Division of Labor

The Advertising Agency for Startups
700 Larkspur Landing Circle Suite 199, Larkspur, California 94939, United States
https://www.divisionoflabor.com

Division of Labor Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Inquire
Year Founded
2010
Division of Labor is an award-winning San Francisco-based creative and advertising agency specializing in Series B startups and B2B tech companies. We help Series A and B startups grow using clear strategy, sharp creative, and a healthy disrespect for boring.
We're a full-service creative agency that works with innovative companies in Software, Entertainment, Data Analytics, Real Estate, Cloud-based Saas, Engineering, Retail, Consumer Goods and often, categories we've never heard of because they were just invented. Our clients don't just create products; they reinvent categories. Oh, our clients are also nice people. We only work with nice people. Sorry, not nice people.

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Advertising Expertise
Advertising Expertise
  • B2B
  • Broadcast Video Advertising
  • Conference Advertising
  • Out of Home Advertising
  • Programmatic Advertising
  • Radio Advertising
  • TV Advertising
  • Tradeshow Advertising
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
Creative Expertise
Creative Expertise
  • Creative Copywriting
  • Creative Strategy
  • Film Production
  • Voiceover
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Marketing
  • B2B
  • B2B Lead Generation
  • Content Creation
  • Copywriting
  • Digital Advertising
  • Marketing Strategy
  • SaaS Marketing
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Radio
  • TV
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Facebook
  • Instagram
  • LinkedIn
Video Production Expertise
Video Production Expertise
  • AI Video Marketing
  • Branded Video
  • Scriptwriting
  • Social Media Videos
  • Storyboarding
  • Video Directing
  • Video Editing
  • Video Filming

Industries

  • Health Care
  • AI
  • Software & IT Services
  • Fintech
  • Corporate Services
  • HR
  • Insurance
  • Wellness & Fitness

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses

Division of Labor Portfolio

Division of Labor - Done in Delve
B2B
Done in Delve
$100K - $250K
4 Months
2025
Division of Labor - Go Passwordless
B2B
Go Passwordless
$100K - $250K
3 Months
2023
Division of Labor - A/B Testing
B2B
A/B Testing
$20K - $100K
3 Months
2016
Division of Labor - AI Legal Tech for Private Markets
B2B
AI Legal Tech for Private Markets
$20K - $100K
3 Months
2023
Division of Labor - Lively HSA
Digital Marketing
Lively HSA
Division of Labor - SF MOMA
Digital Marketing
SF MOMA
Division of Labor - Better with Bogle
Advertising
Better with Bogle
$20K - $100K
4 Months
2026

Division of Labor Reviews


Reviews from DesignRush are available on this profile.
What can I say? Josh and DOL are the best. The best copy, the best ideas, the best strategy. Josh and his team helped us up-level our work to be as good as any Fortune 100 global consumer brand. I love his fresh thinking, concise writing and bold approach to grabbing attention in a world where that is the name of the game. Cannot recommend them more highly. "
Project Name: One Trip Changes Everything Brand Campaign
Project Type:
Advertising
Company size:
50 - 99
Industry:
Nonprofit Organization Management
Mad Dandy is a San Francisco-based startup. Division of Labor is our advertising agency and they helped up build and launch our brand from the ground up. They designed our logo and packaging and built our brand voice and messaging plan. Division of Labor handled our social media and video creation along with all our event signage and out of home. For a startup like us, its been great working with these folks. Cant say enough good things about their creativity and strategic thinking. "
Project Name: Mushroom Coffee product launch
Project Type:
Brand Strategy
Company size:
50 - 99
Industry:
Consumer Goods
We engaged Division of Labor as our boutique advertising partner for Michigan Healthcare Professionals, and we were absolutely blown away by the results. Not only did the campaigns resonate deeply they elevated our branding and connected exceptionally well with our target audience.The work they delivered didn't just look great it performed. The campaign not only helped improve patient outcomes but also effectively promoted the benefits of utilizing non-facility-based imaging and laboratory testing. The messaging was clear, compelling, and perfectly aligned with our strategic goals.What impressed us most was how far beyond expectations Division of Labor went. Their creativity, responsiveness, and can-do attitude made working with them an absolute pleasure. No matter the challenge, their mindset is essentially: If theres a question, the answer is yes just tell us what the question is.We couldn't be more satisfied with the partnership and results, and we highly recommend Division of Labor to any organization seeking thoughtful, impactful, and results-driven marketing. "
Project Name: Smarter Care. Better Outcomes.
Project Type:
Digital Marketing
Company size:
1000 - 4,999
Industry:
Hospital & Healthcare

Division of Labor Team Bios

Founder, Creative Director, Copywriter, Dog Walker
Josh Denberg
Founder, Creative Director, Copywriter, Dog Walker
Josh is the founder and chief creative director at Division of Labor. But he also writes everything from TV campaigns to Instagram post copy. He worked for years at Goodby Silverstein and Partners, along with Leo Burnett and McCann on brands like Nike, Cracker Jack and Porsche.
Operations Manager / Lead Project Manager
Dawn Margolis
Operations Manager / Lead Project Manager
Dawn is a journalist and writer by trade who became Division of Labors head of operations in 2018. She handles all things, everything, from project management to partnership contracts to HR and is uniquely skilled in the fine art of, getting shit done.
Account Director
Rebecca Reid
Account Director
Rebecca Reid is a Senior Account Director who leads DoL's account management team. Shes spent almost two decades building iconic brands like Miller Lite, McDonald's, Target and Domino's Pizza at prominent agencies including Crispin, Porter + Bogusky, Cramer-Krasselt and Cliff Freeman.
Creative director / Art Director
Faruk Sagcan
Creative director / Art Director
Faruk is an award-winning Creative Director in charge of all things art and design. He likes to say hes a Pixel Pusher. Faruk has worked on almost every client at DoL plus brands like EA Sports, HP, Amnesty International, and eBay. He's worked at agencies like Heat, 215McCann and Cutwater.
Media Director
Brenda Goodman
Media Director
Brenda has spent the last 20+ years in media planning and buying. She grew up through the ranks of traditional large agencies - working for DDB Needham, EvansGroup, Publicis, & ZenithOptimedia Media. If it's media-related at DoL, it's Brenda.
Brand Stratagy
Dan Carlton
Brand Stratagy
Dan is a strategist and founder of Paragraph Project, a strategy firm and longtime partner of Division of Labor. Dan was a planner at Fallon Minneapolis and McKinney in North Carolina and has worked on some of the worlds most progressive brands.

Division of Labor Clients

Delve
Stytch / Twilio
Statsig / OpenAI
Ontra AI
PromptQL
Dropbox
PagerDuty
Mandiant / Google
Raytheon
Vonage
Opendoor
San Jose Sharks
Nike
El Camino Health
15Five - HR Software
SF MOMA
Live Nation
Bogle Vineyards

Division of Labor Awards

Ad Age Small Agency of the Year 2013 Silver Award
Ad Age Small Agency of the Year 2015 - Gold Award
Emmy Award 2016 San Jose Sharks - Sharks for Life
OBIE Awards 2018 Finalist | Entertainment SFMOMA
OBIE Awards 2023 Finalist | Stytch
Campaign US 40 Over 40 - 2020 - Josh Denberg
Effie Awards 2006 Chef Boyardee Gold Effie
USA Today Super Bowl Ad Meter Cracker Jack 1998
Clutch Leader Award 2024
Communication Arts Award | 2016 Exhibit SFMOMA
One Show Judge 2008 & 2010 - Josh Denberg
The One Show 2015 | Merit | Headlands Brewing Co.
The One Show 2012 | Merit | Division of Labor
The One Show 2001 | Merit | Nike Hiking
The One Show 1998 | Silver Pencil | Porsche