by machine learning to amplify the efficiency of Jura's Shopping campaigns. 
  • Results: Within eight months, Jura’s revenue increased by 77% compared to the previous four years combined. Notably, the campaign led to a 361% surge in ROAS, an 820% rise in conversion rate, and a 75% reduction in cost-per-sale. 

How much do Google Shopping ads services cost?

Google Shopping ads services’ cost may vary, with agencies typically charging between 10% and 25% of the total budget spend. However, the pricing can differ based on the services provided, the campaign size, and the pricing structure of the agency.  

Common pricing models used by Google Shopping management agencies include: 

  • Flat monthly rate: Entails a fixed amount each month, regardless of advertising performance or ad spend 
  • Percentage of ad spend: Charges a pre-determined fee based on the total ad spend
  • Performance-based: Entails payment only for specific results delivered, such as sales or leads 
  • Hybrid: Combines a fixed management fee with a percentage of the ad spend 

Why should I hire a Google Shopping agency?

You should hire a Google Shopping agency because it can effectively manage your product feeds, ensuring that your listings are accurate and appealing to your intended audience. Partnering with a Shopping ads management agency will also allow you to focus on other critical areas of your eCommerce business, as these specialized firms oversee all aspects of campaign management from setup to continuous optimization. 

Hire Google Shopping ads agencies because they: 

  • Use advanced tools to track performance, optimize product listings, adjust bids, and identify top-performing products 
  • Have access to premium software and tools that provide deeper insights into consumer behavior, competitor pricing, and campaign performance 
  • Can optimize budgets across different campaigns to get the best value 
  • Keep current with Google guidelines and can ensure the campaigns remain compliant and effective 
  • Can deliver higher ROI by focusing on high-intent audiences and optimizing ads accordingly 
  • Can help scale the campaigns effectively as the business grows 
  • Provide ongoing customer support and assistance to ensure favorable campaign performance 

Success story

While there are many benefits to hiring a Google Shopping ads agency, here’s a case study that illustrates how these advantages translate in real-world business situations: 

  • Challenge: Camera gear reseller KEH’s Google Shopping ads were underperforming due to broad targeting and incomplete product data. Seeking to double its ROAS and grow revenue, the company commissioned Inflow to take over its campaigns. 
  • Solution: Inflow completely restructured KEH's account to elevate its performance. The agency optimized the Google product data feed by profiling gear details such as camera brand and lens size to improve ad relevance. It also analyzed historical data to target the highest-return search queries, segmented campaigns by product type, and implemented dynamic retargeting to boost product and brand visibility. 
  • Results: KEH saw consistent growth and achieved its first million-dollar month in sales. Additionally, the client registered a 413% increase in ad revenue, a 65% boost in ROAS, a 206% increase in transactions, and a 36% reduction in ad spend. 

How do I choose the best Google Shopping ads service for my business?

You can choose the best Google Shopping ads service for your business by following a structured approach: 

  1. Define your requirements 
    Identify what you want to achieve with a Shopify agency, be it increasing sales, enhancing brand visibility, or optimizing existing campaigns. Clearly outline your challenges and set short- and long-term goals to gain a better sense of progress. 
  2. Set a budget 
    Define a feasible budget you can allocate toward the service, factoring in both the agency's compensation fees and your advertising spend. 
  3. Research and shortlist potential agencies 
    Explore online directories like DesignRush, industry listings, or marketplaces to find reputable agencies. You can also reach out to business peers to ask for references.  
  4. Check their experience and expertise
    Look for agencies with a proven track record in Google Shopping campaigns. Check how long they’ve been in business and their specific experience in working with eCommerce businesses similar to yours. 
  5. Review their client portfolio 
    Look into the agencies’ past client work and success stories and observe the output these collaborations yielded in terms of ROI, ad spend, and conversion rates. 
  6. Check their Google Partner status 
    Look for a Google Premier Partner badge, as this indicates that the agency meets Google’s high ad management standards, has experience with the platform, and can deliver favorable results. 
  7. Assess industry reputation 
    Check platforms like Google reviews, DesignRush, or Trustpilot for verified client reviews and testimonials, which can offer insights into the agency’s strengths, weaknesses, and overall client satisfaction. 
  8. Submit a request for proposal and inquire about the pricing 
    Send out detailed requests for proposal (RFP) to get quotes from multiple agencies so you can compare their pricing structures and service packages. 
  9. Conduct an interview  
    Set up an interview with your prospective agencies so you can thoroughly assess their qualifications and discuss your project in detail.  
  10. Assess their bidding and budgeting strategies 
    Inquire about their bids and budget management methodologies to make sure the chosen Google Shopping agency has a systematic approach to testing, adjusting bids, and maximizing the effectiveness of your advertising spend. 
  11. Assess their communication and collaboration skills 
    Pay close attention to how the agency and its team communicate. Evaluate their responsiveness, clarity in addressing your questions, and ability to provide insightful suggestions. 
  12. Finalize the contract 
    Review and negotiate the terms of service, payment terms, and expected outcomes. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

Need help finding a Google Shopping agency for your eCommerce business? Visit our Marketplace, and share a brief overview of your business. Based on the request, we'll recommend five top-rated companies that fit your criteria — for free.  

What are the key success metrics in Google Shopping?

Key success metrics that measure the effectiveness of Google Shopping ads include:  

  • Conversion rate
    The percentage of ad clicks that resulted in a purchase 
  • Click-through rate (CTR) 
    The percentage of clicks that the ad receives related to the number of impressions  
  • Cost per click (CPC) 
    The average amount paid by the advertiser every time a user clicks on the ad 
  • Cost per acquisition (CPA) 
    The average cost to acquire a customer, including marketing expenses and other associated costs 
  • Return on ad spend (ROAS) 
    The revenue generated by the ad in relation to the total campaign spend 
  • Impression share 
    The percentage of impressions the ad receives compared to the total number it was eligible to receive 
  • Product impression 
    The number of times a specific product appeared in search results 
  • Product clicks 
    The number of clicks on a specific product 
  • Product conversions 
    The number of conversions attributed to a specific product 

What questions should I ask Google Shopping agencies before hiring one?

These are the questions to ask when interviewing potential Google Shopping agencies:  

Its Relevant Background 

  1. How long have you been managing Google Shopping campaigns? 
  2. Can you provide examples or case studies of your most successful Google Shopping campaigns? 
  3. What industries or product categories do you specialize in? 
  4. Are you a certified Google Premier Partner, and how does that benefit your clients? 
  5. How do you stay up to date with Google Ads’ best practices and industry trends? 

Its Services and Processes 

  1. What specific services do you provide for managing Google Shopping campaigns (e.g., product feed optimization, bidding strategies)? 
  2. What is your typical process for managing Google Shopping campaigns? 
  3. Do you handle the setup and ongoing maintenance of Google Merchant Center accounts? 
  4. Do you provide ongoing monitoring and optimization of Google Shopping campaigns? 
  5. What bidding strategies do you use and why? 
  6. How do you handle budget management and pacing? 
  7. What tools and technology do you use to optimize your Google Shopping campaigns? 
  8. How often do you provide performance reports, and what do they include? 

Relevant to Your Project 

  1. How familiar are you with my industry or niche, and have you worked with businesses in this space before? 
  2. Can you help us integrate Google Shopping with our eCommerce platform? 
  3. Given our products and target audience, what strategies would you recommend for our Google Shopping campaigns? 
  4. What is your estimated timeline for setting up and launching our Google Shopping campaigns? 
  5. What metrics will you focus on to assess the success of my campaigns, and how frequently will we review performance? 
  6. How do you track and report on campaign performance, and what kind of reports will I receive? 

What are the best Google Shopping agencies in the US?

These are the best Google Shopping agencies in the US: 

  1. Black Propeller 
    • 4.9 stars on DesignRush (16 reviews) 
    • 4.2 stars on Google (25 reviews) 
    • Top clients: Optex, Next Day Floors, Fast Pace Health, Valet Living 
  2. Disruptive Advertising 
    • 4.9 stars on DesignRush (42 reviews) 
    • 4.7 stars on Google (300 reviews) 
    • Top clients: Adobe, Scotts MiracleGro, Litter-Robot, Guitar Center 
  3. SmartSites 
    • 5.0 stars on DesignRush (51 reviews) 
    • 4.9 stars on Google (683 reviews) 
    • Top clients: Classic Audi, AirTech, Brytesoft, NJ Institute of Technology 
  4. Netsertive 
    • 4.5 stars on Google (30 reviews) 
    • Top clients: Mosquito Shield Franchise Corporation, Kia Digital Sales, DreamMaker Bath & Kitchen of Northwest Arkansas, CBS 
  5. Portent 
    • 4.2 stars on Google (19 reviews) 
    • Top clients: Adidas, Tumi, Hitachi, National Moving Company 

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