Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,222 Companies - Rankings updated: April 02, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • EvolveMKD: Crafting Dental Narratives that Resonate.

    EvolveMKD: Crafting Dental Narratives that Resonate.

    EvolveMKD stands as a beacon in Dental PR, turning your story into a captivating narrative. We blend industry insights with extensive networks for unmatched media exposure. From strategizing product launches and managing media connections to orchestrating unforgettable events and fostering influential  [... view EvolveMKD profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • A PR firm that you can finally rely on!

    A PR firm that you can finally rely on!

    Bellevue Communications is a Philadelphia-based public relations firm specializing in media relations, event management, crisis communications, and digital strategy.  [... view Bellevue Communications profile ]
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • We Do More Than Just PR and Content!

    We Do More Than Just PR and Content!

    Communications Strategy Group is a comprehensive strategic marketing and PR agency offering services such as public relations, financial services PR, content marketing, digital marketing, advertising, corporate communications, social media management, website development, and design.  [... view CSG profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Flaunt Your Brand. Flaunt Your Impact.

    Flaunt Your Brand. Flaunt Your Impact.

    At Vivid Visual Solutions, we dont just build brandswe flaunt them.Were a boutique creative strategy and design agency that helps coaches, consultants, and purpose-driven nonprofits show up with clarity, confidence, and undeniable style.  [... view Vivid Visual Solutions profile ]
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    4 Projects Listed
  • Pragmatic, passionate and performance-drive PR and thought leadership.

    Pragmatic, passionate and performance-drive PR and thought leadership.

    Birnbach Communications, Inc. combines the best aspects of large-agency public relations and communications experience with small-agency culture and dedication. We specialize in national media relations, executive visibility, analyst relations, and social media marketing.Founded in 2001, the agency  [... view Birnbach Communications profile ]
    Location
    Marblehead, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Strategic Creativity, Authentic Impact

    Strategic Creativity, Authentic Impact

    Braintrust Agency is an integrated marketing and creative agency specializing in brand strategy, digital marketing, public relations, and web development. They collaborate with clients across various industries, including travel, hospitality, retail, and community services, to deliver impactful and meaningful  [... view BRAINTRUST Agency profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
  • Grow The Social LLC is a prominent Branding, PR & Talent Management Agency.

    Grow The Social LLC is a prominent Branding, PR & Talent Management Agency.

    Grow The Social LLC is a prominent Branding, PR & Talent Management Agency based in Los Angeles and New York City. We work on both sides. We handle various components from strategic brand partnerships, product collaborations, event appearances, event hosting opportunities, speaking engagements, podcast  [... view Grow The Social profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Missouri's top B2B branding agency

    Missouri's top B2B branding agency

    Atomicdust is an esteemed agency specializing in B2B branding and digital marketing. With a track record dating back to 2001, we have assisted numerous clients in overcoming challenges by establishing strong brand positioning, crafting clear strategies, and implementing purposeful design.  [... view Atomicdust profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • We have an almost fanatical approach to increasing your revenue.

    We have an almost fanatical approach to increasing your revenue.

    We establish digital relevance for your business through mobile app development, websites, SEO, social media, TV advertisement and branding.  [... view DS&P profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • we are an international team of creatively driven and strategically led thinkers.

    we are an international team of creatively driven and strategically led thinkers.

    Foundry invest in new technology, innovation and top- notch execution to create relevant and engaging content or build an entire brand from scratch.  [... view Foundry Berlin profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • We elevate brands and push luxury forward.

    We elevate brands and push luxury forward.

    Based in New York, VMGROUPE is a comprehensive luxury branding and digital creative agency. Our expertise spans branding, content creation, digital storytelling, and performance marketing, catering to renowned brands in the beauty, fine jewelry, fashion, fine food, wines & spirits, real estate, and luxury  [... view VMGROUPE profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Ready to Amplify Your Sound?

    Ready to Amplify Your Sound?

    Organic Music Marketing® is your dedicated partner for authentic music promotion. With over 15 years of real music promotion experience, we're passionate about helping artists grow their careers. Our strategic approach leverages relationships with major record labels and employs music marketing strategies  [... view Organic Music Marketing profile ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Are you ready to take your business to the next level?

    Are you ready to take your business to the next level?

    Full-Service Digital Marketing Company | Brand Design & Strategy, Content Creation, SEO, Social Media Marketing, etc.  [... see all Just Get Known reviews ]
    Location
    Passaic, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Hollywood. A name synonymous with glitz, glam and fame. At Hollywood Agency, though, we dont promote movie studios, stars or starlets. We work with compelling brands that have a story to tell. We ignite brands, products, services and ideas that are changing the game.  [... view Hollywood Agency profile ]
    Location
    Hingham, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • B2B, Cybersecurity & Tech PR Specialist Since 2003

    B2B, Cybersecurity & Tech PR Specialist Since 2003

    Zintel PR offers award-winning communications that create, nurture and propel an organization's message.  [... view Zintel PR profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • A Luxury & Lifestyle PR Agency

    A Luxury & Lifestyle PR Agency

    Successful for over two decades, the Ross Group has a passion for the entertainment, fashion, and lifestyle industries. The Ross Group specializes in public relations and marketing with expert knowledge when it comes to successful product placement in films and TV shows as well as red carpet premier  [... view The Ross Group profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Mission Becomes Our Mission

    Your Mission Becomes Our Mission

    The TASC Group was build on a foundation of progressive values and a passion for public service, which reflects in the work that we do for our client partners every single day. We exist to make a meaningful, demonstrable difference to advocacy organizations, nonprofits and socially-driven businesses that are  [... view The TASC Group profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Elevate, Refine, and Activate Your Social Media Presence.

    Elevate, Refine, and Activate Your Social Media Presence.

    Since 2007, WideFoc.us has helped consumer brands, B2B tech firms, nonprofits, and global corporations to elevate, refine, and activate their social media. We develop strategic organic and paid social strategies tied to our clients' business goals and then execute on them with measurable results.  [... view Widefoc.us Social Media profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Strategic Solutions. Exceptional Results.

    Strategic Solutions. Exceptional Results.

    R. D. Hatchett Company LLC is an Event Management & Strategic Staffing company that focuses on organizational management and the entire life cycle of client events. We offer full-service meeting marketing and logistics, and create custom event strategies based upon individual program needs, as well as, best  [... view R. D. Hatchett Company profile ]
    Location
    Bowie, Maryland
    Number of Employees
    Under 49
  • v-Fluence specializes in agriculture, food and beverage issues.

    v-Fluence specializes in agriculture, food and beverage issues.

    v-Fluence provides online marketing and public relations firm specializes in agriculture, food and beverage issues.  [... view V-Fluence profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    50 - 99
  • Creating Positive Digital Reputations Through Expert Optimization Strategies

    Creating Positive Digital Reputations Through Expert Optimization Strategies

    Five Blocks is committed to helping people and brands take control of how they're perceived online. Our team specializes in creating positive digital reputations that transcend the surface layer through expert Google and Wikipedia optimization strategies, promoting favorable content while demoting unfavorable  [... view Five Blocks profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Inspire. Ignite. Illuminate.

    Inspire. Ignite. Illuminate.

    We are creating beautiful concepts to ignite customer loyalty & trust and to fuel business results.  [... view LightbulbPR profile ]
    Location
    Winter Park, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Public relations and digital marketing agency specializing in attractions and experiences.

    Public relations and digital marketing agency specializing in attractions and experiences.

    We are the PR, digital marketing and branding agency specializing in attractions, destination dining and community.  [... view The Vox Agency profile ]
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
  • Passionate, Personable and Purposeful

    Passionate, Personable and Purposeful

    We're obsessed with harnessing the power of PR, Social Media and Influencer Marketing to create sales and success for our deserving clients.  [... view CharlotteBergerPR profile ]
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • Capture attention and compel action

    Capture attention and compel action

    Communications, public relations and storytelling for the built environment.  [... view Message Matters profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Staffing Made Simple. Events Made Priceless.

    Staffing Made Simple. Events Made Priceless.

    Priceless One Management is an elite full service experiential events & staffing agency. We aim to be the one stop shop for all event needs by providing staffing, production & logistic services, along with event planning and management services nationwide.  [... view Priceless One Management profile ]
    Location
    Miami, Florida
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Driving digital success.

    Driving digital success.

    Green Flag Digital is a boutique digital marketing agency in San Francisco, specializing in SEO, content strategy, and digital PR for small to medium-sized businesses.  [... view Green Flag Digital profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
  • Integrated Communications, Amplified Results

    Integrated Communications, Amplified Results

    DKC is a full-service public relations and marketing firm providing integrated solutions for media relations, digital marketing, and events.  [... view DKC profile ]
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
  • Empowering Success Through Strategic Media Exposure.

    Empowering Success Through Strategic Media Exposure.

    VirtuoPress is a cutting-edge media agency that helps artists, rappers, entrepreneurs, startups, and companies gain massive exposure by featuring their stories on premium, high-authority websites with millions of monthly visitors.  [... view VirtuoPress profile ]
    Location
    Kalispell, Montana
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Local SEO For D2C Businesses

    Local SEO For D2C Businesses

    I have invested over $500,000 in marketing initiatives, supporting both my own ventures and other companies. I specialize in helping local businesses expand their online presence through targeted local SEO and strategic link-building approaches designed to deliver tangible, measurable results.  [... view Vedran Markovic profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • We Dream It, We Plan It, We Make It!

    We Dream It, We Plan It, We Make It!

    Performa is a multidisciplinary creative agency from Colombia, delivering world-class event production, UX/UI design, and branding experiences for global and cultural clients. We blend creativity, technology, and flawless logistics to design impactful events and digital experiences trusted by international  [... view PERFORMA STUDIOS profile ]
    Location
    Doral, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • A National Social Purpose Marketing and Communications Agency

    A National Social Purpose Marketing and Communications Agency

    Trill Multicultural is a national social purpose marketing and communications agency that helps brands engage multicultural communities through culturally grounded strategy, storytelling and experiential campaigns. Their services combine insight, media relations and partnership development to create resonant  [... view Trill Multicultural profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • Amplifying Impactful Brands Through Strategic Storytelling

    Amplifying Impactful Brands Through Strategic Storytelling

    Dark Horse PR is an award-winning public relations agency based in Los Angeles, California. Specializing in public relations, brand development, and social media management, the agency is dedicated to elevating the visibility of conscious brands and businesses. By sharing compelling stories that need to be  [... view Dark Horse PR profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • "Gladiators in a suit" for your reputation, your brand & your success!

    "Gladiators in a suit" for your reputation, your brand & your success!

    CDJ & Associates is a boutique business management firm specializing in crisis, reputation, PR & strategic management. Our ideal clients range from CEO's and entrepreneurs to political and public figures. Our team consists of experts in numerous areas of business management, reputation building, political  [... view CDJ & Associates profile ]
    Location
    Southfield, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Get Noticed. Be Heard. Make Your Mark.

    Get Noticed. Be Heard. Make Your Mark.

    Rosarium is a public relations & marketing collective that connects thought-leadership with thoughtful media opportunities. We are experts at preparing your brand to be social and successful in the spotlight.  [... view Rosarium PR & Marketing Collective profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Breaking the Mold - PR for Independent Creatives

    Breaking the Mold - PR for Independent Creatives

    Pressed PR is a boutique agency focused on elevating stories of independent creatives in the entertainment industry. Primarily focused on music Pressed PR has evolved to become a one-stop-shop for independent artists, providing an à-la-carte label approach through their team at PressedFresh Collective.  [... view Pressed PR profile ]
    Location
    Bayfield, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
  • The Home of Creative That Earns.

    The Home of Creative That Earns.

    Praytell is a creative communications agency thats shaking things up. We believe social media, PR, and influencer marketing work best together. Rooted in strategic and creative thinking, we craft Creative That Earns whether its attention, sales, or a high five!  [... view Praytell profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $10,000 - $25,000
  • B2B Tech & Energy PR Agency

    B2B Tech & Energy PR Agency

    INK Communications Co. is a top US-based PR agency for energy and B2B tech companies. With over 20 years of experience, INK helps high-growth companies in North America stand out through integrated programs that elevate brand stories, build industry authority, and drive measurable results.  [... view INK Communications Co. profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Promoting Brands Just the Way They Deserve!

    Promoting Brands Just the Way They Deserve!

    SPM is a PR and social agency prioritizing inclusivity, creativity, and valuing people over profit. They specialize in promoting and safeguarding various brand types, employing a blend of public and media relations, social media strategy, influencer campaigns, and crisis management.  [... view SPM Communications profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Were Here So You Can Focus on Your Business!

    Were Here So You Can Focus on Your Business!

    ELM Creative, Inc. is a full-service boutique digital marketing agency offering a wide variety of branding and digital marketing services to grow your business.  [... view ELM Creative, Inc. profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Marketing l PR l Creative

    Marketing l PR l Creative

    Intelligent marketing fuels great companies.We believe in the power of technology to remake the world. Our singular purpose is to help the world’s most innovative companies more effectively reach, engage and convert technology, health and government buyers.  [... view Merritt Group profile ]
    Location
    McLean, Virginia
    Number of Employees
    50 - 99
    Portfolios Count
    3 Projects Listed
  • An Epic Marketing Experience.

    An Epic Marketing Experience.

    EPIC Creative is a full-service marketing and communications agency that caters to a diverse range of clients and specializes in industries such as outdoor power equipment, lawn and garden, healthcare technology and critical manufacturing.  [... view EPIC Creative profile ]
    Location
    West Bend, Wisconsin
    Number of Employees
    50 - 99
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • We help you shine online, like a superstar!

    We help you shine online, like a superstar!

    At PamPerryPR.com, we specialize in delivering comprehensive PR campaigns that swiftly secure media coverage for subject matter experts and speakers. Our turnkey solutions are designed to elevate your profile and maximize your visibility in the media landscape.  [... view PamPerryPR.com profile ]
    Location
    Farmington Hills, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Market to the World, and the World will be your Market.

    Market to the World, and the World will be your Market.

    CAYK Marketing has been a leading force in marketing for nearly thirty years, specializing in website design, SEO, advertising management, and strategic planning. With a focus on your organization's success, CAYK offers decades of proven experience, whether you require a technical audit or comprehensive  [... view CAYK Marketing Inc profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Harmonizing Your PR, Digital, and Marketing Campaigns

    Harmonizing Your PR, Digital, and Marketing Campaigns

    Along with being in business for 17 years, our leadership each have 20+ years in marketing careers. We can confidently say that one size never fits all in marketing campaigns. Our sales and marketing plans are tailored to the client's goals—and executed with care, as if the client's business is our own.  [... view Rhythm Communications, LLC profile ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.